The "Rule of 72" is a great way to calculate compounding interest in your head. To find the number of years it would take a figure to double, simply divide the number 72 by the assumed growth rate. For example, if you think your stock will grow at a rate of 7.2% per year, it will take roughly 10 years for it to double (72 / 7.2 = 10).

If that 7.2% long-term equity growth rate seems too slow, consider that the Vanguard Total Bond Market Index (VBMFX) returned about 5.7% per year on average over the past 10 years, while the S&P 500 has had an annualized return of negative 2% over that same time period.

It's been a disappointing decade, to be sure, and many notable companies not only underperformed the bond market, but also posted negative 10-year returns.

Of the 500 companies currently in the S&P 500, 167 -- 33% -- have failed to break even since July 1999. Some of those dreary investments include:


Trailing 10-Year Annualized Return

Cisco Systems (Nasdaq: CSCO)


Yahoo! (Nasdaq: YHOO)


Coca-Cola (NYSE: KO)


Makes you want to take a closer look at your index fund, doesn't it?

Lean on me
The good news? For each of the aforementioned underperforming large caps, there were 129 current S&P 500 members that more than doubled and held the fort over the past decade. Without these companies, the index may have fared even worse than it did. This list includes:


Trailing 10-Year Annualized Return

Nike (NYSE: NKE)


Goldman Sachs (NYSE: GS)


Starbucks (Nasdaq: SBUX)


Now we're talking. This is the kind of growth you expect to see from your stocks. This is why you take the extra risk by investing in stocks instead of Treasuries or CDs.

But is the best good enough?
Yet these were among the best-performing megacaps of the past 10 years, and I consider a 15% annualized return to be about the most any megacap investor can hope for over the long run. Why? Simply put: The Law of Diminishing Returns.

As it becomes big, a company's growth begins to plateau. Microsoft (NYSE: MSFT), after all, was once a tremendous growth stock -- averaging greater than 90% annual returns from 1986 to 2000 -- before it got so big that it became difficult for its growth efforts to drive the bottom line.

Furthermore, according to Professor Jeremy Siegel's research, only 11 S&P stocks were able to sustain more than 14.7% annual returns from 1957 to 2003, even after we include dividend reinvestment! As companies mature, your returns diminish.

You can do better
Small-cap stocks, on the other hand, have much more room to grow than their larger counterparts. For instance, Hansen Natural has gained over 4,900% since March 1999, when it was just a $36 million company. Indeed, all of the market's 10 best stocks of the past 10 years were small caps.

This isn't to say you should scrap your large caps -- diversification is important -- but if you're looking for a few great growth stocks to add to your portfolio, you might want to consider a small company instead of an S&P giant.

The Motley Fool Hidden Gems team is always on the lookout for small-cap stocks that deserve your investing dollars. Their methodology looks at several factors -- including a strong balance sheet, a wide market opportunity, and solid leadership -- to identify promising small companies.

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This article was originally published Oct. 20, 2006. It has been updated.

At the time of publication, Todd Wenning owned shares of Home Depot, but of no other company mentioned. Starbucks, Microsoft, and Coca-Cola are Motley Fool Inside Value recommendations. Coca-Cola is an Income Investor choice. Hansen Natural is a Rule Breakers pick. Starbucks is a Stock Advisor selection. The Motley Fool owns shares of Starbucks. The Fool is investors writing for investors.