A recent Reuters article reported some good news for Coke in the important China marketplace. Last year, sales grew 16%; so far this year, they have increased by a full 20%. Paul Etchells, Coca-Cola's president of operations in China, indicated in the article that Brazil would be supplanted as the beverage maker's third-biggest territory in a "couple of years." The biggest sales territory is the United States, followed by Mexico.
We've all heard about China's tremendous growth potential. As the nation becomes ever more capitalistic, and as its middle class continues to expand, opportunities for American companies increase in direct proportion. Selling consumer products to the Chinese should bring in a lot of dough, as well as generate lasting brand loyalties. It's often been said that if one is wary of owning foreign stocks, then owning big-cap companies with multiple operations abroad is the next best thing. I'm not going to proffer that Coca-Cola is a pure play on China, but I do believe that Coke gives you some exposure at very little risk.
Think long-term here. Think about what Chinese consumers will be purchasing years from now. Many of the products we use on a daily basis will become more and more relevant to China as time goes on. The country is not just a catalyst of demand for petroleum products -- it'll also bear wonderful tidings for all kinds of companies.
This is a thesis the Fool has covered before. W.D. Crotty found Yum! Brands
Nevertheless, it seems that China is a priority for Coca-Cola, PepsiCo
Recent Coca-Cola coverage:
- Should Coke Join Your Team?
- Coke Shakes Up Sodas
- The Coca-Cola Cash Cow
- Coke Shareholders Get a Raise
Come on over to the Coca-Cola discussion board to let us know what you're thinking.
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