It's been more than a year since we launched the Motley FoolInsideValue newsletter, and things are going great! Over that time period, Inside Value has crushed the market, beating the S&P 500 with average returns of 5.42% versus 0.7%.

These numbers are even better than they first appear, since this average includes the stocks that were recommended just last month, and the typical stock pick has been in the portfolio for only seven months. The longer a stock is in the portfolio, the longer it has to perform, and it really shows in the results. The first six stock picks, the ones that have been in the portfolio for at least 11 months, are up an average of 40%.

Of course, our goal at The Motley Fool is to educate as well as enrich -- we wouldn't want to have a bunch of ignorant millionaires running around, would we? So I'm going to share with you some of the techniques we use for identifying stocks that are likely to have superior performance.

Find a great company
Our approach to selecting recommendations is more similar to Warren Buffett's strategy than Benjamin Graham's. Graham focused primarily on cigar butts -- dirt-cheap companies trading for less than their assets or a really low multiple of earnings. Buffett tends to focus on relentless growers -- dominant companies that are in such a powerful position that it's clear they'll still be generating piles of cash for years to come.

Thus, Inside Value's analysis of a company begins with an understanding of its business and competitive position. Like the companies that Buffett buys, all but three of Inside Value's recommendations have dominant industry positions that make it extremely difficult for other companies to compete with them. While companies like Baidu (NASDAQ:BIDU) that have huge growth potential in evolving markets are exciting, they come with significant execution risk. Most of the companies Inside Value looks for, on the other hand, are relentless growers -- companies that are almost certain to deliver solid growth for years.

Consider Colgate-Palmolive (NYSE:CL), which was an Inside Value pick almost a year ago, down in the mid-40s. While the company does face strong competition from Procter & Gamble (NYSE:PG), Colgate-Palmolive is undeniably holding its own. Its strong brands, particularly in the area of oral hygiene, and its existing relationships with distributors make it almost impossible for smaller companies to compete and make it easier for the company to sell new products. The company is likely to be able to continue to dominate its markets and grow for decades.

But just because these companies are dominant in their niche doesn't mean that they're all colossal conglomerates. After all, we're looking for companies that are both strong and growing. While the largest recommendation has a market capitalization of almost $200 billion, five companies have been recommended with market caps of $2 billion or less, and the median market cap is about $17 billion. The picks also span a variety of sectors, from technology to consumer non-cyclical.

Understand the risks
After we've identified a completely dominant company, we analyze the risks to that company. After all, even dominant companies have risk factors that can potentially slow their growth. At one time, Nortel Networks (NYSE:NT) and Lucent (NYSE:LU) were two of the strongest Internet plays around; it seemed everyone owned one or the other. Now, they seem about as popular as that vaguely identifiable gooey mess your dog regurgitated. Intel (NASDAQ:INTC) has been the dominant name in semiconductors for decades, but it seems that Advanced Micro Devices (NYSE:AMD) has overtaken Intel technologically and is rapidly gaining market share.

So the next step in our process is to carefully examine any risks the company is facing. We'll consider issues such as the impact of currency and interest-rate fluctuations, debt loads, regulation, the loss of critical customers, market changes, potential pricing pressures, litigation, and key personnel changes. A discussion of the most important factors is a major component of the write-up accompanying every Inside Value recommendation.

Price the stock
After we have a great understanding of a business, we conservatively calculate its intrinsic value, using methods such as a discounted-cash-flow analysis. If the company seems like a huge bargain, then it becomes a recommendation. If it looks cheap, but not quite cheap enough, it will often become a watch-list stock, for potential purchase should its price fall.

We take valuation seriously. We recommend only stocks that we believe are significantly undervalued, and we discuss in detail the fair value of each recommendation. On average, our picks were trading at prices equal to 72% of their fair value when they were recommended. In other words, if these stocks simply returned to fair value over the course of a year, investors would earn about 40%. Of course, since we're generally buying relentless growers, then after a year, each company's fair value is likely to increase, too.

Last year, the recommendation at the biggest discount to its fair value was MCI, which was trading at about 55% of its intrinsic value. After a bidding war between Verizon and Qwest, it's now trading about 75% higher than the price at which it was recommended, even before its healthy dividend.

The current recommendations are now priced at about a 78% discount to fair value. It's unfortunate that they're less undervalued that they were when they were initially recommended. But considering that the discount has narrowed because the stocks have gone up in price, there are worse problems to have.

Our top stocks
Of course, since many of our recommendations have appreciated substantially, what was a great pick a few months ago may now be too expensive. So the September newsletter re-examines all the past picks and ranks their current attractiveness. The top picks are trading at about 73% of intrinsic value, while one company is trading at a huge discount, about 51% of its fair value.

Inside Value provides updates on picks as they experience significant events, but September's extensive review happens only once a year. So now is a particularly good time to take advantage of our free one-month trial to Inside Value. Not only will you be able to read about our top recommendations, but you'll also be able to access the full breadth of Inside Value content, including all past issues of Inside Value, a discounted-cash-flow calculator for valuing any stock, book reviews, dedicated discussion boards, and two Inside Value special reports. Our combination of stock picks and education will help you get closer to crushing the market.

This article was originally published on Aug. 17, 2005. It has been updated.

Richard Gibbons, a member of the Inside Value team, does not own shares of any stock discussed in this article. He also owns neither a dog nor a regurgitated mess. The Motley Fool is investors writing for investors .