We all invest for the same reason -- to make money. And to make money investing, we need to know two key things: when to buy and when to sell.
If you can buy something for $1 and turn around and sell it for $2, then you've made money. If, on the other hand, you buy for a buck and can't find someone willing to buy it for more than $0.50, you've lost money. Clearly, to make money at investing, the goal is to buy low and sell high. More than half a century ago, Benjamin Graham, the pioneer of value investing, came up with a simple way to do just that -- a concept known as the "margin of safety." By deploying this technique, investors greatly increase the chance that they won't lose their hats and the likelihood that they'll trounce other investors.
Following in Graham's footsteps, Bill Miller, who runs Legg Mason Value Trust, has beaten the market for 15 consecutive years -- practically unheard of in the mutual fund industry. Miller's long-run performance pales in comparison with that of Warren Buffett, a former pupil of Graham's and current head of Berkshire Hathaway. What's more, Graham's margin of safety is something we put to good use here at the Motley Fool Inside Value newsletter service.
Know a company's true worth
The key to success is a clear understanding of a company's true worth. With that knowledge in hand, buying low and selling high becomes a simple matter of waiting, buying a stock only when it falls below the company's true worth by a tempting margin. Once you own it, you need to keep tracking the company's value. When the stock rises to an uncomfortably high premium to its true worth, sell it. The central lesson: All buying and selling decisions should be guided by comparing a company's stock price with its true worth, not by some vague notion of what the hot stock of the moment is.
My friend and colleague Philip Durell follows that philosophy as advisor/analyst at Inside Value. His selections as a whole have handily beaten the market's return since the newsletter's inception in 2004. His record is added proof that using a margin of safety truly does work.
Philip has beaten the market by not giving into the temptation to buy "the next big thing." As sexy as the marketing pitch may be, the next big thing often falls flat on its face. After all, look what happened to Baidu
Instead, Philip has relied on companies with proven strong businesses and competitive moats, such as rent-to-own giant Rent-A-Center
That stumble provided just the opportunity Philip needed to suggest that subscribers buy low. As would be expected, Rent-A-Center is not sitting still through this crisis. Its recent plan to close its underperforming outlets will go a long way toward improving operating efficiency. Already, since being selected for Inside Value this past October, the company's shares have rocketed some 14.5% -- much faster than the market's move.
Buying low with the margin of safety
Every company has what Graham calls an "intrinsic value," a measure of what it is really worth. While finding that value is part art and part analysis, there are simple steps you can take to get there. One of the most powerful tools in a value investor's tool kit is a discounted cash flow calculator, into which you put your estimate of how much cash the company will generate in the upcoming years. The calculator then tells you how much the company is worth today. Inside Value has just such a calculator available to subscribers. If you're already a subscriber, click here to access it. If not, click here to take a free 30-day trial to the newsletter and play with the calculator to your heart's content.
Once you've figured out what the company is worth, you can use that information to determine whether or not it has enough of Graham's margin of safety to be worth buying. Imagine buying the forerunner to oil giant ExxonMobil
Selling high with the margin of safety
Logically, if a company trading below its intrinsic value is worth buying, then a company trading at or above its intrinsic value just might be a candidate for selling. After more than doubling for subscribers between October 2004 and November 2005, Philip recommended just such a sell for former Inside Value selection Omnicare
The Foolish bottom line
Once you've figured out what a company is really worth, its margin of safety will tell you when it's time to buy and when it's time to sell. The lower the company's price with respect to that intrinsic value, the stronger the margin of safety, and the better the chance that buying that company will lead to a profitable investment. The higher the company's price with respect to that intrinsic value, the more that margin of safety has been reversed, and the better the chance that it's time to sell your position and take the extra profits from your bargain-hunting trip.
Like the idea of finally knowing how to buy low and sell high? Want more value-investing tips and techniques? Click here for a free 30-day trial to Inside Value.Subscribefor a full year and you'll also receive a free copy of Stocks 2006: The Investor's Guide to the Year Ahead, a $69 value.
This article was originally published on July 13, 2005. It has been updated.