Will you remember to extend your pinkie finger the next time you dig into some Hershey
Cacao Reserve by Hershey isn't likely to make much of an initial dent in Hershey's $5 billion a year in sales. But it doesn't have to. If going upscale is enough to send shivers down the spines of higher-end confectioners, such as Ghirardelli and Campbell Soup's
This won't be the company's first foray into fine sweets. Hershey's Pot of Gold offers premium boxed treats, and the company also owns a license to sell Cadbury
In an ideal world, Hershey would migrate mainstream chocoholics toward pricier treats and introduce them to hot chocolate as a worthy beverage. That would naturally have a material impact on the company's top line. It may seem like a far-fetched fantasy, but isn't that exactly what Starbucks did in replacing the dime-a-cup brews available elsewhere? Watch this story, because something decadently addictive may be stirring.
Longtime Fool contributor Rick Munarriz is still known to dress up on Halloween to accompany his kids on quests for chocolate. He does not own shares in any of the companies mentioned in this story. He is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.The Fool has a disclosure policy.
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