Again with the trillions ...
Not long ago, I wrote a little article (with nearly the same name as this one) aimed at exposing a fairly common market myth: the idea that any individual can trade his or her way to supersized returns, day in and day out.

"All I need is the chart," these hopeful traders tell me. They say, "Give me jumpy, high-volume, popular stocks like AMD (NYSE:AMD), which can swung 15% in a week and easily moves a couple percent in a day, and I can skim a few percent per trade, 50% or 100% a month."

"That will make me rich!"

Or so the story goes.

It sure would make you rich. A trillionaire, actually. And in short time. Starting with $1,000 and getting those 100% returns every month, you'd have a tidy $34 trillion before the end of three years. If you could actually compound at 5% per trade, 15 times a month, my Excel spreadsheet tells me you'd have $277 trillion at the end of 36 months. This alone should have been sufficient evidence to prove that the thesis is bunk.

But some folks (well-meaning, to be sure) misunderstood and wrote asking me for further details on this amazing money-making plan.

So much for subtlety.

Let's set the record straight right here: This is not possible.

Bad news? Not really. I mean, who really needs $277 trillion dollars?

The good news is: It is possible to turn thousands into millions, but not via trading gimmicks. The keys to making millions in the market are persistence, patience, and time.

Uh-oh. I think we just lost the get-rich-quick crowd.

But congratulations to those of you who remain. Avoiding the bogus promises of the "no work, free money" industry is step one to investing successfully. The next is embracing the obvious. The data show that the way to beat the market isn't with stomach-curdling hot tamales but with boring value stocks.

About that good news
My colleague Bill Barker recently penned an article called "70 Times Better Than the Next Microsoft." (Yes, we've had a special on inflammatory titles.) In it, he explains why value wins in the long run. Here's a one-sentence summary:

It's because the growth-chasers out there always overpay.

A few well-known examples will show how this can crush you, even when you avoid high-priced junk that goes to zero. Overpaying gets you into trouble even when you buy good, established, money-making companies like Dell, Cisco, and Microsoft. Look what happened to people who bought them when they peaked in popularity. Pay special attention to that last column, which is the return you got as a shareholder.

P/E in 1999

P/E in 2000

P/E in 2003

Current P/E

Return Since 1999







Cisco Systems












Data from Capital IQ. Returns calculated on dividend-adjusted closing prices.

Folks who bought when everyone thought these companies could do no wrong are still nursing some serious wounds. The best off lost only a third of their money over more than half a decade. But even folks who bought after the bubble had burst and dried up (2003) have seen the price-to-earnings ratios contract. This is exactly the reason crotchety stock-watchers like me constantly warn investors not to chase stuff like Sirius Satellite Radio (NASDAQ:SIRI) -- with lots of subscriber growth but no profits to show for it -- into the stratosphere. Heck, I love Starbucks (NASDAQ:SBUX) the company, too, but trading at 50 times earnings? No, thanks. I've been playing with the valuation on these, and they have one thing in common right now. I have to assume crazy growth rates to make today's price look like a buy.

Let's reiterate. These companies offer superior products, no doubt. But superior products and even superior businesses at the wrong price do not make for superior investment returns. And let's not even get into the pain that awaits those who purchase what people assume to be superior businesses but that turn out to be pretty mediocre -- like Sun Microsystems and Novell.

Turn it around
Here's where you profit from market mania: by making a habit of buying solid businesses that the market presumes to be closer to dead and buried. Look at the same figures for a few boring, well-known companies over that same period.

P/E in 1999

P/E in 2000

P/E in 2003

Current P/E

Return Since 1999

Deere (NYSE:DE)






Winnebago (NYSE:WGO)












PepsiCo (NYSE:PEP)






Data from Capital IQ. Returns calculated on dividend-adjusted closing prices.

Which stocks were you buying in 2000? Which would you rather have been buying? When everyone thought the Internet would change the world, no one wanted companies that did things like building loaders or campers, selling smokes, or serving chips and soda. But the companies doing these things continued to prosper, and they treated shareholders to amazing returns once the Street came back to its senses.

The lesson is simple: Investors invariably do better in the long run by refusing to overpay, and you can do that when you buy what everyone else ignores. Bill cites some compelling numbers he found suggesting that from 1927 until 2004, "value" stocks of the large- and smaller-cap variety returned 12.4% to 15.4% annually. "Growth" of all stripes couldn't even turn 10%.

A dose of reality
But let's get back to math. Bill's a groovy guy, but here's where I think his argument got a bit ripe: He compounded those hypothetical returns over a 78-year time frame. That assumes you started investing the moment you slid out of the womb in 1927 and were content to slide into the grave without ever touching any of that hard-earned dough. Does that sound reasonable?

No? I didn't think so. But we don't have to go to extremes to prove our point. Let's assume you start investing at age 21 and you want to pull up stakes 40 years later. Let's further assume that you do this saving in a tax-advantaged Roth IRA, starting with $4,000 and investing only to the current $4,000 limit per year. Finally, I'm going to assume you can get blended historical value returns, splitting the difference between the two figures cited above, compounded annually. Let's be honest -- this is a pretty aggressive assumption, but I believe it is possible.


Annual Contributions

Return Rate






As you'll see, reality might not be 70 times better than the next Microsoft, but it could still be pretty sweet.

What does this mean? The bottom line here is simple: There is no way to get rich quick. But -- with apologies to the grammar police -- there is a way to get rich slow.

Yes, you can retire with millions, but you absolutely must be persistent with your savings, and you must buy what the market doesn't want. That's exactly the kind of no-nonsense approach we follow at Motley Fool Inside Value, where we look for those 1999 Altrias, Deeres, and PepsiCos while the market is looking elsewhere. And guess what? Some of those former tech superstars are now being treated like Altria, Deere, and PepsiCo were then. They're among the most maligned stocks on Wall Street. A guest pass will let you see what meets our current measure of cheap and -- better yet -- explain why.

This article was originally published on Feb. 24, 2006. It has been updated.

Seth Jayson is no longer working on that 5% per trade. At the time of publication, he was long Microsoft common and calls but had no position in any other company mentioned. View his stock holdings and Fool profile here . Dell and Microsoft are Motley Fool Inside Value recommendations. Dell is also a Motley Fool Stock Advisor pick, as is Starbucks. Fool rules arehere.