On the surface, Bud.tv makes a lot of sense for Inside Value selection Anheuser-Busch
As an unabashed lover of some of Bud's spots over the years, I was looking forward to taking a look at what the company had put together. As soon as I arrived at the site my curiosity was crushed by a required registration page. I'm guessing most folks are like me and don't want to cough up their personal information to watch a few video clips on a website when we can go to any number of websites or turn on our television without the hassle.
The problem for Anheuser-Busch, Molson-Coors
The good news for shareholders is that this venture into online video and attempt at viral marketing likely didn't cost much in comparison to the company's mammoth marketing budget. I'd say it's a good sign that the company is trying to reach customers via new mediums. This effort isn't panning out, but eventually Anheuser-Busch will probably figure out something that will.
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At the time of publication Nathan Parmelee had no financial interest in any of the companies mentioned. Nathan also remembers a friend at a previous job getting a tongue lashing from management on the inappropriateness of his Budweiser Frogs screen saver. He was ranked 29th out of 24,745 Motley Fool CAPS investors. The Motley Fool has an ironclad disclosure policy.