Proving once again that a commitment to research will get you ahead in the technology sector, wireless-networking expert Atheros Communications
Atheros is a long-standing leader in Wi-Fi networking, and it remains an innovator and significant contributor to industry standards, even in the company of larger rivals such as Intel
All of that said, I'm a little bit confused to see Atheros doing the lobster-walk in some respects. The latest new product announcements have been of the more traditional wired variety, including gigabit and lower-speed Ethernet switches. The idea is to give customers a full range of machinery to run the entire network, and it does make sense to apply some of the in-house protocol expertise to new markets.
Is Atheros reinventing the wheel just to get into a commodity market? I don't know, and it will be a while until we can tell how this play works out. But as long as the 802.11n train keeps rolling, Atheros will do just fine, whatever side projects it decides to pursue.