The red and white bull's-eye just got smaller at Target
The softening market has shoppers pulling back the reins on their spending habits, and the revised comps numbers reflect it. For this month, Target now anticipates a 1.5% to 2.5% increase -- quite a distance form the previous guidance of 4% to 6%.
Sure, Target impressed Wall Street last month with its 6.1% increase in comps from July, and it didn't miss its recent quarterly earnings estimates. Its rival Wal-Mart
The Christmas season could be the worst we've seen in five years, and in preparation, companies such as Ross Stores
The New York Conference Board announced today that its consumer confidence number fell significantly from August and sits at the lowest level since the devastating Hurricane Katrina hit the United States in 2005 and oil and gas prices soared. No matter how you look at it, the data suggests that this probably isn't a one-time slip. We're in the midst of weak business conditions, and with the crucial holiday season expected to be anemic, chances for a quick improvement don't look promising.
I like Target, and the fact that it attracts a wider audience makes it less susceptible to feeling a huge impact from the troubling economic environment. But as we're seeing, consumer pessimism seems to be spreading and weighing down on more and more retailers, no matter what income bracket the company targets. Given Target's PEG ratio of 1.15, I think I'd hold off on this one till we get a clearer picture of how the company is holding up in the unfavorable market.
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Fool contributor Larry Rothman is happy to receive feedback, and he promises to read it when he's not being wrestled by his three children. Feel free to email him at firstname.lastname@example.org. He doesn't have any positions in the companies mentioned. The Fool has a disclosure policy.