The past few weeks have been quiet, but that'll change with earnings season starting to heat up. We start the new trading week with Genentech (NYSE: DNA) reporting. The biotech bellwether is expected to post a profit of $0.67 a share for its latest quarter, up 10% from last year. Genetech has clocked in ahead of Wall Street's profit targets in each of the past seven quarters, so this report should be a good one.

If you're looking for big names, Citigroup (NYSE: C) and Intel (Nasdaq: INTC) step up to the earnings stage next. Citigroup is obviously going to be hounded by analysts about the state of the financial services industry after the subprime debacle. Chip maker Intel is winning its way back into shareholders' favor after topping estimates for six consecutive quarters.

One of the big winners during last week's Consumer Electronics Show was Logitech (Nasdaq: LOGI), which always seems to have some cool computer accessories to show off. On Wednesday, it will be able to show off its financials: Analysts see earnings climbing nearly 25% for the period.

Several banks, including Washington Mutual (NYSE: WM) and Bank of New York Mellon (NYSE: BK), will offer their quarterly reports today. You know the drill. Investors in this sector have their concerns, especially with profits turning to losses and dividends being reduced. With plenty of names to watch on Thursday, you'll get a great snapshot of the industry.

The final trading day of the week is usually a sleeper, but not during earnings season. General Electric (NYSE: GE) brings us its fourth-quarter report. I don't know if GE can bring good things to life -- as its slogan goes -- but a solid report certainly could bring the weekend to life.

Until next week, I remain,

Rick Munarriz

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Longtime Fool contributor Rick Munarriz recommends windshield wiper fluid when trying to look forward. He is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. He does own not own shares in any of the companies in this story. The Fool has a disclosure policy.