Despite its market-share shortcomings, Dell
In an official Direct2Dell blog entry this week, the company lays out some impressive numbers of its achievements in social media.
- It has a global community of 3.5 million registered users across all social-media sites.
- Dell has attracted more than a million views to its page of Yahoo!'s
(NASDAQ:YHOO)Flickr photo-sharing site.
- Its video blog channel on Google's
(NASDAQ:GOOG)YouTube has attracted nearly 140,000 views.
However, Dell's most impressive achievements have come through Twitter, where the PC manufacturer has 1.47 million bargain-sniffing followers through its @DellOutlet page. Dell's outreach efforts through Twitter have resulted in $6.5 million in revenue. Region-specific Twitter pages have also smoked out sales with $800,000 in Brazil and $150,000 in Canada.
It's open to debate whether the $6.5 million in revenue is truly incremental. The company has no shortage of access to previous customers, especially when it has bargains to move, but it's undeniable that having a free mouthpiece to directly reach 1.47 million followers -- and counting -- is better than not having a presence on Twitter at all.
A lot has been said about Twitter's lack of self-monetization. The site may have an inevitable date with ad-supported posts and premium accounts, but for now it's up to enterprising companies to get mileage out of Twitter. Amazon.com
Dell isn't the only computer company using Twitter to connect with its users. Hewlett-Packard
Companies should never look a gift cash cow in the mouth.
Some other cool gems in 140 characters or fewer:
- Twitter may be a recessionary winner.
- Facebook may still be the next Mr. Softy.
- Why You Should Fear the Future
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Longtime Fool contributor Rick Munarriz remembers when Web 2.0 was an afterthought. He owns no shares in any of the companies in this story. He is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.