About the Author
The Motley Fool has a disclosure policy.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.
It's essential to know the common pitfalls, mistakes, and risks of commercial real estate, so you can prepare for them before you buy.
Commercial real estate (CRE) is an attractive investment class due to its consistent returns, passive income, and growth potential. CRE investing involves the purchase, development, or leasing of properties for business purposes, such as generating income or supporting other commercial activities. This sector of real estate investing is becoming increasingly popular as an alternative investment.
However, while CRE has the potential to be profitable, not all commercial investments are considered equal. Knowing when, what, and how to invest in commercial real estate is essential. If you want to invest in CRE, here are the top things you need to know before you get started.
Commercial real estate is typically classified into five main sectors:
However, there are many other property types, such as self-storage, medical, elder care, land, and hotel. Supply and demand, yield, and overall profitability vary greatly across sectors.
Some property types perform better than others depending on the local supply and demand. But even on a macro level, some sectors perform better than others. It's crucial to know how to identify the asset types that are most profitable or offer the biggest opportunity in the current economy.
In recent years, demand in the industrial sector has been among the highest of all CRE asset classes, such as multifamily and office, where values have fallen sharply and vacancy rates have skyrocketed. While retail has struggled to compete in some markets, resulting in lower returns and slower growth, the sector has remained more resilient than other sectors like office or multifamily. Here are some additional points to consider:
Before you begin investing, research the performance of each asset class in the current economy, determine the viability of that sector as an investment, and then select the CRE property type you would like to pursue.
Every market is different, and when you invest, you are investing in a specific geographic area that has its own unique supply and demand. Certain property types may be doing well on a macro level, but there could be an oversupply in your city, or vice versa.
A good place to start is researching the market supply in your immediate area, taking into account both the current rentable square footage and any additional square footage from current construction and planned developments.
If you have identified a property type that is undersupplied in your specific market, you can get a feasibility study to outline the future growth and likelihood of success in that sector. Realtor.com, Deloitte, CBRE, and Mordor Intelligence are great resources for this.
The health of the economy, unemployment rate, and gross domestic product (GDP) all directly correlate to the profitability of commercial real estate. Understanding how real estate market cycles work can help you avoid buying high and selling low.
Additionally, knowing the specific indicators of the various market cycles will help you identify current opportunities and make more informed investment decisions.
The due diligence period is when a prospective buyer can conduct thorough research on the investment opportunity. This can include reviewing financials, documents, tax returns, and profit-and-loss statements from the previous owner, as well as conducting surveys, property inspections, a feasibility study, and any other necessary research.
Creating a thorough due diligence checklist for your CRE property type will help ensure no item goes unaddressed. Here are some common items to consider:
If you are investing in more passive forms of commercial real estate, such as real estate investment trusts (REITs), crowdfunding, partnerships, or private funds, your due diligence will include thoroughly vetting the company or individual handling your investment.
Unfortunately, not everyone in the investment world follows the same set of standards. Due diligence on the person, fund manager, or company you are investing with is equally as important as due diligence on the asset.
There is always uncertainty with any investment. Regardless of how much you researched, verified, or prepared, there will always be unknown factors that can positively or negatively affect your overall yield. One way to hedge this uncertainty is to account for cost contingencies.
These are additional funds you set aside as a part of your initial acquisition costs to help with unexpected expenses that arise as you sign leases, raise rents, change management, renovate, rezone, or build. They can also help cover your debt service until the property is stabilized.
Cost contingencies are especially helpful if there will be negative cash flow during the property's improvement. In commercial real estate, the standard contingency budget is 5% to 15%, but it varies depending on the asset and whether it is underperforming.
A best practice in real estate is to create a capital reserve or replacement reserves fund for long-term improvements or unexpected expenses beyond your initial capital improvements. This is money you set aside before netting any positive cash flow, typically anywhere from 3% to 5% of gross rents. Budgeting for both factors will increase the likelihood of profitability and ensure funds are available when unexpected events arise.
Just as there are uncertainties with costs, there are also uncertainties with the timeline. Most people set unrealistic timelines for building, renovating, fully leasing, or reaching market rents for their CRE investment. There will almost always be setbacks and challenges that stall progress.
Asset performance can fluctuate due to economic factors, market cycles, or challenges that arise after acquisition. It's ultimately the fund manager's job to inform you of this risk, but it's good to be aware of it yourself.
One of the biggest mistakes in CRE is skipping thorough due diligence, such as failing to verify a property's physical condition or the accuracy of its financial records. Investors also frequently underestimate ongoing operational costs, such as maintenance, property management, and taxes.
Many beginners over-leverage themselves by taking on too much debt, leaving them vulnerable if interest rates rise or vacancy rates are high. Finally, relying on emotion rather than hard data or failing to have a clear exit strategy can lead to overpaying for an asset that doesn't align with your long-term financial goals.
The industrial real estate sector is strong and benefiting from numerous sustained tailwinds. Case in point: Demand for data centers is outpacing supply due to the explosive growth of artificial intelligence (AI) and cloud computing.
This imbalance is a major factor in the continued expansion of the industrial sector. The need for logistics and e-commerce infrastructure, including warehouses, distribution centers, and efficient supply chains, is also benefiting the industrial real estate sector.
The retail sector also remains strong due to robust demand for stable assets such as grocery centers and a growing consumer preference for engaging, experience-based retail. E-commerce is not replacing physical stores, but it's definitely incentivizing retailers to adapt their physical footprints to prioritize high-traffic, open-air centers and optimize store layouts for cohesive omnichannel experiences.
Alternative commercial real estate sectors, including data centers, life sciences facilities, and self-storage, are demonstrating resilient growth, attracting significant investor interest and, in many cases, outperforming traditional properties such as office properties. This momentum is largely driven by structural trends, such as the high demand for digital infrastructure fueled by AI and cloud computing.
Commercial real estate offers powerful tax advantages that can enhance an investor's net returns.
Depreciation is a key tax strategy that allows investors to reduce their taxable rental income without incurring actual cash outlay, often referred to as a "phantom expense." The IRS allows owners to deduct the cost of purchasing and improving a commercial building over 39 years using the straight-line method, which assumes a consistent, gradual wear and tear.
This annual depreciation expense is deducted from taxable rental income, reducing the investor's overall tax liability. Just know that the IRS may recapture this depreciation when the property is sold, taxing the accumulated deductions at a maximum rate of 25%.
For those looking to grow their portfolio, the 1031 exchange is a critical tool that defers capital gains taxes when selling one property and reinvesting the proceeds into another like-kind asset.
Additionally, the Qualified Business Income (QBI) deduction may allow eligible investors to deduct up to 20% of their pass-through rental income.
Then there are Opportunity Zone programs, which offer specialized paths to defer or even eliminate capital gains taxes on long-term investments. As always, you should consult with a qualified tax expert to ensure you maximize the tax advantages of your real estate investments.
Hopefully, this guide to investing in commercial real estate will help you identify profitable investments and guard against some potential setbacks, risks, and downsides.