The Burger King
Yes, the King's mascot may have a painted grin on his face, but it can't disguise the fact that he's battling a pair of wars in Europe.
Britain's Daily Telegraph quotes a company executive that estimates that sales in the United Kingdom can dip by 10% to 15% if the fast-food giant isn't able to market to younger audiences.
Then you have Spain's Ministry for Health and Consumer Affairs taking a bite out of the King. It decided that it cannot continue its agreement with Burger King that counted on the chain to encourage healthier dining habits in the country by laying off the promotion of its larger burgers.
Menus and marketing campaigns will naturally vary by region, but after watching BK's latest domestic ads pitching its Enormous Omelet Sandwich and its multipatty BK Stacker, I'm guessing that restraint is a recessive trait in the King's gene pool.
Yes, BK has followed rivals like Wendy's
So, can the Burger King regimen hold up to its European attacks? Of course. The crown isn't going away. However, for a company that just went public earlier this year and is just starting to turn things around, the timing couldn't be much worse for a little overseas tension.
Let them eat Whoppers? Oh, if only they would.
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Longtime Fool contributor Rick Munarriz loves to root for BK as it's a local company out of Miami, but he's really a Wendy's guy at heart. He does not own shares in any of the companies mentioned in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.