It may sound hokey, but it works. Providing ad-supported content through grocery chains like Supervalu
The deal is a no-brainer for CBS, now able to promote its shows as it taps its existing sponsor base to reach consumers at the point of purchase. This is not all that different from its deal with AMR
Sure, some clips -- like a CSI crime scene or a Survivor gross-out food challenge -- may not work in a supermarket setting, but there is plenty to gain and little to lose with the purchase. SignStorey will be renamed CBS Outernet.
Video display advertising is big business in other countries. China's Focus Media
For CBS, it's about more than just landing a new ad revenue stream. With TV watchers spending more time on the Internet or playing video games, it's now able to promote its prime-time shows in one place that most people still visit on a weekly basis: the supermarket.
What's that? Consumers are ordering home-delivered groceries over the Internet, through services like Amazon's
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Longtime Fool contributor Rick Munarriz now knows why CBS has an eye for its logo: It's always watching you. He does not own shares in any company mentioned in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy that's running low on eggs.
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