It's getting to be a bit much, isn't it -- these product placements in the movies? From McDonald's
While these deals are usually struck on a film-by-film basis, Disney's
Is it worth it to subsidize rising movie-production costs with practices that might risk the film's integrity? For the sponsor, it seems like a sound strategy. From the theatrical releases to the televised broadcasts and retail video sales that follow, the company is assured of perpetual advertising.
While you can use TiVo
But what about the moviemakers? If the sell-out approach disappoints film critics, and that trips up the box office, did Hollywood sell more than it bargained for? Stay tuned.