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Direct Digital(NASDAQ) DRCT

Market Cap$2.05MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (2022)-100%
5 YearN/A
1 Year-98%
1 Month+0%
$2.71
-2.17%
-0.06Today
Direct Digital last closing stock price
MetricPriceDate
Last closeUSD 2.772026-08-05
Direct Digital stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week+15.42%USD 2.402026-07-29
1 month+0.36%USD 2.762026-07-06
3 month-41.68%USD 4.752026-05-07
Year to date-80.45%USD 14.172025-12-31
1 year-97.88%USD 130.902025-08-05
3 year-99.5%USD 550.002023-08-04
Since inception-99.58%USD 660.002022-02-11

Direct Digital Financials at a Glance

Market Cap

$2.05MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$33.22M

Net Income (TTM)

-$21.84M

EPS (TTM)

-$196.87

P/E Ratio

-0.01

Dividend

$0.00

Beta (Volatility)

0.00 (Low)

Price

$2.71

Volume

9,406.807

Open

$2.74

Previous Close

$2.77

Daily Range

$2.65 - $2.79

52-Week Range

$2.17 - $113.81

Estimated Earnings Date

Aug 6, 2026

DRCT News

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DRCT Revenue Drops 54%

Motley Fool Markets TeamAug 6, 2025

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About Direct Digital

Direct Digital helps small businesses buy and sell digital ads online. Its platforms connect advertisers with websites and apps, making ad campaigns easier. The company focuses on clients who often lack access to advanced advertising tools.

Ad Tech, Simplified: Products and Services

  • Sell-Side Platform (Colossus Media): Automates ad sales for publishers; 15% of 2025 revenue.
  • Buy-Side Platform (Orange 142): Runs digital ad campaigns for small businesses; 85% of 2025 revenue.
  • Audience Curation: Uses data to target ads to specific groups, including multicultural audiences.
  • Campaign Analytics: Provides reporting and optimization for digital ad performance.
  • Consulting Services: Offers support and advice for clients new to digital advertising.

Growth Spurts and Bumps: Expansion Moves

  • Unified buy-side brands Orange 142 and Huddled Masses in October 2024.
  • Launched Ignition+ for enterprise clients in 2024 to expand digital marketing reach.
  • Expanded curated audience offerings in 2025, focusing on video and connected TV ads.
  • Secured a $100 million equity reserve facility with New Circle Principal Investments in 2025.
  • All revenue remains U.S.-based; no international expansion reported as of 2025.

Why Direct Digital Stands Out

The company integrates both ad buying and selling on one platform, serving smaller clients often overlooked by larger firms. Its technology uses data and machine learning to improve ad targeting and campaign results. Direct Digital combines automation with personalized support, aiming for high client retention and quality controls.

Five Things You Need to Know

  • 2025 revenue was $34.7 million, down 44% from 2024.
  • Sell-side revenue fell 85% in 2025; buy-side rose 10%.
  • Gross profit margin was 30% in 2025, up from 28% in 2024.
  • Net loss was $27.7 million in 2025, up 39% from 2024.

Bottom Line

Direct Digital has shifted focus to buy-side growth after major sell-side disruption. The company continues to adapt its technology and services for small business clients in a challenging market.

AI Generated • Apr 16, 2026

Industry

Media

Sector

Communication Services

Employees

73

CEO

Mark D. Walker

Website

www.directdigitalholdings.com

Headquarters

Houston, TX 77027, US

DRCT Financials

Key Financial Metrics (TTM)

Gross Margin

20.39%

Operating Margin

-42.40%

Net Income Margin

-65.75%

Return on Equity

479.42%

Return on Capital

-133.29%

Return on Assets

-113.41%

Earnings Yield

-100.00%

Dividend Yield

0.00%

Payout Ratio

-2.09%

Stock Overview

Market Cap

$2.05MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

739.50K

Volume

9.41K

Avg. Volume

53.98K

Financials (TTM)

Gross Profit

$6.77M

Operating Income

-$14.08M

EBITDA

-$22.60M

Operating Cash Flow

-$7.25M

Capital Expenditure

-$72.00K

Free Cash Flow

-$7.32M

Cash & ST Invst.

$796.00K

Total Debt

$17.47M

Direct Digital Performance Analysis

Direct Digital annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 89,360,000134.3%
20232023-12-31USD 157,110,00075.8%
20242024-12-31USD 62,288,000-60.4%
20252025-12-31USD 34,694,000-44.3%
Direct Digital sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-3024.4%
Q32025-09-30-21.3%
Q42025-12-315.3%
Q12026-03-31-20.6%
Direct Digital annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD 15.55N/A
20232023-12-31USD -161.54N/A
20242024-12-31USD -365.07126.0%
20252025-12-31USD -303.34-16.9%
Direct Digital sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-304.8%
Q32025-09-30-18.3%
Q42025-12-31-3102.8%
Q12026-03-3159.9%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q1 2026YOY CHG

Revenue

$6.68M

-18.1%

Gross Profit

-$1.25M

-152.4%

Gross Margin

-18.76%

N/A

Market Cap

$2.05MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$28.06K

N/A

Employees

73

N/A

Net Income

-$5.25M

-122.9%

EBITDA

-$5.64M

-36.5%

Quarterly Fundamentals

Name
Q1 2026YOY CHG

Total Cash

$796.00K

-55.5%

Total Debt

$17.47M

-54.0%

Accounts Receivable

$2.78M

-36.6%

Inventory

$0.00

N/A

Long Term Debt

$695.00K

-97.9%

Short Term Debt

$16.78M

+288.0%

Return on Assets

-1.13%

N/A

Return on Invested Capital

1.56%

N/A

Free Cash Flow

-$1.05M

+61.4%

Operating Cash Flow

-$1.05M

+61.2%

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Questions About DRCT

What is the current price of Direct Digital?

Direct Digital is trading at $2.67 per share.

What is the 52-week range for Direct Digital?

Over the past 52 weeks, Direct Digital has traded between $2.17 and $113.81.

How much debt does Direct Digital have?

As of the most recent reporting period, Direct Digital reported total debt of $17.47M.

How much cash does Direct Digital have on hand?

Direct Digital reported $796.00K in cash and cash equivalents in its most recent financial results.

What is Direct Digital’s dividend yield?

Direct Digital does not currently have a dividend yield.

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