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| 1 Year | 5 Year | 5 Year Annualized | Since IPO | |
|---|---|---|---|---|
| BZUN | +3.56% | -90.74% | -37.87% | -67% |
| S&P | +14.84% | +96.04% | +14.41% | +216% |
Baozun, Inc. operates as an holding company, which through its subsidiaries provides brand electronic commerce (e-commerce) services and solutions. Its services include apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was founded by Wen Bin Qiu, Jun Hua Wu, and Qing Yu Zhang in August 2007 and is headquartered in Shanghai, China.
Baozun is rallying after posting a narrower-than-expected loss in the second quarter. Here's what investors need to know.
Revenue dropped again in its latest earnings report.
| Q2 2025 | YOY Change | |
|---|---|---|
| Revenue | $352.92M | 6.9% |
| Gross Profit | $253.46M | 6.1% |
| Gross Margin | 71.82% | -0.6% |
| Market Cap | $133.34M | 0.1% |
| Market Cap / Employee | $0.02M | 0.0% |
| Employees | 6.9K | 0.0% |
| Net Income | -$2.83M | 6.9% |
| EBITDA | -$4.67M | -62.1% |
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| Q2 2025 | YOY Change | |
|---|---|---|
| Net Cash | $185.28M | -20.7% |
| Accounts Receivable | $285.17M | 12.5% |
| Inventory | 173.9 | -12.3% |
| Q2 2025 | YOY Change | |
|---|---|---|
| Long Term Debt | $71.76M | -19.4% |
| Short Term Debt | $259.05M | 1.3% |
| Q2 2025 | YOY Change | |
|---|---|---|
| Return On Assets | -1.89% | 0.8% |
| Return On Invested Capital | -4.58% | -2.0% |
| Metric | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | YoY Change |
|---|---|---|---|---|---|
| Price to Book | 0.39 | 0.30 | 0.30 | 0.27 | 7.40% |
| Price to Sales | 0.11 | 0.17 | 0.12 | 0.11 | -3.86% |
| Price to Tangible Book Value | 0.44 | 0.34 | 0.34 | 0.31 | 11.41% |
| Enterprise Value to EBITDA | -18.55 | 40.91 | -33.56 | -77.17 | -30.08% |
| Return on Equity | -5.8% | -4.6% | -4.6% | -4.7% | -30.07% |
| Total Debt | $358.63M | $345.66M | $333.37M | $330.81M | -4.07% |
BZUN earnings call for the period ending December 31, 2024.
BZUN earnings call for the period ending September 30, 2024.
BZUN earnings call for the period ending June 30, 2024.
BZUN earnings call for the period ending March 31, 2024.
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