FirstCash

FirstCash helps people get short-term cash by lending against personal items. It also lets customers buy used goods at lower prices. Its payment solutions help shoppers with limited credit buy what they need.

What’s in the Shop? (Products and Services)

• Pawn Loans (45%): Short-term loans using personal items as collateral, serving customers with limited access to traditional credit.
• Retail Sales (38%): Sells pre-owned goods from forfeited loans and direct purchases, targeting value-focused shoppers.
• Lease-to-Own (17%): Offers payment plans for furniture, electronics, and more through its American First Finance unit, helping those with little or no credit.
• Scrap Jewelry Sales: Buys, melts, and sells gold, silver, and diamonds in commodity markets.

Expansion: More Stores, More Options

• Acquired 28 U.S. pawn stores and 10 in Mexico in 2024; bought 1 Nevada pawn license.
• Opened 60 new stores in Latin America and 1 in the U.S. in 2024.
• Invested $107.6 million in acquisitions and $19.3 million in new store openings in 2024.
• Expanded American First Finance’s merchant network to 13,600 locations across all U.S. states and Puerto Rico.
• Diversified payment solutions into automotive, medical, and jewelry sectors in 2024.

Why FirstCash Stands Out (Without the Hype)

FirstCash is the largest operator of full-service pawn stores in the U.S. and Mexico. Its dual model combines traditional pawn lending with technology-driven payment solutions. The company focuses on serving people who are underserved by banks, using proprietary systems to manage risk and operations.

Five Things You Need to Know

• Revenue was $3.39 billion in 2024, up 7.5% from 2023.
• Net income reached $258.8 million in 2024, up 18% year-over-year.
• U.S. pawn stores made up 46% of 2024 revenue; Latin America pawn 24%; payment solutions 30%.
• Operated 3,026 pawn stores as of December 31, 2024, with 20,000 employees.
• Cash flow from operations was $540 million in 2024, up 30% from 2023.

Bottom Line

FirstCash has grown by expanding its pawn and payment businesses across the Americas. Its focus on underserved customers and steady acquisitions has shaped a resilient, diversified business model.