Intuit

Intuit helps people and businesses manage money and taxes. QuickBooks tracks business finances, while TurboTax helps with tax filing. Credit Karma gives users free credit scores and financial recommendations.

Money Tools in the Real World

• QuickBooks (Global Business Solutions, 54% of YTD Q3 FY25 revenue): Accounting, payroll, and payment tools for small businesses and self-employed people.
• TurboTax (Consumer, 31% of YTD Q3 FY25 revenue): Online and desktop tax preparation for individuals and families.
• Credit Karma (11% of YTD Q3 FY25 revenue): Free credit scores, credit monitoring, and personalized loan and card offers for consumers.
• ProTax (4% of YTD Q3 FY25 revenue): Tax software and e-filing for professional accountants and tax preparers.
• Mailchimp (part of Global Business Solutions): Email marketing and customer management for small and mid-sized businesses.

Growth Moves: Intuit’s Playbook

• Acquired Credit Karma in 2020, expanding into consumer finance recommendations.
• Bought Mailchimp in 2021, adding marketing tools for small businesses.
• Integrated TurboTax and Credit Karma in 2024 for unified consumer financial management.
• Expanded QuickBooks and Mailchimp internationally, focusing on mid-market businesses since 2022.
• Shifted QuickBooks Desktop to a subscription model starting in early fiscal 2024.

What Makes Intuit Stand Out

Intuit combines financial, tax, and marketing tools on one platform. Its use of artificial intelligence and a large data network helps deliver personalized services at scale. The company’s products are widely used by small businesses, individuals, and professionals in the U.S. and abroad.

Five Things You Need to Know

• Total net revenue was $15.0 billion YTD Q3 FY25, up 14% from YTD Q3 FY24.
• Operating income reached $4.58 billion YTD Q3 FY25, up 21% year-over-year.
• International sales made up 7% of total revenue YTD Q3 FY25.
• Service revenue was 85% of total revenue in fiscal 2024.
• No single customer accounted for 10% or more of revenue in any period.

Bottom Line

Intuit has evolved from tax software to a broad financial platform. Its focus on integration, recurring revenue, and AI-driven services supports its position in the financial technology sector.