iRobot

iRobot makes robots that clean floors and help with home chores. These products help users keep homes clean with less effort.

Gadgets That Do the Dirty Work

• Roomba vacuums: Robotic floor cleaners for homes; main revenue driver (robotic floor care products are the primary source of revenue).
• Braava mops: Automatic mopping robots for hard floors; target busy households.
• Handheld vacuums: Portable cleaning devices for small messes; aimed at quick clean-ups.
• Air purifiers: Devices for improving indoor air quality; sold under the Aeris brand.
• Educational robots: Root and Create 2 robots teach coding and robotics to students and educators.

Plot Twists and Power-Ups

• Launched Roomba in 2002; Braava mops later expanded the product line.
• Entered the air purifier market with the Aeris brand.
• Shifted manufacturing from China to Vietnam in 2023 to reduce tariffs.
• Major product launches in 2025, including new Roomba models and combos.
• Restructured operations and reduced workforce by 440 employees in 2024.

What Makes iRobot Stand Out

iRobot sells through retailers, distributors, and online channels across the United States, Europe, the Middle East, Africa, Japan, and other international markets. The company uses contract manufacturing and focuses on proprietary robotics technology. Its iRobot OS connects devices to smart home systems for personalized cleaning.

Five Things You Need to Know

• Revenue in Q2 2025 was $128 million, down 22.9% from the prior year.
• International sales accounted for 55.8% of revenue in Q2 FY2025.
• Gross margin improved to 30.0% in Q2 FY2025 from 16.5% in Q2 FY2024.
• Net loss in Q2 FY2025 was $22.8 million, an improvement from a $70.6 million loss in Q2 FY2024.
• One retailer accounted for 24.9% of revenue in Q2 2025, indicating high customer concentration.

Bottom Line

iRobot has evolved from a single-product company to a diversified home robotics provider. The company faces financial challenges but continues to adapt its business model and product lineup.