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Saga Communications(NASDAQ) SGA

Market Cap$58.18MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (1993)+98%
5 Year-31%
1 Year-25%
1 Month+7%
$9.15
-0.33%
-0.03Today
Saga Communications last closing stock price
MetricPriceDate
Last closeUSD 9.152026-08-21
Saga Communications stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week-6.25%USD 9.762026-08-14
1 month+7.21%USD 8.542026-07-22
3 month-4.49%USD 9.582026-05-22
Year to date-16.42%USD 10.952025-12-31
1 year-24.54%USD 12.132025-08-21
3 year-41.19%USD 15.562023-08-22
5 year-31.14%USD 13.292021-08-20
Since inception+97.63%USD 4.631993-03-02

Saga Communications Financials at a Glance

Market Cap

$58.18MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$103.94M

Net Income (TTM)

-$8.89M

EPS (TTM)

-$1.38

P/E Ratio

-6.62

Dividend

$1.00

Beta (Volatility)

0.20 (Low)

Price

$9.15

Volume

13,879

Open

$9.43

Previous Close

$9.15

Daily Range

$9.02 - $9.43

52-Week Range

$8.24 - $13.50

Estimated Earnings Date

Nov 5, 2026

SGA News

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Saga (SGA) Q2 Revenue Falls 5%

Motley Fool Markets TeamAug 7, 2025

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About Saga Communications

Saga runs radio stations and digital advertising that connect local businesses with listeners. Its broadcasts offer music, news, and talk shows for community audiences. Digital services help companies reach customers online through targeted ads and content.

On the Air and Online: What Saga Sells

  • Radio Broadcasting: Operates 82 FM and 30 AM stations; 91% of 2025 revenue; targets local listeners and advertisers.
  • Digital Advertising: Offers online ads, streaming, and social media campaigns; 15% of 2025 revenue; serves businesses seeking digital reach.
  • Non-Traditional Revenue: Includes events, tower rentals, and e-commerce; small but growing share; targets local organizations and partners.
  • Online News Platforms: Provides local news content online; supports community engagement and digital ad sales.
  • Political Advertising: Sells ad space during election cycles; 0.6% of 2025 revenue; serves political campaigns and advocacy groups.

Growth Spurts and Strategic Moves

  • Acquired six radio stations in Lafayette, Indiana from Neuhoff Media in 2024.
  • Sold 24 telecommunications towers in 2025, then leased them back for 25 years.
  • Expanded digital advertising services and centralized digital support since 2023.
  • Continued focus on mid-sized U.S. markets, adding new local management teams.

Why Saga Stands Out in the Crowd

Saga focuses on mid-sized U.S. markets with strong local management and community ties. Its decentralized structure lets local teams tailor content and advertising. Centralized digital support helps stations offer integrated campaigns across radio and online platforms.

Five Things You Need to Know

  • Net operating revenue was $107.1 million in 2025, down 5.1% from 2024.
  • Digital services made up 15% of gross revenue in 2025, up from 12% in 2024.
  • Operating loss was $11.04 million in 2025, compared to $2.36 million income in 2024.
  • Cash and equivalents totaled $22.5 million at year-end 2025.

Bottom Line

Saga has shifted from traditional radio to a mix of broadcast and digital services. The company adapts to changing media habits while maintaining a strong local presence.

AI Generated • Apr 16, 2026

Industry

Media

Sector

Communication Services

Employees

779

CEO

Christopher S. Forgy

Website

www.sagacom.com

Headquarters

Grosse Pointe Farms, MI 48236, US

SGA Financials

Key Financial Metrics (TTM)

Gross Margin

28.39%

Operating Margin

7.27%

Net Income Margin

-8.55%

Return on Equity

-5.83%

Return on Capital

-1.39%

Return on Assets

-4.52%

Earnings Yield

-15.11%

Dividend Yield

10.93%

Payout Ratio

-71.96%

Stock Overview

Market Cap

$58.18MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

6.36M

Volume

13.88K

Avg. Volume

16.92K

Financials (TTM)

Gross Profit

$29.51M

Operating Income

$7.56M

EBITDA

-$7.61M

Operating Cash Flow

$2.07M

Capital Expenditure

-$1.29M

Free Cash Flow

$782.00K

Cash & ST Invst.

$27.84M

Total Debt

$5.00M

Saga Communications Performance Analysis

Saga Communications annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 114,893,0006.0%
20232023-12-31USD 115,504,0000.5%
20242024-12-31USD 112,919,000-2.2%
20252025-12-31USD 107,112,000-5.1%
Saga Communications sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q32025-09-30-0.2%
Q42025-12-31-5.9%
Q12026-03-31-13.7%
Q22026-06-3015.5%
Saga Communications annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD 1.52-18.1%
20232023-12-31USD 1.552.0%
20242024-12-31USD 0.55-64.4%
20252025-12-31USD -1.22N/A
Saga Communications sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q32025-09-30-147.9%
Q42025-12-31-1139.9%
Q12026-03-3163.6%
Q22026-06-30138.5%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q2 2026YOY CHG

Revenue

$26.40M

-6.5%

Gross Profit

$24.06M

+408.0%

Gross Margin

91.13%

N/A

Market Cap

$58.18MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$85.55K

N/A

Employees

680

N/A

Net Income

$960.00K

-14.9%

EBITDA

$1.20M

-58.4%

Quarterly Fundamentals

Name
Q2 2026YOY CHG

Total Cash

$27.84M

+11.8%

Total Debt

$5.00M

+0.0%

Accounts Receivable

$14.20M

-11.9%

Inventory

$0.00

N/A

Long Term Debt

$0.00

-100.0%

Short Term Debt

$5.00M

N/A

Return on Assets

-4.52%

N/A

Return on Invested Capital

4.29%

N/A

Free Cash Flow

-$905.00K

-162.4%

Operating Cash Flow

-$1.68M

-323.0%

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Questions About SGA

What is the current price of Saga Communications?

Saga Communications is trading at $9.15 per share.

What is the 52-week range for Saga Communications?

Over the past 52 weeks, Saga Communications has traded between $8.24 and $13.50.

How much debt does Saga Communications have?

As of the most recent reporting period, Saga Communications reported total debt of $10.14M.

How much cash does Saga Communications have on hand?

Saga Communications reported $18.38M in cash and cash equivalents in its most recent financial results.

What is Saga Communications’s dividend yield?

Saga Communications currently has a dividend yield of 10.93%.

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