Shares of the meal-kit provider were slumping after it announced a reverse stock split.
News & Analysis: Blue Apron Holdings, Inc.
The struggling food-kit company buys itself more time.
High prices, small portions, and confusing subscriptions are alienating consumers.
Former market darlings Weibo, Tesla, and Blue Apron dropped to 52-week lows.
With a 1-to-5 or more likely 1-for-15 split on the horizon, the meal-kit pioneer will have a hard time cooking up a turnaround.
Shares of the meal-kit provider dropped on a reverse stock split proposal.
The meal-kit maker still hasn't found its bottom.
The company finally shows some promise for the future with these five metrics.
The meal kit maker’s new CEO is still focusing on profitability instead of sales growth.
APRN earnings call for the period ending March 31, 2019.