Planet Fitness(NYSE) PLNT

Planet Fitness, Inc. NYSE:PLNT makes exercise affordable for people of all fitness levels. Its fitness centers offer high-quality equipment in a welcoming environment. The company helps millions of members reach their health goals.

Where Revenue Is Generated

• Franchise Operations: Licensing the brand and providing support to independent owners; accounted for 37.2% of revenue in the three months ended June 30, 2026.
• Corporate-Owned Clubs: Direct management of fitness centers in the United States, Canada, and Spain; represented 39.4% of revenue in the three months ended June 30, 2026.
• Equipment Sales: Provision of strength and cardio machinery to franchisee-owned locations; contributed 23.4% of revenue in the three months ended June 30, 2026.

How Does Planet Fitness Grow?

• Sold eight fitness clubs located in California to a franchisee in August 2025.
• Issued $400 million in senior secured notes in December 2025 to manage long-term debt.
• Raised the National Advertising Fund contribution rate for franchisees from 2% to 3% in 2026.
• Completed the sale of an equity method investment in Australia during the three months ended June 30, 2026.
• Established contractual commitments to open approximately 800 new clubs as of June 30, 2026.

A Model Built for Scale

Planet Fitness uses a low-cost membership model to attract a broad range of consumers who might feel intimidated by traditional gyms. The company relies on a network of franchised locations to expand its brand presence across multiple countries and territories.

A Look at the Books

• Total revenue was $365.2 million for the three-month period ended June 30, 2026, up 7.1% year over year.
• System-wide sales reached $1.4 billion for the three months ended June 30, 2026.
• Net income was $67.4 million for the three-month period ended June 30, 2026.
• Cash and cash equivalents totaled $298.3 million as of June 30, 2026.
• Adjusted EBITDA was $152.8 million for the three months ended June 30, 2026, up from $147.6 million in the prior year period.

Evolution of the Brand

Planet Fitness has evolved from a regional gym operator into a global fitness franchisor with over 21 million members. Its focus on affordable pricing and a nonintimidating atmosphere supports its expansion into new international markets.