Accessibility Menu
Purple Innovation logo

Purple Innovation

(NASDAQ) PRPL

Current Price$0.29
Market Cap$33.75MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (2018)-97%
5 Year-99%
1 Year-53%
1 Month-26%
Purple Innovation last closing stock price
MetricPriceDate
Last closeUSD 0.312026-07-16
Purple Innovation stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week-8.09%USD 0.342026-07-09
1 month-26.17%USD 0.422026-06-16
3 month-50.7%USD 0.632026-04-17
Year to date-55.09%USD 0.692025-12-31
1 year-52.87%USD 0.662025-07-16
3 year-88.96%USD 2.812023-07-17
5 year-98.75%USD 24.862021-07-16
Since inception-97.06%USD 10.562018-02-05

Purple Innovation Financials at a Glance

Market Cap

$33.75MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$460.28M

Net Income (TTM)

-$62.82M

EPS (TTM)

-$0.58

P/E Ratio

-0.53

Dividend

$0.00

Beta (Volatility)

1.78 (High)

Price

$0.29

Volume

489,154

Open

$0.31

Previous Close

$0.29

Daily Range

$0.28 - $0.31

52-Week Range

$0.28 - $1.26

Estimated Earnings Date

Aug 4, 2026

PRPL News

person having trouble sleeping insomnia mattress bed sleep

Why Purple Innovation Stock Was Sinking Today

Jeremy BowmanAug 10, 2023
frustrated investor rubs head looks at computer

Why Tempur Sealy's Gain Was Purple Innovation's Pain Today

Jon QuastMay 9, 2023
happy investor excited

Here's Why Purple Innovation Stock Skyrocketed Today

Jon QuastSep 19, 2022
mattress retail

Why Purple Innovation Stock Was Climbing Today

Jeremy BowmanMay 11, 2022
21_07_21 A couple sitting in bed looking at a computer _GettyImages-1174486567

Why Purple Innovation Stock Plunged 28% at the Open Today

Reuben Gregg BrewerNov 10, 2021
This_Stock_Has_a_$1.5_Billion_Market_Cap_and_Lots_of_Room_to_Grow

This Stock Has a $1.5 Billion Market Cap and Lots of Room to Grow

Matt Frankel, CFP®Oct 14, 2021
Cartoon man in pajamas falls out of bed

Why Purple Innovation Stock Crashed This Morning

Rich SmithMay 19, 2021
Market crash line down

Here's Why Purple Innovation Stock Got Crushed Today

Jon QuastMar 4, 2021
Page 1

Motley Fool Moneyball Superscore

Our CEO Is Handing Members His Secret Weapon

It's called Motley Fool Moneyball, our new proprietary AI tool

We spent over half a million dollars in R&D to build a tool that makes stock research faster, sharper, and smarter. Our analysts use it every day, and now, you can too.

Get Access Now

About Purple Innovation

Purple makes mattresses and pillows for people seeking better sleep and comfort. Its products help reduce pressure points and improve rest. Everyday users benefit from support and cooling features in their homes.

Products and Services

  • Mattresses (core product, comprising over 97% of product revenue in 2025): Uses Gelflex Grid for pressure relief; targets adults and families.
  • Pillows: Eight models designed for head and neck support; for sleepers of all types.
  • Seat Cushions: Four seat and one back cushion; for office workers and drivers needing comfort.
  • Bases and Frames: Adjustable and fixed bed bases; for customers seeking customizable sleep setups.
  • Accessories: Sheets, protectors, weighted blankets, duvets, and pet beds; for added comfort and protection.

Growth and Expansion

  • Launched Rejuvenate 2.0 mattress collection in Q2 2025.
  • Expanded partnership with Mattress Firm to 12,000 slots in 2025.
  • Broadened Costco program to 450 clubs in 2025.
  • Consolidated mattress production to Georgia plant and closed two Utah facilities in 2025.
  • Entered exclusive assembly agreement with Tempur Sherwood, LLC in 2025.

What Makes Purple Stand Out

Purple uses patented Gelflex Grid technology for pressure relief and cooling. The company controls design and manufacturing, supporting product consistency. Its omni-channel model balances direct sales and wholesale reach.

Five Things You Need to Know

  • 2025 net revenue was $468.7 million, down 3.9% from 2024.
  • Gross profit margin rose to 40.2% in 2025, up from 37.1% in 2024.
  • Operating loss improved to $(43.0) million in 2025, from $(92.2) million in 2024.
  • Cash used in operations was $(33.8) million in 2025, up from $(17.9) million in 2024.

Bottom Line

Purple has adapted through product launches, partnerships, and cost controls. The company faces ongoing financial and operational challenges in a competitive market.

AI Generated • Apr 16, 2026

Industry

Household Durables

Sector

Consumer Discretionary

Employees

1,100

CEO

Robert T. DeMartini

Website

www.purple.com

Headquarters

Lehi, UT 84048, US

PRPL Financials

Key Financial Metrics (TTM)

Gross Margin

39.69%

Operating Margin

-9.86%

Net Income Margin

-13.65%

Return on Equity

189.80%

Return on Capital

-18.12%

Return on Assets

-23.10%

Earnings Yield

-1.89%

Dividend Yield

0.00%

Payout Ratio

0.00%

Stock Overview

Market Cap

$33.75MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

108.83M

Volume

489.15K

Avg. Volume

373.46K

Financials (TTM)

Gross Profit

$182.71M

Operating Income

-$45.39M

EBITDA

-$7.05M

Operating Cash Flow

-$7.77M

Capital Expenditure

-$7.45M

Free Cash Flow

-$15.22M

Cash & ST Invst.

$24.96M

Total Debt

$211.10M

Purple Innovation Performance Analysis

Purple Innovation annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 573,201,000-21.1%
20232023-12-31USD 510,541,000-10.9%
20242024-12-31USD 487,877,000-4.4%
20252025-12-31USD 468,725,000-3.9%
Purple Innovation sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-300.9%
Q32025-09-3013.0%
Q42025-12-3118.5%
Q12026-03-31-32.0%
Purple Innovation annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD -1.13277.0%
20232023-12-31USD -1.173.1%
20242024-12-31USD -0.91-21.6%
20252025-12-31USD -0.48-47.9%
Purple Innovation sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-3011.1%
Q32025-09-3031.3%
Q42025-12-3172.7%
Q12026-03-31-833.3%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q1 2026YOY CHG

Revenue

$95.73M

-8.1%

Gross Profit

$35.20M

-14.3%

Gross Margin

36.76%

N/A

Market Cap

$33.75MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$30.68K

N/A

Employees

1,100

N/A

Net Income

-$30.54M

-59.6%

EBITDA

-$17.88M

-92.1%

Quarterly Fundamentals

Name
Q1 2026YOY CHG

Total Cash

$24.96M

+15.4%

Total Debt

$211.10M

+19.3%

Accounts Receivable

$21.14M

-13.3%

Inventory

$58.09M

-3.5%

Long Term Debt

$194.20M

+20.6%

Short Term Debt

$16.90M

+6.3%

Return on Assets

-23.10%

N/A

Return on Invested Capital

-25.39%

N/A

Free Cash Flow

$1.38M

+105.4%

Operating Cash Flow

$2.99M

+113.0%

Other Investments to Explore

People Also Watch

Symbol / CompanyPricePrice Chg
THCHTH International Limited
$1.78+0.00%
IRBTiRobot Corporation
$0.05+0.00%
NVFYNova LifeStyle, Inc.
$6.18-0.80%
GRWGGrowGeneration Corp.
$1.43+0.70%

Trending Stocks

Symbol / CompanyPricePrice Chg
ONDSOndas
$6.53-0.02%
AALAmerican Airlines Group
$14.98-0.04%
INTCIntel
$95.04-0.02%
NOKNokia
$10.12-0.03%

Questions About PRPL

What is the current price of Purple Innovation?

Purple Innovation is trading at $0.29 per share.

What is the 52-week range for Purple Innovation?

Over the past 52 weeks, Purple Innovation has traded between $0.28 and $1.26.

How much debt does Purple Innovation have?

As of the most recent reporting period, Purple Innovation reported total debt of $211.10M.

How much cash does Purple Innovation have on hand?

Purple Innovation reported $24.96M in cash and cash equivalents in its most recent financial results.

What is Purple Innovation’s dividend yield?

Purple Innovation does not currently have a dividend yield.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.

View Premium Services