- 19% said they have sold investments out of fear of losing more money. Selling into a downturn locks in losses and prevents benefiting from any future recovery.
- 17% said they have bought into something due to excitement or fear of missing out. FOMO-driven purchases risk being made at or near price peaks, when hype is the strongest and prices are most disconnected from fundamentals, and can push investors towards speculative assets.
- 11% said they have held on to a losing investment, hoping it would recover. Loss aversion is well documented in investment research and is associated with holding underperforming assets for far longer than rational analysis would suggest.
Emotion-driven decisions are significantly more common among younger respondents. Nearly half of Gen Z respondents (48%) and Millennials (45%) reported at least one emotion-driven decision, compared to 32% of Gen X and 21% of Boomers.
Beyers has felt that cost firsthand. "Too often, the cost of panic is selling a winner before it has a chance to become a winner," he says. "I've sold at least one stock that went on to return hundreds of times its original value and held others that, despite selling off by more than 75% at one point, have grown to occupy close to 20% of my total investable assets." Staying put isn't easy, he adds, but the edge individual investors have over algorithms and hedge funds is time: "When you recognize that time is the most important factor in compounding wealth, you'll become far less likely to interrupt it with a panic sale."
Beyers sees the survey's FOMO-buying and fear-selling figures, 17% and 19%, as two sides of the same coin. "Fear drives us away from the uncertain, i.e. volatile stocks that may not be popular yet, to the certainty of cash (in the case of selling) or a 'sure thing,' a winner you must own because everyone else does," he says. The distinction that matters, he notes, is between fear that protects you and fear that doesn't: "Some fear is healthy and keeps us safe from physical threats. Here we're talking about unjustified fear that leads us to portfolio-immolating action when holding fast would almost certainly be the better move."