About the Author
The Motley Fool has a disclosure policy.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.
Forty-five percent of investors expect stocks to deliver the best risk-adjusted returns over the next 10 years, making equities the top pick for the best long-term investment across every generation, according to The Motley Fool's 2026 Long-Term Investing Survey. Among Gen Z investors, 45% named stocks first. Among baby boomers, 44% did the same.
That's where most of the agreement ends. Gen Z investors are nearly four times more likely than baby boomers to name cash as their best long-term asset. Baby boomers are nearly five times more likely to choose diversified funds, such as balanced funds, target-date funds, and multi-asset ETFs. Gen Z trades at least weekly at more than three times the rate of baby boomers. And the two generations define "investing for the long term" around almost entirely different goals.
Stocks lead across all four generations, but what investors reach for when they don't pick stocks shifts significantly by age.
When asked which types of stocks respondents currently hold and which sector they expect to produce the highest returns over the next decade, generational differences run deeper than the headline asset-class data suggests.
Gen Z stands apart in another way: 28% say value stocks will produce the highest returns over the next decade, compared to 13% of Gen X and 12% of baby boomers. And nearly one in five baby boomers (19%) say they are not sure which equity approach will produce the best returns, compared to just three percent of Gen Z. The generation with the most investing experience is the least certain about equity strategy.
40% of baby boomers named information technology as the sector most likely to deliver the best returns over the next decade, the highest share of any generation. Yet when it comes to actually owning AI-related stocks for the long term, baby boomers trail every other generation by a wide margin.
79% of all investors describe their approach as buy-and-hold or mostly passive with periodic adjustments, the two most common long-term investing strategies in the survey. That percentage holds steady within a few percentage points across each generation, and is a pattern consistent with data on how many Americans hold stock, which shows that older generations have long held their investments.
The results from respondents' responses on how often they actually trade tell a different story, particularly for the youngest generation.
Staying patient during market volatility is the single biggest challenge for long-term investors across all four generations, according to the 2026 survey, named by 36% of all respondents. The intensity of that challenge and the other pressures investors face differ meaningfully by age.
The average stock market return of more than 10% annually since 1957 rewards long-term holding, but Gen Z investors are running multiple financial timelines simultaneously, which may explain why their behavior appears less patient than their stated strategy suggests.
Read: The Motley Fool's Market Volatility Toolkit
Across every question in the 2026 survey, a consistent pattern emerges: younger investors bring higher stated risk tolerance, broader stock exposure, and stronger long-term intentions, but their behavior doesn't always match.
Gen Z trades more, checks their portfolios more, and holds more speculative positions. Those tendencies are not inherently a problem. Higher risk tolerance is appropriate for investors with long time horizons, but frequent trading and reactive monitoring can work against the compounding that makes long-term investing effective in the first place.
Baby boomers’ approach carries its own tension: the strongest conviction about technology's long-term potential, combined with the lowest rates of AI stock ownership and the least certainty about which type equity approach – growth, value, or dividend stocks – will produce results. Experience and confidence do not always point in the same direction.
For investors at any age thinking through a long-term investing strategy, the most durable edge apparent in the survey data is also the simplest: the investors who trade least tend to be the ones who started with the clearest sense of what their money is for.