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Why Starting Small Works: How a 1% Starter Position Can Build Big Gains Over Time

If you know there's a company you want to own, but it's too expensive, don't do nothing, do a little.

By Reuben Gregg Brewer Feb 14, 2026 at 5:32AM EST

Key Points

  • Every investor is driven by emotions.
  • You can help set yourself up for long-term success by playing to your own emotions.
  • Starter positions are a powerful call to action.

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