Based on the aggregated intelligence of 145,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer-goods giant Procter & Gamble (NYSE:PG) has earned a coveted five-star ranking.

With that in mind, let's take a closer look at P&G's business and see what CAPS investors are saying about the stock right now.

Procter & Gamble facts

Headquarters (Founded)

Cincinnati (1837)

Market Cap

$176.2 billion


Household products

Trailing-12-Month Revenue

$77.9 billion


CEO Robert McDonald (since 2009)
CFO Jon Moeller (since 2009)

Major Brands

Gillette, Duracell, Pampers, Charmin, Tide, Crest, Head & Shoulders

Return on Equity (Average, Past 3 Years)



$6.3 billion / $35.4 billion

Dividend Yield



Johnson & Johnson (NYSE:JNJ)
Kimberly-Clark (NYSE:KMB)

CAPS Members Bullish on PG Also Bullish on

Altria (NYSE:MO)
Microsoft (NASDAQ:MSFT)

CAPS Members Bearish on PG Also Bearish on

Wal-Mart (NYSE:WMT)
Home Depot (NYSE:HD)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 97% of the 6,641 members who have rated P&G believe the stock will outperform the S&P 500 going forward. These bulls include jawilde and tekennedy.

Last fall, jawilde tapped P&G as the perfect way to get defensive:

I'm in the camp which expects several years of slow economic growth as consumers and business deleverage their balance sheets (i.e. the New Normal as Bill Gross at PIMCO calls it). In this environment, I want blue-chip companies that make essential products and provide a solid Total Return (dividends plus capital appreciation) potential. [P&G] fits the bill perfectly.

In an earlier pitch, tekennedy expands on P&G as a business bursting with brand power:

This is just a spectacular company. ... It is amazing to see how strategic advertising helps reinvigorate stale names and how product extensions help realize further value from their brands. The portfolio of leading brands will help them maintain their space on store shelves and ensure they will continue to earn excess economic returns. Expansion to foreign markets and a low valuation make me think this company will outpace the overall economy.

What do you think about P&G, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!  

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. P&G, Johnson & Johnson, and Kimberly-Clark are all Motley Fool Income Investor picks. Microsoft, Wal-Mart, and Home Depot are Inside Value selections. Motley Fool Options has recommended a diagonal call position on Microsoft, and the Fool owns shares of Procter & Gamble. The Fool's disclosure policy always gets a perfect score.