Based on the aggregated intelligence of 170,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products giant Colgate-Palmolive (NYSE: CL) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Colgate's business and see what CAPS investors are saying about the stock right now.

Colgate facts

Headquarters (Founded)

New York (1806)

Market Cap

$41.2 billion

Industry

Household products

Trailing-12-Month Revenue

$15.7 billion

Management

Chairman/CEO Ian Cook
CFO Dennis Hickey

Return on Capital (Average, Past 3 Years)

38.4%

Cash/Debt

$729 million / $3.8 billion

Dividend Yield

2.7%

Competitors

Church & Dwight (NYSE: CHD)
Clorox (NYSE: CLX)
Procter & Gamble (NYSE: PG)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 96% of the 1,246 members who have rated Colgate believe the stock will outperform the S&P 500 going forward. These bulls include BKITU and truthisntstupid.

A couple of months ago, BKITU touched on the tailwinds working in Colgate's favor:

As the world continues to industrialize, more and more people will have access to some pretty unsexy stuff. ... Not only are detergents and toothpastes and the like inexpensive and likely to be found in increasing numbers of homes around the world, but people buy them constantly.

Colgate even boasts a robust three-year average operating margin of 23.3%. That's higher than that of competitors Church & Dwight (16.2%), Clorox (18.8%), and P&G (20%).

CAPS member truthisntstupid elaborates on Colgate's total return potential:

This is a strong company that has a good moat. With a competitive advantage and a balance sheet that suggests that dividend can be counted on. You see, whatever happens to the current share price this week, this month, or this year ... [Colgate] will keep paying and growing that dividend. And those growing quarterly payouts will take bigger and bigger bites off that start price as years go by. ... Hold it for long enough and you can't help but make a killing.

What do you think about Colgate, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. The Motley Fool owns shares of Clorox. Motley Fool newsletter services have recommended buying shares of Procter & Gamble. Try any of our Foolish newsletter services free for 30 days.

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