Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cereal giant Kellogg
With that in mind, let's take a closer look at Kellogg's business and see what CAPS investors are saying about the stock right now.
|Headquarters (Founded)||Battle Creek, Mich. (1906)|
|Market Cap||$17.5 billion|
|Industry||Processed and packaged goods|
|Trailing-12-Month Revenue||$13.0 billion|
|Management||CEO John Bryant (since January 2011)
CFO Ronald Dissinger (since January 2010)
|Return on Equity (Average, Past 3 Years)||54.2%|
|Cash/Debt||$582 million / $6.04 billion|
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 91% of the 896 members who have rated Kellogg believe the stock will outperform the S&P 500 going forward. These bulls include All-Star shayangol, who is ranked in the top 10% of our community, and rocketman25.
Just last month, shayangol tapped Kellogg as a tasty way to play defense: "[G]reat company, low beta which id prefer in a volatile market ... oversold territory which is bullish and its near its 52 week low ... ill take lots thanks."
Kellogg even sports a whopping three-year average return on equity of 54%. That's higher than that of competitors like General Mills (26%), Kraft (9%), and PepsiCo (33%).
CAPS member rocketman25 elaborates on the Kellogg bull case:
With the economy down, or in some estimations side-ways, consumer staples are a defensive play and normally go up. This has not been the case for [Kellogg]. With a new 52 week low reached on 11/29 this stock is posed for a rebound, and should outpace the S&P over the next 6 months.
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