For example, an options trader believes that a slow-growing company's stock price will rise by about 5% annually over the next few years. Its share price was recently around $100 a share. They'd need to invest $10,000 to buy 100 shares. If they're correct, the stock will be worth about $110 per share in two years, growing the initial investment to around $11,000 over that period.
They believe that's too low of a return on their capital to make it a worthwhile investment. Instead, they set up a bull call spread on the same underlying stock. They buy $90 calls and sell $110 calls that expire in two years. They pay $2,000 for every $90 call they purchase and receive $1,000 for every $110 call they sell, putting their net debit at $1,000.
If shares of the company's stock rise to $110 or more by expiration, they can close the trade for the full spread value of $20 per share, or $2,000 in total. That implies they can earn a 100% return on their net debit on only a 10% gain in the underlying stock.
However, if shares close below their break-even ($100 a share in this case), they'd lose money on the trade. If shares close at or below their purchase call's strike price ($90 a share), they will lose their entire net debit.