Why do registered investment advisors matter?
RIAs tend to be significantly more aligned with client interests than most large broker-dealers. This reveals itself not only in the legal paperwork they’re required to abide by, but also in the varying fee structures an RIA may offer. Unlike broker-dealers, RIAs may offer advice on an hourly or retainer basis, which can be more cost-effective and more aligned with client incentives than a commission-based sales model or broad assets under management (AUM) model.
For further transparency to the public, RIAs are required to fill out a Form ADV -- a legal document that gives detailed information about firm structure, services offered, fees, and client types. This advance (and public!) knowledge about a particular firm can be especially useful to a prospective client attempting to differentiate one firm from another.