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Eileen Rojas

Eileen Rojas


Eileen has been a Foolish Contributor since 2013 focusing on consumer goods and healthcare. She has a Master's and Bachelor's degree in Accounting from Florida International University.

Recent articles

Can Uber’s Car-Sharing Service Run Over Hertz and Avis?

As the sharing economy gains traction, Uber Technologies has attracted plenty of investment capital and investor interest. Can this startup challenge traditional car-rental companies?

Can Abercrombie and Aeropostale Shake Up Their Inventory?

Retailers like Aeropostale and Abercrombie & Fitch have struggled to move their store inventory, leading to decreasing margins. Should investors expect margin pressures to continue?

Does Vitamin Shoppe, Inc. Have a Healthier Future Than GNC Holdings Inc.?

Both Vitamin Shoppe and GNC recently reported earnings. And while both companies saw shares plummet after the news, Vitamin Shoppe’s results point to a quicker recovery than rival GNC's.

Will First-Quarter Earnings for These Retailers Set the Stage for the Rest of 2014?

With the first quarter of 2014 complete, will L Brands, American Eagle Outfitters, and Williams-Sonoma see improving revenue numbers during the rest of 2014?

These Luxury Brands Are Looking Good in the First Quarter of 2014

Tiffany, Burberry, and Louis Vuitton are having a good start to 2014, in part due to robust sales in Japan and the U.S. Does this indicate that consumers are showing more interest in luxury goods?

Which Retailers Have Positive Momentum Heading Into the Second Half of 2014?

The first three months of 2014 were tough on the retail sector, but Macy’s, J.C. Penney, and Urban Outfitters are showing signs that a sales recovery is under way.

Health-Food Suppliers: The Silver Lining in the Slowing Health-Food Sector

While the latest results from several health and organic food grocers point to weakness in the market, investors should look at the suppliers for investment opportunities.

Why Does Mondelez See Coffee as Key to Future Growth?

With greater focus placed on its snack food lines, Mondelez is joining forces with European coffee maker D.E. Master Blenders to create a formidable competitor in the coffee business. Can it take market share from its coffee powerhouse rival Nestle?

How is the Popularity of Organic Food Impacting Whole Foods?

As consumers gobble up organic foods in increasing numbers, many food retailers are expanding their organic selections and forcing specialty grocer Whole Foods to rethink its pricing strategy.

Will a Limited Coffee Supply Lead to Higher Prices at Starbucks?

Coffee futures have risen dramatically since the start of the year, and companies like Starbucks and Dunkin’ Donuts could pass along higher coffee prices to their customers.

Burger King’s Refranchising Strategy Leads to Lower Costs

In its first quarter, Burger King reported lower expenses as it decreased the number of company-operated restaurants. This strategy is expected to deliver higher profits in 2014 and beyond.

Colgate-Palmolive Raises Prices to Deal With Currency Woes

Foreign currency transaction costs led Colgate-Palmolive to raise prices to compensate for the declining value of sales in certain foreign markets like Venezuela. But what does that mean for investors?

Investors are Still Waiting for a Turnaround at Tesco

U.K. grocer Tesco has implemented strategies to turn around its business. Yet while results lag, the company's share price has taken a hit and its future growth is in question.

Chipotle’s First-Quarter Results Show it Has a Recipe for Success

Chipotle Mexican Grill’s stellar first-quarter results show that customers continue to favor the company’s natural and high-quality ingredients, but higher menu prices could be on the horizon.

Is Wal-Mart About to Crush Smaller Organic Sellers?

Smaller organic food sellers may find it hard to compete with an increasing number of organic food options and lower prices available at Wal-Mart and Target.

For Soda Makers, Sales of Soft Drinks Continue to Lose Their Fizz

Soda makers are busy managing their declining sales of soft drinks as consumers continue to associate better health with lower soft-drink consumption.

Men’s Wearhouse’s Takeover Target Shows Improvement in the Fourth Quarter

As men’s clothing retailer Jos. A. Bank joins forces with Men’s Wearhouse, the company’s latest earnings met market expectations.

As the Market’s Appetite for Handbags Cools, Prada Looks to the Future

The Italian brand Prada has been impacted by a slowdown in certain markets, but low to mid single digit growth is expected over the long term.

Saks Fifth Avenue Switches to Edgier and Pricier Designs in its Stores

Saks has received a makeover which returns the retailer’s look to that of its glamorous past and adds new and innovative designs meant to increase customer traffic.

Novartis AG Seeks to Pump More Value into its R&D

Pharmaceutical companies, like Novartis, facing constant competition from lower-priced generics are placing greater focus on the ways they invest in R&D.