Please ensure Javascript is enabled for purposes of website accessibility

4 Ways to Attract Talent in a Competitive Job Market

By Maurie Backman - Jun 5, 2019 at 6:06AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It's hard to entice candidates when jobs are abundant. Here's how to step up your game.

A healthy job market is good for candidates, but for employers, not so much. Attracting talent becomes much more difficult when you're forced to compete with businesses that may have more resources than you do. Still, that doesn't mean you need to give up on hiring the best candidates out there. These strategies will help you entice top-tier applicants.

1. Offer less-common workplace benefits

There are certain benefits that job candidates expect from employers: health insurance, paid time off, and retirement plans. A good way to set your business apart is to offer a benefits package with perks that are far less common, like pet insurance, in-office massages, and subsidies for personal workout equipment. Of course, you'll need to provide these on top of the standard benefits mentioned earlier, but doing so sends the message that you care about your employees' well-being and are willing to get creative in the course of making them happy.

Smiling, professionally dressed man in an office.


2. Play up your company culture

Given the amount of time workers spend on the job, most strong candidates want some reassurance that they're not going to wind up perpetually stressed and miserable. That's why talking up your company culture can really help draw in qualified employees who might otherwise be inclined to take their talents elsewhere. If you're able to paint an appealing picture of what it's like to work at your company, you'll have an easier time getting your job offers accepted.

3. Be open to flexibility

In today's "always on" culture, workers not only crave flexibility but feel they're entitled to it. If you make it clear that your company is flexible with all things schedule related, you're more likely to attract candidates who value that almost as much as they do salary and benefits. To this end, get on board with the idea of letting employees work remotely, choose their own hours, or condense their workweeks on an as-needed or as-wanted basis. The more leeway you're willing to give, the wider your applicant pool should grow.

4. Expedite the interview process

American companies are notorious for dragging their feet through the interview process, which, at present, takes 24 days on average, according to job site Glassdoor. If you want to convince the best candidates out there to come work for you, let them know that you mean business by making them offers quickly. Granted, you don't want to rush through the process and hire the wrong person, but you should make an effort to evaluate candidates quickly following interviews and present offers as soon as you're convinced you've found a good fit. This sends the message that you value those applicants' time and that you recognize the value they bring to the table.

When competition on the hiring front is fierce, you have to go out of your way to give your business an edge. Employ these tactics, and with any luck, you'll have an easier time filling open roles with the perfect people.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.