Key Points

  • Revenue of $435.7 million was up 12% year over year.
  • Q2 bookings increased 15% year over year to $458.4 million.
  • Q2 free cash flow margin jumped 14 percentage points from Q2 2023.

Website development platform Wix.com (WIX -2.30%)released second-quarter earnings on Wednesday that suggested strong revenue growth now and going forward. Revenue of $435.7 million topped management expectations of $431 million to $435 million. Bookings for the quarter were $458.4 million, representing a 15% increase from the prior year.

Overall, the quarter depicted strong performance driven by innovative product initiatives and strategic growth in key areas.

MetricQ2 2024Q2 2023Change (YOY)
Revenue$435.7 million$390 million12%
Adjusted EPS$1.67$1.2633%
Total bookings$458.4 million$398.5 million15%
Free cash flow$112.8 million$32 million252%
Free cash flow margin27%13%1,400 bps
GAAP Net Income$39.5 million$33.6 million17.6%

Source: Wix.com. YOY = Year over year. .

Company Overview

Wix.com provides a comprehensive web development platform enabling users to create, manage, and grow their online presence. Its offerings range from website builder tools to business management applications and integrated e-commerce solutions. Recent strides include the launch of Wix Studio, an advanced platform for agencies and designers, along with artificial intelligence (AI) Business Assistants aimed at improving user experience and operational efficiency.

Q2 Performance Highlights

Creative Subscriptions revenue rose to $312.1 million, up 9% year over year, while Business Solutions revenue increased by 20% to $123.6 million. Transaction revenue within this segment saw a noteworthy rise of 21%, hitting $53.9 million. This increase in diverse revenue streams demonstrates the company's ability to attract and retain a broad user base, adding multiple subscriptions per account.

The company also saw significant advancements in its product offerings, notably with the new Wix Payments partner contributing to a record take rate of 1.68%. AI-driven products enhanced the user creation process while reducing support costs, allowing the company to enhance its competitive efforts.

On the expense side, adjusted operating expenses were approximately 50%-51% of revenue, indicating operational efficiency. Free cash flow for the quarter was $112.8 million, and free cash flow margins more than doubled year over year to 27%. Wix also saw margin improvements with its GAAP gross margin at 67% and non-GAAP gross margin at 68%. These high margins underscore effective monetization strategies and sustained profitability.

Looking Ahead

Looking forward, increased its full-year 2024 revenue guidance to fall between $1.747 billion and $1.761 million, reflecting 12% to 13% growth. Q3 2024 revenue is expected to be $440 million to $445 million, indicating similar growth momentum. The company also updated its full-year bookings guidance to $1.802 billion to $1.822 billion (13%-14% growth), suggesting continued acceleration.

Investors should keep an eye on sustained developments in AI integration, new product launches, and improved monetization strategies, which are likely to drive progression in the coming quarters.