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Zebra Technologies Corp  (NASDAQ:ZBRA)
Q3 2018 Earnings Conference Call
Nov. 06, 2018, 8:30 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Good day, and welcome to the Third Quarter 2018 Zebra Technologies Earning Release Conference Call. All participants will be in listen-only mode. (Operator Instructions) After today's presentation, there will be an opportunity to ask questions. Please note this event is being recorded.

I would now like to turn the conference over to Mike Steele, Vice President of Investor Relations. Please go ahead.

Michael A. Steele -- Vice President, Investor Relations

Good morning and thank you for joining us today. Before we begin, I need to inform you that certain statements made on this call are forward-looking and are subject to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results could differ materially due to factors discussed in our filings with the Securities and Exchange Commission.

During this call, we will make reference to non-GAAP financial measures as we describe business performance. You can find reconciliations of our GAAP to non-GAAP results in today's earnings press release and at the end of this slide presentation.

This presentation will include prepared remarks from Anders Gustafsson, our Chief Executive Officer; and Olivier Leonetti, our Chief Financial Officer. Anders will begin by discussing our third quarter highlights. Olivier will then provide more detail on the financials and discuss our fourth quarter outlook. Anders will conclude with progress made on Zebra's strategic priorities. Following the prepared remarks, Joe Heel, our Senior Vice President of Global Sales, will join us as we take your questions. Also, throughout this presentation, unless otherwise indicated, our references to sales growth are year-over-year on a constant currency basis and exclude results from the recently acquired Xplore Technologies business.

This presentation is being simulcast on our website at investors.zebra.com and will be archived there for at least one year.

Now I'll turn the call over to Anders.

Anders Gustafsson -- Chief Executive Officer, Director

Thank you, Mike. Good morning, everyone, and thank you for joining us. Our team delivered exceptional thirrd quarter results with strong performance across the business resulting in record sales and profits. Sales, EBITDA margin, and earnings per share all exceeded our outlook. As you can see on Slide 4, we reported net sales growth of nearly 17% or 15% on an organic basis. And adjusted EBITDA margin of 21.1%, a 190 basis point year-over-year improvement. Non-GAAP diluted EPS of $2.88, a 54% increase from the prior year, and $194 million of cash flow from operations.

We achieved strong broad-based growth across the business, including double-digit sales growth in North America, EMEA, Asia-Pacific, as well as all of our key vertical markets. We grew each of our major product and services categories, including mobile computing, data capture ,our specialty printing portfolio, supplies and support services.

Demand continues to be strong from our direct customer relationships and through the channel. Additionally, in the third quarter, we closed on the acquisition of Xplore Technologies, a leading enterprise grade tablet manufacturer. This acquisition positions us as a leading provider of enterprise tablet solutions, an under-penetrated and relatively fast-growing category for Zebra. We have been significantly expanding profit margins while at the same time investing in our employees and initiatives to drive sustainable growth.

Our leading portfolio of solutions, strong order backlog, and pipeline of opportunities support a strong finish to the year and provide a solid momentum into 2019.

With that, I will now turn the call over to Olivier to review our financial results and to discuss our 2018 outlook.

Olivier Leonetti -- Chief Financial Officer

Thank you, Anders. Let us begin with a walk through the P&L. As you can see on Slide 6, net sales grew 16.7% in the third quarter, which translated to 15.1% on an organic basis before the impacts of currencies and acquisitions. We saw solid results in each of our reporting segments across all regions and the primary vertical markets that we serve. Enterprise Visibility and Mobility segment sales increased 18.8% led by especially strong demand in mobile computing. Asset Intelligence and Tracking segment sales increased 8.1% driven by solid growth in printing solutions.

Turning to our regions. Sales growth in North America was 18% driven by outperformance in our mobile computing, data capture and printing categories, we saw particular strength in retail and e-commerce as well as transportation and logistics.

EMEA sales increased 10% with strength across most geographies and all major product categories. We continue to see especially strong demand in retail and e-commerce, transportation and logistics, as well as healthcare.

Sales in our Asia-Pacific region were up 20% with broad-based strength. Most countries grew double-digits. We saw exceptionally strength in India and Australia and our China business has recovered from weaknesses earlier this year.

Latin America sales increased 6%. We saw particular strength in printing solutions. All sub regions grew with the exception of Brazil due to election-related uncertainty.

Adjusted gross profit increased $76 million or 18%. Adjusted gross margin increased 40 basis points, primarily driven by continued improvement in our go-to-market execution, favorable business mix shift in the AIT segment, and favorable foreign currency exchange impacts. These factors were partially offset by a higher volume of relatively lower margin large orders.

Adjusted operating expenses increased $27 million from the prior-year period, primarily reflecting growth in the business, higher incentive compensation expense due to improved business performance, and continued investment in growth and productivity initiatives. We improved adjusted operating expense leverage by 160 basis points as compared to Q3 last year.

Third quarter 2018 adjusted EBITDA margin was 21.1%, a 190 basis point increase from the prior-year period. This was driven by operating expense leverage and higher gross margin. In addition to EBITDA margin expansion, the decreased tax rate and lower interest cost from our debt restructurings drove non-GAAP earnings per diluted share to $2.88, a 54% year-over-year increase.

Turning now to the balance sheet and cash flow highlights on Slide 7. At quarter end, we had $1.9 billion of debt on the balance sheet. In the first nine months of this year, we paid down $346 million of debt principal supported by strong free cash flow of $412 million. The $238 million increase in free cash flow as compared to the first nine months of 2017 was primarily driven by increased operating profitability as well as less acquisition and integration costs .

Slide 8 shows our path to financial deleveraging. Continued debt paydown and strong EBITDA growth enabled us to achieve a 2.2 times net debt to adjusted EBITDA ratio as of the end of Q3, which is now well within our targeted range of between 2 times and 2.5 times.

Let us turn to our outlook on Slide 9. We entered the fourth quarter with a solid order backlog and strong end market demand for our leading portfolio of solutions. We expect Q4 2018 net sales growth to be between 7% and 10% which assumes an approximately 2 percentage point positive impact from the acquisition of Xplore Technologies and a neutral impact from foreign currency translation.

Fourth quarter 2018 adjusted EBITDA margin is expected to be approximately 20%, which assumes higher gross margin as compared to the prior year and slightly higher operating expense leverage. Non-GAAP diluted EPS is expected to be in the range of $2.80 to $3. Note that this Q4 outlook assumes a modest impact from tariffs that have been enacted to date on certain products, accessories, and components that we source from China.

For the full-year 2018, we now expect to exceed $575 million of free cash flow. This increased outlook is primarily due to higher EBITDA. You can see the updated full-year 2018 modeling assumptions on Slide 9.

With that, I will turn the call back to Anders to discuss progress on our strategic priorities .

Anders Gustafsson -- Chief Executive Officer, Director

Thank you, Olivier. We are very pleased with the progress we made in the third quarter and we are on track for a strong finish to the year. As you see on Slide 11, we remain focused on our key priorities to build upon our industry leadership and drive shareholder value. First, we continued to outpace the competition through our innovation, unmatched scale, and strong relationships with customers and partners. We saw strong broad-based demand for our products and solutions. Several areas that have been driving solid growth include our family of Android mobile computers and software, mobile voice and data communications applications, tabletop printers, and our RFID solutions. We have gained meaningful market share across our business this year and we continue to invest in the core portfolio to further differentiate our offering. We had a record number of launches across our product and solutions categories in the third quarter including the next generation of several popular Android mobile computer solutions. We continue to see robust demand from retailers as we help them to implement their omni-channel, shopping, and fulfillment strategies. We have also experienced increasing demand from transportation and logistics as well as manufacturing customers as the Android mobile computer adoption rate accelerates.

Second, we are focused on driving growth in attractive markets where we can leverage our competitive advantages. We plan to scale existing categories where we are underpenetrated and operationalize entry into new markets that advance us as a solutions provider. We expect to gain traction in these markets through both organic and inorganic investments. In the third quarter, we acquired Xplore Technologies, which significantly enhances our product lineup and provides a complete enterprise tablet portfolio. Representing our first acquisition in nearly four years, Xplore's offerings serve existing vertical markets for Zebra, and provide inroads into new markets including public safety, government, utilities, and oil and gas.

Third, we are advancing our Enterprise Asset Intelligence vision to enable every frontline assets and worker to be visible, connected, and optimally utilized. We are doing this by leveraging our deep knowledge of workflows and capitalizing on key technology mega trends such as cloud computing, mobility, and the proliferation of smart devices. Our Workforce Connect software application is one example of bringing EAI to life. I will elaborate more on this solution in a minute.

Lastly, we have enhanced Zebra's financial strength and flexibility by increasing cash flow and optimizing our capital structure. As Olivier mentioned, we are well within our targeted debt leverage range and we have increased our expectation for free cash flow to record levels.

Now turning to Slide 12. Zebra provides a digital view of the entire enterprise. Our products and smart infrastructures sense information about assets, products, and processes. The information including status, location, and condition is then analyzed in real-time to determine the best possible operational action. The result is reduced friction in workflows, improved productivity, and greater insight into business operations. Our approach focuses on actions and outcomes that can be optimized by knowing and analyzing what's happening on a real-time basis, adding a performance edge to the frontline. Savanna, our data intelligence platform, is an essential component of our overall offering. This platform powers the intelligence behind our cloud-based, data-driven solutions. We are investing in our capabilities in this area and collaborating with an expanded number of partners. We are capturing increasing amounts of data at the edge of our customers' operations and we intend to help them maximize the value of this critical information.

We helped the businesses across many industries to digitize their operations and transform their workflows to stay relevant and compete effectively in today's marketplace. We create smart data powered environments for our customers that reflect reality better than traditional systems of record.

Slide 13 highlights the primary vertical markets that we serve; manufacturing, healthcare, transportation and logistics, as well as retail and e-commerce, which all grew double-digits in Q3. Our intimate knowledge of operational workflows in each of these verticals is the key reason enterprise customers seek our help with end-to-end solutions. Across verticals, use cases are evolving to address increasing demands. In manufacturing, our customers need to know where their equipment, materials and people are in real-time across their supply chain. As a proof point, in the automotive industry, we have been implementing RFID and other locationing solutions that have streamlined plant floor workflows reducing manual tasks and increasing productivity.

In healthcare, our solutions allow care providers to monitor patient conditions while being mobile. Immediate communication among team members is vital for optimum patient care. A medical center in the New England area chose Zebra as their partner to drive their patient safety initiative. Our workflow solution enables them to comply with regulations and reduce medication dosage scanning errors by 80%. We are also expanding use cases by driving increased clinical collaboration and optimizing workflows. Labor is the most significant operating cost in hospitals and healthcare organizations are working with us to explore more effective ways to manage their limited resources while improving patient care.

In the transportation and logistics business, we are well known for track and trace and proof of delivery used cases. Our offerings have been evolving to provide real-time visibility of assets at every point in the supply chain and implementing solutions that translate the real-time information into immediate actions that maximize effectiveness. Transportation and logistics providers are challenged to find enough workers to meet the increasing demands on their business. A key factor includes the $2 trillion of e-commerce business that continues to grow double-digits and drive small parcel delivery orders. We have been launching a number of innovative pilots that address this challenge through product and software solutions that optimize cargo loading and routing activities.

In retail, our solutions have been historically used to enhance productivity such as inventory management. More recently, we have been driving transformative solutions to address increasingly complex challenges including omni-channel fulfillment models, sales floor effectiveness and elevating the overall in-store experience. Billions of dollars are lost due to mis-execution at the point of sale due to inaccurate inventory and other related factors. Our solutions can increase the real-time inventory accuracy to nearly 100% providing meaningful sales uplift and significantly reduced shrinkage. We are particularly pleased by a recent win with a large global retailer which fulfills their objective of consolidating their mobile business applications, voice and various employee communications. We are providing a streamlined solution which includes rolling out our TC51 enterprise mobile computers across their store base over the next several months. Our mobile computers are replacing consumer grade phones and devices, an encouraging trend that we have seen over the past few years. This solution also includes our Workforce Connect software application to enable this retailer to marry all of their voice and data communications onto one device. Store associates will now be empowered to perform multiple tasks seamlessly.

In summary, we are helping enterprise customers to solve their increasingly complex business workflow challenges. We partner with our customers to enable their strategy utilizing the most effective solutions with the highest ROI.

With that, I'll hand the call back to Mike.

Questions and Answers:

Michael A. Steele -- Vice President, Investor Relations

Thank you. Anders. We'll now open the call to Q&A, we ask that you limit yourself to one question and one follow-up so that we can get to as many of you as possible.

Operator

(Operator Instructions)

The first question comes from Jim Ricchiuti with Needham & Company. Please go ahead.

James Ricchiuti -- Needham & Company -- Analyst

Thank you. Good morning. Two questions. One a little bit more long-term in nature. We're seeing increasingly articles about cashier-less stores, increased automation in retail as well as logistics. And I'm just wondering, if you could talk about the conversations you might be having with some of your retailers and potentially logistics customers as you think about some of the newer products, and when we might see more meaningful contributions from these and how they tie into their plans?

Anders Gustafsson -- Chief Executive Officer, Director

You know that, first, I say, when people hear automation, their minds tend to go to kind of robotics, but when we think about automation, we kind of define it as intelligent automation and that's automation that automates the data capture, the analysis of the data, the decision or action part of it. So it's little bit more broader, more intelligent focus on it. So for us, it's kind of continue of making the workers more productive, but moving all the way up to using robots or smart infrastructures to deliver kind of those insights or execute on those, but intelligent automation process is a big net opportunity. It is a natural extension of our EAI strategy and we have -- it leverages the same critical capabilities as EAI and we see good number of opportunities in each of the kind of the segments of sense, analyze, act, the different stages there, but we help our customers solve business problems and we do that with making humans more productive using robots or having smart infrastructures that can automate different tasks for them.

So it's a continuum for us, and you look at some of our newer solutions like SmartLens, it is a smart infrastructure we call it, right, or I'll start with historically how retailers have taken inventory and executed on that workflow, they started out going out just manually count what's on the shelves, then they used mobile computers with reading barcodes and adding up the items kind of automatically, but manually then telling somebody else to go and replenish it. Then with our RFID, you could do it more -- somewhat more automated, but with SmartLens, you can now totally automate that workflow and in real-time know at all times what merchandise you have on the shelves, and when it reaches a certain threshold, you automatically generate -- the system automatically generates a purchase order or work order to replenish that on the shelf and that can be done by a human or by a robot. So this is a very much an automated activity and that can also be a part of a frictionless checkout store. I don't think there's one technology that can solve all those use cases, cameras can do a lot of things, but cameras aren't going to be the best way of telling what apparel jeans from another apparel jeans, different sizes and so forth.

So we see that we have a lot of different type of solutions that help to drive that -- that automation and net-net, we see it as a big opportunity for Zebra. And it's kind of the sweet spot for EAI and we're quite excited about what we do there.

James Ricchiuti -- Needham & Company -- Analyst

Anders, is this an opportunity that you see really beginning to contribute incremental revenues either late fiscal '19 or -- late '19 or is it something looking out to calendar '20?

Anders Gustafsson -- Chief Executive Officer, Director

So we are getting some revenue from this today, but it's of a smaller base. So good growth, but of a smaller base. So we expect that to continue to grow nicely, I'm not going to try to predict kind of when the knee in the curve will occur, but we do see that as something that will contribute more and more to our growth as we go along.

James Ricchiuti -- Needham & Company -- Analyst

Thanks very much.

Operator

And our next question comes from Jason Rodgers with Great Lakes Review. Please go ahead.

Jason Rodgers -- Great Lakes Review -- Analyst

Yes. Obviously, some very strong growth, especially in the EVM segment. I wonder if you could talk about the impact of large mobile computing. How do you expect those to play out in the fourth quarter and going into next year?

Anders Gustafsson -- Chief Executive Officer, Director

Yeah, we had -- across all our product segments, we had very broad-based strength, across products, across regions, across our vertical markets. So we're clearly very pleased with the performance we had in Q3. Mobile computing was particularly strong this quarter and I think we also executed well across the entire value chain, which is driving both the revenue growth as well as some of the margin expansions that we're seeing. So specifically for mobile computing, that was -- we had an exceptional quarter quite frankly I think in mobile computing, double-digit growth in all regions, strong performance in both the channel and in our direct sales activities. We're seeing some new trends now that -- now our Android devices are not just having new deployments, but we're starting to replace some of our original -- the first implementations of Android devices from back in 2014. We're also seeing a trend that many of our customers are starting to consolidate a number of applications and devices onto our mobile computers. So you can take -- in retail somebody would have a mobile computer, that would have had a say WiFi cordless phone or other devices like that and they're trying to put most of those onto one single device to get less weight on the person but also give greater effectiveness and efficiencies. So there's lot of new good ways that we see driving growth for us here.

I think the depth and breadth of our portfolio is a definite competitive advantage for us and we've invested materially and also innovating on top of the device. So Mobility DNA is a big differentiator, it's a lot of tools and utilities that makes it easier to deploy and manage devices. OVS gives unprecedented visibility and manageability of the devices also. And then lastly, LifeGuard, our cyber security service that where we can patch devices through the life of the device. But clearly, the Android transition is the key for our mobile computing growth here. We have well over 50% market share for Android and we are approaching 50% for our overall mobile computing business too, but we see continued strong potential for growth in our Android business. There's still about 10 million legacy Windows devices in the market that are waiting to be upgraded. We are starting to see good traction beyond retail, transportation and logistics, manufacturing are accelerating. Healthcare is doing a a lot of Android devices also. And other benefit with Android is that the life cycle is somewhat shorter than the old Windows devices.

There's more innovation going on in and around Android that offers new value for customers that they see of sufficiently -- see sufficiently valuable for them to kind of look at refreshing and upgrading their devices. And if you look out a little bit further, in 2021, North America will turn down the 3G service. So if there's any field mobility applications leveraging 3G, that will have to upgrade at that point to 4G or 5G as it might be. So, but overall we see a lot of reasons to be excited about the Android business.

Jason Rodgers -- Great Lakes Review -- Analyst

Thank you for the detail there. And just as a follow-up, looking at the long-term sales growth targets that you've laid out, would you expect to achieve those next year despite the difficult comps you'll have in EVM?

Anders Gustafsson -- Chief Executive Officer, Director

So we're always challenging ourselves to maximize our profitable growth. We're making a lot of investments, organic investments in driving profitable growth for not just for 2018 but for 2019 and beyond. We won't be providing any outlook for 2019 today, but we have a strong conviction in our growth opportunities and that's not changing. We feel we have a very strong competitive position, very diversified business and we have many levers to pull in order to drive growth including EAI and automation that we talked about earlier.

Jason Rodgers -- Great Lakes Review -- Analyst

Thank you.

Operator

And our next question comes from Brian Drab with William Blair. Please go ahead.

Brian Drab -- William Blair -- Analyst

Hi, good morning. Congrats on the great results. Just said following on that Android question, I'm not sure on the answer if you mentioned where you think you are in terms of -- you know we've talked about the 15 million devices, and maybe there are about 10 million left in a recent comment you made. Can you quantify where we are in that transition from Windows to Android?

Anders Gustafsson -- Chief Executive Officer, Director

Yeah, I'll start and I'll let Joe comment on it -- here also we -- I think when we first started talking about this, we mentioned -- we estimated there was about 15 million Windows devices in the market and I think as earlier we have said we estimated to be about 10 million left today to be upgraded, and as we upgrade old Windows devices, there are still new Windows devices being deployed. So the the pool of legacy Windows devices is still pretty substantial. So we believe we still have a lot of runway to pursue and also some of the other things I talked about of somewhat shorter lifecycle and the consolidation of new applications onto the devices are driving new use cases for Android.

Joachim Heel -- Senior Vice President, Global Sales

Yeah, this is Joe Heel. I might add that, we are thinking about the Android transition now was multiple waves, where we are in the retail, which was clearly the leading edge of the adoption is most of the large retailers have now adopted Android, but we are seeing T&L and manufacturing, warehousing spaces in particular, just ramping up, which also coincides with some of the product launches that we're putting into the market. The second thing is that the adoption, excuse me, in T&L and manufacturing, will likely have a longer tail than we're seeing in retail, as there are bigger transitions that need to occur in order for those verticals to adopt, for example, applications that need to be rewritten. And then third, what's adding, I think to our excitement is that we're seeing refreshes already of the original retail adoption. So if you overlay all of those three adoption curves, you can -- you get a more differentiated picture of where we are and in particular of the potential still ahead.

Brian Drab -- William Blair -- Analyst

Okay, thanks. That's really helpful. And then second question just on tariffs. Can you just go through where your manufacturing bases, cable and otherwise, and that how -- what percentage maybe of the incoming components that are made in China actually fall on a list -- on one of these tariff lists? And maybe just give us a little more granularity about why you're not seeing that much impact from tariffs?

Anders Gustafsson -- Chief Executive Officer, Director

The tariff situation is clearly very dynamic and fluid situation today. Zebra, like many other companies, we import a substantial number of products from China, but only a fraction of our products are impacted today, so that -- that limits it to certain data capture products and some other accessories. So for 2018, the impact is quite modest. For January 1st of next year when the tariffs go up to 25% on some parts, we have a task force of working group that is cross-functional working group within Zebra that's working with a lot of our supply chain partners to basically assess all possible actions that we can take to mitigate the impact of tariffs. So that would include things like changing, should that product changed to outside of China, resetting them up somewhere outside of China, bringing in new sources of supply, changing product specs to be able to avoid certain things. Also, we're considering doing some price adjustments to mitigate some of that impact. Some of those actions would be immediate or have immediate benefit and some of them would take a little bit longer like moving a supply chain. So -- but we feel we're all over this and have a good good plan for how to attack it.

Brian Drab -- William Blair -- Analyst

Okay, thank you very much.

Operator

And our next question comes from Jeff Kessler with Imperial Capital. Please go ahead.

Jeffrey Kessler -- Imperial Capital -- Analyst

Thank you. I know you're not going to go into 2019 numbers, but what I am interested in is, with the momentum that you have right now in certain -- not just in certain product categories, but in certain verticals that have come to the fore in the last couple of quarters, I'm wondering what you see for 2019 as perhaps number one, the driving horizontal markets that you'll be -- that you see and the driving vertical markets that you see that might be a little bit different than in 2018?

Anders Gustafsson -- Chief Executive Officer, Director

Jeff, what will be different '19 versus '18?

Jeffrey Kessler -- Imperial Capital -- Analyst

Yes, both in terms of -- both in terms of vertical markets, but also in terms of some of the horizontal capability that you have out there too.

Anders Gustafsson -- Chief Executive Officer, Director

Yes, so starting on the horizontals, you can think of that more as the product side, we obviously now have Xplore Technologies as part of our lineup. I think that's -- that's a great addition to our portfolio. It fills out the -- say more limited tablet portfolio we had before and it opens up new opportunities in new verticals that we didn't really serve very well before like government and public safety, oil and gas and so forth. Generally, we have very strong portfolio across our main product portfolio -- product categories. So we feel that our portfolio is probably as strong as it has been for a long time and we continue to release a lot of new products. So we feel we have a good position from that and our say EAI type new solutions, our new intelligent edge solutions are also starting to ramp and we are bringing more of those to market. So from a horizontal perspective, I think we are well placed. There's always more things we could have. But I think this just gives us a good tool box to go out and talk to our customers about ways we can help them improve their businesses.

From the -- from a vertical perspective, I think the -- maybe the -- if there is a change from '18 to '19, it will be, how we see manufacturing, maybe particularly stepping up and becoming a faster growing vertical, last couple of quarters, manufacturing has been growing faster than it had in the prior year or so. It's the -- it had been a laggard in Android transition, but it's one of the larger opportunities for converting all Windows devices now to Android. We have launched several new products that are particularly aimed at manufacturing like some of our new tabletop printers and they've been very well received.

So manufacturing is doing very well. T&L, I think, will continue to perform the way it has over the last couple of years. It's a very large industry. And some of the leading players have adopted Android already, but we see others coming on board in 2019 to roll-out Android. And we see expansion from our traditional handheld devices to more wearables. Printing is also accelerating growth growth there. And we have a lot of our new intelligent edge type solutions in T&L. So it positions us nicely as a thought leader to be in there -- go in there and to helping some of those other newer automated workflows.

And maybe last I talked about healthcare, which I expect to be the fastest growing vertical for us over the -- over the longer term. The -- it's still a relatively under-penetrated vertical for us. Technology has not been as well adopted, generally speaking, but it is very attractive market for us. The electronic health records is the catalyst for this, but Mobility and Connectivity are becoming more bigger catalysts for investing in technology there. Our value proposition across all of our verticals tends to focus on driving efficiencies, but in healthcare, our ability to help improve the quality of care is a big deal for us.

And from a geographic perspective, healthcare started off very much in the US, but we see -- we're seeing it grow in other parts of the world, UK, China, Australia, Middle East and so forth. And we've also invested in a number of purpose-built devices for healthcare like our TC51 for healthcare, we have a DS8100 healthcare scanner, we have printers for healthcare. So we have a strong portfolio there also.

Jeffrey Kessler -- Imperial Capital -- Analyst

Okay, thank you. My second question is a little more subtle, but it's how essentially it -- it's focused on how you bring in more product in a vertical market from your lead product. I'm assuming that in different vertical markets you have, you have a lead product that has gotten win there, which vertical markets have benefited the most from the fact that you have either a 4G opportunity for them or you have an Android opportunity for them or you have for that matter a just something that cuts down on inventory mismanagement that brings in much more business from the rest of the vertical?

Anders Gustafsson -- Chief Executive Officer, Director

Yeah, we put a lot of emphasis around the Better Together story after we combined with the enterprise business. So, how can we make sure that our printers, mobile computers and scanners kind of work better together. We're not trying to make them work worse with anybody else's. But we want them to work better with our solutions, and we've worked also very hard with our resellers to make sure that they focus on selling the full portfolio and the resellers that do that they are growing substantially faster than resellers who are focusing more on a single type of product.

So I'll let Joe fill in maybe little bit more specific examples within the verticals, but this is an area that we put a lot of emphasis around to figure it out how do we maximize this.

Jeffrey Kessler -- Imperial Capital -- Analyst

That'd be great.

Joachim Heel -- Senior Vice President, Global Sales

Yeah. I may give you some -- some other -- from the beginning, after we completed the acquisition of the Enterprise Solutions business, cross-selling has been a big focus for us, right. So when you talk about a lead product, it sometimes differed, in some cases, it may have been a mobile computer that we were strong in and we brought in printing and in some cases it was printing. But let me give you some more specific examples, healthcare is a very good one, Anders mentioned it already. Our strongest position in healthcare originally was in the printing space, right. We had printers in particular for wristbands and we've really leveraged that substantially into mobile computing. As electronic medical records emerged, we went to those same hospitals and we showed them how they could then use that information that was on the wristband but also combine with other use cases, in order to improve the productivity and deliver better patient care. Another one that's very current, Anders alluded to it earlier, is we have in many retailers positioned our mobile computers as lead products and they've used them for productivity applications such as inventory management. They're discovering that those same devices with a software upgrade can be used to communicate within the store, an application for which they currently spend money on other products in many cases and they could actually reduce their operating budgets by having our products to take on more of those use cases. So that gives us an opportunity to augment our presence with software.

And a third one that I think we're particularly excited about is if you look at the solutions areas that we've been looking at. So take for example RFID, in retailers that are deploying RFID, we have a strong presence today with our RF -- our handheld RFID readers, which are typically mobile computer combined with the sled, and many of those same retailers are now in the pilots with us looking at the infrastructures like SmartLens where they could then go beyond what the handheld reader allows them to do and have continuous real-time visibility to their inventory that SmartLens provides. So there's maybe three examples.

Jeffrey Kessler -- Imperial Capital -- Analyst

All right, great, thank you very much, I appreciate that for the color.

Operator

And our next question comes from Keith Housum with Northcoast Research. Please go ahead.

Keith Housum -- Northcoast Research -- Analyst

Good morning guys and congratulations on another strong quarter.

Anders Gustafsson -- Chief Executive Officer, Director

Thank you.

Keith Housum -- Northcoast Research -- Analyst

Just talking about -- following up on the terrace (ph) real quick as I can. Was there any pull forward of revenue in this quarter and you anticipate any in the fourth quarter? And then second to that is, what's your end customers, what are they saying in terms of demand, in terms of what they're impacting tariff -- from how they're being impacted by tariffs and how it's going to impact their underlying business and how much that translates to business with you guys?

Anders Gustafsson -- Chief Executive Officer, Director

Yeah. First on the pull forward one, that's certainly the easier question for us to answer. So there was no pull forward into Q3 and we're not forecasting any pull forward into Q4. We managed our -- the inventory position with our distributors very carefully. We tend to have them in a relatively narrow band or days of hand of inventory. We don't want them to be sitting on too much inventory. We certainly want them to have too little inventory, and they're all in -- within that relatively narrow band of inventory. So we feel that we've -- there is no particularly pre-buying to take advantage of this and we don't expect that to be the case in Q4 either.

With respect to what our end customers are saying and how that might impact us, I think it's fair to say that so far they have not really asked too much of this and it's a very -- it is very much depending on I think on what happens after this and we don't want to speculate about any possible list for worse or anything like that. I think the current tariffs that are in place, we would see us having modest impact on the business and we can largely mitigate that effect. So we are talking to our customers about what we are doing to help mitigate it and so far I think they've been comfortable that we have a good plan for what we're doing to minimize the impact on their business.

Keith Housum -- Northcoast Research -- Analyst

Okay, appreciate it. And just for a follow-up and changing gears, on services and software, which I think you guys would say is one of your underpenetrated markets, obviously hardware has had some exceptional growth over the past year, but is there a place in your head that you believe software and services will start growing above the hardware growth? And you expect it's a ramp up, its this a year out, two years out? I guess the progress that you're seeing in the software and services, where do you stand in terms of where you would be perhaps a year ago?

Anders Gustafsson -- Chief Executive Officer, Director

Yeah, so the -- we do a lot more software than say people probably recognize. If you look at our engineers, the vast, vast majority of our engineers are software engineers. And if you look at the kind of the value that we deliver in a mobile computer or printer or even scanner, it's to a very large degree driven by the software, look at Link-OS in printing, that makes it goes from being a less sophisticated printer to a much more connected, a good network citizen in our customers' networks. We have a number of other solutions that are also leveraging much more software. So if you look at SmartLens, SmartPack, a lot of those types of things, our OBS solution is a pure software solution. We monetize those in a variety of different ways, but it's -- it still has often a hardware component to them, because we often deliver that specialized software with the specialized piece of hardware as a solution. And our customers have been, I think, particularly keen for us to do it that way, but we are always looking at opportunities for us to have more of a pure software revenue stream and moving into more of a -- as a service type of delivery mechanisms also.

Joachim Heel -- Senior Vice President, Global Sales

Got it. Maybe other thing,Keith, to note is, we think of our software very much as a part of the solution, and so all the solutions that we have been talking about for some time where we are in pilot with many of our customers, those have substantial elements of software in them, that we will intend to sell as a solution. So if you look for that -- the growth of those solutions, I think that will be the best indicator of when the software starts to take hold.

Keith Housum -- Northcoast Research -- Analyst

Yeah, I guess that's the question is, if I look at the numbers now, it doesn't look like they have really taken hold yet. Is it a quarter or two out, or is it still perhaps a year or two out where we'll start to see in the software and services line certainly to ramp up?

Olivier Leonetti -- Chief Financial Officer

Yeah. Keith, you mentioned it, services and software are bundled together. So you cannot truly conclude, but what I would say, and this is from a lower base, our software business, when we are able to -- this is splitted from hardware, is going at a multiple of the hardware growth, but from a lower base.

Keith Housum -- Northcoast Research -- Analyst

Okay, thank you.

Operator

And our last question today will come from Paul Coster with JP Morgan. Please go ahead.

Paul Chung -- JPMorgan -- Analyst

Hi, thanks. This is Paul Chung on for Coster. Thanks for taking my questions. So first up, you exceeded EBITDA margin expectations this quarter and looks likely for the year. So what's your kind of initial view on the pace of expansion in '19? And what are some puts and takes there? Your integration costs are finally mostly behind you. But do you see kind of more opportunities to cut costs? Or are you kind of comfortable with your OpEx levels here?

Olivier Leonetti -- Chief Financial Officer

So as we have indicated before, we believe we have the ability to improve our EBITDA rate. We want to manage rate but also dollars, so at some stage in the year, we will increase EBITDA dollar at the expense of rate. But we believe we have the ability to leverage the P&L either on the gross margin line or on the OpEx line while keep investing in our business as we have done now for a period of time.

Paul Chung -- JPMorgan -- Analyst

Okay. And is there any update regarding your long-term target?

Olivier Leonetti -- Chief Financial Officer

Not at this stage, as Anders indicated, we feel we have a strong conviction about our business and we would come back to you with more detailed numbers for 2019 when we close the quarter in Q4. But we clearly have opportunities to scale and improve.

Paul Chung -- JPMorgan -- Analyst

All right. And then my other question is, now that you've kind of hit your leverage target, should we expect the Zebra of all the (inaudible) most of your free cash, wanted to share buybacks, looks like you may hit north of 600 million in free cash in '19 by my calcs. Thank you.

Olivier Leonetti -- Chief Financial Officer

Your calculation is correct, the team has done -- the Zebra team has done a great job at managing the company for cash and profitable growth. We will reach the bottom of our leverage target by the end of this year. As you sense from the call and as you sense from the results we have been posting for now a number of quarters, we feel very excited by the end markets we serve and by the competitive position of our Company in those markets. And we see, as a result, exciting opportunities either organic or the inorganic to invest in our business, we believe we have many opportunities to deliver by investing in our business, we have many opportunities to deliver an attractive return. Share buyback and dividend would be contemplated. And they are not off the table, but you sense where our focus is.

Paul Chung -- JPMorgan -- Analyst

Thank you. Appreciate it.

Operator

This will conclude our question-and-answer session. I would like to turn the conference back over to Mr. Gustafsson for any closing remarks.

Anders Gustafsson -- Chief Executive Officer, Director

Yes. So as we wrap up, I want to thank the Zebra team and our partners for an exceptional quarter. We expect to close the year strong and are well positioned into 2019. So have a great day, everyone.

Operator

The conference is now concluded. Thank you for attending today's presentation, you may now disconnect.

Duration: 59 minutes

Call participants:

Michael A. Steele -- Vice President, Investor Relations

Anders Gustafsson -- Chief Executive Officer, Director

Olivier Leonetti -- Chief Financial Officer

James Ricchiuti -- Needham & Company -- Analyst

Jason Rodgers -- Great Lakes Review -- Analyst

Brian Drab -- William Blair -- Analyst

Joachim Heel -- Senior Vice President, Global Sales

Jeffrey Kessler -- Imperial Capital -- Analyst

Keith Housum -- Northcoast Research -- Analyst

Paul Chung -- JPMorgan -- Analyst

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