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Evolus, Inc. (NASDAQ:EOLS)
Q3 2019 Earnings Call
Nov 4, 2019, 8:00 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Good morning and welcome to the Q3 2019 Evolus Earnings Conference Call. [Operator Instructions] Later we will conduct a question-and-answer session and instructions will follow at that time. [Operator Instructions]

I would now like to turn the conference over to your host, Mr. Ashwin Agarwal. Please go ahead, sir.

Ashwin Agarwal -- Vice President, Finance, Investor Relations and Treasury

Thank you operator, and welcome to everyone participating on today's call. This call is also being broadcast live over the Internet at evolus.com, and a replay of the call will be available on the Company's website for 30 days.

On today's call are David Moatazedi, President and Chief Executive Officer; Lauren Silvernail, Chief Financial Officer and EVP, Corporate Development; Mike Jafar, Chief Marketing Officer; and Rui Avelar, Chief Medical Officer and Head of R&D.

In our remarks today, we will include statements that are considered forward-looking statements within the meaning of United States Securities Laws. In addition, management may make additional forward-looking statements in response to your questions. Forward-looking statements are based on management's current assumptions and expectations of future events and trends, which may affect the Company's business, strategy, operations or financial performance.

A detailed discussion of the risks and uncertainties that the Company faces is contained in its annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. Actual results may differ materially from those expressed in or implied by the forward-looking statements. The Company undertakes no obligation to update or review any estimate, projection or forward-looking statements.

Additionally, the discussion today will include non-GAAP financial measures. These non-GAAP measures should be considered in addition to and not as a substitute for, or in isolation from our GAAP results. A reconciliation of GAAP to non-GAAP results may be found in our earnings release, which was furnished with our Form 8-K filed today with the SEC, and may also be found on our Investor Relations website at investors.evolus.com.

And now, let me hand the call over to David.

David Moatazedi -- President and Chief Executive Officer

Good morning and welcome to the third quarter earnings call. I'm pleased to share the results from what has been a robust launch of Jeuveau in the U.S. I'll start by saying we are operating in one of the fastest growing areas of healthcare. Medical aesthetics is unique. It's a cash pay market that values high touch customer engagement and premium products that deliver consistent patient outcomes.

Within this space, neurotoxins are the largest segment with consistent high growth over the past two decades. With the introduction of Jeuveau, we now have the first neurotoxin in the U.S. with an aesthetic-only focus, which we believe gives us a strategic advantage. The consumer opportunity is significant and underdeveloped. About one in 10 consumers consuming a neurotoxin are in the office today and the penetration rate is on the rise with millennials over-indexing in their interest to get treated. This is a favorable backdrop to building an aesthetic company.

I'm pleased to share the impact we've made in our first full quarter on the market. As you know, the third quarter was focused on our Jeuveau experience treatment program or J.E.T. We believe J.E.T. to be the single largest experience program to hit the U.S. aesthetics market. Through the strong execution by our commercial team, we enrolled over 5,000 accounts in J.E.T. and shipped on average more than 10 vials per account. The result of this effort was a placement of over 50,000 vials of Jeuveau in the market through the month of August. Considering, the volume of trial product in the market, we were pleased with a rapid conversion to order placement.

We finished the third quarter with $13.2 million of net revenue up from $2.3 million in the second quarter. Since launch, we've established a broad base of over 2,000 accounts order in Jeuveau. During the third quarter reorders represented an increasing portion of our revenue mix with a steady increase of new accounts persisting month-over-month. As we look back on the quarter, we are pleased with the launch results. J.E.T. accounts drove greater than 90% of our revenue and catapulted Jeuveau into the number three U.S. unit share position for Q3. This is based on the Guidepoint September U.S. neurotoxin industry tracker. I'm pleased with the strong execution across the Company and resulting uptake of Jeuveau. Ultimately, we believe what differentiates Evolus is our focus around the experience for providers and consumers.

Now I'd like to pass the call to Mike for more context around how we've designed the Evolus experience in our results to-date.

Michael Mazen Jafar -- Chief Marketing Officer

Thank you, David. Since the loss of Jeuveau, we've injected a renewed energy into the largest category medical aesthetics. We believe our approach is positively impacting the market. At launch, we set a purpose to make Jeuveau's experience delightful and achievable. That purpose drives our design orientation and influences every interaction, we have with each and every customer and consumer.

Brand building is a journey. For us that journey starts with a promise to eliminate friction and introduce transparency to this market. Our early track record shows how we are delivering on that promise. We entered the U.S. market with head to head Phase III study, against BOTOX Cosmetic. Since then we've received great end market feedback with the clinical performance of Jeuveau.

J.E.T. survey results out to 120 days post-treatment were presented at the American Society of Dermatologic Surgery, also known as ASDS. 76% of patients indicated that they are likely to continue with Jeuveau and 82% of patients indicated they are likely to recommend Jeuveau to a friend out to 120 days. Two important metrics giving us confidence behind the clinical performance and stickiness of Jeuveau. Now beyond the clinical performance, we believe our highly specialized sales force coupled with a differentiated marketing strategy will drive new patients and convert existing patients.

Our J.E.T. data in over 29,000 patients surveyed showed 74% of patients were previously treated with neurotoxin, suggesting an ability to convert existing patients on to Jeuveau. 26% were naive to neurotoxin indicating Jeuveau has broad appeal to new consumers. Lastly, we set a goal to modernize the customer engagement with our proprietary Evolus Practice app. Today, we not only leverage technology for operational efficiency, but more importantly to enhance the customers' experience.

Over 70% of orders are processed through the app with a 98% satisfaction rating. The combination of a highly specialized sales force and our technology platform is proving to be an effective and competitive model. Now shifting gears to the consumer, we are pleased with the results from our brand-building activity starting with #NEWTOX. The virality of this hashtag was designed to accelerate brand awareness and truncate the consideration process, again, eliminating a friction point. We are well on our way to building a recognized brand.

Jeuveau has been featured in major beauty books including Allure, Vogue, NewBeauty among many others. We generate over 330 million media impressions to-date and averaging over 70,000 monthly visits to our website. More importantly, since launch, we've added nearly 100,000 consumers to our CRM database. We know brand building is a journey and we're committed to building Jeuveau into a differentiated experience. We're off to a strong start and excited to share our future plans in the coming quarters.

Now let me pass the call over to Lauren to comment on our financial performance.

Lauren Silvernail -- Chief Financial Officer and Executive Vice President, Corporate Development

Thank you, Mike and good morning everyone. I'd like to highlight the financial progress we've made over the past two quarters. On May 15 of this year we launched Jeuveau in the U.S. During the third quarter, our first full quarter on the market, Jeuveau net revenue was $13.2 million, more than a five-fold increase over Q2 2019.

As David and Mike discussed earlier, we are very pleased with the quality of revenue generated to date from more than 2,000 accounts, largely driven by their positive experiences during J.E.T. The distribution of this growing number of accounts includes the full spectrum of U.S. aesthetic neurotoxin customers, demonstrating the broad appeal of Jeuveau across customer types and consumer age groups.

Moving down the P&L, in the third quarter, gross margin increased to 72% compared to 71% in Q2 of this year. Non-GAAP operating expenses for Q3 were $29.1 million, $3.8 million lower than the second quarter of 2019. Non-GAAP operating expenses exclude $5.5 million in non-cash items, such as stock-based compensation, royalty revaluation expense and depreciation and amortization as detailed in our press release. Net loss for Q3 was $27 million compared with $37.6 million for Q2, an improvement of $10.6 million, which was mostly driven by increased Jeuveau sales in Q3.

At the end of the third quarter, we had approximately $74 million in cash, cash equivalents and short-term investments compared to $100 million at June 30, 2019. This change in cash is primarily driven by the U.S. launch of Jeuveau including $6.5 million used to purchase inventory during the quarter. These cash outlays were offset by $9.6 million of cash receipts or collections in Q3 from Jeuveau sales, net of consumer coupons and customer rebates. Our existing cash and investments are expected to fund our operations for at least the next 12 months. In addition, we have $25 million available to us from our Oxford credit facility upon achievement of certain milestones. Overall, I'm pleased by the significant financial and operational achievements by the Evolus organization this year. I'd like to thank the Evolus team for their strong contributions and dedication.

Sales are growing, cash collections are strong, our investments in the launch of Jeuveau are paying-off and in particular, our technology platform is enhancing our operational efficiency by speeding up and simplifying the order-to-cash process. In short, we're off to a very strong start as a newly commercial company.

And with that I'll turn the call back to David.

David Moatazedi -- President and Chief Executive Officer

Thank you, Lauren. A few comments before we close the call and open up for Q&A. In addition to a successful quarter and launch of Jeuveau in the United States, we've achieved several milestones on the international front. First, in the third quarter, our partner Clarion successfully readied the market for the commercial introduction of Nuceiva, which we jointly announced in October. In addition, our R&D organization delivered our last major market approval with the approval for Nuceiva in the European Union. This approval opens access to 31 countries across Europe with a label that includes duration out to 139 days. We look forward to commercial launch in 2020.

In closing, I'd like to thank the thousands of customers who've partnered with us to introduce Jeuveau and create a new experience for their patients. I would also like to thank each and every employee for the outsized impact they've had since our launch. As a result of our strong Q3 performance, we've greater confidence in our goal of achieving the number two unit share position within 24 months from launch.

With that, I'll turn the call over for Q&A. Operator?

Questions and Answers:

Operator

[Operator Instructions] Your first question comes from the line of Louise Chen with Cantor.

Louise Chen -- Cantor Fitzgerald -- Analyst

Hi, congratulations on a great quarter and thanks for taking my questions. So my first question is for David. David what excites you the most about your third quarter results? And then how do you extrapolate that when you think about fourth quarter and 2020?

Second question, I have was is third quarter '19 a good base to grow off of when we try to forecast fourth quarter '19 and 2020? And then the last question I have is how close are you to that number two unit share, any metrics you could give us would be helpful there? Thank you.

David Moatazedi -- President and Chief Executive Officer

Great. Good morning, Louise. Thanks for the question. I'll start with the performance in Q3, and just broadly speaking look the launch is off to a fast start. Even if you look back to Q2, we enrolled in J.E.T. at a faster pace than we expected and we closed the J.E.T. program early and got into 5,000 accounts when we had a goal of getting into 3,000.

In the third quarter, as you know J.E.T. ran through the month of August. And so despite the fact that the field was focused on both efforts J.E.T. as well as pull-through in the quarter, we saw a significant amount of our customer base beginning to place orders. So overall we feel very good about the base that we delivered in Q3 and the health of that customer group, it's diverse, it's broad. It's representative of that mix that we saw coming out of J.E.T. Separately, I continue to be pleased by the operational rigor that we have across the organization. You heard a bit from Lauren about the financials and how we are very careful with our spend. We track ROI on every activity that we deploy. Our gross margins are healthy and there is great efficiency in the business model that we've structured that we believe, as we get to greater scale, you'll start to realize the value that that platform can create for us.

And then lastly, across the organization there is a heavy focus around execution. We want to demonstrate that through performance quarter-on-quarter, but whether you look across the R&D group where we've achieved all major milestones around the world today in our approvals, the execution around the launch, with a sales force that formed just about six months prior. Across the Board we have a heavy emphasis on that execution, which we believe will continue to yield value over time. As it relates to how close are we to number two, look we outlined this as a two-year endeavor, and we're now just finishing our first full quarter. We want to make sure that we don't get too far ahead of ourselves. We feel good that we're on a trajectory to get to that number two position, but we still feel that two-year time frame is the right time frame to be thinking about this launch.

Louise Chen -- Cantor Fitzgerald -- Analyst

Okay. Thank you.

Operator

Your next question comes from the line of Greg Fraser with SunTrust.

Gregory Fraser -- SunTrust Robinson Humphrey -- Analyst

Thank you. Good morning folks. This is Greg Fraser on for Greg Gilbert. I'm not sure if I missed this, but what is Jeuveau's estimated volume share now?

David Moatazedi -- President and Chief Executive Officer

Hi, Greg. We haven't disclosed the specific volume share. It obviously will fluctuate month-over-month. So we've said that we're in the number three position in the category. So you should assume that's less than a 10% share and north of about 5% and we bounce around the net range here for the last several months.

Gregory Fraser -- SunTrust Robinson Humphrey -- Analyst

Got it. Okay. Do you have a sense of how physicians are saying the price for Jeuveau relative to what they charge for BOTOX?

David Moatazedi -- President and Chief Executive Officer

Yeah. So as you know we launched Jeuveau at a slight premium in pricing to the market leader and we have seen that the product has been priced at parity to the consumer relative to other products. Of course, you'll see specials in different pockets when they first bring on the product. But largely what we're hearing from doctors around the country is that it will be priced to parity.

Gregory Fraser -- SunTrust Robinson Humphrey -- Analyst

Got it, OK. And then you mentioned feedback that the sales force is giving and the feedback has been great. Has there been anything negative that you've heard at all?

David Moatazedi -- President and Chief Executive Officer

Yeah. So look we are -- we feel great about the way the product's launch out in the market, right? The overall enthusiasm around the product through J.E.T. and the pull-through in ordering has been very strong. And we like what we see out there with what customers are telling us what their experience with the product. So we haven't -- if you're asking have we changed course in how we're operating, the answer is no. But, of course, it's a competitive environment, so we're always observing what types of activities we could deploy in the market. Our competitive set has a broader set of programs out there. We're consistently asked about our loyalty program. And of course we'll introduce that next year as we build out our capabilities. Those are some of the questions we commonly get in the field but I'm going to look over to Mike. See Mike, if you want to add some additional color around what we're seeing?

Michael Mazen Jafar -- Chief Marketing Officer

A lot of positive energy around the product as expected going in with the product data set that we have. And personally I've been part of many product launches and to be gifted a data set that we got out of our Chief Medical Officer, Rui with a head-to-head trial against the market leader was a blessing for our sales force and to have that published in ASJ, the time of launch was really a feather in our cap. So that the confidence going into the product was high based off the clinical performance. And when we step back looking at this, now we're nearly five months out, and we're looking at it at scale, we have over 50,000 patients on the product. We have about 46,000 patient surveyed, 39,000 -- sorry -- 29,000 patients actually completed the survey out to 120 and now 150 days and the performance of the product is as expected -- as you would expect with the 900-kilodalton product. So we're really pleased with what we're hearing.

Gregory Fraser -- SunTrust Robinson Humphrey -- Analyst

Great. That's very helpful. Then our last question is just on SG&A spend came down a bit from the launch quarter. How should we generally think about SG&A spend going forward? Thank you.

Lauren Silvernail -- Chief Financial Officer and Executive Vice President, Corporate Development

You bet. This is Lauren Silvernail. Good morning. I think as you look at our spend over the last two quarters, it will vary as we have different marketing programs. And so as you look out to fourth quarter what we've spent in second and third gives you a pretty good range of what we're looking at.

Gregory Fraser -- SunTrust Robinson Humphrey -- Analyst

Great. Thanks.

Operator

Your next question comes from the line of Annabel Samimy with Stifel .

Annabel Samimy -- Stifel, Nicolaus & Company -- Analyst

Hi guys, thanks for taking my question. Congratulations on a really strong quarter. So just wanted to get maybe a little bit more granular. You have about 2,000 -- over 2000 J.E.T. accounts ordering I guess suggesting about 40% conversion. Can you give us a sense of how many of the accounts still have to make it through all of the three stages of J.E.T.? I know it ended in August but is there any J.E.T. promotional material still in the channel? And do you still expect big steps up in conversion? Essentially what's going to drive conversion if they haven't already converted and they're through the program? Is there anything else that you're driving -- to drive that initiative?

David Moatazedi -- President and Chief Executive Officer

Sure. Great question, Annabel. I'll make a couple of comments on the performance of J.E.T. that we've seen thus far and then I'm going to ask Mike as well to provide his. First off, we were thrilled to see several thousand accounts already ordering in the quarter. As you can imagine, if you were enrolled in J.E.T. sometime in the second quarter when we launched, call it from mid-May to the end of June, you had obviously more time in the third quarter to work through that product than if you were enrolled in the July August time frame. And so, I'd say, it's a tale of two quarters when you think about J.E.T. We're not going to provide any more granularity around what that pull-through looks like, but I would just say that we feel very good about the pull-through levels that we're seeing the engagement, we're seeing from accounts.

And then of course, we don't expect 100% of them to convert over from accounts enrolled in J.E.T. to purchasing. But the one read-through that I will say is when you think about the 2,000 accounts that have placed an order, this isn't -- this maybe just their initial order, but it's not the first time that they've received product. That first order that they're placing for revenue product is a vote of confidence in how the product performed through J.E.T., given that J.E.T. had two to three shipments before they placed their first revenue orders. So, as you think about that base, we do believe, it's sticky, moving forward into the fourth quarter and one that we'll continue to build from.

So, I'll turn it over to Mike for additional color on J.E.T.

Michael Mazen Jafar -- Chief Marketing Officer

Hi Annabel, it's Mike. Thanks for the question. If you step back and look at the purpose of J.E.T., J.E.T. was designed to get us at scale rather quickly. In a short period amount of time, we got to 5,000 accounts, we expected 3,000. So, very pleased with that initial uptake. To take a product on in this category is not taken lightly. There is consideration around pricing, introduction, loyalty, programming and so on and so forth. And some customers are early adopters as you would expect with any traditional kind of customer adoption curve and some customers are late adopters.

As you know, we ran J.E.T. into August, which means that that laggard in that group -- in the cohort of customers that came in August is probably still worth making their way through the inventory that they received, and the early adopters obviously drove a good portion of our revenue. But if you were to step back and just look at the broader market, we are reaching high-value customers. And if you again go back to the customer adoption curve, about 15% of customers in that curve would be considered early adopters and about 34% of the customers are considered the early majority. We're well on our way into the early majority. Our focus now is to get into the late majority and the broader customer set. So, things are looking really good from an adoption standpoint.

Annabel Samimy -- Stifel, Nicolaus & Company -- Analyst

Okay, great. And if I can follow through with a couple of more, so you're -- how much do you think, you're contributing to market growth? 25% or 26% rather now of new patients, it seems like it's above -- continuing to be above market average for new patients coming in. So, do you -- from that, can you extrapolate into what overall market growth could be? And then separately, I know a little bit off this question, but maybe you can help us give us some statistics around, how much of the coupon is being used? Is it being used? Is it being hoarded by accounts to sort of generate promotional materials and sort of drive their own businesses? Like, do you have any sense of how the coupons are being used? Thanks.

David Moatazedi -- President and Chief Executive Officer

Yeah, on market growth like you were consistently trying to triangulate what we think is occurring in the market. I can tell you that there is two things we see. Of course, you mentioned the J.E.T. survey where we're seeing a quarter of the patients being new to neurotoxin. In addition to that, we spend a lot of time in the field. Mike referenced ASDS meeting. I've been in several major markets just over the last several weeks with customers and I can tell you that the noise level around this category is at an all-time high.

The customer engagement in this space is also high, as a result of our introduction and the competitive activity that we're seeing deployed in the market. These collectively give us a lot of confidence that the market growth has accelerated. Of course, we don't have visibility to what our competitors have done within the quarter as it relates to revenue. But we do feel very good about the fact that our contribution to new patients in this space is playing a key role in this. And when you look at all the marketing collateral, and Mike will talk a little bit about, just the actual performance metrics on the consumer side, it's hard to believe that it hasn't accelerated meaningfully, but it's hard to put a number on that.

Michael Mazen Jafar -- Chief Marketing Officer

Yeah, in terms of the coupons and just the broader consumer activity, we're really pleased with what's going on. We've been -- the entire management team, all the way down to the sales force, has been actively engaged with every customer. There are events happening almost daily across the country with thousands and thousands of customers. So we get a really good pulse of what's happening with our collateral and the excitement of what we're bringing in, in terms of changing the language and the dynamic in the space is truly fueling growth within the practices.

In terms of the coupons and your question around the coupons, it's really a mixed bag. You have some customers that don't like to ever discount the product and they perceive a coupon as a discount and they don't want to train their consumers as such and they won't partake in traditional loyalty programs or couponing. That's very traditional for their practices. There are some customers that use it as a crutch. They don't know how to sell. And obviously, the entire industry's goal is to help customers convert patients and understand how to sell in this space and they'll use couponing for conversion purposes. And then, there are those that bundle it with broader deals. They like to have minimum. They like to put it in with their own kind of flavor of the month and whatever that they're running -- whatever promotion they're running in the month and they like to tailor it.

And then, Dave, we provided a very simple executable program through our technology platform. You simply text Evolus, but we're at 75 now and that unlocks a $75 gift card to be used on your Jeuveau treatment. That frictionless kind of execution is really helping the adoption of the program and Jeuveau.

Annabel Samimy -- Stifel, Nicolaus & Company -- Analyst

Great. Thanks a lot.

Operator

Your next question comes from the line of Donald Ellis with JMP Securities.

Donald Ellis -- JMP Securities -- Analyst

Good morning. Thank you and congrats on the quarter. My question is about the third quarter versus the fourth quarter. And I -- the question was asked before, but I didn't really understand the answer. Was there any kind of load in the third quarter? Asked another way, is there any reason not to expect reported total revenue in the fourth quarter to be above the $13.2 million you reported in the third quarter? And then, my second question is, when would you -- when should we expect Canada and Europe to contribute meaningfully to revenue, sometime in 2020 or later? Thanks.

David Moatazedi -- President and Chief Executive Officer

Sure, Don. I'll take the first part, I'll ask Lauren to add some additional color on performance and then as well as the International question that you had around Canada and Europe. So look, as you know, Don, we're not guiding. It's too early in the launch to do so. We do have a lot of confidence in the base of accounts that placed an order in the third quarter and we feel that base is a sustainable one moving forward. And as you read in the press release, we talked a bit about the continued increase, a steady increase of new accounts placing orders that we observed throughout the third quarter. In addition, we talked about the increase in reorder rates that we observed as the quarter progressed, those reorder rates represented an increasing amount of our overall revenue mix. Both are very strong metrics that we believe put us in a position of strength going into the fourth quarter. I don't want to comment on any of the fourth quarter activities or guide in any way there, but I'm going to turn it over to Lauren to provide more color.

Lauren Silvernail -- Chief Financial Officer and Executive Vice President, Corporate Development

You bet. Hi, Don, good morning. With regard to the fourth quarter, it is the strongest quarter in the business in the neurotoxin business every year. And so that trend will certainly play for us. We are growing very rapidly and we do expect fourth quarter to be higher than third. The drags on that will be of course the J.E.T. inventory that's still a little bit in the channel. And so while we anticipate growing in the fourth quarter I think it's important to think through those pluses and minuses as you look at revenue for fourth quarter, but definitely higher than third is our thought at this point.

Your other question was on International. With regard to International, Canada just launched this month, so we're in the very early days of that. When we look at the amount of money we make selling in the U.S. versus internationally there is just no comparison. So it will be a long time before International is a big mover on our P&L. That said, it's still all very positive for us and does contribute to the bottom line. And then Europe is expected to launch in 2020. We'll have more timing on that as we work through all the strategies and potential partnership opportunities.

Donald Ellis -- JMP Securities -- Analyst

Great. Thank you.

Operator

Your next question comes from the line of Douglas Tsao from H.C. Wainwright.

Douglas Tsao -- H.C. Wainwright -- Analyst

Hi, good morning. Thanks for taking the questions. Just in terms of the launch, obviously we've seen 2,000 accounts order. There were 5,000 accounts that participated in J.E.T. So, it's safe to assume that the 3,000 that have an order to or presumably for the most part still working through their J.E.T. So do you have a sense of whether that will take place or they'll sort of work through that J.E.T. inventory during the fourth quarter?

David Moatazedi -- President and Chief Executive Officer

Yeah. So I think you're thinking about it in all the right ways, right? So we clearly engaged a broad set of customers. We don't expect once we complete the fourth quarter that we're going to be sitting here at a 100% conversion from J.E.T. to ordering. The pace by which accounts are going to go through it, their engagement level is going to vary. I think Mike did a nice job of just in any category where you launch you're going to have an adoption curve. And the question is how fast are you moving through that curve. In the first full quarter on the market where you had a combination of J.E.T. activity and pull-through, you're seeing that we move clearly past the early -- into the early majority very quickly. And that gives us a lot of confidence that the fourth quarter will continue to be a strong rate of these accounts moving from J.E.T. to ordering. We're watching it -- that number obviously closely that's the focus for the sales force, for the management team and internally and we feel good about the metrics that we're seeing. I don't want to guide in terms of where we think that's going to close out by year-end.

Douglas Tsao -- H.C. Wainwright -- Analyst

Okay, fair enough. And then just in terms of the account that are ordering, do you know what percent are participating? Or those orders are coming from accounts that are participating in the #NEWTOX NOW program?

Michael Mazen Jafar -- Chief Marketing Officer

Yeah, I could jump in on this one Doug. This is Mike Jafar. Our #NEWTOX NOW program as you know is one that's scaled across the country. We advertise the #NEWTOX NOW program to anyone and everyone on social media, which means whether you're in J.E.T. or you're not in J.E.T. a consumer has access to that program and can go in and pull product off-the-shelf by way of that program. Obviously with 90% of our revenue coming from accounts participating in J.E.T. to assume that there is a high level of participation of the #NEWTOX NOW program associated to that and that's just a linear relationship, but the program is accessible to anyone across the country.

Douglas Tsao -- H.C. Wainwright -- Analyst

Okay, great. Thank you so much.

Lauren Silvernail -- Chief Financial Officer and Executive Vice President, Corporate Development

Thanks, Doug.

Operator

Your next question comes from the line of Sameer Kandola with Wells Fargo Securities.

Sameer Kandola -- Wells Fargo Securities -- Analyst

Hey, good morning. Is there anything that has surprised you on the launch of Jeuveau thus far? Also is the AbbVie-Allergan deal causing any sort of disruption in the marketplace that you would say is possibly helping the uptake of Jeuveau?

David Moatazedi -- President and Chief Executive Officer

Sure. I'll comment here and then I'll open up to Lauren and Mike if they want to add any color. As it relates to surprises, look we've been consistently pleasantly surprised about the launch. In fairness, six months ago if you mention the name Jeuveau in the U.S. market, the awareness of our company or the product was very low. Today, this is a brand that's recognized in the market. Doctors in this space are in some form of consideration whether they see it as a further out idea or they started using this product as their go-to toxin in the market. We did not expect this level of penetration in such a short window of time. I think it speaks of two things. Number one; there hasn't been a new competitor in the space in nearly a decade. And we didn't take the traditional go-to-market approach that you've seen with the second and third player. Everything from the #NEWTOX branding elements, to the way that we hired a salesforce with 80% aesthetic experience and the way that we operate, it's a small company and the management team spends a great deal of amount with these customers. There is personal relationships, there is a lot of listening, and there is the ability for us to adapt around the customers' needs.

And I can tell you that in itself matters a lot. Their voice is one that they want to be heard and we certainly give them the platform to help shape this company. They are accounts that have been in aesthetic space for many years and they've seen a consolidation that comes over time in that space. And with consolidation, your voice is certainly not the same as it was when it was a small company in the aesthetic space prior. And so we think we bring some of that renewed energy back to this market by operating in a way that is very customer-centric and friendly to these small practice owners and we understand the space. So, collectively, I guess we feel good about where we are. We certainly don't want to get ahead of ourselves. We take it one day at a time. In fairness, we're not six months yet into our launch, but we feel like we're on the right path.

Lauren Silvernail -- Chief Financial Officer and Executive Vice President, Corporate Development

I think from a financial standpoint, I've been very pleased with the financial progress of the business. In terms of our ability to turn orders into cash, it's been quicker than we had originally planned. That will certainly continue to grow and change over time as David said, it's very early days. Secondly, the return on our investments in social, digital, and media which have been very low on a dollar amount have yielded more than 300 million impressions to-date. So, the virality that Mike talks about, I think, those from my perspective, were the two biggest pleasant surprises. And probably surprise is too strong a word, but just pleasant things that occurred to business.

Sameer Kandola -- Wells Fargo Securities -- Analyst

Thank you. And then on the AbbVie-Allergan deal, there do you see any sort of disruption?

David Moatazedi -- President and Chief Executive Officer

Yeah, I really have nothing to comment on as it relates to that transaction. I think you know that both the number one player and the number two player have been going through a transaction this year. We've been focused on our launch. We clearly have our work cut out for us regardless of the market environment, but I'm sure you get some more color as they report out on their earnings.

Sameer Kandola -- Wells Fargo Securities -- Analyst

All right. Thank you.

Operator

At this time, I am showing no further questions in the queue at this time. [Operator Closing Remarks]

Duration: 36 minutes

Call participants:

Ashwin Agarwal -- Vice President, Finance, Investor Relations and Treasury

David Moatazedi -- President and Chief Executive Officer

Michael Mazen Jafar -- Chief Marketing Officer

Lauren Silvernail -- Chief Financial Officer and Executive Vice President, Corporate Development

Louise Chen -- Cantor Fitzgerald -- Analyst

Gregory Fraser -- SunTrust Robinson Humphrey -- Analyst

Annabel Samimy -- Stifel, Nicolaus & Company -- Analyst

Donald Ellis -- JMP Securities -- Analyst

Douglas Tsao -- H.C. Wainwright -- Analyst

Sameer Kandola -- Wells Fargo Securities -- Analyst

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