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Weight Watchers International Inc (NASDAQ:WW)
Q3 2019 Earnings Call
Nov 5, 2019, 5:00 p.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Welcome to the WW International Third Quarter 2019 Earnings Conference Call. [Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions]

At this time I'd like to turn the conference over to Corey Kinger of Investor Relations. Please go ahead.

Corey Kinger -- VP, Investor Relations

Thank you, Alison, and thank you to everyone for joining us today for WW International's third quarter 2019 conference call. At about 4:05 PM Eastern Time today, we issued a press release reporting our third quarter 2019 results. The purpose of this call is to provide investors with some further details regarding the Company's financial results as well as to provide a general update on the Company's progress.

The press release is available on the Company's corporate website located at corporate.ww.com. Supplemental investor materials are also available on the Company's corporate website in the Investors section under Presentations and Events.

Reconciliations of non-GAAP measures disclosed on this conference call to the most directly comparable GAAP financial measures are also available as part of the press release.

Before we begin, let me remind everyone that this call will contain forward-looking statements. Investors should be aware that any forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from those discussed here today. These risk factors are explained in detail in the Company's filings with the Securities and Exchange Commission. Please refer to these filings for a more detailed discussion of forward-looking statements and the risks and uncertainties of such statements.

All forward-looking statements are made as of today and except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statements whether as a result of new information, future events or otherwise.

Joining today's call are Mindy Grossman, President and CEO; and Nick Hotchkin, CFO, Operating Officer, North America and President, Emerging Markets.

I will now turn the call over to Mindy.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Thanks, Corey. Good afternoon everyone and thank you for joining our call today. We ended the third quarter with 4.4 million subscribers, up 6% from a year ago, demonstrating positive momentum from our second quarter where we reported end of period subscribers up 1.5% year-on-year. This is the highest Q3 end subscriber level the Company has ever had, the result of our progress in returning our recruitment trend to a positive trajectory and increasing member retention.

This strong performance drove Q3 revenue of $349 million, operating income of $95 million and EPS of $0.68. As a result of the improvements we've been making across the business across all aspects of our advertising campaigns, search, eCRM, studio engagement and more, I'm proud to say that we had positive member recruitment on a global basis in the third quarter. Sign-ups for digital memberships continued to post year-over-year gains and the sign-up trend for studio continued to improve. We expect recruitment growth to accelerate in the fourth quarter.

Our average retention has continued to increase and is now just over 10 months globally. This is a significant milestone for our brand, reflecting the intense focus we have had, both on improving our studio business experience and on providing a market-leading digital ecosystem that our members engage with each day. While retention trends can be trophy [Phonetics] during a new program launch, we're confident that these retention gains driven by our engagement strategy will hold during the winter season.

As we have been discussing throughout the year, we've had five key priority areas for 2019 that all align with our key objectives of recruitment, retention and elevating the WW brand. They are marketing, execution and strategy; studio strategy and future experience; 2020 innovation; personalization; and global community activation. Our teams have done a tremendous job at enhancing our marketing execution since the start of the year and the results are showing up in our sequentially improving subscriber and revenue trends.

Our fall marketing campaigns drove momentum across all our global markets with September being our best year-over-year recruitment month so far this year, bolstered by TV advertising in our major markets. Our US advertising creative featured the experience of 10 of our members visiting Oprah Winfrey home in Maui and sharing their WW stories. Social and digital were also highly effective in driving increased traffic globally.

The power of our science and also injecting some fun into our creative is resonating well with audiences. We continue to be nimble and flexible, adjusting our mix in real-time to efficiently drive both traffic and conversion.

In addition to recruitment-focused marketing, our teams are doing an excellent job of communicating with current members, which improves user experience and is driving retention. Across all our member touch points, we're focused on engagement and measurement. We've enhanced our email marketing capabilities to now include more personalized and differentiated content in our monthly member newsletter which is driving greater click-through rates.

Members appreciate and respond to more personal content. So in August I launched a personal monthly newsletter, giving members a behind the scenes peek at what's happening at WW and also sharing my experience as a member, as well as sharing my family life, my social life and how I live my WW life.

In addition, I am frequently communicating with members directly through Connect and other social channels. Having this ability has been fantastic for keeping a pulse on and being an authentic member of the WW community. Our member marketing efforts also increased visibility for our loyalty and rewards program, WellnessWins, both in app and in email and social marketing. Our current focus is to help drive increased food and activity tracking even during the busy holiday season and expanding our rewards catalog of member incentives.

Since launch a year ago, members have earned 6.1 billion wins. Donations to WW Good, our social impact initiative where we provide fresh fruits and vegetables to families in need, continues to be one of the top redeemed prizes, showcasing the paid forward effect in the WW community and raising close to $0.5 million. These wins are providing our members with positive reinforcement and the motivation to stay on their journey.

We have always been consumer and brand obsessed, and as we focus on elevating the perception of relevancy of WW, we continuously monitor brand perception and awareness. Across most markets, since winter, awareness of the new WW logo as Weight Watchers has grown or maintained and brand relevance continues to improve. We are focusing on elevating perception of brand maternity particularly among prospective members and WW being recognized as a plan for me.

With our new program innovation launch coming soon, we believe we are in a good position to make notable gains in those areas in 2020. Trends in NPS, which is a metric for customer satisfaction, are nicely positive for both our studio and our digital experiences across our geographic markets. Our app experience continues to receive high marks across our member base, demonstrating that the digital experience in combination with high touch, in-person community provides tremendous value for members.

Member app engagement continues to be strong with solid trends in the percentage of members who are tracking food, logging weight, using Connect and syncing a fitness device. In September alone, nearly 2 million members used Connect and in Q3, our members created nearly 2 million posts, 13 million comments and gave over 60 million likes.

The number of members syncing an activity device each month was over 1.6 million in Q3, up from approximately 1.3 million in the year-ago quarter. Community and engagement are at the heart of everything we do. The more touch points the member has, the more likely they are to continue on their journey and have even greater success. And when we impact the life of one person, it creates a ripple effect, touching their family and friends, spreading healthy habits and creating lasting change.

So I'll now hand the call over to Nick to discuss our financials and outlook and then I'll come back to finish discussing our priorities and plans for 2020

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Thanks, Mindy. Before I discuss our initiatives around our studio strategy and future experience, I'll review our Q3 financials and provide an update on our full year outlook. We ended the third quarter with 4.4 million subscribers, up 6% year-over-year, ahead of our expectations. End of period digital subscribers were up 13% year-over-year to 3.1 million, an improvement from a gain of 8% in Q2 and then the period studio subscribers were down 7% year-over-year to 1.3 million, an improvement from a decline of 11% in Q2.

Total global recruitment was positive versus prior for Q3, with September trends accelerating with the start of our fall marketing campaign and staying strong in October, which we believe puts us in a good starting position for our innovation launch and winter season. Recruitment channels such as Invite a Friend and In-App Purchase continued to work well for us and are highly effective in attracting first-time members. In Q3, about 15% of our global recruits joined through these two channels.

Total revenue in the third quarter was $349 million, down 3% year-over-year on a constant currency basis. Digital subscription revenues increased 9% and studio revenues decreased 13% year-over-year on constant currency. Continental Europe was our best performing segment with total revenue increasing 3% versus prior. Gross margin reach was 56%, down 300 basis points year-over-year on constant currency due to lower revenue, preparations for the winter launch, as well as higher inventory reserves versus a year ago. Operating income was $95 million, down 19% year-over-year on constant currency, primarily driven by operating deleverage on lower revenues versus the prior year period.

Our Q3 tax rate was 22%, which was lower than we had previously anticipated. Q3 GAAP EPS was $0.68, this compares to GAAP EPS of $1.00 in Q3 2019. EBITDAS was $109 million in Q3 compared to $135 million in the year-ago quarter.

Now, turning to our outlook. We expect our business trends to continue to gain momentum in Q4. We continue to expect full-year 2019 revenue to be at least $1.4 billion, despite increased foreign exchange headwinds in the back half of the year. Our revenue guidance now assumes an estimated foreign exchange negative impact of $28 million compared to the $20 million we anticipated on our August call and the $12 million on our May call. This guidance also assumes a continued mix shift toward digital subscriptions and anticipates further improvement in recruitment trends in Q4.

While product sales have been down year-to-date, we expect product sales to turn positive in Q4 as we benefit from our expanded line of offerings and improving studio attendance trends. Overall, we expect subscription revenues to be about 85% of our total revenue in 2019.

We continue to expect North America and the UK full year revenue to be down in the mid-single digits year-over-year on a constant currency basis and we now expect Continental Europe full year revenue to be slightly up year-over-year on a constant currency basis. Our full year GAAP EPS guidance range has increased to $1.63 to $1.75 and this guidance assumes 70 million shares outstanding for the full year.

For the rest of my comments, I'll speak to the midpoint of our full year EPS range and on a constant currency basis. We expect Q4 gross margin to decline approximately 300 basis points, reflecting upfront investments to support the upcoming program launch. We estimate gross margin rate to decrease by about 150 basis points for the full-year 2019.

Marketing expense in 2019 is expected to be approximately $245 million. We will continue to be flexible and agile in our approach, investing behind initiatives that produce results and we will launch our winter TV advertising campaign after Christmas. G&A expense in 2019 is expected to be slightly north of $250 million. Below the line, we now assume full year interest expense to be approximately $136 million and a full year effective tax rate of approximately 23%. Pending the finalization of regulations that could impact tax on foreign income, our full year tax rate could be as low as 20%, which is reflected in the high end of our EPS guidance range.

For the year, we expect CapEx, primarily driven by tech spend, capitalized software and studio network improvements, to be in the $60 million range and D&A is expected to be approximately $50 million.

Now I'd like to spend a few minutes talking about our capital structure and our cash generation. Our liquidity position is strong. At Q3 end we had $239 million in cash and an undrawn $150 million revolver. With business trends improving and strong cash generation, early in Q4 we elected to voluntarily prepay another $50 million of term loans, bringing this year's total voluntary prepayments to $100 million.

We expect EBITDAS of approximately $360 million for the full year, driving our continued strong cash generation. We have a covenant-light debt structure and the flexibility to prepay our term loan at any time. We ended Q3 with a net debt-to-EBITDAS leverage ratio of 3.85 times. Note that the leverage calculations used in our credit agreement are on a first lien basis and at Q3 end our consolidated first lien net debt-to-EBITDAS leverage ratio was 2.92 times.

With a highly cash generative business model, we have the resources and flexibility not only to operate the business and reduce our debt levels, but also to continue to invest in the initiatives that will drive our growth. Beyond direct investments into the business, we may also pursue select M&A and technology and digital product capabilities and franchises such as our recently completed acquisition of the Last Vegas franchise in October. Looking ahead, we expect to end 2019 with more subscribers year-over-year, which given the nature of our subscription business model translates into a modest revenue tail wind entering 2020.

Note that this is only a starting point, before factoring in the benefit from expected member recruitment growth next year. And while we are not providing specific 2020 revenue guidance today, given our momentum and successful initiatives this year, combined with our upcoming new program launch, we are planning to deliver higher recruitment, more subscribers and increased revenue and profitability in 2020.

Before turning the call back over to Mindy, I'd like to discuss our initiatives around our studio strategy and future experience. Returning the studio business to growth is an important part of our strategy. Intense focus on the business has led to consistently improving trends since the start of the year and we expect year-over-year studio recruitment to turn positive during Q4.

Despite these actions, the studio business continues to be a drag on our revenue metrics even though price of studio subscription is twice that of digital subscription and since we expect digital growth to continue to outpace studio growth, our studio strategy has both near-term and long-term components. In the immediate term, we're kicking off another workshop attendance challenge, encouraging members to stay engaged through the November and December holidays. We saw great success in our summer attendance challenge earlier this year and intend to keep the momentum going into 2020.

In addition, we are adding more member milestone awards. These recognition and celebration moments are powerful motivators that are integral to the member journey. On the people side we are very fortunate to have a passionate and engaged group of coaches and guides who provide inspiration and encouragement to members every day.

Historically, we have only recruited our coaches from our studio members. We're now also hiring from our digital members who are just as passionate and engaged and we believe this approach will be beneficial as we look to attract new audiences and further leverage our coaches in a digital environment as well as in studios. In addition to these near term actions, we are reimagining the studio experience and we see a pathway for a variety of experiences that fit the needs and demands of our members. 28 high volume US studios now have a more full-time, always on experience, complete with an expanded retail selection and a full time studio manager engaging with members, driving attendance and enrollments and enhancing local community awareness.

We're also testing studio within a store in partner locations, like our recently opened pilot with Kohl's in Dekalb, Illinois, and the early feedback has been positive and is helping drive studio enrollments from new members and upgrades to studio from digital-only members.

To enhance our brand presence this winter, we will test seasonal pop-up shops in high traffic locations where customers can learn more about WW and speak with a coach. And at the same time, we'll continue to have a flexible footprint where we leverage third-party locations, which we call studio ads to reach communities where we host only have few meetings a week.

And finally, we're currently piloting virtual group coaching in multiple markets. We're very excited about it and we plan a broader launch later in 2020, providing more ways for members to engage with our coaches, as well as other members in whatever format fits into their life.

And with that, I'd like to turn it back to Mindy.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Thanks, Nick. As a purpose-driven organization, we are focused on providing members with a deeply human and personal experience, powered by technology and with a foundation in a science-based effective program that delivers sustainable results. I am very excited to announce that next week we will be launching our new program Innovation globally.

As a reminder, our last program Innovation was in December 2017. The full details will be announced on Monday, November 11. But to preview, this new program will be our most customized weight loss plan ever, leading to clinically significant weight loss and a healthier pattern of eating. We are constantly listening to our community and we know our members want a more customized approach. We're excited and are looking forward to this program launch.

And as always, no foods will be off limits on WW. Beyond our 2020 food innovation, we're focused on continuously making the WW experience more personalized, so each member of feels that we understand them, we know them and we are delivering a program especially for them.

Leading up to our innovation launch we've been intensely engaged with our studio teams, ensuring our coaches and guides have the training and support to be knowledgeable advocates for the new program. Through a combination of in-person live trainings and virtual micro learning sessions, our teams are well prepared and excited about the pending launch.

While our program launch and messaging is just around the corner, the full force of our marketing amplification will commence post Christmas. This winter we will be executing a focused campaign, highlighting what's new about the WW program, weight loss results and the success stories of individual members who have successful weight loss on the new WW program, including those of our global celebrity ambassadors such as Kate Hudson, Tamela Mann, Helene Segara, Robbie Williams, Sam Armytage, and many more. This will be a robust integrated campaign across TV, social, digital and PR.

Oprah Winfrey will also be featured in our US and Canada campaigns along with a host of members, speaking to have the new WW program is customized for you. As we've talked about previously, one of our other key priorities is to galvanize communities and reach new diverse audiences through events, activations, content and experiences. We kicked off this initiative with events around Global Wellness Day at Essence Fest, WW Good events and a number of special wellness events across our markets.

We will continue to activate in 2020 and beyond, fostering community and bringing people together in new ways. And starting in January there will be extraordinary opportunity to do what both WW and Oprah Winfrey do best, bring communities together with a shared goal of health and wellness. Together we will bring WW presents Oprah's 2020 Vision: Your Life in Focus, a full day wellness event to nine cities across the US.

We are thrilled with the incredible response to the WW presents Oprah's 2020 Vision tour and the tour is already more than 80% sold out nationwide. Press coverage so far has been tremendous, yielding 23 million online impressions and nearly 19 million broadcast and radio mentions. We look forward to announcing special guests and more details of the tour in the coming weeks. We're excited to bring this WW presents Oprah's 2020 Vision tour in more than 100,000 attendees and with a ripple effect that will be significantly larger in the New Year.

Harnessing the incomparable power of an in-person experience and extending it to our global community is one of the many ways WW is inspiring community as a world's partner in wellness, making it accessible to all. People are seeking out experiential, creative, empowering and fulfilling experiences. Creating and offering such events is now essential for reaching new and diverse audiences, and having them connect with WW.

We've also articulated that we want to own the Healthy Kitchen, across products, food, content and experiences. As we elevate our brand, WW is showing up in new places, from cafe and menu items at the Barclays Center to our Healthy Kitchen tools and food products in 250 Kohl stores, and now WW is at the airport. Our completely reformulated and repackaged WW on-the-go snacks are now available in more than 80 [Indecipherable] markets, in nine major US airports including JFK, LaGuardia, Newark and Chicago O'Hare.

And as we look to make an impact in defining the Healthy Kitchen in addition to our healthy meals with Blue Apron, we are now also partnering with Sur La Table, offering WW cooking classes in more than 80 of their retail locations. We're thrilled with the early fill rates on upcoming classes with the Asian favors with WW class being the most popular WW cooking class so far.

We're also actively working on the complete transformation of our health solutions business. Our focus has been on forming an entirely new team, optimizing our program offer and building out the necessary technology systems to enhance our processes and reporting. With a reinvigorated team, we are focused on increasing awareness at WW as a wellness benefit and demonstrating the value of WW through strategic partners, representing employers, providers, physicians and payers.

We have a great roster of clients, we are seeing greater engagement and see a significantly larger opportunity in the years to come. We will be speaking in more detail about the near and longer-term opportunity for this business in 2020.

There is tremendous excitement and energy among our teams around the world as we execute on our vision to inspire healthy habits for real life and deliver wellness to all. With new leadership in many of our countries, our teams are energized and focused on improving trends in 2019 and executing on the priorities that will drive a stronger 2020.

In summary, our third quarter results clearly demonstrate our ability to restore momentum in the business and WW is on track to return to a growth trajectory in 2020. I'm confident in our strategies and plans for elevating our brand, diversifying our audience, expanding our presence and delivering long-term sustainable growth and profitability. We will have momentum heading into 2020, accelerated by our new program Innovation launch, supported by a robust upcoming winter campaign and the increased engagement and excitement across our reimagined studio experience. In addition the WW presents Oprah's 2020 Vision: Your Life In Focus tour will amplify our message and foster community and enthusiasm throughout our winter season.

Thank you for joining us on the call today. And with that we'll now turn the call to the operator for Q&A.

Questions and Answers:

Operator

Thank you. We will now begin the question-and-answer session. [Operator Instructions] The first question today will come from Edward Yruma of KeyBanc Capital Markets. Please go ahead.

Edward Yruma -- KeyBanc Capital Markets -- Analyst

Hey, good evening, guys and thanks for the question.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hi, Ed.

Edward Yruma -- KeyBanc Capital Markets -- Analyst

Hi, how're you. So a couple of quick ones from me. I guess first, thanks for providing at least a little bit of thought process around how to frame the 2020 financial opportunity. I know historically when you've been on the upswing from a member recruitment perspective, the contribution margins have been kind of in the 50% plus range.

I know you're not giving guidance, but is there any that would cause next year be different, one? And then two, obviously lots to discuss on the new innovation -- on the program. As you think about kind of leading into the program, how would this launch differ from maybe what you guys did in '17 and maybe from a financial perspective, is this a more extensive launch and maybe can you tell us how we should think about the uplift from it? Thank you.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Look, Ed, firstly on the economics, we've got the same great business model we've always had and very high incremental margins with growth and we certainly expect that in 2020.

Mindy F. Grossman -- President & Chief Executive Officer, Director

On the program innovation, what we're very excited about is that because of the customization nature of the program, we feel that this will not only appeal to new and lapsed customers, but definitely appeal to our existing base, which gives us a very broad spectrum of who the program is going to appeal to and in environment where people are looking for more personalization and customization. And we're going to be able to deliver that with significant efficacy clinical trials and results across all areas of the program. I think you see our marketing efforts across platforms are consistent. So we'll be able to launch our program Innovation through all our marketing channels and feel that we will be very clear messaging going into 2020.

Edward Yruma -- KeyBanc Capital Markets -- Analyst

Great, thanks so much guys.

Operator

Our next question today will come from Alex Fuhrman of Craig-Hallum Capital Group. Please go ahead.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hi, Alex

Alex Fuhrman -- Craig-Hallum Capital -- Analyst

Hi, Mindy; hi, Nick, thanks for taking my question. Wanted to ask a couple of things, it looks like you might be by piloting or having early launch your new program in a couple of your smaller markets, just curious how that's gone, if there's been any interesting learnings from that initial rollout.

And then just thinking a little bit more broadly, it looks like it's a little bit earlier in the calendar than when you launched Freestyle, a couple of years ago. I'm just curious if that was to give people more time to adjust, how you're thinking about the timing of the rollout of the new diet program and then how that will spill into the busy season coming up in the next month or two?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yes, Alex, we've taken a very structured and disciplined approach to the launch and clearly wanted to test pilots in certain markets to make sure all our technology was activating our messaging. So you'll see some of that clearly around the world with every one going live globally on Monday, which we're very excited about.

As far as timing, the teams have been working on this for a very long time and we are further ahead than we've been. So we felt going into market and certainly being able to galvanize our existing member base is a real positive. But the thrust of our marketing efforts, including our broad scale mass marketing efforts really occurs after Christmas.

Alex Fuhrman -- Craig-Hallum Capital -- Analyst

Great, that's really helpful. Thank you. And then, Mindy, I think you mentioned in the prepared remarks that you're pretty confident that you're going to be able to hang on to increases in retention that you've seen recently that you'll be able to hang on to those through the winter season. Just wondering if you can elaborate on where that confidence comes from, is it something you're seeing in the numbers today or is that also related to rolling out the new program soon?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, I think it's really important, and as you hear every time I speak about retention, I'm maniacally focused on engagement and we measure that in every aspect of the business; digitally; physically engaging and tracking and engaging in community and a lot of the efforts and what we've delivered to people across the ecosystem of nutrition, activity, mindset, our WellnessWins program and community really all have contributed to that. So the measure of engagement that we're seeing is at an all-time high and that gives us the confidence along with the fact that we have the new program and we will have kind of a lot of noise about the productivity of that.

Alex Fuhrman -- Craig-Hallum Capital -- Analyst

That's great, thank you very much, Mindy.

Operator

Our next question today will come from Olivia Tong of Bank of America. Please go ahead.

Olivia Tong -- Bank of America Merrill Lynch -- Analyst

Great, thanks. Good afternoon. First, on the test market, can you just talk a little bit about how you measure performance there, what are sort of some of the KPIs to influence your decisions. And then if there's going to be any pricing changes that come with the new innovation?

Mindy F. Grossman -- President & Chief Executive Officer, Director

So, a lot of the things we're testing our -- we know the efficacy of the program, right. So what we're really testing, if you could imagine globally around the world, all of our technology changes. So we're making sure that that's going to be a seamless experience for people that they will be on-boarded into whatever new program.

So most of the attention is really being paid to the execution of the program, not necessarily marketing efforts, which really launch going forward. But we're very pleased with what we're seeing. Now that we truly operate as a global organization, I think you've heard us talk a lot about tests in markets from our group virtual coaching that now we'll be rolling out globally. So we're really leveraging our capabilities to test, accelerate and roll out, and this is another great example of that.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

And Olivia, like on the price side, no broad -- no price change -- no change to our strategy there. As you've heard us say many times, our focus is really on delivering value to our members to attract more people to the brand and to have them stay longer and that's what we'll plan to do this winter.

Olivia Tong -- Bank of America Merrill Lynch -- Analyst

Got it, thanks. It's very helpful. Just two follow-ups there, first on the meeting biz. I guess I was a bit surprised how challenged it was this quarter and how does that in any way influence you as you prepare for the launch. What does it mean as you prepare that meetings to accelerate that dramatically. And if you could talk about things that you're doing to sort of prop that up.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, so, just to say, this was the least deceleration in a very long period of time. So we feel that we're making great progress in our studio business and we've said that we see that returning to growth. So I just need to clarify that.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Studio sign-ups, recruitment during the quarter was down year-over-year, but in the single-digits and a marked improvement from Q2 and Q1, and revenue, yeah, it's still down 13% in constant currency in Q3. Bear in mind that fall campaign happened in September. So our strongest month, we got some of that revenue in Q4 and a decent improvement from down 17% in Q2. So good progress in the studio business, a lot of focus, but obviously we're delighted that we're going to have a new program to shout about here on Monday.

Olivia Tong -- Bank of America Merrill Lynch -- Analyst

Great. Just one last thing in terms of external partnerships. There is a shortage that you have of external partnerships, whether it's lifestyle services, workouts, food, Amazon, etcetera. The one area that you haven't partnered so far is pharma. So what's your thought there and partnerships overall going forward?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, so I mentioned on the call, our health solutions business, which is our B2B or as I call it B2B2C business to recruit. So we're doing a lot of work there particularly in areas of diabetes and other areas. So we continue to look at partnerships across the spectrum and we'll be sharing with everyone those that will be moving forward with into 2020.

Olivia Tong -- Bank of America Merrill Lynch -- Analyst

Great, thank you.

Operator

Our next question today will come from Jason English of Goldman Sachs. Please go ahead.

Jason English -- Goldman Sachs -- Analyst

Hey, good evening, folks.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hi, Jason.

Jason English -- Goldman Sachs -- Analyst

Hello. Thanks for [Indecipherable] me in. I guess I wanted to come back to a couple of questions Olivia had. First, on the meeting subs are building off the topics. The meeting subs, the guidance for year-on-year growth in the fourth quarter, if I heard that correctly, is that based on what you've seen so far this quarter or is it based on an expectation of what the new program will bring?

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Yeah. So we expect studio recruitment to turn positive year-over-year during the fourth quarter.

Jason English -- Goldman Sachs -- Analyst

And is that recruitment or is that -- would you expect that to translate into overall subs being up year-on-year?

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

No, we're talking recruitment. Sorry, as we launched new program sometime during the quarter, we anticipate to turn positive.

Jason English -- Goldman Sachs -- Analyst

Got it. That's helpful.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah. And as Nick mentioned, obviously with the campaign we saw sequential improvement across the business. The one thing I want to talk about and Nick talked to it in his discussion on the studio business as a whole, what we're very focused on is really meeting people where they are. And in today's environment, giving them the support they need, how they want their support. So, every member we have has our digital experience.

And we still have one-third approximately of our members who still want that face-to-face physical experience and we want to support them, but we're looking at opportunities to do that while also exposing the brand to new customers, like the studio that we have with Kohl's in DeKalb and some of the pop-ups that we'll be doing that Nick mentioned.

What we're also very excited about is the launch in 2020 a virtual group coaching, so now, we'll be able to give people a digital experience, virtual group coaching, one-on-one coaching, and if they want, the physical experience of coming together, and then lastly, the community activation. So, we'll really be able to meet people where they are and how they feel they need the best support.

Jason English -- Goldman Sachs -- Analyst

So, it sounds exciting. One quick follow-up on the pricing strategy question. I understand as we look at revenue per sub or revenue per user that there is a mix component here of the digital outpacing meetings. But even when we cut through that and just look at the rev per sub for meetings, it continues to fall quite a bit year-on-year. I know this was a topic on the last quarter call too and you mentioned that the pricing comps sort of promo comps actually ease in the back half, suggesting that we should see an abatement of that. But we're not really seen an abatement. What's driving that compression and what appears to be pricing for meetings?

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Yeah. You're right, Jason, that if you look at -- compare paid weeks on the studio side versus revenue per studio, you see some price realization in Q3. No real changes to promotional strategy, a good driver of it is our focus on driving people to sign up initially for longer-term retention plans. But that's the -- a key driver of it.

Jason English -- Goldman Sachs -- Analyst

Okay, got it. Thank you very much.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Thank you.

Operator

Our next question will come from Linda Bolton Weiser of DA Davidson. Please go ahead.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hey, Linda.

Linda Bolton Weiser -- D.A. Davidson -- Analyst

Hi, how are you? I just wanted to know, can you give us any color on how the sign up or ticket sales rather are going for the Oprah Tour, are they kind of in line with expectations or above or what and --

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah.

Linda Bolton Weiser -- D.A. Davidson -- Analyst

And --

Mindy F. Grossman -- President & Chief Executive Officer, Director

I'm sorry. We're very excited about the response. They are very much ahead of expectations. We've had incredible press conversations about it. People are very excited to experience what it is we will be delivering to those markets. And as I said we're touching hundreds of thousands of people across those markets but the messaging and amplification will be that much more. So we're very pleased.

Linda Bolton Weiser -- D.A. Davidson -- Analyst

And then my second question was just on the competitive landscape because you have mentioned some of the issues last diet season had to do with competition, like Keto, for example. Are you anticipating anything like that in this upcoming diet season, is there anything you can sort of get ahead of the competition, or anticipate a little bit better if there is some sort of competitive threat and how are you kind of rank ordering Noom in the competitive landscape, is that as threatening or less threatening or how do you rank that versus Keto? Thank you.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah. So how I would say is, there is always going to be competition and we are acutely aware of who that competition is and what they're doing and what we're focused on, is what we are doing to be able to accelerate our business and differentiate what we do, not only for named competition, but people thinking they can get healthy themselves.

We are very excited clearly about our new program Innovation because we think it's going to fill a need that we don't feel currently exists today, that we've been working on through our science teams and we've been very pleased with all clinical trial results that we'll be able to articulate the efforts we're making around all the enhancements in our digital assets which you've heard us talk about, the increased engagement that we're seeing as a result of that.

So I think we are not -- I think we're going into the season eyes wide open, but very clear about what we have that is distinct and differentiated.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

I think that's right. I'd like many things about this quarter, obviously reaching over 10 months retention milestone, returning to global recruitment growth, but the response of folks to a market-leading digital ecosystem, seeing each segment having double-digit increases versus prior end of period, those digital subscribers shows the response to our digital assets.

Linda Bolton Weiser -- D.A. Davidson -- Analyst

Thank you.

Operator

And our next question today will come from Michael Lasser of UBS. Please go ahead.

Michael Lasser -- UBS -- Analyst

Good evening. Thanks.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hi, Michael.

Michael Lasser -- UBS -- Analyst

Hi, Mindy. So given the momentum of the business had and the fact that you will be launching the new program, Mindy, is there a subscriber growth number as you look out over the next few quarters that you would be disappointed with if you didn't achieve or the market is already, assuming that you're going to get back to full subscriber growth, both within the meetings business, but is there a level of growth that you would be disappointed with?

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Hi, Michael, look, obviously we're not providing guidance today other than saying based on this momentum, not only on recruitment but on retention, we've got great tailwinds heading into next year. We're excited about this new program. Certainly like any definition of success, next year has recruitment subscribers revenue and profit growth in 2020.

Michael Lasser -- UBS -- Analyst

And my follow-up question is, you are in this cycle now where you are having an innovation that will drive growth every couple of years by new program launches. Is there any eye toward trying to make the business just a bit more sustainable independent of program launches and how do you achieve that goal?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, Michael. That is a great question. Certainly we feel that innovation based on what we're seeing in science and technology and consumer behavior is something that we're known for and we have to continue innovating, but innovation goes beyond a food program. And many of the things that we're doing in other areas of the business, whether it's science applied to activity and what we're doing there, we have pilots around sleep, we're focused on mindset.

So the key is for us to have a continuous flow of innovation, not just the nutrition side although we know how critical that is [Indecipherable] for weight loss. But the team's focus is to be able to constantly be delivering enhanced innovations and results to create greater engagement and recruitment; absolutely.

Michael Lasser -- UBS -- Analyst

Without providing specific guidance, if we're talking a year from now or when we're talking a year from now, do you think you'll be at that point where you'll just have constant innovation coming and not -- obviously not just on the food side?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Well, that's certainly our goal and what we're focused on in different area of the business. This is one of the first conversations I've really had about our health solutions business. I think we mentioned on the last call that we have created a third tech hub in Toronto that is servicing that business and other areas of personalization and AI. So we're constantly iterating on innovation and I think that's going to be important in all the segments of our business.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

It's a great question, Mike. Like we've shown recently at that go 2017, there can you grow in the second year of a food plan innovation and look, that's why we're so focused on engagement and retention. That's why we're so focused on multiple growth levers, like what Mindy just mentioned, health solutions. We're excited about partnerships, new demographics, emerging markets too.

Michael Lasser -- UBS -- Analyst

Thank you very much.

Operator

Our next question will come from Brian Nagel of Oppenheimer. Please go ahead.

Brian Nagel -- Oppenheimer -- Analyst

Hi, good evening.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Good evening.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Hi, Brian.

Brian Nagel -- Oppenheimer -- Analyst

So, I've got a -- the first question I want to ask is on the new product innovation. So, Mindy, you've discussed a lot here. It's obviously launching soon, you've tested, I'm sure you're pleased with what you've seen with the test. The question I have is how flexible is this or how many -- are there levers you could pull that if you launch it next week and you're not getting the response you expected or it's underperforming, there is ways you could tweak it into the year end and prepare maybe better for the dealers in the early part of next year?

Mindy F. Grossman -- President & Chief Executive Officer, Director

The innovation itself, thousands and thousands of people have gone through this. So it works. So we have no concerns about the program and the innovation itself. So I think that's important. If what you're asking is how we're amplifying it, that we're always constantly iterating [Indecipherable]. One of the things we're excited about going into 2020, it's very clear, very simple, it's the new program, the efficacy what it does and the ease, simplicity and the results. That's a very clear message that we believe will resonate. But to be clear, the program itself has been received extremely well.

Brian Nagel -- Oppenheimer -- Analyst

That's helpful. The second question I have, not sort to be a nitpick, but I guess it's more for Nick, the product margins in the quarter were down, if I did the math correct, in excess of 1,000 basis points. I think you had guided to 300. Is there some call out there as to why the product margins were so -- particularly weak here in Q3?

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Yeah, well, like -- let me answer in a couple of couple ways, Brian. Within the overall context, the business performed pretty much exactly the way I would have hoped in Q3, frankly if not, as you saw in our POS ahead of our expectations despite negative foreign exchange. So, on the gross margin side, we expect to be down 300 basis points year-over-year and we've said about 100 of that was driven by year-over-year inventory reserve changes. And then, on the consumer product sales side, going sequential improvement. They've been a real weak spot in the first half of the year. So think consumer product sales down 4.6% in Q3 and we're forecasting to return to growth in Q4. I feel pretty good about the consumer product sales trajectory also as people get their hands on our broad new assortments.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, just to give some context on the product sales side, if you remember we reformulated, created and expanded 100% of all of our products. So starting in January what you saw in our distribution channels of our studios and e-commerce are all the new products. So we've had to scale and expand those assortments globally starting with the first of the year. So as Nick mentioned, we are now where we can see increases in the product sales and because of the work we did and what the new products are, we're now actually able to distribute those products outside our own platforms and that's what's exciting and that's where we'll have an opportunity in each market.

Brian Nagel -- Oppenheimer -- Analyst

Got it. Thank you very much. Good luck with the upcoming launch.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Thank you.

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Thank you.

Operator

And our next question today will come from Michael Swartz of SunTrust Robinson Humphrey. Please go ahead.

Michael Swartz -- SunTrust Robinson Humphrey -- Analyst

Hey, good evening guys. I wanted to touch on the national television advertising program you started running later in the quarter. One point of clarification. Did you have a similar ad campaign, national television ad campaign, last year at that time. And then I guess Mindy, with regards to how maybe the response rate from consumers or the response from consumers, did that come in relative or above your expectations. Is there anything quantitative you can provide us about maybe how well that did and how well that continues to do into the fourth quarter?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, so if you remember, last year we had a summer campaign that ran into the beginning of the third quarter, that included TV and we didn't have fall TV at the end of the quarter. And a lot of the learnings we did shift. So we didn't have TV early and then we had TV as part of fall, but obviously took a lot of the learnings that we did post January and a lot of the new campaigns and what we saw in September with the fall campaign was very positive response, hence the recruitment that you saw. Does that makes sense?

Michael Swartz -- SunTrust Robinson Humphrey -- Analyst

Yeah, that's helpful.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Okay, good.

Michael Swartz -- SunTrust Robinson Humphrey -- Analyst

And maybe sliding over to Nick, just with regards to your EBITDAS guidance for the year, you maintained it -- remind us, does that guidance add back the $6 million in charges that you guys saw in the first quarter?

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

[Indecipherable] add back the restructuring charges, I don't believe so. It does not; it adds back D&A and stock-based compensation.

Michael Swartz -- SunTrust Robinson Humphrey -- Analyst

Okay, great. Thank you.

Operator

And our last question today will come from Kara Anderson of B. Riley FBR. Please go ahead.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hi, Kara.

Mark -- B. Riley FBR -- Analyst

Hi, good afternoon. This is actually Mark on for Kara.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Hi, Mark.

Mark -- B. Riley FBR -- Analyst

Good afternoon. Mindy, you talked about testing some pop-ups in high traffic areas. I'm wondering if you could elaborate on what type of high traffic areas you will be targeting and then maybe some of the aspects you're hoping that will enhance the brand.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Yeah, we're finalizing all of those elements, but as we've seen, when we show up, what we want to do is be able to attract audience that may not be familiar with the brand. So, how can we give them an environment where there is a coach that they can understand a program, they could almost like have a, you know, Apple Genius Bar, an interface with our products. So we are looking forward to doing some different things than we've done in the past for winter.

Mark -- B. Riley FBR -- Analyst

And then depending on the success, this could be rolled out to maybe a longer-term permanent strategy?

Mindy F. Grossman -- President & Chief Executive Officer, Director

Absolutely.

Mark -- B. Riley FBR -- Analyst

Great, thank you very much.

Operator

And ladies and gentlemen, this will conclude the question-and-answer session. At this time I'd like to turn the conference back over to Mindy Grossman for any closing remarks.

Mindy F. Grossman -- President & Chief Executive Officer, Director

Well, thank you everyone for being on the call and I just want to reiterate that driven by the strong execution and our focus, the creativity of our global teams, the subscriber growth trends are gaining momentum and we feel it's positioning us well for a strong start to 2020. We're excited to be launching our new program globally on Monday; so our most customized weight loss program ever. Our coaches and guides are certainly advocates and evangelists for the new program and I think it will have broad appeal among current, returning and first-time members and it will also be amplified by our most integrated marketing campaign that certainly will have a strong call to action.

And then from January to March, we will be spreading our message of wellness in the nine city tour, the WW presents Oprah's 2020 Vision: Your Life In Focus. So I want to thank you again for joining us today and I truly hope you'll join Oprah and me at one of our tour stops this winter. So, thank you.

Operator

[Operator Closing Remarks]

Duration: 61 minutes

Call participants:

Corey Kinger -- VP, Investor Relations

Mindy F. Grossman -- President & Chief Executive Officer, Director

Nicholas P. Hotchkin -- Chief Financial Officer, Operating Officer, North America & President, Emerging Markets

Edward Yruma -- KeyBanc Capital Markets -- Analyst

Alex Fuhrman -- Craig-Hallum Capital -- Analyst

Olivia Tong -- Bank of America Merrill Lynch -- Analyst

Jason English -- Goldman Sachs -- Analyst

Linda Bolton Weiser -- D.A. Davidson -- Analyst

Michael Lasser -- UBS -- Analyst

Brian Nagel -- Oppenheimer -- Analyst

Michael Swartz -- SunTrust Robinson Humphrey -- Analyst

Mark -- B. Riley FBR -- Analyst

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