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DocuSign, Inc. (DOCU 0.55%)
Q3Â 2020 Earnings Call
Dec 5, 2019, 4:30 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good afternoon, ladies and gentlemen. Thank you for joining DocuSign's Third Quarter Fiscal 2020 Earnings Conference Call. [Operator Instructions]
I will now pass the call over to Anne Leschin, Head of Investor Relations. Please go ahead.
Annie Leschin -- Vice President, Investor Relations
Thank you, operator. Good afternoon, everyone. Welcome to DocuSign's third quarter fiscal 2020 earnings conference call. On the call today, we have DocuSign's CEO, Dan Springer and CFO, Mike Sheridan. The press release announcing our third quarter results was issued earlier today and is posted on our Investor Relations website.
Before we get started, I'd like to let everyone know that we will be participating in the UBS Global TMT Conference on December 9th in New York and the Needham Growth Conference on January 15th also in New York. As other events come up, we'll make additional announcements. Now, let me remind everyone that some of our statements on today's call are forward-looking. We believe our assumptions and expectations related to these forward-looking statements are reasonable, that they are subject to known and unknown risks and uncertainties, that may cause our actual results or performance to be materially different. Please read and consider the risk factors in our filings with the SEC together with the content of this call.
Any forward-looking statements are based on our assumptions and expectations to date, and except as required by law, we assume no obligation to update these statements in light of future events or new information. During this call, we will present GAAP and non-GAAP financial measures. Non-GAAP financial measures exclude stock-based compensation expenses, amortization of acquired intangible assets, amortization of debt discount and issuance costs from our notes and as applicable other special items. In addition, we provide non-GAAP weighted average share count and information regarding free cash flows and billings. These non-GAAP measures are not intended to be considered in isolation from or substitute for or superior to our GAAP results.
We encourage you to consider all measures when analyzing our performance. For information regarding our non-GAAP information and most directly comparable GAAP measures and a quantitative reconciliation of those figures, please refer to today's press release, which can be found again on our website at investors.docusign.com.
I'd now like to turn the call over to Dan. Dan?
Dan Springer -- Chief Executive Officer
Thanks, Annie, and good afternoon to everyone on the call. I'd like to start today with some brief updates on two areas of our business. One, our positive financial results for the third quarter and how we are driving demand for the DocuSign Agreement Cloud led by our core eSignature offering. Two a quick recap of our vision and strategy since going public last year and how we've continued to execute against that for Q3.
I'll then hand it over to Mike for a deeper discussion of our financials, after which we can open up for Q&A. So first, let me start with some comments on our third quarter. As many of you know, DocuSign's growth is driven by three primary factors, increased adoption and use case expansion within our existing customer base. The acquisition of new customers and the development of new solutions, that help companies modernize their systems of agreement. We believe our Q3 results reflect ongoing progress across all of those factors. With strong demand for the DocuSign Agreement Cloud we grew revenue by 40% year-over-year to $250 million and billings by 36% year-over-year to $269 million. We acquired 25,000 new customers, approximately 5,000 of which were direct, bringing our total number of paying customers to 562,000 worldwide, of which roughly 69,000 are direct. We were again profitable on a non-GAAP basis with operating income of nearly $17 million and this is our eighth consecutive quarter of positive non-GAAP EPS.
We also saw a solid uptick in our dollar net retention rate to 117%. These positive results showcase the demand for our agreement cloud suite remains strong as we head into our largest quarter of the year. Next, I'd like to share how we are progressing on the vision and strategy we laid out, when we went public last year and how we continue to execute in Q3. By now, you're probably familiar with our Agreement Cloud vision, it built on top of our global eSignature leadership and helps companies automate and connect their agreement processes, both before and after the signature takes place.
We first discussed this during our IPO. And at that time, we reinforced the importance of our core eSignature business and clearly articulated the $25 billion opportunity which is still only about 5% penetrated. We also showed how that TAM could potentially double with the expanded opportunity for the rest of the Agreement Cloud. Over the past 18 months we've taken several steps to deliver on that vision. We acquired SpringCM in September last year and we have integrated its technology and talent into our product line and operations.
Our own product development team built and delivered several new agreement cloud solutions and we partnered with specialist companies to resell select additional products that expand on our offering. We then brought all this together under the agreement cloud umbrella. Our suite of more than a dozen products now and over 350 prebuilt integration that helps organizations connect and automate their agreement processes. We also collaborate with systems integrators like ATG, Simplus and Spaulding Ridge who are building out Agreement Cloud practices and broadening our ability to drive success for our joint customers.
And with all of this we have continued to enhance the functionality of our core eSignature offering, with features like responsive signing, where the Agreement automatically adapts its formatting to the size and type of the device, that the signer is using. In Q3, we continue this momentum by announcing two new agreement cloud products. The first is DocuSign Negotiate, it helps companies that don't yet need full blown CLM to simplify and accelerate the process of generating redlining and negotiating agreements. We just launched the initial version in November and is optimized specifically for the salesforce ecosystem.
The second is DocuSign CLM. This is the next generation of Spring CM flagship product, it includes all the capabilities of DocuSign Negotiate plus an end-to-end workflow builder, a centralized contract repository and the clause library, it is targeted an upper mid-market and enterprise customers. But we're still in the early stages of our Agreement Cloud journey. We are pleased with our progress to date. By expanding our portfolio we're motivating customers to automate more of their agreement processes which in turn drive even more eSignature. This virtuous cycle is illustrated by some interesting customer expansions we had in Q3. One of the global leaders in the ridesharing base has used both DocuSign eSignatures and CLM in their sale, HR and business operations for many years. Building on that success, the company expanded its use of CLM in Q3 to coverage departments for commercial transactions, emerging technology and legal. This significantly increased the size of our commercial relationship.
Additionally, a large U.S. credit union increase its eSignature usage by 300% this year. And in Q3 also made a commitment to use our API to integrate eSignature into its other systems. This company plans to expand eSignature to 10 additional business units next year and we'll also evaluate using DocuSign CLM for potential implementation. A mobile analytics company expanded its use of eSignature into HR, leveraging our integration with the recruiting software provider greenhouse. This is a great example of how the Agreement Cloud integration drive departmental expense, which in turn drives revenue from greater usage.
So as I bring my remarks to a close, I want to reiterate, that when we went public, we had a strong eSignature business and a vision to expand our offerings for the entire agreement process. We have executed on that vision and the customer response has been strong. Based on our progress, I believe we are in a unique position to create and be a leader in the next big platform category of Agreement Cloud. So just, before I hand over to Mike, I also wanted to share two quick Executive team updates. The first is that our Chief Product Officer, Ron Hirson who will be taking a mid-career break to focus on a health issue in his family. Ron and I have talked about this transition at great length and he's going to stay with us through the middle of next year. Even though we're incredibly sad to see him leave, we support his decision, we really appreciate his incredible impact during his six year tenure. And we're proud of the team he's built to continue the innovation at DocuSign.
Second update is our creation of a new Chief Trust and Security Officer role, which former United Airlines CISO Emily Heath is taking on. Emily has an incredible pedigree in the infosec industry, and she will oversee information security, application and physical security and trust services for the company out of our San Francisco office. We're thrilled to have someone of Emily's pedigree join us in this vital role. So that's it for me. Thanks for joining us today.
And now Mike will walk you through the Q3 Financial.
Michael Sheridan -- Chief Financial Officer
Thanks, Dan, and good afternoon everyone. As a reminder, our non-GAAP financial results exclude stock-based compensation, amortization of intangibles, amortization of debt discount and employer payroll tax on employee stock transactions. Also having acquired SpringCM in September of last year, this is the first quarter that will include SpringCM in comparable periods from a year ago.
Our third quarter results reflect solid execution, delivering strong top line growth and profitability while continuing to drive customer success. Total revenue rose 40% year-over-year to $250 million and subscription revenue grew 41% to $238 million. Total international revenue grew over 40% year-over-year to $43 million. Total billings increased 36% year-over-year to $269 million. On a four quarter rolling average basis billings growth was 35%. Strong demand for our core eSignature solutions coupled with growing adoption of our broader portfolio of Agreement Cloud products continued this quarter. We added approximately 25,000 new customers this quarter, 5,000 of which were direct customers this drove a 30% year-over-year increase in our commercial and enterprise installed base. This brings our total customer base to 562,000 with roughly thousand direct customers worldwide.
We saw notable strength in upsells into our installed base with particularly strong contribution from our North American business. We also continue to see progress in upsells of DocuSign CLM into our installed base. The combination of these factors increased our dollar net retention to 117% this quarter within our historical range of 112% to 119%. Customers with ACVs greater than $300,000 grew 41% year-over-year to a total of 401 customers. Non-GAAP gross margin for the third quarter was 79% consistent with a year ago. Subscription gross margin was 84% compared with 85% a year ago. Total non-GAAP operating expenses for the quarter were $180 million or 72% of total revenue compared with $142 million or 80% of total revenue for the third quarter of last year. With the settlement of the RPost litigation, G&A returned to more normalized levels in the third quarter.
Non-GAAP operating profit was $17 million or 7% operating margin in Q3. This compares to a $1 million non-GAAP operating loss or a negative 1% operating margin in Q3 of fiscal '19. We ended the quarter with 3,723 employees, a year-over-year increase of 28%. Operating cash flow was negative $2 million as we paid out the RPost settlement in the third quarter. This compares with a positive $4 million in Q3 of last year. Free cash flow came in at negative $14 million, compared to negative $4 million in the prior year. As anticipated, the RPost litigation payment together with planned real estate investments, including our office in Dublin and our fit datacenter impacted our cash flow in the quarter.
Turning to our guidance we estimate first, revenue of $263 million to $267 million in Q4 and $962 million to $966 million for fiscal '20. In addition, we expect billings of $346 million to $356 million in Q4 and $1,083 million to $1,093 million for fiscal '20. We are maintaining our guidance for non-GAAP gross margin of 78% to 80% for Q4 in fiscal '20. For Q4 in fiscal '20 non-GAAP operating expenses, we are maintaining our guidance of sales and marketing in the range of 48% to 50% of revenues or in the -- be in the range of 15% to 17% of revenues and G&A in the range of 10% to 12% of revenues.
For the fourth quarter, we expect $3 million to $4 million of non-GAAP interest and other non-operating income including interest income and expense associated with our convertible debt. And for fiscal '20, we expect non-GAAP interest in non-operating income of $16 million to $17 million. We expect the tax provision of approximately $1 million to $2 million for the fourth quarter and $5 million to $6 million for fiscal '20. We expect fully diluted weighted average shares outstanding of 190 million to 195 million shares for Q4 and fiscal '20. In summary, we are off to a great start in the second half of fiscal '20 and look forward to executing on our strategic and financial goals.
Thanks again for joining us today and we can now turn to Q&A.
Questions and Answers:
Operator
Thank you. We will now be conducting a question-and-answer session. [Operator Instructions] Our first question comes from Pat Walravens from JMP Securities. Please go ahead.
Pat Walravens -- JMP Securities -- Analyst
Okay. Great. Thank you very much for getting rid [Phonetic] background noise and congratulations. Hey, Dan. Do you mind commenting to start out just on sort of what you saw from a macro point of view, is there any weakness anywhere domestically or internationally. And then also I'd love to hear your thoughts on how the channels delivered during this quarter?
Dan Springer -- Chief Executive Officer
Absolutely, Pat . So from a macro standpoint we haven't seen anything very different really across the geographies. One of the things we talk a lot about is -- I'm not sure DocuSign will be the best bellwether for understanding economic change with our customers, a such a high or ROI with our product that I think it would be not the initial sort of tech spending that would be cut, but we haven't seen anything really across any of the theaters in which we play of a different this quarter versus the last few quarters and we continue to think it's a strong market for our products and services.
And then from a channel standpoint we, as you know, have a lot of very strong channel relationships with IFC players and interesting, we've also become much more focused on the partner side in terms of the SI [Phonetic] systems integrators and we've seen good strength in both, particularly the progress we have in sort of going to market with systems integrators and I think that's really an indication of the Agreement Cloud overall sort of broadening and particularly on the DocuSign CLM side the original spring product, where it's sort of requires more of a statement of work and more integration opportunity there. So we're super excited about the progress there.
Pat Walravens -- JMP Securities -- Analyst
Awesome. Thank you.
Operator
Our next question comes from Dan Ives with Wedbush Securities. Please go ahead.
Dan Ives -- Wedbush Securities -- Analyst
Yeah, thanks. Can you talk about international in terms of what type of growth you're seeing there. I mean there is really feel like it's starting to inflect in terms of what you're seeing in the field? Thanks.
Michael Sheridan -- Chief Financial Officer
Hi. I'll start. Yeah. We saw good growth globally internationally grew over 40% again this quarter. So, most of that, of course, as you can imagine, I shouldn't say most, but a higher portion of that is new customer logos -- that's the emerging markets compared to the U.S. where we had a lot of upsell contribution as well in terms of CLM we're seeing good growth in the U.S. on CLM we are also focusing internationally, but we haven't made as much traction internationally as we have them domestically.
Dan Ives -- Wedbush Securities -- Analyst
Great. And then can you just talk maybe just from a sales cycle perspective, how things are changing does you just feel more and more strategically in terms of how the type of conversations are going with enterprises the upselling, so may be, obviously, we see the numbers, maybe you could just talk about it in terms of just the conversations you're having with customers and now it's changing compared to let's say the last three, six, nine months. Thanks.
Dan Springer -- Chief Executive Officer
Yeah, I think the vast majority, remember our business is still eSignature are heavy. And so the vast majority that I don't think has changed, but where we have seen changes, particularly in that mid-market and enterprise really to the nature of your question where people are asking for a broader conversation about their overall Agreement Cloud and as we talked about back at the beginning of this year as expected that would, in some cases elongate those conversations and sales cycle but lead to larger overall deals. And I think we've seen that and we're seeing some nice uptick in areas like a dollar net retention, because I think we're going to continue to have that, that opportunity to broaden and upsell there.
In terms of the conversations one thing is also interesting is it's a very beginning when we roll this out. We had the phenomenon that we had some sales cycles that were longer and were pushed into the next quarter, but now there were a few quarters into this, we get some deals to get pushed from one quarter to the next and some to get pushed from this quarter out and then sort of netting each other out. So we feel like our ability to accurately understand and forecast that has improved, as we move through the year.
Dan Ives -- Wedbush Securities -- Analyst
Awesome. Thanks.
Operator
Next question comes from Sterling Auty with JPMorgan. Please go ahead.
Sterling Auty -- J.P. Morgan -- Analyst
Yeah. Thanks [Technical Issues] one quick question, how did you do in federal and how is the track and given the opportunity that you see that?
Dan Springer -- Chief Executive Officer
So I think federal that continues to be one of the areas we spent a lot of time focused on, because we think it's a very big opportunity you know we had last time a very exciting dramatic big ticket win. As we said, those will come from time-to-time, but really a lot like our core business we've always had in the past. It's more about that solid quarter in, quarter out growing those core relationship. One thing that we're quite excited about is we have the IL-4 investment that Mike talked a lot about and we now have that active. And our first customer is in fact using that platform, it's still early, it's not close to its full potential. But it's indicative I think of the progress we see there in the progress we think we're going to continue to see in the vertical.
Sterling Auty -- J.P. Morgan -- Analyst
Thank you.
Operator
Next question comes from Alex Zukin with RBC Capital Markets. Please go ahead.
Alex Zukin -- RBC Capital Markets -- Analyst
Hey guys, thanks for taking the question. So maybe just the first one, if I look at the negotiate product that you announced the Dreamforce. Maybe what's the opportunity set within your customer base, how big that opportunity to be to sell negotiate and then, is there an opportunity to announce something similar with some of your other partners like SAP? And I've got a quick follow-up.
Dan Springer -- Chief Executive Officer
Yeah. So I think negotiate, if you think about it. We position that is the customer that says, I don't necessarily needs the entire CLM solution just the nature of my business from complexity or scale it doesn't need that full capabilities so we built negotiate just for those customers. And I think we're really pleased with the initial reception we had at Dreamforce when we were announcing it there was just a very significant amount of demand for people to understand how they could leverage the partner from eSignature side DocuSign that they love working with to take on a broader piece of their Agreement Cloud [Indecipherable]. So we feel good about that will necessarily as I said, we focused on that kind of mid-market and smaller, that's where we see the primary demand there, so it's a large number of customers, but not our largest customers.
If I think primarily what we'll see negotiate be successful. And then to answer your question, yes, absolutely, we want to continue to develop that capability across other partners, keep in mind that CRM and specifically sort of the SFA portion where people are really managing their sales processes and their salesforce properties, that's one of the most important and obvious places where negotiate is very helpful. So we do think those are the partnerships, where it's going to be most common as a capability that people really want to add into their overall DocuSign Agreement Cloud Solution.
Alex Zukin -- RBC Capital Markets -- Analyst
Perfect. And then Mike, just a question on the favorite topic of billings obviously different quarters kind of different -- different dynamics with both pushes and pulls of deals or durations anything that you'd comment on either as a headwind or tailwind for billings in the quarter. And then how should we think about kind of as you look at next quarter with the guidance any factors that we should consider from prior periods impacting there as well?
Michael Sheridan -- Chief Financial Officer
Yeah, I would tell you, Alex that billings this quarter and I would say for next quarter the dynamics are the same there isn't any underlying changes in the business. If you look at Q1 to Q2 to Q3, you go 27% to 41% to 36% and as we've talked about over time during the fourth quarter rolling average really gives you a better view and I think if you look at our guidance, it's consistent with that. So we'll continue to have that statistic subject to fluctuations that have nothing to do with growth and have more to do with timing and I think if I look at Q3, it's a quarter where it was pretty consistent in terms of impact of those kinds of timing factors.
Alex Zukin -- RBC Capital Markets -- Analyst
Perfect. Thank you, guys.
Operator
Next question comes from Stan Zlotsky with Morgan Stanley. Please go ahead.
Stan Zlotsky -- Morgan Stanley -- Analyst
Hey guys, good afternoon and thank you for taking my question. Wanted to come back to international because it is an -- very impressive results there. Within international, which geographies are you guys seeing the most traction and I have a quick follow-up for Mike.
Dan Springer -- Chief Executive Officer
Yeah, in my perspective, it actually has been strong sort of across the board. There are definitely areas where you'll see us talk more in the coming year about our investments in our focus areas where you will see where we see that enthusiasm, but I think what you're going to see is sort of the same strategy we've had in the past which is we want to focus on a core set of countries, as you know we initially had most of our success in the common law countries like the U.S., but the UK, Australia, Canada. Now we're actually seeing in the common, but now the civil law on top of that, so that places like France and Germany and Brazil and Japan that same sort of market traction. So I think our view is, it's consistent across the board and I don't know Mike if you have any different perspective on it. I think that's how we look at that internationally.
Stan Zlotsky -- Morgan Stanley -- Analyst
Got it. And then Mike, just a quick one more sanity check on favorite topic of billings following up on Alex's question. Was FX, an impact on billings in the quarter and on net revenue retention very nice 117% result there. How should we think about net revenue retention heading into Q4 and beyond? Thank you.
Michael Sheridan -- Chief Financial Officer
Yes Stan, so on FX -- not really any material impact or trending change on that. The 117% we're very happy with that I've mentioned a couple of the contributing factors, I also mentioned the range and as I've said in prior quarters. I think right now, our business is out is we're going to continue to perform somewhere in those mid-teens. You know that we can have strong quarters where it takes a bit up quarters where it's a little bit less than that. But overall, right in that range. We feel very good about it and I think it's a proof point for us that being able to offer this broader portfolio of products is starting to gain some traction for us.
Stan Zlotsky -- Morgan Stanley -- Analyst
Perfect. Thank you.
Operator
Next question goes to Rishi Jaluria with D.A. Davidson. Please go ahead.
Rishi Jaluria -- D.A. Davidson -- Analyst
Hey, guys. Thank you so much for taking my questions. First just wanted to -- maybe ask higher level in terms of the idea of verticalization of your solutions you obviously gotten a lot on the real estate and mortgage side more or less you know proof-of-concept and being a massive vertical in terms of revenue. Just wanted to get a sense for how you're thinking about future potential for verticalization to kind of increase your footprint in verticals that you may not have a massive footprint in today? And then I've got a follow-up.
Dan Springer -- Chief Executive Officer
Yeah. So I think first and foremost, we see this is a horizontal software platform it is going to be a horizontal software platform at its core, for years to come. And that's not is just specific to eSignature, but I think that really applies across the overall DocuSign Agreement Cloud. That said, you're absolutely right, we had certain verticals, which have been very successful for us. We've had certain verticals where we have done additional software development, healthcare life sciences is a great example where we've actually looked at opportunities to develop very specific, use cases and specific software around CFR Part 11 for the sort of drug development side of that business.
But I think in general you're going to see us continue to focus on how we go-to-market with verticals and how we build, not so much additional separate software, but all the other components around go-to-market and that could our services are working with systems integrators to really bring broader solutions to the verticals. And then in terms of your question about sort of additional new verticals, we're pretty broadly placed in the market today. We talked a little earlier on the call about government as a vertical in particularly federal, which is one that was not a large opportunity for us prior pre FedRAMP and IL-4. So that's to be an example of a vertical where we would see I think additional growth opportunity that might be substantial relative to the piece we have today. But again, I really would focus you on the construct of it's a horizontal platform and that's how we really want to be built in this business going forward.
Rishi Jaluria -- D.A. Davidson -- Analyst
Got it. That's helpful. And then I wanted to follow up on Pat's earlier question just about on the macro side. Just wondering in terms of customer buying behavior we've heard a couple SaaS companies during this past season you know highlight that they've seen customers maybe shifting more to monthly versus annual. I mean, I know you disclosed average contract length and it's been typically in this 18 to 19 months on a dollar weighted basis. So no changes on the numbers that we can see on the outside, but -- just wanted to get a sense of, is that anything that you're seeing customers preferring to not prepay more in advance or anything like that? Thanks.
Dan Springer -- Chief Executive Officer
Yeah, we really haven't -- as to your point in the earlier macro question, believe me, it's something we talk about, we meet with our sales leaders, we try to understand if we see something in the marketplace, it's different. I hope it's not that we don't have our finger on the pulse. I think we do, but we're just, we're not seeing anything of any significance and specifically as you said, when you look at the contract period that haven't changed in any significant way. So at this point Mike if you have anything else to add and my view is we're really not seeing anything impactful to our business in the macro environment.
Michael Sheridan -- Chief Financial Officer
Yeah, just to summarize, I think that if you look at the underlying billing patterns in the business today, they haven't changed. I do think that there are customers that would like to push forward more monthly or quarterly billings, we don't really allow for that in the model but for rare cases. And just as a reminder, where we do have multiyear deals, we still build those out annually. So the duration in the business has been pretty stable.
Rishi Jaluria -- D.A. Davidson -- Analyst
Great. That's helpful. Thank you, guys.
Operator
Next question comes from Karl Keirstead with Deutsche Bank. Please go ahead.
Karl Keirstead -- Deutsche Bank -- Analyst
Hi, question for Mike, I'd like to ask you about the seasonality of billings. It's not uncommon for SaaS companies when you start moving past $1 billion in revs to start seeing a little bit more of a traditional 4Q skew when I look at your billings guide for this year as a percentage of total year billings, it's like to the decimal point exactly the same, 32.6% as you put up last 4Q. So I'm just curious when we -- when I know you're not going to give us billings guidance for fiscal '21 on this call. But when we get -- when we model the seasonality similar slightly different bit more of a 4Q SKU next year any comment, Mike.
Michael Sheridan -- Chief Financial Officer
I would say Karl nothing that would look like an inflection change. I think you're right, the natural tenancy of the SaaS business over time is to have sort of a growing influence of the underlying seasonality, and we will probably see that going forward, but I wouldn't make any dramatic changes from what -- what you saw this year.
Karl Keirstead -- Deutsche Bank -- Analyst
Got it. And Mike can I ask you a follow-up. I'm sorry, you went through it a little quickly, but do you mind going back to that 117% net retention number, because I think that's significant and the highest number you've posted since you went public. Do you mind just repeating the -- the factors that contributed to that and why that wouldn't be a leading indicator that we should be paying attention to?
Michael Sheridan -- Chief Financial Officer
Well, I do think it's a very strong indicator. I wouldn't want you to think that it's not something to pay attention to that's why we -- we spend a fair amount of time discussing it. What I said was -- really this quarter was strong and the biggest contributors to that strength is we were particularly strong in our upsells in North America and in North America, particularly in our commercial business was just a very good quarter for us. In addition to that, as I mentioned in the U.S. primarily, we also saw good continued traction increasing with upsells of CLM into the installed base. So those combined had a tick up. I think just from an expectation standpoint as you've seen in the last several quarters, we continue to reiterate that range of 112% to 119%. And within that you can have strong quarters and not as strong quarters, all fall within what we consider to be the norm. My view right now was the business what we have visibility into is that it should stabilize somewhere in those mid-teen kind of ranges of performance and we continue to believe that.
Karl Keirstead -- Deutsche Bank -- Analyst
Okay. That's helpful. And congrats on the good upsell performance.
Operator
Next question comes from Kirk Materne with Evercore. Please go ahead.
Kirk Materne -- Evercore -- Analyst
Yes, thanks very much and I'll add my congrats on the quarter. Dan, were there any commonalities when you look across the customer base that's taking on the CLM product at this point in time, meaning any verticals that are may be more willing to take that or more interest in that product today. And I'd just be interested also within those kind of upsell opportunities or frankly just sales opportunities. Are you going in at sort of a higher level within the customer meaning to those become more maybe seemed to have discussions or at least had the business discussions may be versus where you sell the eSignature product originally? Thanks.
Dan Springer -- Chief Executive Officer
Yes. So a couple of thoughts. I wouldn't say there is something dramatic from a vertical standpoint, we do see the demand across some of our big verticals, telecom, financial services, government and we really see a very broad-based demand for CLM capabilities, the place that it's different maybe than our broader eSignature mix, it does tend to be focused on people that have some sort of process, either in the sales process, which is probably the area we see most common one of the areas with negotiate we did, as I mentioned earlier, build that out for the Salesforce ecosystem first because of their strength in CRM. But it's, yes it's less about vertical and more about that business process.
And then to your second question about how we go-to-market and where we sell in. I think it's very similar to the customer set that we would speak to about our traditional signature product. But I think your insight about maybe being sometimes a little more senior, that can be the case because you oftentimes have to work with multiple groups. We've talked about this before the CIO, like get more engaged because there is a biggest -- bigger integration effort or there could be from a systems integration standpoint, a professional service component with FFW, and that might involve an additional aspect of legal or CIO to kind of be reviewing that so because we get a little broader and talk to a few more people. I think that might slightly push us higher in the organization, but I wouldn't want to give you a sense that it's significantly different. I think it really is those core leaders of businesses, business units or functions that are looking to modernize their System of Agreement, and that's why they're talking to DocuSign.
Kirk Materne -- Evercore -- Analyst
That's helpful. And then Mike one really quick one for you on this sort of cash flow and cash flow yield and maybe how we should think about that going forward. I realize you had the settlement in this quarter, but should cash flow yield over sort of the longer-term mimic essentially operating margins for the most part, it was there anything, I guess we should think about that would create a gap between that sort of progress on a year-over-year basis going forward, I don't -- I don't want to be too specific about right now on next year, but just anything we should consider as we sort of think about next year and cash flow for next year? Thanks.
Michael Sheridan -- Chief Financial Officer
Yeah, I would say that you know just to reiterate what we stated in the past, we think we're on track on the long-term target model of 20% to 25% operating margin. I think the way to think about cash flow is that over time, it should precede that just because we are a SaaS-subscription business and we do bills as we were talking about before upfront. So yeah, you would expect that there would be a lag on the operating margin which is the legacy indicator of revenue and then the cash flow percentage should come in overall about that.
Kirk Materne -- Evercore -- Analyst
Okay. That's helpful. Thanks very much.
Operator
Next question comes from Bhavan Suri with William Blair. Please go ahead.
Bhavan Suri -- William Blair -- Analyst
Hey, thank you for taking my question. And like everyone also echo my congrats on this fantastic quarter and job there. I wanted to touch first on the analytics product. You've talked about using the data to offer analytics and you know lots of SaaS companies have. I just love to understand the timeline for the opportunity and sort of potential use cases. How do you think about that. And actually, more importantly, what does that do to your TAM. So a couple of questions there. And I got a quick follow-up.
Dan Springer -- Chief Executive Officer
Yeah, so let me start off when we talk about the analytics, to be clear, there's really as your question indicated multiple components of it, so we have an analytics offerings that are around what I would really say on reporting, these are not advanced analysis and helping people the administrators that use DocuSign understand their usage, understand where in the organization people are effectively using DocuSign and that's a very operational component. Then we have opportunities where people start to say this information is contained in my agreements is valuable for potentially running my business better and we have the opportunity for people to extract information about their agreements and again help them run their core business better and that's what we're getting now. What I would really call our analytics type product.
And then we do partner effectively with Seal, the company that we've made an investment in to do what we would call advanced search capability or Intelligent search capability. Where people now have the ability, as they think about their overall sort of the System of Agreement they're trying to manage with the DocuSign Agreement Cloud and that gives them the ability to say, I can get very significant information about my business and about my agreements, one of the examples we like to use that's been very prevalent for some of our bank customers if they had agreements that were done on LIBOR they now realize they got to go and then was labor going away, go back and find all those agreements and recast them and this gives them an ability to really quickly and efficiently find access to that, that would be again a more advanced analytics. So we look at it across all of those different components and we think that increasingly our customers are saying there is tremendous value in getting knowledge about an information out of our Agreement, and that will, I think continue to be a growth area for us.
Bhavan Suri -- William Blair -- Analyst
Got it. Got it. The contract sort of management in understanding what's in contracts, I think its critical. The number of guys deal, obviously, one of the legal side write a docs on the manufacturing side but sort of thinking about these contract and documents and what you have to do with them, your ability to sort of pull that together, its very powerful. One last quick one, maybe [Indecipherable] on competition here, any changes to the competitive environment? Are you seeing more of Hellosign after the Dropbox acquisition? Just anything you're seeing over there that's you're seeing over there that's changed or maybe different in the credit environment? Thank you.
Dan Springer -- Chief Executive Officer
Yeah, we don't have anything new for you uncompetitive Mike and I do with thoughtful review all the time but particularly before we get on this call. So we can be thoughtful and giving you guys any indication or something different in the marketplace, but as we talk to our sellers, we haven't seen any change really across the year. We continue to be very focused on trying to understand what we see competitors doing in general, when we see competitive pressure it's not about someone having a solution or offering it's better than DocuSign, it's about people coming in at a much lower cost and trying to find folks that might be willing to flip for a dramatically lower cost. So that's unchanged and I would say that the competitive dynamics are very similar to have they been throughout the whole year.
Bhavan Suri -- William Blair -- Analyst
Awesome. Helpful guys. Thank you so much and congrats.
Dan Springer -- Chief Executive Officer
Thank you.
Operator
Next question comes from Kash Rangan from Bank of America. Please go ahead.
Jacqueline Cheong -- Bank of America -- Analyst
Hi, this is actually Jacqueline Cheong on for Kash. Thanks for taking the question and congratulations on the quarter. I noticed that sales efficiency as measured by sales and marketing over incremental revenues have been in the $1.9 million to $2.0 million range for some time. And this quarter you guys actually improved significantly to $1.7 million. So can you talk a bit about what caused the improvement?
Michael Sheridan -- Chief Financial Officer
Yeah, Hi, Jack, when I think it's, it is all the factors we've been talking about for some time, which is over time, of course, you know is our sales force improves down the learning curve of things like DocuSign CLM for example and some of these other new elements to the business. We're going to be driving better leverage in the sales organization. If you look at the fact that some of our markets. I mentioned before, our newer markets are going to be more weighted toward newer customers than upsells just because we're earlier in those markets statistics like that we'll have a mix of various contributors, depending upon how long we've been in a particular space or a particular product.
So I wouldn't want you to come away thinking that it is sort of this monolithic statistic that applies to everything equally that statistic it look a little bit better in a more mature market like U.S., it will look a little bit earlier in markets like, for example of Brazil or a country like that. But overall, our focus is on continuing to improve the productivity of our salesforce through offering new technologies that they can bring in, then moving down the learning curve. All of those, all those elements that I think combined to improve the leverage over time toward what we think that target model long-term is a 35% to 40% of revenue type model.
Jacqueline Cheong -- Bank of America -- Analyst
Awesome. Thanks so much.
Operator
[Operator Instructions] Our next question comes from Matthew Wells with Citi. Please go ahead.
Matthew Wells -- Citi -- Analyst
Thanks for taking my question. So you added 5,000 commercial -- enterprise customers in the quarter on the backdrop of a net retention rate of 117% both of which look like all time highs. Was there any change in the average deal size in the quarter on a year-over-year basis. Are these new customers landing at smaller ACVs and I have a quick follow-up.
Dan Springer -- Chief Executive Officer
I don't think there's anything at all significant in deal sizes. I think the reason we're hitting -- the records is that we continue to grow as the business and I think our expectation, as you think about the guidance for Q4, we will also continue to grow and have that kind of performance. So I don't think there's anything that's different to make up there.
Michael Sheridan -- Chief Financial Officer
Yeah, I think in any particular quarter anecdotally you can have one quarter have a little bit stronger performance in larger enterprises, other quarters have a bit of a stronger performance in commercial. But on a blend, I totally agree with Dan and if you look at our overall diversification among customers, we don't have a customer that makes up even 2% of our revenue, so that continues to be true.
Matthew Wells -- Citi -- Analyst
Thanks. That's helpful. And was SpringCM included in the year-over-year expansion figure? Or is this pure e-sign expansion?
Michael Sheridan -- Chief Financial Officer
It's included in both this quarter because this is the first quarter where we had it in fiscal '19 numbers as well as fiscal '20 numbers for Q3.
Matthew Wells -- Citi -- Analyst
That's helpful. Thank you.
Operator
I will now turn the call over to management for final comments.
Dan Springer -- Chief Executive Officer
Thank you all very much for joining us. We'll look forward to seeing you out on the road and talking to you next quarter. Thank you.
Operator
[Operator Closing Remarks]
Duration: 46 minutes
Call participants:
Annie Leschin -- Vice President, Investor Relations
Dan Springer -- Chief Executive Officer
Michael Sheridan -- Chief Financial Officer
Pat Walravens -- JMP Securities -- Analyst
Dan Ives -- Wedbush Securities -- Analyst
Sterling Auty -- J.P. Morgan -- Analyst
Alex Zukin -- RBC Capital Markets -- Analyst
Stan Zlotsky -- Morgan Stanley -- Analyst
Rishi Jaluria -- D.A. Davidson -- Analyst
Karl Keirstead -- Deutsche Bank -- Analyst
Kirk Materne -- Evercore -- Analyst
Bhavan Suri -- William Blair -- Analyst
Jacqueline Cheong -- Bank of America -- Analyst
Matthew Wells -- Citi -- Analyst
