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Netgear Inc (NTGR 1.18%)
Q4Â 2019 Earnings Call
Feb 5, 2020, 5:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by and welcome to the NETGEAR Fourth Quarter 2019 Results Conference Call.
[Operator Instructions]
I would now like to hand the conference over to your speaker today, Erik Bylin. Thank you. Please go ahead, sir.
Erik Bylin -- Investor Relations
Thank you, David. Good afternoon and welcome to NETGEAR's fourth quarter and full-year 2019 financial results conference call.
Joining us from the company are Mr. Patrick Lo, Chairman and CEO, and Mr. Bryan Murray, CFO. Format of the call will start with a review of the financials for the fourth quarter and full year, provided by Bryan, followed by details and commentary on the business provided by Patrick, and finish with first quarter 2020 guidance provided by Bryan. We'll then have time for any questions. If you've not received a copy of today's press release, please visit NETGEAR's Investor Relations website at www.netgear.com.
Before we begin the formal remarks, we advise you that today's conference call contains forward-looking statements. Forward-looking statements include statements regarding expected revenue, operating margins, tax rates, expenses and future business outlook. Actual results or trends could differ materially from those contemplated by the forward-looking statements. For more information, please refer to the risk factors discussed in NETGEAR's periodic filings with the SEC, including the most recent Form 10-Q. Any forward-looking statements that we make on this call are based on assumptions as of today and NETGEAR undertakes no obligation to update these forward-looking statements as a result of new information or future events.
In addition, several non-GAAP financial measures will be mentioned on the call today. Reconciliation of the GAAP to non-GAAP measures can be found in today's press release on our Investor Relations website.
At this time, I would now like to turn the call over to Mr. Bryan Murray.
Bryan Murray -- Chief Financial Officer
Thank you, Erik, and thank you everyone for joining today's call.
Net revenue for the fourth quarter ended December 31, 2019, was $253 million, near the top end of our guidance range, but down 12.4% year-over-year and down 4.8% on a sequential basis. As anticipated, we saw visible quarter-over-quarter declines in the Greater China region, while all other regions enjoyed the seasonal holiday boost from an end-user demand perspective. We were able to take the initial step of adjusting channel inventory worldwide to prepare for the strong push to Wi-Fi 6 in 2020.
For the full-year 2019, NETGEAR net revenues were $998.8 million, which is down 5.7%, compared to the year ended December 31, 2018. As presented at our Analyst Day, this past November, we are committed to growing our top and bottom lines going forward, with our strategy of delivering leading products during technology inflections, expanding into new adjacent markets and developing a robust subscription revenue stream. We saw early success in Q4 in Wi-Fi 6, Pro AV and subscriber growth, and we will continue to push in these directions in 2020. We remain confident our strategy will pay off in the years to come.
Non-GAAP operating margins for the fourth quarter came in at 4.4%, just below the low end of our guidance range. It was a very competitive holiday season, due to the arrival of a new competitor in the U.S. We were prepared for this and we took advantage of additional opportunities to promote products, to increase our market share and generate revenue. We feel confident that in 2020 we will improve our non-GAAP gross and operating margins throughout the course of the year, as we benefit from our production outside of China, reaching full efficiency, which should remove the cost headwinds we felt in 2019 from tariffs and the inefficiencies related to moving and ramping our manufacturing operations. Full-year non-GAAP operating income was $64.5 million, resulting in a non-GAAP operating margin of 6.5%.
For the fourth quarter of 2019, net revenue for the Americas was $169.1 million, which is down 11.1% year-over-year and down 5.3% on a sequential basis. Both the year-over-year and sequential downturn in revenue was primarily a result of our planned channel inventory adjustments. EMEA net revenue was $50.5 million, which is down 14.1% year-over-year and up 1.9% quarter-over-quarter. Our APAC net revenue was $33.4 million, which is down 16.2% from the prior-year comparable quarter and down 11.4% sequentially, primarily as a result of the continued geopolitical challenges in the Greater China region.
For the fourth quarter of 2019, we shipped a total of approximately 3.8 million units, including 2.9 million nodes of wireless products. Shipments of all wired and wireless routers and gateways combined were about 1.5 million units for the fourth quarter of 2019. The net revenue split between home and business products was about 73% and 27%, respectively. The net revenue split between wireless and wired products was about 67% and 33%, respectively. Products introduced in the last 15 months constituted about 29% of our fourth quarter shipments, while products introduced in the last 12 months contributed about 26% of our fourth quarter shipments.
From this point on, my discussion points will focus on non-GAAP numbers. A reconciliation from GAAP to non-GAAP is detailed in our earnings release distributed earlier today.
The non-GAAP gross margin in the fourth quarter of 2019 was 27.9%, which is down 380 basis points as compared to 31.7% in the prior-year comparable quarter, and down 150 basis points compared to 29.4% in the third quarter of 2019. On the year-over-year basis, in Q4, we were still burdened by the additional cost of the production transfer from China to Southeast Asia, the incremental tariffs implemented in September of 2019, and the effect of the previous tariffs on some residual inventory. We expect to see the adverse effects of the tariffs and manufacturing inefficiencies fade entirely during the first half of this year.
Total Q4 non-GAAP operating expenses came in at $59.4 million, which is down 7.8% year-over-year and up 3.8% sequentially. As always, we manage our expenses prudently, while also making sure that the growth portions of our business have the resources that they need to succeed. Our headcount was 809 as of the end of the quarter. We intend to expand our workforce, specifically in the area of R&D in 2020 to enhance our service offerings.
Our non-GAAP R&D expense for the fourth quarter was 7.2% of net revenue, as compared to 6.2% of net revenue in the prior-year comparable period and 6.8% of net revenues in the third quarter of 2019. R&D investment remains critical to the future success of our business and we will continue to invest here in the quarters to come, especially in the growth areas such as services and Pro AV.
Our non-GAAP tax rate was 12.7% in the fourth quarter of 2019. In the quarter, we benefited from favorable revisions to estimates on both domestic and foreign tax liabilities for the full year. Looking at the bottom line for Q4, we reported non-GAAP net income of $10.4 million and non-GAAP diluted EPS of $0.34. Non-GAAP diluted earnings per share for the full year of 2019 was $1.87.
Turning to the balance sheet. We ended the fourth quarter of 2019 with $195.7 million in cash and short-term investments. We successfully reduced our inventory by $40 million in the quarter, as the heavy-lift of the production migration away from China is behind us. We expect to continue inventory reductions, which will further benefit our cash position in 2020.
During the quarter, we generated $49.6 million in cash flow from continuing operations, which brings our total cash provided from continuing operations over the trailing 12 months to $13.5 million[Phonetic]. We used $2.4 million in purchases of property and equipment during the quarter, which brings our total cash used for capital expenditures over the trailing 12 months to $14.2 million. We will remain confident in our ability to generate cash going forward.
In Q4, we spent $22 million to repurchase approximately 721,000 shares of NETGEAR common stock at an average price of $30.49 per share. Since the start of our repurchase activity in Q4 2013, we have spent $528.7 million to repurchase 14.8 million shares. Our fully diluted share count is approximately 30.8 million shares as of the end of the fourth quarter. We plan to continue to opportunistically repurchase our stock in the quarters to come.
Now, turning to the results for our product segments. The Connected Home segment, which includes the industry-leading Nighthawk, Orbi, Nighthawk Pro Gaming and Meural brands, generated net revenue of $183.9 million during the quarter, which is down 14.7% on a year-over-year basis and down 3.6% sequentially.
The year-over-year decline was due to a number of factors. Firstly, in North America, we took proactive steps to reduce channel inventories to prepare for an accelerated shift toward Wi-Fi 6, anticipated to occur in the first half of 2020. Secondly, we saw reduced revenue in the fast declining Greater China region, due to geopolitical issues. And lastly, we experienced declines in our service provider business as carriers are awaiting roll-outs of 5G product offerings. Our U.S. market share in consumer Wi-Fi ticked up to 52% for the fourth quarter, in the face of the increased competitive environment.
The SMB segment generated net revenue of $69.1 million for the fourth quarter of 2019, which is down 5.7% on a year-over-year basis, and down 8.1% sequentially. The declines, both year-on-year and sequential, were driven by the market decline in the U.K., due to Brexit and the geopolitical situation seen in Greater China region.
On the product front, our PoE+ and Pro AV switching lines continued to perform well in the market. Our market share in switches, sold through U.S. retail channels, remained strong at 53% for the fourth quarter.
I'll now turn the call over to Patrick for his commentary, after which I will provide guidance for the first quarter of 2020.
Patrick Lo -- Chairman and Chief Executive Officer
Thank you, Bryan, and hello everyone.
We are excited about the progress we've made in the fourth quarter along the three pillars of our growth strategy. We were the first to debut Wi-Fi 6 Mesh, which garnered the strong reception, and we accelerated growth and market shift to Power over Ethernet Plus technology in switching. We also debuted the new 21-inch Meural digital canvas worldwide and we won the first Pro AV project for the 2020 Olympics, during the quarter.
On the paid service subscriber side, we increased our subscriber total to 177,000, with strong sequential and year-over-year growth, and we are in a race now to double that count in 2020. We kicked off the holiday selling season with our top of the line Wi-Fi 6 tri-band Orbi Mesh at $699 for two nodes. It was well received worldwide by both the tech press and consumers. Many reviewers commented that it is the fastest and best Wi-Fi money can buy. We are proud to quickly follow that offering up with the Nighthawk Wi-Fi 6 dual-band mesh at $229 for two nodes in early January, for our consumers with smaller homes that desire fast Wi-Fi in every corner of their house.
Our industry-first Wi-Fi 6 DOCSIS 3.1 cable gateway won the CES innovation honoree award in Las Vegas in January. Our strong line-up of leading-edge technology and well-executed promotions in Q4 allowed us to continue to gain share in the all important North America retail market. We had a very successful CES in Las Vegas in January. Beyond showcasing the products that I just mentioned, we also introduced a new Wi-Fi 6 extender, the second in our line-up plus a new second generation 5G mobile router that will include Wi-Fi 6. We now have a comprehensive line-up of Wi-Fi 6 offerings in routers, mesh, cable gateways, extenders and mobile routers. No competitor can rival our broad portfolio of Wi-Fi 6 offerings, allowing us to expand average selling price and thus grow the market. With the strong adoption of Wi-Fi 6 smartphones around the world, we are excited about the market opportunities in front of us in 2020.
Turning to our SMB business, where we also had a busy Q4. We introduced four new Power over Ethernet Plus switches in Q4, further distancing ourselves from our competition. These new switches, plus the new Pro AV switches introduced in Q3 last year, continued the power our year-over-year and quarter-over-quarter growth in end market sales of switches worldwide. CES 2020 was equally exciting for our SMB business, where we held a joint press event with Semtech, the leading chip provider for Pro AV. We also debuted two new ultra Power over Ethernet switches, which give users the ability to simultaneously connect and power IP cameras, access points, AV displays, speakers and lighting. The new ultra PoE models are now available worldwide and enable deployment of PoE ports that won a gigabit ethernet speed, while providing up to 60 watt per port, 400 watt per switch in power. Their price performance is unparalleled in the industry and will enable us to continue to gain share against our competitors in the Power over Ethernet space.
We continued to make progress with our initiative to build recurring revenue streams. As of the end of the fourth quarter, we have approximately 12.8 million registered users. Our registered app users count has grown to 4.4 million, which represents approximately 22% sequential user growth over Q3 2019. Most importantly, we had 177,000 paid subscribers at the end of 2019.
During the quarter, we announced several additions to our leadership team. I'm excited to welcome Mickey Mericle and Laura Durr to NETGEAR's Board of Directors. Mickey led successful teams at Adobe and Shutterfly, and brings more than 20 years of business, marketing and strategic planning expertise to our Board. Laura joins the Board with a background of -- in finance and strategy across leading Silicon Valley technology companies and was most recently EVP and Chief Financial Officer of Polycom. I'm also pleased to have Dr. Martin Westhead to our team as CTO of Software. Martin comes to us from Groupon and will be responsible for strengthening our overall cloud and app software technology prowess. Martin will be a critical member of the team, as we continue to build product apps and service offerings to complement our extensive line-up of networking solutions.
In Q1, we will continue to capitalize on the technology inflections in Wi-Fi 6, 5G, Power over Ethernet. We will continue to expand our channel reach in Pro AV and digital canvas. We believe our subscriber growth will accelerate every quarter. Also, we will work diligently to continue to adjust our channel inventory mix toward Wi-Fi 6, and to work through the logistic and marketing market challenges presented by the coronavirus outbreak in China, a region of importance to our component supply chain and our end-market sales.
I will now turn the call back to Bryan for first quarter guidance.
Bryan Murray -- Chief Financial Officer
Thank you, Patrick.
Our net revenue for the first quarter is expected to be in the range of $205 million to $220 million. We currently believe that our service provider revenue will be approximately $25 million on average per quarter for the first half of 2020. We would expect it to return to $35 million per quarter on average in the second half of the year, when 5G deployments gain more momentum. In addition, we expect to continue our efforts to rebalance the channel inventory mix toward Wi-Fi 6 in the first quarter of 2020.
GAAP operating margin is expected to be in the range of negative 1.8% to negative 0.8%, and non-GAAP operating margin is expected to be in the range of 2% to 3%. Our GAAP tax rate is expected to be approximately 16% and our non-GAAP tax rate is expected to be 25% for the first quarter of 2020.
Operator, that concludes our comments and we can now take questions.
Questions and Answers:
Operator
Thank you.
[Operator Instructions]
Your first question comes from the line of Adam Tindle with Raymond James. Your line is open.
Madison Shaw -- Raymond James -- Analyst
Good afternoon, this is Madison on for Adam and thanks for taking my questions. Patrick, there are only a few competitors out there with Wi-Fi 6 products in the market. And most notably, the larger players have yet to introduce this new standard into their product, but have chosen to be more aggressive on pricing of legacy technology. So, as you think about this upgrade cycle versus prior ones, do you think this heavy discounting of legacy products is affecting the cadence of the upgrade cycle versus prior years? And maybe, if you could add any more details kind of comparing and contrasting this cycle versus prior ones?
Patrick Lo -- Chairman and Chief Executive Officer
We don't believe so. I think, it is pretty typical that in the first six months to 12 months of the upgrade cycle, it will be primarily be early adopters, the technology leaders, as well as those consumers, who absolutely need the fastest speed of Wi-Fi. So, that's why we introduced our products still mainly in the high end. On the router side, our most popular Wi-Fi 6 routers are $300 in impulse[Phonetic], similarly for the Wi-Fi 6 Mesh. So, those are not really contested by any of our competitors and we're really pleased with the adoption of those Wi-Fi 6 products.
As a matter of fact, I mean, we looked at the Wi-Fi 6 router market because of the introduction of our Wi-Fi 6 routers. Even though there is serious competition, especially in price in the lower end, we were able to see our router market share as well as our router end-market demand to be growing. So, we believe that the discounting in their legacy product is out of desperation from some of our competitors. But, actually, it would not deter the early adopters and the technology need us to adopt Wi-Fi 6. Now, as we progress, of course, we will have more Wi-Fi 6 products that will span lower price points. And then, the mass market will be able to look at, -- with a low-delta premium, they would be going to Wi-Fi 6 as more and more of the phones and tablets and PCs around the world are switching over to Wi-Fi 6. I think this transition will actually be faster than before from multiple angles because the cellphone, the tablets and the PC providers would like to see the upgrade cycle.
And for us, of course, we would like to see the upgrade cycle, and the channel partners also would like to see the upgrade cycle. So, our estimate is this probably would be one of the fastest transition. And we believe that by Christmas this year, Wi-Fi 6 products in the market will constitute more than 50% of the overall market.
Madison Shaw -- Raymond James -- Analyst
Okay. Thanks for all the color there. And then, just a follow-up for Bryan, at the Analyst Day, you laid out a target to get to 8% to 9% operating margin in 2020. It looks like based on guidance that it seems like that's going to need to be reset here. So, can you just help us with how we can think about the progression of improving operating margin from here? And you are starting, obviously, at a much lower point this year in Q1 than last year, so do you think it's plausible that you can actually see operating margin expansion year-over-year? Thanks.
Bryan Murray -- Chief Financial Officer
Yeah. And we definitely believe we will see margin expansion this year. And as we laid out in November, a lot of that will come from the removal of the tariffs and the inefficiencies that came with migrating our supply chain to the tune of 240 basis points[Phonetic]. So, we expect to see that margin expansion and we still think that we can see the growth of the low- to mid-single digits on the top line and the operating margin target that we put out there. Clearly, in the first quarter, with the reduced service provider revenues, which are kind of coming down, call it $10 million or so off of the most recent run rate of $35 million on average per quarter, coupled with our need to continue to shift the channel inventory mix toward Wi-Fi 6, we're losing some top line leverage in the first quarter, which is the culprit and the reason the operating margin is at the 2% to 3% range. But we do expect to see margin expansion as we move through the year.
And as we take these efforts in the first quarter to continue to shift the mix toward Wi-Fi 6, I expect that we'll see a little bit of a lift in Q2 in our revenues, where normal seasonality for service CHP, excluding the service provider, would be flat. I do expect that we'll see a mid- to high-single-digit growth there, as we execute the majority of this channel shift in Q1.
Madison Shaw -- Raymond James -- Analyst
Okay. Thanks again for the details, guys.
Operator
Your next question comes from the line of Hamed Khorsand with BWS Financial. Your line is open.
Hamed Khorsand -- BWS Financial -- Analyst
Hi, thanks for taking my call. Just help us understand why is it so important to drive revenue gains, when operating margins seem to be going in the wrong direction?
Bryan Murray -- Chief Financial Officer
What I think is important that we continue to move the market to Wi-Fi 6. And as we do that, we naturally gain share, and also gain shelf space, and also gain the number of customers, we're acquiring, which form the basis of our service subscription revenue drive. So, we believe that this is a short-term thing, as we work through the cost overhead that's thrown at us by the trade war and the tariff. But we do believe that we would be quickly get back on to the operating margin growth.
So, in the short term, it seems like the paths are divergent. But actually, if you look beyond a quarter or two, the path will be converging again and we are very confident of that.
Hamed Khorsand -- BWS Financial -- Analyst
Okay. Related to that, help me understand on the Wi-Fi 5, it seems like that inventory level is remaining pretty much the same or is it going down as your focus is still on Wi-Fi 6, regarding moving the Wi-Fi 5 products?
Patrick Lo -- Chairman and Chief Executive Officer
Well, the Wi-Fi 5 inventory in the channel as well as in our own inventory is definitely going down, but it's not going down as fast as we originally anticipated in Q4, because as we mentioned, we actually get some open additional promotional slots for Wi-Fi 5 in Q4 from some of our channel partners. And then, we took advantage of that, and in order to do that, we shipped more of Wi-Fi 5 products into the channel. So, that's why we're going to continue to do that adjustment in Q1.
And we saw a positive tick up in our market share in the U.S. So, right now, so we're in a very good position to really occupy more shelf space, and as we able to display more of our Wi-Fi 6 products, which will lay the groundwork for us, to continue to improve our operating margin as well as our market share and top line as we progress through 2020.
Hamed Khorsand -- BWS Financial -- Analyst
And you talked a little bit in the prepared comments about competitiveness in Q4. Where are you seeing that competitiveness and how is that translating into your product offering in your price points?
Patrick Lo -- Chairman and Chief Executive Officer
Well, the competitive competition primarily comes from two areas, right. One is from shelf space and needless to say, everybody knows who that competitor is, that's Amazon/eero. The competition on shelf space is both on his own Amazon website as well as in Best Buy and the competitive competition in price is naturally because -- get pretty aggressive as we have seen in all the other hardware products that they put out from the Fire TV to the ring cameras to the Echo Dot. Every time, they come into the market, they come in with pretty aggressive pricing. We anticipated that.
So, for us, it's important that we hold our share, so that we can hold our shelf space, and better yet that we could expand our shelf space. Then, we'll be able to bring out both, Wi-Fi 5 to compete with them as well as Wi-Fi 6 additional shelf space of Wi-Fi 6. From a market share gain perspective, this strategy worked in Q4. And we do believe that it would pay off as the year progresses.
Operator
Your next question comes from the line of Brian Yun with Deutsche Bank. Your line is open.
Brian Yun -- Deutsche Bank -- Analyst
Hi, thanks for taking my question and apologize for any background noise.
But, I think this is the first quarter, where you actually provided paid service subscribers in your presentation at 177,000. So, I was just wondering, if there is any additional quantitative metrics that you might be able to share there, whether that's ARPU, general growth rate expectations, maybe subscriber churn, any color there would be helpful?
Patrick Lo -- Chairman and Chief Executive Officer
Yeah. Actually, it's our second time. I mean, we disclosed subscriber number on our Investor Day back in November last year. At that time that was mid-November, it was 150,000 subscribers. So, from between then and end of December, we added another 27,000. And we just, in our prepared remark, we said that our aim is going to double that number. That 177,000, we want to double that this year. That, of course, include the churns of the existing 177,000. We have a good plan and we believe that we can execute on that. Right now, we do not have break up of further details, because still even at even 350,000 plus, I think the revenue impact and the bottom line impact would not be very material. But, I think once we reach closer to 0.5 million subscribers, then it would be meaningful and we'll start dissolving more numbers in terms of ARPU, churn rate, etc.
Brian Yun -- Deutsche Bank -- Analyst
Okay, great. And then, just on the weakness that you saw in China, can you expand and give us a little bit more information there? And just how long do you kind of anticipate these headwinds to last?
Patrick Lo -- Chairman and Chief Executive Officer
Well, I mean, so, first and foremost, it's the trade war. And the trade war, basically, put a lot of damper in Chinese state-directed economy to purchase American enterprise networking goods, so that our SMB products, which used to sell into a lot of Chinese state entities such as schools, universities, manufacturing, have declined pretty significantly. Secondly, from the consumer basis, there was a time that there were some intention to buy China, rather than buying American. Fortunately, that phase has passed by. And fortunately, that now we have confronted with this coronavirus. So, those are the two headwinds we are facing in Mainland China.
And then, in Hong Kong, everybody knows that Hong Kong, ever since July of last year, has been in significant social unrest. And it's just not many people out in the street and shopping, so that really affects both our SMB and consumer business. So, at first, we thought that with the first phase of trade agreement signed, with the blow-over of buy local for the consumers kind of passing away, things will get better. But, now with the new outbreak of coronavirus in both places in Mainland China and Hong Kong, then we cannot count on that upswing.
Brian Yun -- Deutsche Bank -- Analyst
Okay, thank you.
Operator
[Operator Instructions]Your next question comes from the line of Paul Silverstein with Cowen. Your line is open.
Paul Silverstein -- Cowen -- Analyst
Greetings, Patrick and Bryan. Appreciate taking the questions. I've got several that are of a clarification nature. First off, did I hear you correctly that you're expecting Q2 to go back to year-over-year growth. Bryan, I thought you did say of on the order of 5% to 10%[Phonetic]. but maybe I misheard or misunderstood?
Bryan Murray -- Chief Financial Officer
Yeah, whatever is referenced, it's actually sequential growth.Talking about the seasonality of our consumer business, when you exclude service provider revenues, typical seasonality, you would see Q2 flat to Q1. But as we said, we're taking some efforts in Q1 to further shift the mix in the channel to Wi-Fi 6, and thus, we actually think that we'll see sequential growth in that portion of the business to the tune of mid- to high-single digits.
Paul Silverstein -- Cowen -- Analyst
Got it. Appreciate the clarification. So, when do you think you'll see a return to year-over-year growth. Has your thinking changed on that issue?
Bryan Murray -- Chief Financial Officer
We definitely expect to see year-over-year growth this year. I think it could be as early as Q2, but certainly as we go into the back half of the year, we will see it.
Paul Silverstein -- Cowen -- Analyst
Okay. And then, with respect to your commentary about market share, and I think you answered the question in your last response, the response before. But when we're talking about enterprise-focused company, obviously market share is critical in terms of translating future revenue. When we're talking about retail customers, we're at the one-time buy until the next iteration of the technology, [Indecipherable] etc. Is the interest of the shelf space, that's why market share is so important and you've got to have sufficient share to have sufficient shelf space in order to be in front of consumers going forward, and thereby drive revenue growth. Otherwise, I trust the markets you're already in, I mean, it's not there[Phonetic].
Bryan Murray -- Chief Financial Officer
You're exactly right. In the retail space, our shelf space phasings are very important. And more market share will give you more shelf space and phasings. And as much as we think that, everything is online, there is still 75% of the sales happened in physical stores. And when people walk into the stores, whatever is presented to them, clearly has a lot of influence on sales. I mean, if you walk into the Costco stores, you're presented with whatever they present you and that is the Number 1, Number 2 brands that they're going to sell, and that will influence a lot of your future top line and bottom line. So, the retail space is very important to have market share.
Paul Silverstein -- Cowen -- Analyst
Got it. One last question for me, if I may. So, with respect to Amazon eero, I trust, clearly, they're not going away. They are permanent fact of life. And I trust, there is a permanent impact on pricing and thereby margins, and it's critical for you to cost reduce in order to enhance margin profile going forward. But that's a better pressure. It's not --- it's a constant battle for you to maintain yourselves fit and thereby drive revenue growth, and improve margin structure. I mean, that's stating the obvious?
Patrick Lo -- Chairman and Chief Executive Officer
Oh yeah, absolutely. And that's why for us, it's so important to develop the subscription services revenue. All right. So, in the worst case scenario, we have to compete with them on all the, what we call Wi-Fi systems, and on toe-to-toe in terms of cost. All right, now, we still have a lot of other categories that they don't compete with us. We're pretty unique, such as in mobile, such as in cable gateways and cable modems, such as in Wi-Fi extenders. Those categories, they do not compete.
However,in the Wi-Fi routers/mesh system space, we definitely are prepared to continue to compete pretty aggressively, competitively with them toe-to-toe on cost. And then, to really and reach our capability to make money, it's basically on the subscription revenue that we derive from our loyal customer base.
Paul Silverstein -- Cowen -- Analyst
Fair enough. I appreciate the responses. I'll get back in the queue. I'll take the rest offline. Thanks.
Patrick Lo -- Chairman and Chief Executive Officer
Sure.
Operator
Your next question comes from the line of Robert Gutman with Guggenheim Securities. Your line is open.
Robert Gutman -- Guggenheim Securities -- Analyst
Thanks for taking the question. I'm not sure I heard of all the numbers that you recapped. In first quarter, what do you expect the sequential growth to be in CHP, ex-service provider, because that was a decline of about 12% to 15% before. And I don't --- I'm not sure, with all the changes, where that number is now?
Bryan Murray -- Chief Financial Officer
Yes, you're right. So, normal seasonality would be a decline of 20% for CHP, excluding service provider. And what we had said back in November is that we thought it would be a bit muted, given the efforts that we were taking in Q4 to shift the mix in the channel. And we thought, at the time, it would be low- to mid-single-digit decline. But as Patrick said earlier, we saw an opportunity in the channel to increase some promotions on Wi-Fi 5 products that we shipped in, which allowed us to gain some share. So, we still have some work to do on the channel inventory mix. So, I think we're probably looking somewhere between 15% to 20%, kind of back into the normal seasonality range.
Robert Gutman -- Guggenheim Securities -- Analyst
Okay. And that compares to -- 15% to 20% that compares with the Analyst Day, I think for that number, you said 12% to 15%?
Bryan Murray -- Chief Financial Officer
Correct.
Robert Gutman -- Guggenheim Securities -- Analyst
Okay, but then, that implies, I think with $25 million or so in service provider, I think that implies like a mid-teens year-over-year growth or mid-teens year-over-year decline on the SMB side, that to get to the overall, the midpoint of your guidance for revenue? [Indecipherable] be the reason?
Bryan Murray -- Chief Financial Officer
That's right, Rob. So, if you recall, Q1 of '19 was an exceptional quarter for SMB. We had a fairly large pull-in because the original Brexit deadline was end of March. And we had said some of our channel partners in the U.K. holding inventory into Q1, and we saw that correction occur in Q2. So, I think it's probably more appropriate for comparative standpoint to look at the average between Q1 and Q2 of last year.
Robert Gutman -- Guggenheim Securities -- Analyst
Got it, OK. And I'm sorry, one other thing, if I may. I know you talked about the cadence of margin through the year, but I just want to make sure, I heard it right. So, the guidance for 1Q is 2% to 3%, a small uplift in the second quarter, but that would imply to get to the same guidance, full-year guidance of 8% to 9%, significant much higher margin than the last two quarters of the year. So, I know there is the 240 basis points for the tariffs, but is that right? Is there any more way to quantify that or...
Bryan Murray -- Chief Financial Officer
Yes. That's directionally right, and that's a normal seasonal pattern that we would see, where we see Q3 lift from back-to-school, in Q4, the holiday promotions, we get more top line leverage. So, we typically experience our higher non-GAAP operating margins in the back half of the year.
Robert Gutman -- Guggenheim Securities -- Analyst
Okay, got it. Thanks for taking the questions.
Paul Silverstein -- Cowen -- Analyst
Your next question comes from the line of Paul Silverstein with Cowen. Your line is open. There is always one more. Bryan, I might have missed this, if I did apologize[Phonetic]. But, can you quantify what the China impact was?
Bryan Murray -- Chief Financial Officer
Yes. So, I would say, the bulk of the 16% decline in the APAC region would be attributable to that region. We did have some service provider declines there as well, but the bulk of that decline would be attributable to the Greater China region.
Paul Silverstein -- Cowen -- Analyst
And Patrick or Bryan, you confidence about China coming back, but for the coronavirus this year, the thought arises that, unless the state is similarly directing universities and other state-controlled, state-directed institutions, that they will buy from the U.S. as part of geopolitical rapprochement, if you will. The thought arises that those institutions, they may be happy enough buying Chinese, there may be less impacts on the Chinese psyche in terms of buying American, which is, let's say, they may never come back to you or any other American supplier. What underlies your confidence that, but for coronavirus, it would be coming back?
Patrick Lo -- Chairman and Chief Executive Officer
Oh, let me make it a little bit clearer. I was referring to the consumer side and referring to the SMB on the Hong Kong side. You're right. I mean, on the SMB side, Mainland China, it may never come back for the SMB purchase. But on the consumer side, as you have seen it for iPhone 11, after the wind is blowing over, they did pretty well. So, we would -- riding a dovetail, what the success over there on the consumer side, that's the original hook. And then, for the Hong Kong, we assume, just about that the business is coming back, it's back to normal, because the unrest has finally calming down in January. And that's what I was referring to.
Paul Silverstein -- Cowen -- Analyst
All right, Patrick, to be clear, so, you and Bryan are not expecting a return of China Mainland SMB business?
Patrick Lo -- Chairman and Chief Executive Officer
No, we're not. That is factored into our full-year view.
Paul Silverstein -- Cowen -- Analyst
All right. You put a back-up question, how much of the China decline was SMB, as opposed to consumer?
Bryan Murray -- Chief Financial Officer
Well, I mean, both are declining very rapidly so far.
Paul Silverstein -- Cowen -- Analyst
But, were the 50-50 in terms of your China business?
Bryan Murray -- Chief Financial Officer
Yes, pretty much. Pretty much, 50-50.
Paul Silverstein -- Cowen -- Analyst
I appreciate that. Thank you.
Bryan Murray -- Chief Financial Officer
Sure.
Operator
There are no further questions at this time, I will turn the call back over to Patrick Lo.
Patrick Lo -- Chairman and Chief Executive Officer
Thank you for joining today's call. We're excited about our opportunities in 2020 because it further position ourselves as the premium technology leader in consumer and SMB networking. And it also offer new opportunities for us in the new markets of Pro AV and digital canvas market. And most importantly, it will be a significant step toward building a robust service revenue stream. And I'll update you on all those angles in every earnings call going forward and I would talk to you over in two months in April. Thank you.
Operator
[Operator Closing Remarks]
Duration: 47 minutes
Call participants:
Erik Bylin -- Investor Relations
Bryan Murray -- Chief Financial Officer
Patrick Lo -- Chairman and Chief Executive Officer
Madison Shaw -- Raymond James -- Analyst
Hamed Khorsand -- BWS Financial -- Analyst
Brian Yun -- Deutsche Bank -- Analyst
Paul Silverstein -- Cowen -- Analyst
Robert Gutman -- Guggenheim Securities -- Analyst
