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Paylocity Holding Corp (PCTY -0.42%)
Q4Â 2020 Earnings Call
Aug 6, 2020, 5:30 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by, and welcome to Paylocity Holding Corporation's Fourth Quarter 2020 Fiscal Year Earnings Results Conference Call. [Operator Instructions]
It is now my pleasure to introduce Vice President of FP&A and Investor Relations, Ryan Glenn.
Ryan Glenn -- Vice President of and Investor Relations
Good afternoon, and welcome to Paylocity's earnings results call for the fourth quarter and fiscal year 2020, which ended on June 30, 2020. I'm Ryan Glenn, Vice President of FP&A and Investor Relations. And joining me on the call today is Steve Beauchamp, CEO of Paylocity; and Toby Williams, CFO of Paylocity. Today, we will be discussing the results announced in our press release issued after the market closed. A webcast replay of this call will be available for the next 45 days on our website under the Investor Relations tab. Before beginning, we must caution you that today's remarks, including statements made during the question-and-answer session, contain forward-looking statements.
These statements are subject to numerous important factors, risks and uncertainties, which could cause actual results to differ from the results implied by these or other forward-looking statements. Also, these statements are based solely on the present information and are subject to risks and uncertainties that can cause actual results to differ materially from those projected in the forward-looking statements. For additional information, please refer to our filings with the Securities and Exchange Commission for the risk factors contained therein and other disclosures. We do not undertake any duty to update any forward-looking statements.
Also, during the course of today's call, we will refer to certain non-GAAP financial measures. We believe that non-GAAP measures are more representative of how we internally measure the business, and there is a reconciliation schedule detailing these results currently available in our press release, which is located on our website at paylocity.com under the Investor Relations tab and filed with the Securities and Exchange Commission.
Please note that we are unable to reconcile any forward-looking non-GAAP financial measure to their directly comparable GAAP financial measure because the information which is needed to complete a reconciliation is unavailable at this time without unreasonable effort. In regards for our upcoming conference schedule, we will virtually attend the Raymond James SMID Cap Growth Conference on August 18 and the Citi Global Technology Conference on September 8. Please let me know if you'd like to schedule time with us at either of these events.
With that, let me turn the call over to Steve.
Steve Beauchamp -- Chief Executive Officer
Thank you, Ryan, and thanks to all of you for joining us on our fourth quarter and fiscal 2020 earnings call. Before discussing our results, I want to first provide an update on the evolving situation around COVID-19 and its impact to our business. Our number one priority has remained ensuring the safety and health of our employees, while also providing world-class service to our more than 24,000 clients. All of our business functions have remained fully operational throughout the pandemic with no disruption to clients. I continue to be impressed by the dedication of our more than 3,600 employees as they have transitioned to nearly 100% remote working environment while helping our clients through these challenging times.
In terms of our financial results, given the COVID-related headwinds, we were pleased with our Q4 results, which saw recurring revenue and other revenue of $129.3 million or 12.7% growth with total revenue of $130.6 million at the top end of our guidance for the quarter. For fiscal 2020, recurring and other revenue was $546.2 million or 22% growth with total revenue of $561.3 million or 20% growth. Adjusted EBITDA for the fourth quarter was $30.8 million or 23.6% margin. For fiscal 2020, adjusted EBITDA was $159.8 million or 28.5% margin.
Our growth formula continues to be driven by adding new clients to our platform and selling more product to each client. We onboarded a record number of new clients in fiscal 2020, finishing the fiscal year with 24,450 clients, compared to 20,200 at the end of last fiscal year, an increase of 21%. In terms of where we're winning, we continue to see strength across our entire target market. Unit strength continues with a record number of new clients, driven by our success with clients under 50 employees. This segment of the market continues to demand more than payroll, taking a broader array of HCM products, such as learning management, onboarding, recruiting and performance management.
The sales performance in the core part of our market, 50 to 1,000 employees was the biggest driver to successful fiscal 2020. New sales were up over 40% for the first nine months of the year. And despite the macro headwinds of COVID-19, we still started more new annual recurring revenue in the fourth quarter of fiscal 2020 than we did in the fourth quarter of fiscal 2019. Overall, we are pleased by the attach rates we are realizing throughout our target market as clients continue to see the value in our comprehensive product suite with modern features that address the ever-changing workplace landscape.
Our commitment to product development continues to be recognized in the marketplace, with Paylocity ranking high on multiple G2 Crowd Grid reports during fiscal 2020, including a top 10 ranking in the Best Products for HR, top 50 products for Mid-market, Highest Satisfaction Products and Best Software Product categories. We increased our investment in research and development in fiscal 2020 by over 24%, when you consider what we expense and capitalize. Continued investment in research and development positions us to extend our industry-leading platform by adding functionality to our existing product suite and introducing new products.
We also continue to receive strong feedback on learning management and community with client usage up significantly during Q4. Training classes created, assigned and completed were all up significantly in the quarter, and we also saw a notable increase in mobile usage within our learning management platform. Last week, we announced the release of Ask an Expert, a new feature within community that provides a forum between employees and subject matter experts. Ask an Expert, users will have direct access to groups where they can get answers on topics such as payroll, benefits and IT troubleshooting, just to name a few.
This new feature provides organizations with an avenue to share meaningful, timely and relevant content with employees, which is especially important in this new environment. In addition to Ask an Expert, in an effort to help prospects and clients rethink how they recruit, rehire and engage their workforce in this new environment, we recently released a number of other new product features and resources. To help clients maintain a safe work environment, we released mobile attestation, which allows employers to configure, punch in props to identify potential COVID symptoms in their employees.
Further, our newly released time and labor scheduling reinforcement allows administrators to manage shift capacity to abide by CDC social distancing guidelines. To support remote engagement for managers, we also launched two new courses within learning management, including keeping virtual employees engaged and collaborating in virtual meetings. In addition, new courses around mindfulness and managing stress are also now available in our product.
To help clients recruit and rehire within our recruiting and onboarding modules, organizations can now launch virtual rehire events by automatically changing the status of the furloughed employees and inviting past employees to submit applications for rehire. Clients can easily invite candidates to apply for specific jobs, aiding in expanding talent pools. To expedite the onboarding process for rehires, Paylocity rolled out geolocation enhancements to immediately validate state and local taxes based on employee's home and work address.
This year, we also deepened our strength in video communication capabilities via the acquisition of VidGrid in early April, a leading video platform provider that enables peer-to-peer video learning courses. We believe video will play a critical role in transforming workplace communication, and we see an opportunity to leverage VidGrid's video capabilities more broadly throughout our HCM product suite. We have also continued to invest in our sales force by adding new sales reps, while at the same time, investing in training initiatives and marketing and channel programs to drive productivity. We have expanded the sales force by 14% this fiscal year from 382 sales reps in fiscal 2020 to 437 sales reps in fiscal 2021.
In addition, in fiscal 2019, we started building a sales team focused on emerging clients, who are at the lower end of our target market. Smaller clients are increasingly demanding modern HCM components as part of their solution, and we believe we are uniquely positioned to deliver a single SaaS-based product across the entire SMB market. While these efforts continue to ramp up and remain a small portion of our overall sales team, we are entering fiscal 2021 with approximately 60 reps focused on inside and outside emerging market sales, and again, this group of reps has grown to 60 over the past two fiscal years. The 60 reps for fiscal 2021 is an increase of approximately 15% from the prior year, in line with our overall sales head count growth.
This gives us a total of 497 reps coming into fiscal 2021. In addition to investing in the growth of our sales force, we also continue to invest in our channel initiatives and we remain pleased with the consistency in our referral channel, which continued to deliver more than 25% of our new business in fiscal 2020. Finally, I'd like to thank our more than 3,600 highly dedicated employees across the country for all the efforts this past fiscal year. These past few months have been an exceptionally challenging time, and I want to recognize all of our employees for their hard work and dedication in helping our clients through this crisis.
I would now like to pass the call to Toby to review the quarter's results in detail and provide financial guidance.
Toby Williams -- Chief Financial Officer
Thanks, Steve. Total revenue for the fourth quarter was $130.6 million, an increase of 8.5% and with recurring and other revenues up 12.7% from the same period last year. As Steve noted, our sales team had a solid quarter in the face of a challenging environment, and we were pleased to come in $4.6 million above the midpoint of our revenue guidance despite the anticipated COVID-19-related and interest rate-related headwinds. For the year, recurring and other revenues were up 22%, and total revenue was up 20%. For the fourth quarter, our adjusted gross profit was 70.1% and for the year, it was 72.1%. We continue to make significant investments in research and development.
And to understand our overall investment in R&D, it is important to combine both what we expense and what we capitalize. On a combined non-GAAP basis, total R&D investments were 16.3% of revenue in the fourth quarter compared to 14.6% in the year ago quarter. Full year total research and development investments were 14.3% of revenue compared to 13.8% in fiscal 2019. On a dollar basis, our year-over-year investment in total R&D increased by 24.4% in fiscal 2020 when compared to fiscal 2019. We continue to believe our investment in R&D provide us with valuable product differentiation and the ability to drive future growth.
On a non-GAAP basis, sales and marketing expenses were 22.9% of revenue in the fourth quarter and 23.3% for fiscal 2020. On a non-GAAP basis, G&A costs were 15.5% of revenue in the fourth quarter versus 15.3% in the same period last year. Full year G&A costs were 13.8% of revenue as compared to 14.8% in fiscal 2019, and we are pleased to have remained in our long-term range of 10% to 15%. We remain focused on consistently leveraging our G&A expenses on an annual basis. Adjusted EBITDA for the fourth quarter was $30.8 million or 23.6% margin and $12.8 million ahead of guidance. Our adjusted EBITDA for the year was $159.8 million or 28.5% of total revenue.
We remain committed to progressing toward our adjusted EBITDA target of 30% to 35% of revenue once we return to a normalized macroeconomic environment. Briefly covering our GAAP results. For the quarter, gross profit was $84.7 million, operating income was $6.3 million and net income was $5 million. For the full year, gross profit was $379.3 million, operating income was $66.2 million and net income was $64.5 million. In regard to the balance sheet, we ended the year with cash, cash equivalents and invested corporate cash of $288 million as compared to $162.5 million as of the end of last year, an increase of $125.5 million or 77.2%.
As a reminder, we also drew down $100 million from our revolving credit facility in early April, purely out of an abundance of caution, given the uncertainty we've all experienced. Free cash flow, which we define as cash from operating activities, less capitalized internal use software costs, purchase of property and equipment and lease allowances for tenant improvements, was $70.4 million or 12.5% of revenue in fiscal 2020 versus $76.1 million or 16.3% of revenue in fiscal 2019. Before reviewing guidance, I would like to provide some additional color on the current operating environment.
While we cannot predict the depth and duration of the COVID-19 related economic environment, we did see headwinds in Q4 from COVID-19 that we believe will impact our business for a period of time. In April, we began to see a reduction in employees on our platform, which has marginally improved as the quarter progressed. Also, while we believe there continues to be a heightened risk for clients going out of business, we are pleased to report that our revenue retention remained above 92% throughout fiscal 2020.
On sales, our team experienced great momentum in the first nine months of fiscal 2020, and their activity remains strong as they continue to engage with prospects via video and phone in a virtual selling environment. As Steve noted, we started more new annual recurring revenue in the fourth quarter of fiscal 2020 than we did in the fourth quarter of fiscal 2019. In regard to client held funds and interest income, our average daily balance of client funds was $1.2 billion in Q4 and $1.4 billion for fiscal 2020.
We are estimating the average daily balance will be approximately $1.2 billion in Q1, and we assume an average yield of approximately 10 basis points in the first quarter. Finally, I'd like to provide our guidance for Q1 of fiscal 2021, which incorporates known and some estimated impacts related to COVID-19. For the first quarter of fiscal 2021, total revenue is expected to be in the range of $131.5 million to $135.5 million or 5.4% growth at the midpoint over first quarter of fiscal 2020 total revenue. And adjusted EBITDA is expected to be in the range of $18.5 million to $21.5 million.
Operator, we're now ready for questions. Thank you.
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from the line of Scott Berg with Needham & Company.
Scott Berg -- Needham & Company -- Analyst
Hi Steve told me Ryan. Congrats on the good quarter. I guess a couple for me. Steve, let's start with sales in the quarter, I guess, kind of versus our expectations. Curious to know how they trended relative to maybe the same conversation 90 days ago in what your thoughts going into the quarter were. And then secondly, the comments on you started more ARR in the quarter versus the fourth quarter of 2019. Is that a function of sales actually occurring that occurred in the quarter or sales that may be partially a function of that started in the third quarter?
Steve Beauchamp -- Chief Executive Officer
Sure, Scott. So I think as we entered the pandemic, we had significant momentum in sales. I think as mentioned in the prepared script, we're up 40% year-over-year going into the pandemic and so we were pretty happy to be able to kind of start more than we had last year. There's two facets to that: one is, how much you sell in the quarter and then, obviously, what you might already have submitted on the docket. But remember, we did have a bunch of delays in submits, and we called that out last quarter.
And so when you combine the fact that there were some delays, but the sales force was still submitting new business. The fact that we were able to actually start more business than last year was really kind of a combination of both. And then I think the other thing I would tell you is momentum kind of built throughout the quarter. And so as we look at July, we had a great selling month in July. And so we are very much approaching those pre-COVID sales levels as we move past the fiscal year and into July.
Scott Berg -- Needham & Company -- Analyst
Excellent. And then from a follow-up question. I think my Minnesota math tells me your the revenue level of the company is about six times the size as what it was in 2014 when you went public. Yet partners still generate about 25% of your net new business, which I think is super impressive six years later. But how long do you think that's sustainable kind of in those levels? I know you've been talking about the last couple of years even after the ACA bump that 25% is kind of the right level to think about. But as we go forward the next two or three years, can we still be in that 25%, maybe 20% range?
Steve Beauchamp -- Chief Executive Officer
Yes. So I'm really pleased to be able to have more than 25% of our new business revenue come from partners. There are thousands and thousands of potential partners. When you really think the relationships we have are between our individual sales reps and those individual brokers. So it's not just the firms, but it's the individual brokers that provide those leads to our sales reps.
And so we see an opportunity to be able to get deeper relationships with our existing partners as well as the opportunity to be able to add new partners. And we've made investment over the last couple of years, both in product as well as some channel marketing opportunities that we think it remains really a really core part of our go-to-market on a go-forward basis. And so I'm not sure if you fast forward another six years, whether it can still be 25% or more of our business, but we feel pretty confident in the near future that it will be as important as it has been in the past.
Scott Berg -- Needham & Company -- Analyst
Excellent. Congrats again. Thanks for taking my questions.
Operator
Thank you. And our next question comes from the line of Mark Marcon with Baird.
Mark Marcon -- Baird -- Analyst
Good afternoon and thanks for taking my questions and congrats on the strong performance in the quarter. Wondering just with regards to bookings specifically within this quarter, how did that compare relative to a year ago? I know we were trending really strongly prior to the quarter, but how did it come in?
Steve Beauchamp -- Chief Executive Officer
Well, we definitely try to drive our business based off starts. This is very much how we've kind of run the equation. And so when you think about starts, you've got bookings that happened a little bit at the end of last quarter, but the reality is a lot of our sales happen in that same quarter. And so we weren't on the same toward pace we were on that 40% prior to the pandemic.
But we saw a little bit of a lull as we entered April, and then we saw things build back up from a sales perspective throughout the end of the quarter. To the point where we look at July, and that's one of the best months we've ever had. And so I think that's the way to kind of think about it is certainly a little bit of headwind early in the quarter, building throughout the rest of the quarter to a point where we feel really good about where we sit today after looking at July.
Mark Marcon -- Baird -- Analyst
Great. And then can you talk a little bit about the impact on revenue in terms of the reduction in terms of the employees per client? How much of a reduction did you see in terms of the number of employees per client? And is there any way to quantify what the revenue headwind was during the quarter because of that relative to the prior quarter?
Steve Beauchamp -- Chief Executive Officer
Yes. So if you look at pre-pandemic, recurring revenue and other was near 25% growth over the last several quarters before we entered the pandemic. And so if you were to take into account the workforce reduction that we saw in the platform, if we didn't have that reduction in the workforce, we would have been at a very similar rate. So I think that gives you the opportunity to kind of fill in the math in terms of what the impact of the pandemic was in the quarter.
Mark Marcon -- Baird -- Analyst
Great. And then can you talk a little bit about bridging what goes into the assumption with regards to revenue and EBITDA here for the upcoming first quarter? What areas are you going to spend more? Or are there going to gross margin contractions? Or how should we think about that?
Steve Beauchamp -- Chief Executive Officer
Yes. So first on revenue, I think the way to think about it is we saw, as Toby mentioned, employees declined rather quickly in April, and then it started to build back up, but very, very slowly. And so right now, what we're seeing in July is fairly flat employment levels and that's kind of the assumption that we put into our revenue model. We assume that we would continue to gain momentum in sales, as I had mentioned, with July being very strong. So that's another key part of the assumption in the model.
And then from an expense perspective, as we entered the pandemic, out of an abundance of caution, we did halt a bunch of our hiring and some of our programs and we did get a fair amount of kind of onetime benefit associated with that. But as we saw our momentum building throughout the quarter, we started getting back into investment mode and hiring mode. And so that is certainly thought through in terms of our EBITDA number for the first quarter. Our view is, we need to continue to invest for the long term. We've got a huge opportunity in front of us. And this pandemic is going to last a while, but it isn't going to last forever, and we want to come out of the other side of it with momentum.
Mark Marcon -- Baird -- Analyst
If I could squeeze one more in. 30% to 35% adjusted EBITDA margins when we get back to normal. Does that include interest rates being back to normal? And what would that what in your mind is that?
Steve Beauchamp -- Chief Executive Officer
Yes. So I mean, obviously, this was a tough kind of interest rate environment. We had absorbed several interest rate declines. And if you go through the first three quarters of the year, we were well on pace to meet or exceed our 28% adjusted EBITDA from the year prior. And so I don't think we need a big tailwind in interest rates to hit the bottom end of that 30% to 35% range. We could still hit that in a low interest rate environment. It might take us a little bit longer than it would have had prior, but we definitely think that's achievable.
Mark Marcon -- Baird -- Analyst
Great, thank you.
Operator
Thank you. And our next question comes from the line of Terry Tillman with Truist.
David Unger -- Truist -- Analyst
This is David Unger filling in for Terry Tillman tonight. I guess, broadly speaking, guys like over the last five months, what's been the biggest differentiator for you when it comes to winning replacement deals? And based on your observations, which product areas in your suite are most critical to both perspective and existing customers right now?
Steve Beauchamp -- Chief Executive Officer
Sure. So I think if you take a step back and you think about our product strategy, it really revolves around being the most modern platform available to our customers. And a lot of the features that we have designed and we've added to the platform, really appeal to a modern worker. And as everyone has had to transition to work from home or flexible work arrangements or really changing the way they're running their business, it becomes a very opportune time to be able to look at, how are you training employees, how are you onboarding employees, how are you doing your performance management process.
And so I think that has really resonated and allowed us to continue with the sales momentum that we had pre-COVID. We've also added, and as I said in the prepared remarks, a lot to our product in terms of features specific to COVID, but also features that we think are going to be really important on a go-forward basis. So the idea of communicating via video has become very commonplace within our customer set and so we're excited about that acquisition and the ability to be able to integrate that into our portfolio.
So we saw huge increases in LMS. We saw increases in surveys, we saw increases in community products as all ways for employers to connect with employees as they are working in virtual environments or in different ways than they ever have before, and we think those will be helpful on a go-forward basis.
David Unger -- Truist -- Analyst
And then I think just to kind of expand on the prior question in regards to expenses from the previous analyst. When you think about the balancing active managing expenses versus growth, which area of opex do you feel you have the most leverage in order to kind of pull that lever and focus on growth in the near term to win deals?
Steve Beauchamp -- Chief Executive Officer
Yes. I think a lot of our expenses fall into people-oriented expenses, right, whether it's them building products, selling customers or servicing our customers. And so we've always had an approach toward investing in R&D for the long term and investing in sales and marketing for the long term. And where we've historically gotten more leverage is out of gross margin. A lot of our HCM products naturally carry a higher margin and then over G&A.
And so I think as we enter this kind of next phase of the pandemic, we want to go back to our roots of investing in sales and marketing for growth. And investing in R&D, while at the same time, finding ways to be able to create leverage in G&A and gross margin. Now some of that leverage might take a little while to come back because it requires people to come back to work and get those workforce reduction numbers to positive territory, but that's really the approach we're going to take on a go-forward basis.
David Unger -- Truist -- Analyst
Got it. And then just one quick one. You mentioned the retention rate is 90%. Is that the end of the period? Or that was the average for the year? I just want to get that right.
Steve Beauchamp -- Chief Executive Officer
So we give the annual retention number each year at the end of our fiscal year. So 92% greater than 92% revenue retention, which is a very consistent number for us is for the entire 12-month period.
David Unger -- Truist -- Analyst
Understood. Okay, thanks a lot guys.
Operator
Thank you. And our next question comes from the line of Brian Peterson with Raymond James.
Brian Peterson -- Raymond James -- Analyst
Hi, gentlemen, Hope you're all doing well. I'm actually just going to ask one question, if you can believe it or not. But so it sounds like the linearity improved throughout the quarter. It sounds like July was pretty strong. I'm just curious, is there any commonality in terms of the new business you're adding in terms of size or, hey, attach rates to certain products, what you're ripping out? I'm just curious because, obviously, things have changed, obviously, in the macro. So as we think about things improving into June and July, anything you can share on what drove that's right?
Steve Beauchamp -- Chief Executive Officer
Sure. Yes. So I think, overall, what I would say is the makeup of the customers that we are onboarding throughout the quarter really hadn't changed that much. We definitely saw a little bit of delays in decisions. And at times, people would delay their implementation for obvious reasons as their business is being disrupted. But we didn't really lose a lot of opportunities. Sometimes, it just took us a little bit longer to get them across the finish line. So we still saw unit strength throughout the quarter. So small business is still moving on board with us.
And then larger organizations, we saw also moving. So I wouldn't characterize any difference in terms of industry or market segment. Obviously, you would expect a little less activity in places like hospitality, but the thing that you got to remember is we've only got nearly 25,000 clients, a little over 24,000 in a market with over 600,000 businesses that we can go after. So I think the sales force was pretty acute at focusing on customers that probably are less disrupted and then really continue to build that activity on momentum that we saw increase throughout the quarter and then really start to get back very, very close to those pre-COVID levels in July.
Brian Peterson -- Raymond James -- Analyst
Makes sense. Thanks, Lee.
Operator
Thank you. And our next question comes from the line of Alex Zukin with RBC Capital Markets.
Alex Zukin -- RBC Capital Markets -- Analyst
Hey guys, thanks for taking our questions. I wanted to ask a little bit about what you saw in terms of the competitive environment. Has this has the pandemic given you an ability to actually take market share and mind share versus your competitors? And I've got a quick follow-up about on more numbers based question.
Steve Beauchamp -- Chief Executive Officer
Okay. Sure. We've been really marching down this path of making sure that we've got a complete single HCM solution that's really easy to use, saves our customers' time and it works for small customers as well as larger customers at the top end of our market. And so what we found is many of these features, whether it is a more modern way to do performance management, onboarding your employees seamlessly, interacting with them with our community product or learning management, it started to really increase in what we saw demand really pre-pandemic.
And what I would say is, that is absolutely accelerated in the pandemic. Some of these newer solutions we're really resonating, and customers and prospects are really realizing that they need to modernize the way they're interacting with their employees. So yes, we feel like we had a good strategy ahead of time, and it will really serve us well as we start to see recovery in the economy.
Alex Zukin -- RBC Capital Markets -- Analyst
Perfect. And then if I look at the quarter, you had a really nice beat. The guidance is $1 million shy of consensus for Q1. But then when you talk about the assumption for flat employment levels, sequentially, I think I understood that right, versus what you're seeing kind of in the month of improvement to some extent in the month of July, is there something about your guidance posture this quarter that's different or similar to last quarter with respect to conservatism or decreased visibility? Or and maybe also just comment, obviously, you didn't give a full year guide, your peers didn't either. But how are you thinking about that? And what level remind us what level of visibility you typically have at this point to the full year?
Steve Beauchamp -- Chief Executive Officer
Sure. So let's be clear, we saw a pretty dramatic reduction in number of employees on the platform in early April. And we saw it come off of that bottom at a very small rate. So we are nowhere near pre-pandemic levels in terms of the number of employees on our platform. And so as we move into next quarter, what we're saying is we're not expecting any further improvement to that already lower number.
If you were able to take us back to pre-pandemic levels, this past quarter that we just finished, we would have been in the mid-20s, just like we were in the last few quarters. And so as you kind of roll that through to next quarter, that's probably one of the biggest differences between where we're guiding to and where the run rate we were on prior. It's really in that workforce reduction that we're seeing.
Alex Zukin -- RBC Capital Markets -- Analyst
Understood. Thank you, guys.
Operator
Thank you. Our next question comes from the line of Samad Samana with Jefferies.
Samad Samana -- Jefferies -- Analyst
Hi, good afternoon and thanks for taking my questions. Glad to hear you guys are all doing well and performed well in the quarter. If I could maybe just ask on the sales, the sales rep head count, that being up 14% year-over-year. I'm just curious, especially given the strong new bookings trends in June, all things considered, and then July being a record year, how should we think about that? It's been growing in the low 20s before fiscal 2020. So just maybe why the slowdown in sales rep hires?
Steve Beauchamp -- Chief Executive Officer
Yes. So a couple of things I would say. So first of all, the first three quarters, we were up 40% year-over-year, and a lot of that was driven by head count, but a significant portion was driven by productivity. So we had some really good productivity trends. As we went into our planning process for the next fiscal year, much of which happened even pre-pandemic, we felt like we could continue that trend with increased productivity, which at the end of the day, we think is obviously more efficient and a great way to be able to grow the business.
As we went into the pandemic, we hadn't completed, obviously, all of our hiring. We slowed down for a period of time, and we rebooted that toward the end of the quarter. And I think at the end of the day, we felt pretty good about being able to get to that 14%, 15% kind of number based off that. And we still see an opportunity from a productivity perspective as the economy starts to recover to kind of get back to that same run rate we were on pre-pandemic. So that was the thought process that went into getting to 14% increase in head count.
Samad Samana -- Jefferies -- Analyst
Got you. And then I know you guys kind of asked and answered on the pace for control side. But I guess how do we reconcile what we see in national employment numbers and kind of the I don't dare not say V-shape, but the kind of deep plunge and then some improvement month-to-month from April to May, May to June, in your base. I guess I'm just we're just trying to better understand how we can use maybe publicly available data to track that trend or what's the difference between the Paylocity customer base versus kind of the broader employment end market?
Steve Beauchamp -- Chief Executive Officer
Yes. I'm not so sure there is a big difference between the broader employment. We're looking at data in very, very real time, right? So I can look at week-by-week punch information for hourly workers and see how that's kind of trending. So from a forecasting perspective, we have the advantage of looking at things in very real time. But if you think of the increase of the unemployment rate and the number of people applying for unemployment and you start to think about where it was before and assume that we get that impact in a more real-time fashion in our platform, it does actually correlate kind of fairly well.
And if you think of what we're saying right now is we think that there was a little bit of a recovery fairly minor, that kind of tie to what you're seeing nationally in terms of the reports, but things have kind of flattened, and that's what we've assumed in our guidance. So I think those can generally be a decent indicator. They're just they're lagging.
Samad Samana -- Jefferies -- Analyst
I appreciate taking my questions and I'll turn it over to the next person. Thank you again.
Operator
Thank you. And our next question comes from the line of Daniel Jester with Citi.
Daniel Jester -- Citi -- Analyst
Yeah, great thanks. Good afternoon, everyone. So I appreciate the updates on the products on community and LMS. I didn't hear anything though about your on-demand pay product. So could you give us an update about how that's looking in this environment?
Steve Beauchamp -- Chief Executive Officer
Yes. So I would say the trend pre-COVID continues. I wouldn't say that, that would be a product that I would call out that accelerated due to COVID, but it has grown throughout the quarter. And so we've seen more customers add on-demand pay as an option for their employees. It is still, what I would say, relatively small in terms of percentage of our total customers and growing. But we saw a lot more demand for things like community and LMS and surveys than we did for on-demand pay due to COVID.
Daniel Jester -- Citi -- Analyst
Got you. And then I just want to be clear on the last call, you did talk about implementation kind of pushouts. Are you still seeing that from new business booked or we pass that? And can you remind us, historically, what percentage of your bookings go live within a couple of quarters of signing up a deal?
Steve Beauchamp -- Chief Executive Officer
Yes. So first of all, if you think of the time for a typical customer, it's three to six weeks from the time that our sales rep will get a yes and submit that order to us before they start. So it's a relatively quick time frame. Most of our bookings happen certainly within that 6-week time frame. Once in a while, you get a little bit of a larger client that takes longer. And candidly, on the small end of the market, we can get customers up and running in a couple of weeks. So it's a pretty quick cycle.
What I would say is, as we look at the data kind of in July post the quarter, we are definitely starting to see things get back to normal, both in terms of our sales activity, but also in terms of clients going live. If you really take a step back and think about it, a client might have signed up at the start of the pandemic didn't know what was going to happen to their business. There's a fair amount of uncertainty. But clients that we're signing up in May and June that are starting in July, they kind of know the environment. They understand the impact to their business. And so you get less disruption in terms of those start dates, and that's what we saw play through with people generally starting on time in July.
Daniel Jester -- Citi -- Analyst
Great. I appreciate the color. Best of luck.
Steve Beauchamp -- Chief Executive Officer
Thank you.
Operator
Thank you. Our next question comes from the line of Siti Panigrahi with Mizuho.
Siti Panigrahi -- Mizuho -- Analyst
Hi, thanks for taking my question. So your Q4 revenue came in at the high end of your guidance, but adjusted EBITDA was much higher than you guided. But for September quarter, EBITDA guidance is basically below consensus. So I'm wondering if there are any expense item you saw shifted from Q4 to Q1. Because I saw your R&D and sales and marketing were down sequentially. So I'm wondering is there any kind of expenses that shifted or anything else that's driving that kind of sequential down.
Steve Beauchamp -- Chief Executive Officer
Sure. I'll let Toby take that question.
Toby Williams -- Chief Financial Officer
Sure. Siti, I mean, I think you hit it. So as Steve was describing earlier, in the end of March and then April time frame when we were in the midst of the beginning of the pandemic and its impacts, we paused spending across many areas of the business. So you had things like significant pause in T&E, which lasted the quarter. But as Steve said, you had a pause on hiring as well. So think about that as April and into May as we really got our feet under us and understood what the environment was going to look like. I mean there's a lot of uncertainty.
And so we pushed pause on a lot of hiring across the business that would have typically been taking place. And then as you get to the into the May and then in June time frame, as we got toward the end of the quarter, we started to refocus on the normal cadence of investments. And I wouldn't say we're sort of all the way back on that point. But you started to see hiring coming back, and as Steve was also saying in the growth driving areas. So think about that as go-to-market and R&D.
Our goal is to come out of this, managing prudently all the way through it from a spend perspective. But when we come out of this, we want to be regaining the same momentum that we came in with. So I think you saw you did see a shift in terms of spend in Q4, where it would have been paused in sort of the earlier part and started to gradually come back. And then as we're coming into Q1, you have those levels and that cadence continuing.
Siti Panigrahi -- Mizuho -- Analyst
That's great. And then I just wanted to understand the key drivers for your clients now switching their payroll HR vendors. So some of these new sales booking you talked about, it's better than last year now. So how all these discussions started pre-COVID? Have those guys started talking about replacing their payroll pre-COVID? And I just want to understand the new leads like post after April, what are the trends you saw new clients thinking about now switching their payroll vendors?
Steve Beauchamp -- Chief Executive Officer
Yes. So what I would say is we saw from a sales perspective, definitely, the market get a little bit of uncertainty in early April and early part of the quarter. But as we moved through the quarter and clients and prospects started to understand what is this going to mean for their business, we started to see activity levels continue to increase. And a lot of the value proposition remains the same, which is ultimately, we're going to give you a really easy-to-use platform. It's going to save you time, which efficiency is really important all the time, particularly in this type of environment.
But we're also going to give you ways to connect with employees that you might not have ever used before. And that's the part of the equation that we think has become even more important and certainly was a contributor to the strong July sales. What I would tell you is the strong July sales commentary was really all done after the pandemic started. So that wasn't necessarily a backlog of activity that then just came through in July. Those are all conversations that we started during the pandemic and closed post April. So we feel good that our message resonates.
Siti Panigrahi -- Mizuho -- Analyst
Okay. And then last quick question. In terms of the trends you talked about, your clients hiring back. You guys tracked about like those who applied PPP loans, did you see something that clients told you maybe let people go, furloughed in the beginning, but they hired back after they got the PPP loan. Any kind of trends, can you talk about that?
Steve Beauchamp -- Chief Executive Officer
So I think at the most macro level, the trend was people were absolutely furloughing employees, letting people go, reducing their workforce in early April. And then toward the end of April, we started to see off of the bottom, people started to hire some of those people back. And some of that was, I'm sure, due to PPP loans and others might have just been due to as businesses started to reopen or figured out a different business model in some cases.
And we saw that increase throughout the rest of the quarter were at a fairly slow rate to the point where, as we entered July and you saw this spike in a lot of different parts of the country, we've now seen that flat line again. So we're nowhere near the pre-COVID levels of employment, but it did hit the bottom in April. It moved up a little bit and now has kind of flat lined. And I think PPP loans plays part in that equation. But the PPP loan doesn't have a sudden cliff where all of a sudden, you see it because it depends how long you're going to be able to work through that.
It depends if you're going to be able to get forgiveness for the loan. And remember, legislation came out later that extended that, so you could use up to 24 weeks for that. So I think we've probably seen some of the impact of the PPP loan, and we may have others that have gotten the loan later in the cycle and still may have access to some of those dollars to be able to maintain higher levels of employment. But I think if you net all of that out, that's the impact that we saw.
Siti Panigrahi -- Mizuho -- Analyst
Thank you so much for that color.
Operator
Thank you. Our next question comes from the line of Arvind Ramnani with Piper.
Arvind Ramnani -- Piper -- Analyst
Hello. Hi, congrats on a good quarter. I just had a couple of quick questions here. So are you seeing any clients, particularly clients that have challenging operations ask for pricing discounts?
Steve Beauchamp -- Chief Executive Officer
Yes. So I think our pricing is very fair. So let's start with that. And so if customers get a reduction in their workforce, they automatically end up paying us less that way. And so I think because of that, we see less conversations around pricing. And so I would say we had some of that, but it was relatively small, not really a big enough number worth calling out, and we try to work with any of those customers where we have those conversations, but it was not a factor in the quarter.
Arvind Ramnani -- Piper -- Analyst
Great. Great. And this I mean, clearly, kind of this business has some challenges, and you guys are executing quite well. But I'm try to sort of understand some of the underlying pressure from client sign-ups. Are some of the clients basically kind of essentially who are with some of the legacy HCM players frustrated with essentially those legacy players? And actually, accelerating the kind of move to Paylocity or is it more of a situation where these kind of clients are just facing core business issues and they're distracted and churn has actually slowed?
Steve Beauchamp -- Chief Executive Officer
Well, so I think what we've seen as the sales force has kind of regained momentum and really had a strong July is that we're getting clients from the same usual places we used to. So the traditional payroll providers, the in-house methods, the small regional players, we've been able to compete with all of those. And our message hasn't changed a lot. I think what's become a little bit more important is the fact that customers are looking for different ways to connect with employees because employees are spending more time working from home.
There is much more transparency required in terms of what shifts you're scheduled for and how you might be able to exchange that and manage that. Things like a testing to not necessarily having a temperature as you come into the office. And so they are looking for new features, probably at an accelerated rate than maybe what we saw pre-COVID. But the concepts are the same. They're really trying to find ways to save themselves time and connect with employees and so we feel pretty good about the value proposition that we offered pre-COVID. But if anything, it's even a little bit stronger post-COVID because of the need to really have a more modern platform.
Arvind Ramnani -- Piper -- Analyst
Yes. Yes. So I mean, that's interesting. So if you look out like kind of post-COVID or whatever the kind of healthcare crisis kind of subsides, do you anticipate kind of growth rates being better than what they were in the pre-COVID environment because of the explanation you just gave?
Steve Beauchamp -- Chief Executive Officer
Yes. I would say, if you look at last quarter, if it wasn't for the reduction in number of employees on our platform that we experienced, we would have been at very similar growth rates prior. So in that mid-20s, just like we had been in the last several quarters. And so we've got pretty good momentum from a sales perspective. So assuming we can get back to those kind of workforce reduction levels, yes, we are really confident in terms of getting back to those growth rates.
And obviously, you start to comp some quarters a year later that have been tougher quarters. And so yes, there's potential for that to bounce around a little bit as we get but as we get to a more normal environment, we've always focused on 20%-plus growth. The market opportunity is big enough in front of us. We're investing in the right things. The team is executing. So from a long-term perspective, we think we get back to that long-term model of 20%-plus growth.
Arvind Ramnani -- Piper -- Analyst
Great, thank you. Good luck for the year.
Steve Beauchamp -- Chief Executive Officer
Thank you.
Operator
Thank you. I will now turn the call back over to CEO, Steve Beauchamp, for closing remarks.
Steve Beauchamp -- Chief Executive Officer
Yes, I'd like to just wrap up by thanking all of you for your interest in Paylocity. And once again, reiterating a big thank you to the 3,600-plus employees that we've had that have just done a tremendous job for us over the last four months and building momentum as we move forward. Thank you, everybody, and have a great night.
Operator
[Operator Closing Remarks]
Duration: 48 minutes
Call participants:
Ryan Glenn -- Vice President of and Investor Relations
Steve Beauchamp -- Chief Executive Officer
Toby Williams -- Chief Financial Officer
Scott Berg -- Needham & Company -- Analyst
Mark Marcon -- Baird -- Analyst
David Unger -- Truist -- Analyst
Brian Peterson -- Raymond James -- Analyst
Alex Zukin -- RBC Capital Markets -- Analyst
Samad Samana -- Jefferies -- Analyst
Daniel Jester -- Citi -- Analyst
Siti Panigrahi -- Mizuho -- Analyst
Arvind Ramnani -- Piper -- Analyst
