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CarGurus, Inc. (CARG) Q1 2021 Earnings Call Transcript

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CARG earnings call for the period ending March 31, 2021.

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CarGurus, Inc. (CARG 0.89%)
Q1 2021 Earnings Call
May 7, 2021, 3:30 p.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Greetings. Welcome to the CarGurus, Inc. First Quarter 2021 Earnings Results Conference Call. [Operator Instructions] I will now turn the conference over to your host, Josh Goldstein. Thank you. You may begin.

Josh Goldstein -- Corporate Counsel

Thank you, operator. Good afternoon and welcome to the CarGurus First Quarter 2021 Earnings Call. We'll be discussing the results announced in our press release issued today after the market closed and posted on our Investor Relations website. With me on the call today are Jason Trevisan, Chief Executive Officer; Scot Fredo, Chief Financial Officer; and Sam Zales, President and Chief Operating Officer.

During the call, we will make statements regarding our business that may be considered forward-looking within applicable securities laws, including statements concerning our outlook for the second quarter 2021, management's expectations for our future financial and operational performance and innovation, our business and growth strategies, the future proposition of our CarOffer acquisition, the potential impact of the COVID-19 pandemic and other macro-level industry issues on our business and financial results. and other statements regarding our plans, prospects and expectations. These statements are not promises or guarantees and are subject to risks and uncertainties, which could cause them to differ materially from actual results. Information concerning those risks is available in our earnings press release distributed after market close today and in our most recent reports on Forms 10-K and 10-Q, which, along with our other SEC filings, can be found on the SEC's website and in the Investor Relations section of our website. We undertake no obligation to update forward-looking statements, except as required by law.

Further, during the course of today's call, we will refer to certain non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in our press release issued today. Our updated investor presentation can also be found on the Investor Relations section of our website.

With that, I'll turn it over to Jason.

Jason Trevisan -- Chief Executive Officer

Thank you very much, Josh, and thank you to all those joining us today. I'm thrilled to share that CarGurus generated strong results in the first quarter in both our core listings and digital retail businesses, as well as the CarOffer business. Our strategy is producing results. We are leveraging our market-leading automotive marketplace to continue expanding our digital retail capabilities, as well as to catapult CarOffer's digital wholesale platform. Emerging from 2020, we are now a stronger, more efficient company, and investing even more to build the single best digital platform for consumers and dealers to buy and sell cars.

It's been a year since the pandemic initially impacted our industry. And in this past quarter, we've grown beyond where we were before COVID lockdowns. Not only have we returned to year-over-year growth, but we also believe we have a structurally more profitable business, despite the larger investments we're making in our digital retail and wholesale growth pillars, which we expect to drive long-term growth.

Our first quarter results exceeded our own expectations. In particular, we are so impressed with the top line results and business model efficiency that CarOffer achieved in its first quarter as part of our business. I'll walk through our results in alignment with our three-pillar strategy. First, our core US listings business exceeded our bookings and revenue plan, driving sequential growth and maintaining the remarkable efficiency of our marketing spend to produce both nominal growth in operating profit and expanded margins versus Q1 2020.

I've often said that the core unit of value of our listings business is leads. And we're pleased to report that our US leads were up mid-single digits versus Q1 2020, and leads to paying dealers were up 16.6% versus the same period last year. This speaks to our continuous efforts to drive value to our paying dealers by increasing targeted lower funnel traffic to our site and our product and engineering teams' combined focus on improving conversion rates. We're particularly pleased with this lead growth as it was achieved while spending approximately $20 million less in consumer marketing versus the same time last year.

While the numbers of monthly average unique visitors and sessions, our top of funnel traffic KPIs, are down year-over-year, CarGurus remains the most trafficked and engaged US automotive marketplace with 97% more monthly sessions than our nearest competitor and minutes per visitor 58% higher than our nearest competitor, according to Comscore. Also, we saw great momentum in Q1 with quarter-over-quarter sequential increases in the US of 7.6% for unique visitors and 10.1% for sessions.

In the US, we had strong paying dealer additions in the quarter, up 437 from Q4, with growth across all of our dealer segments. We also saw improved quarterly average revenue per subscribing dealer, QARSD, both year-over-year and quarter-over-quarter. The paying dealers added in Q1 came on to our listings marketplace at pricing that reflects our strong lead volumes and were a contributing factor to QARSD growth.

Turning to our international markets, despite the continued impact of COVID in Q1, we continued to deliver a high return on investment to our dealer partners in the UK and Canada. We did so through sustained investment in lead growth, persistent efficiency improvements, product innovation, as well as financial support to dealers in the UK in the form of 100% subscription discount for February due to extended lockdowns. At the same time, we grew average monthly traffic quarter over quarter.

Our international marketplaces attracted nearly 8 million average monthly unique visitors, who logged 18.2 million average monthly sessions. We also grew total leads by 6% quarter-over-quarter, and leads to paying dealers grew 11% quarter-over-quarter. These gains were complemented in the UK with the well-received launch of our unified CarGurus PistonHeads product offering that provides an even more robust consumer audience to dealers through a single subscription. Both our international markets surpassed our expectations in Q1, and we continue to see exciting progress in both markets' trend toward profitability.

Moving on to digital retail, we continue to see growing traction of our digital retail strategy. As a reminder, digital retail is not a single capability. Rather, digital retail brings various elements of the car purchase onto our site so that consumers can execute any and all portions of the car buying process that they'd like online. For most consumers today, that means some combination of searching, financing, trade and valuation, and adding other warranty and insurance products on our site, and then, completing the purchase over the phone or in the dealership after a test drive. For a small but growing set, that will include completing the entire purchase with a few clicks. We offer many of these capabilities already and are seeing growth in adoption among both consumers and dealers. But we still intend to improve the experience, so we are increasing our efforts to offer the full spectrum of retail capabilities. As evidence of that growing adoption, the combined year-over-year revenue growth from Area Boost and consumer financing, two initial features of digital retail, was 70% in Q1.

In addition, we recently announced the launch of our CG Convert product, which brings many of these retail features into a single dealer package, as well as the hiring of Brad Rosenfeld as Executive Vice President of Digital Retail Commercialization. Brad joins us from Amazon where he successfully scaled several businesses by enabling brick and mortar merchants in various industries to sell via the Amazon platform. And we are confident, he will help our dealers do the same.

We know consumer sentiment continues to move in favor of digital retail. With the scale of our audience and inventory, we believe we are well positioned to help consumers and dealers facilitate more of the digital retail transaction online, and we expect to make considerable progress on the strategic initiative in 2021.

Last, I'll discuss our wholesale pillar, which is led by the CarOffer business. What drove us to pursue this opportunity last year was the strength of their incredible team, the share shift from physical to digital wholesale transactions, dealer benefits of an instant trading platform versus an auction model, and the capital efficiency and profit potential of CarOffer relative to other digital wholesale businesses.

This is our first quarter with CarOffer in our financials as we closed the transaction on January 14, and we could not be more excited. And many dealers moving on to the CarOffer platform are exhibiting similar levels of excitement. Massimo Castelli, General Manager of Vision Hyundai in Canandaigua, New York, recently sent this note to Bruce Thompson, Founder and CEO of CarOffer. "I can tell you today that CarOffer platform is one of the greatest and most exciting things we have used in years. All of our managers find it not only easy to use, but are now making deals we never would have otherwise. We've made a lot of money with it and have been able to easily manage our aged inventory without transportation costs and high fees, all while not losing any time in a lot [Phonetic]. I only wish I had signed up sooner."

We are so impressed with the execution of the CarOffer team in Texas, which is rapidly growing key metrics, including enrolled and installed dealers and transactions. CarOffer more than tripled revenue year-over-year in Q1, which is a testament to more dealers recognizing the benefits of a digital wholesale platform. Furthermore, the platform's growth year-to-date is arguably more impressive. CarOffer grew dealer counts and transaction volume in each month of Q1 and through April. Furthermore, we are just now starting to reap the benefits of our combined platforms as our CarGurus account management teams have introduced hundreds of CarGurus customers to CarOffer, and we are now surfacing wholesale matrix offers directly in our CarGurus pricing tool to dealers subscribe to both of our platforms. Thus far over 8,100 dealers can access wholesale offers in the CarGurus dashboard. And of those who have seen these initial offers, nearly one in five has clicked through to explore a transaction. What's more, one in four -- one out of four wholesale offers have been within 5% of that dealer's retail price and 15% have been above the retail price. Soon, we anticipate these wholesale offers will be available to all CarGurus dealers, including those not yet on the CarOffer platform, potentially representing millions of instant offers made every day. We believe this is evidence of the combined power of our platforms, intelligent use of data and the market liquidity of our dealer network.

These are just a few examples of synergies we expect to achieve between our platforms. Dealers like Danny Archibald of Archibald's in Kennewick, Washington are using the CarOffer Matrix in tandem with the CarGurus marketplace. As Danny says, "It's actually a fantastic integration. I use the CarGurus pricing tool daily to make my wholesale decisions, and I can see myself using this CarOffer integration a lot in the future to sell vehicles."

Prior to Q1, CarOffer was already experiencing strong growth because the platform offers dealers efficient wholesale execution via its instant trading platform. We believe this in turn creates a more capital-efficient business model for CarOffer versus other more people-intensive digital wholesale models that require dealers to frequently launch and monitor auctions. We also believe this efficiency is ultimately evidenced by the significant growth of CarOffer's platform over the last year, while consuming very little capital.

For further evidence of efficiency, in 2021, we've seen increasing velocity on CarOffer dealer acquisition and transactions and a growing backlog of dealers to onboard, and yet CarOffer's pro forma Q1 non-GAAP operating income was positive, which we've illustrated in our investor slides. March was a record month for both dealers and transactions, and we exceeded those with new highs in every metric in April.

While our consolidated results in Q1 exceeded our expectations, we were not surprised by the resiliency and strength of our listings business, the early enthusiasm and growing usage among both dealers and consumers of our digital retail features, and the market's receptivity to CarOffer's highly effective platform. We've only just begun illustrating the combined power of listings, retail and wholesale, and believe that dealers are recognizing it as well and consumers will soon enjoy more benefits as a result.

We do want to mention that we are witnessing the inventory and pricing volatility from the macroeconomic chip issue that is impacting many industries, including ours. While consumer demand was very strong in Q1 and has continued, dealers are realizing higher gross margin per unit but struggling to maintain inventory levels and may continue to face inventory challenges for several more months. With heightened demand and reduced inventory comes the potential for marketing spend headwinds by both dealers and OEMs. Despite those temporary issues, which we expect will normalize later this year, we are so pleased with the progress building the platform for dealers and consumers to buy and sell any automobile. As our pillars mature and gel, we will have a platform fueled by our market-leading audience, industry-leading dealer network and unrivaled data to inform intelligent retail and wholesale transactions.

I want to end with a special note of gratitude to all our employees. As the absence of in-person collaboration continues to weigh on us all, I continue to be amazed at the fortitude, creativity, innovation and camaraderie shown every day by our 1,000 plus employees worldwide. True to our roots of disruption in the early days of our listings business, we continue to be pioneers, pursuing our ambitious strategy of listings, digital retail and digital wholesale in one integrated offering.

With that, I'll turn it over to Scott to discuss our financials.

Scot Fredo -- Chief Financial Officer

Thank you, Jason. I'll provide a detailed overview of our first quarter performance, followed by our guidance for the second quarter of 2021. Before discussing the details of the quarter, I would like to address our results relative to our Q1 guidance. At the time of providing our Q1 guidance, we had not finalized our accounting policies for CarOffer. Through this process, we concluded that transportation and inspection revenues realized in CarOffer transactions should be recognized on a gross basis, meaning that the full consideration collected from the customer and the cost paid to third-party vendors should be reflected in full in revenue and cost of revenue, respectively. At the time of providing Q1 guidance, this policy had not been finalized. So our Q1 guidance reflected the projected revenue for these services on a net rather than a gross basis. Our Q1 results reported today include the Company's actual quarterly revenue for these services on a gross basis.

Additionally, the Company's earnings per share guidance for Q1 2021 was calculated based on a preliminary estimate of its post-CarOffer transaction share count, which was higher than the share count that the Company subsequently used to calculate its Q1 EPS reported today. The Company's Q1 EPS guidance took into account the potential dilution to its share count that would result from the exercised by CarOffer of a put right, respecting [Phonetic] the remaining 49% of CarOffer stock. For accounting purposes, we had assumed that the Company would use its own stock to purchase the remaining 49% stake in CarOffer, if CarOffer were to exercise its put right, which would have had a dilutive effect on the Company's share count. Upon finalizing its accounting policies, respecting the CarOffer transaction, however, the Company concluded that as of March 31, 2021, there had not been a dilutive impact resulting from the CarOffer put right as it does not become effective until 2024. Accordingly, the actual share count that the Company used to calculate its Q1 EPS was lower than the estimated share count on which it had based its Q1 EPS guidance.

Now, onto our results. Total first quarter revenue was $171.4 million, up 9% year-over-year and nearly $11 million ahead of the high end of our guidance range. I would like to make it clear that only about half of that overperformance against the high end of the guidance was due to the aforementioned accounting adjustment of gross revenue for delivery and inspections. Our total marketplace subscription revenue fell 2% versus the year ago period to $139.6 million. Other revenue in the first quarter grew 101% year-over-year to $31.8 million, which largely reflects the impact of CarOffer and also includes growth of our consumer financing products.

Wholesale revenue includes transaction fees earned by CarOffer from facilitating the purchase and sale of vehicles between dealers, where CarOffer collects fees from both the buyer and seller. CarOffer may also fulfill buy orders from dealers through the acquisition of vehicles at other marketplaces. In these instances, CarOffer collects a transaction fee from the buyer. CarOffer also charges buyer's fees for inspection and transportation services on all wholesale transactions.

Our US business generated $132 million in marketplace subscription revenue in the first quarter. Our international business generated $7.5 million in marketplace subscription revenue for the same period. The US accounted for 95% of total revenue in the first quarter. US revenue increased 10% versus the year ago period to $163 million, while international revenue declined 14% year-over-year to $8.4 million. The growth in the United States revenue is primarily related to a recent CarOffer acquisition. The decline in international revenue is primarily related to a 9% decline in paying dealers as the UK in particular extended lockdowns during the pandemic.

Turning to paying dealer count, we ended Q1 with 31,213 total paying dealers, representing an increase of 582 dealers from Q4 and a decrease of 2,047 versus the year ago period. In the US, we finished the quarter with 24,371 paying dealers, which is an increase of 437 dealers from the end of the fourth quarter. In our international business, we finished the first quarter with 6,842 international paying dealers, up 145 from the end of the fourth quarter. Please note that these paying dealer counts as well as our other KPI metrics are exclusive of CarOffer.

In the first quarter, US QARSD was $5,466, representing a 3% increase compared to the prior quarter and a 7% increase compared to the year ago period. International QARSD was $1,113, representing a 5% increase compared to the prior quarter and a 6% decrease compared to the year ago period. Quarter-over-quarter QARSD growth was driven by strong quarter-over-quarter revenue growth, primarily in our core listings.

I will discuss expenses and profitability on a non-GAAP basis, which backs out our stock-based compensation expense, amortization of acquired intangible assets, acquisition-related expenses and losses attributable to redeemable non-controlling interests.

First quarter non-GAAP gross margin was 86%, down roughly 670 basis points versus the year ago quarter. The contraction in gross margin percentage is attributed to the impact of the CarOffer business on our consolidated results, as our Q1 consolidated gross margin, excluding CarOffer, was 93% versus 92.7% in Q1 2020. The gross margin on CarOffer in Q1 was approximately 16% [Phonetic] on a non-GAAP basis, which impacted the overall gross margin percentage of the Company. As I described earlier, CarOffer's transportation and inspection revenue is treated on a gross basis, which has an impact to our overall gross margin percentage. Additionally, due to the significant volume of dealers being added to the CarOffer platform, there are onboarding resources and cost of revenue that should scale longer term and we expect to see leverage in CarOffer's gross margins.

In the quarterly update on our Investor Relations website, you will find a non-GAAP summary of CarOffer's financials, indicating a modest non-GAAP operating loss in Q1 of $214,000 on $15.6 million of revenue for the stub period since acquisition, which is January 14 through March 31.

Total first quarter non-GAAP operating expenses were $98.9 million, down 18% year-over-year. Non-GAAP sales and marketing expense fell 28% year-over-year to $65.4 million and represented 38.2% of revenue, down from 57.6% of revenue in the year ago period. The improved sales and marketing leverage is primarily the result of efficiency gains in our traffic acquisition and deliberate reductions in spend as a result of macroeconomic conditions. Our first quarter non-GAAP product, technology and development expenses grew 13% versus the year ago period to $19.4 million. The investments we are making in our technology team impact multiple initiatives, including supporting our core marketplace business in both our domestic and international markets, in addition to our growing efforts in digital retail and wholesale. We continue to allocate resources as needed to manage near-term business needs and support longer term growth initiatives.

We generated non-GAAP operating income of $48.5 million, representing a margin of 28% and roughly $12 million ahead of the high end of our guidance range. Non-GAAP diluted earnings per share attributable to common shareholders was $0.33 for the first quarter, $0.10 above the high end of our guidance range.

On a GAAP basis, we generated first quarter gross margin of 86% and incurred total operating expenses of $121.5 million, down roughly 9% year-over-year. The decline in operating expenses was primarily driven by a decrease in our variable consumer marketing expenses. First quarter GAAP operating income increased 115% year-over-year to $25.8 million. First quarter GAAP net income attributable to common shareholders totaled $22.4 million. Geographically, first quarter US GAAP operating income was $29.4 million, up 45% year-over-year. We had a GAAP operating loss of $3.6 million in our international business compared to a $8.2 million loss in the year ago quarter.

We ended the first quarter with $240.7 million in cash and investments, a decrease of $49.6 million from the end of the fourth quarter. The decrease in our cash balance was driven primarily by our recent CarOffer acquisition. We generated $37.6 million in cash from operations in the first quarter and $35.4 million of non-GAAP free cash flow, which includes capital expenditures and capitalized website development costs of $2.2 million.

I'll close my prepared remarks with our outlook for the second quarter of 2021. We expect our second quarter revenue to be in the range of $186 million to $192 million, non-GAAP operating income in the range of $35.5 million to $39.5 million, and non-GAAP earnings per share in the range of $0.23 to $0.25. As you update your models for the rest of the year, you should consider Jason's comments regarding the inventory issues in the industry facing the OEMs and our dealer partners. Although our Q2 revenue guidance is a considerable increase from Q1 results, we expect that the chip issues facing the automotive industry will continue to constrain inventory and potentially impact automotive marketing and advertising spend for several months.

On behalf of Jason, Sam and our executive team, I'd like to thank all the CarGurus and CarOffer employees for their continued hard work as we enter year-two remote work.

With that, we'll open up the call for Q&A.

Questions and Answers:


[Operator Instructions] Our first question is from Dan Kurnos of The Benchmark Company. Please state your question.

Dan Kurnos -- The Benchmark Company -- Analyst

Great, thanks. Good evening. Maybe just to follow up on those final comments there and the initial comments from Jason just around the dealer -- potential dealer headwinds, should we be thinking of that in terms of pricing? Should we think of that in terms of dealer net add? And how do we think about kind of product attach rate? Forget CarOffer for a second. The year started off on a very strong note. I guess, some guys probably [Indecipherable] at higher lead volume, pricing. But I'm just -- I'm curious how we kind of think about that balance.

Sam Zales -- President and Chief Operating Officer

Dan, hi, it's Sam Zales. Thanks for the question. It was a great quarter. We're thrilled with the results that accrued from what we think we're doing and always have been doing, which is driving the best ROI and the best low funnel shoppers at the highest volume to our dealer partners, and that led to both the really strong dealer acquisition results and also QARSD growing, how we already [Phonetic] described, the quarterly annualized revenue per subscribing dealer. I think we saw that QARSD number growing because we're driving great lead volume, we are getting dealers to re renew with us and also to buy additional products, as you said. And we're increasing pricing as well. So all of those worked in the right direction.

I think the industry issues with inventory are real. They are obviously hurting new car and then obviously has a cascading effect to used cars as well. So I think what you'll see is not the same kind of dealer adds, not the same kind of QARSD growth. We'll be careful about doing things like renewals during the time that dealer inventories are down so significantly. I do think the one thing that CarGurus -- the two things CarGurus relies on when we think about our success, even in tough markets like we did emerging out of COVID situation last year, is one, the ROI we're driving with those dealers allows us to have a different and what we think is the best ROI of all the marketing channels dealers use. We think we can still do well from a customer retention perspective and a QARSD perspective. We just won't be as aggressive at putting those additional products or renewals into play on that front. But number two is, we now have CarOffer. And the partnership with CarOffer is, we're solving the biggest pain point for dealers right now and -- by providing packaged offerings of CarGurus listings and a solution like CarOffer to drive inventory sourcing in an automated way like no -- customers have never seen before is an incredibly powerful combination that we think will help us sustain during this tough issue in the industry.

I'll also say just very quickly, when you think of things like Area Boost, that's been a product that you've seen the growth on from a revenue perspective for CarGurus because we're helping dealers source customers from outside their local market. So I think for all those factors, it won't be the quarter that we just came out with from a dealer add and a QARSD perspective, but we think we can weather the storm better than other players in the market because of those factors.

Dan Kurnos -- The Benchmark Company -- Analyst

Got it. That's super helpful. So growth but maybe not as much growth. I think I'm characterizing that right. And then, obviously, Car Offer out of the shoot was, I don't know, at least 50% higher probably than where most of us thought it would come out, even with the quarter. I guess, maybe, Scott, are you willing to kind of tell us what you think CarOffer does in Q2? How much is embedded in that guide? And then, to the extent that you guys are still trying to figure out exactly how you want to attack the market, any thoughts on competitive positioning against, say, an ACV that's in the market obviously just gone public? Or kind of how you think about attacking the consumer sourcing of vehicle opportunity as a potential add-on there, or just focusing on the main CarOffer offerings for now?

Scot Fredo -- Chief Financial Officer

Hey, Dan. I'll take the first part of the question then turn it over to Sam. We're not going to give any sort of specific guidance for CarOffer this quarter, and I'm not sure we ever will. But we did in our investor deck actually highlight their performance through the year, including April, because they've had such -- A, strong momentum; and B, it's new to us and new to all of you covering us. So we felt it was worthwhile to be a bit more transparent on the trends through the quarter and through April. So really great execution, as Sam mentioned, and I think he is going to talk a bit more about the other opportunities for growth for that business through these times.

Sam Zales -- President and Chief Operating Officer

Dan, I'll follow on. Thanks Scott. Well said. Dan, I can't be more excited about the CarOffer business and what they're bringing to the market. Number one, they're an instant trading platform, which is completely different from all the players in the market, even the ones that you mentioned, newly public players. What they do is they don't require a buyer at a dealership to watch vehicles going across the screen or figure out is that one I may want to buy? What would be the price I want to put on that? It is built as an instant trading platform, much like a stock exchange. Bids are in for buys. Bids are in for selling. The automation is there completely for inspection, for transportation, for transactions. And what it's leading to right now is hundreds and then many more than hundreds of dealers saying, I've got to have this solution right now. It is solving the biggest problem in the marketplace, and transactions going from thousands to many more than that on a monthly basis that are really driving the success of this business. It is exceeding all of our expectations, and it's doing that, just like the quote from our dealer partner is, I just have never seen anything like this in the marketplace. I wish I had it earlier at a time that inventory is challenged. And it is growing that business tremendously, as I said, in multiples. As you'll see in the dealer presentation Scott put together, dealer acquisition going through the roof, and even more so here in the second quarter, and transactions lifting that business from a revenue perspective even further. The one thing I'll say -- you asked a good question on consumer transactions. I think our dealers are saying, if you can put this capability in front of consumers who want to sell their vehicles and we as dealers can participate in that marketplace, I can't wait till you launch it. We're working on it. We're not committing anything to that. But that will be the next phase that you might think about as an incredible next stage of that business opportunity.


Our next question is from Ralph Schackart of William Blair. Please state your question.

Ralph Schackart -- William Blair -- Analyst

Hi, good evening, and thanks for taking the question. Maybe just staying on CarOffer for a second, I am not sure if Sam is the right person for this, but give us a sense of maybe how strategic -- more strategic CarGurus is now in sort of the eyes of your dealership customers? I know in the short term, with the chip issues and coming out of COVID, things are tough on the renewals and trying to offer more products. But as we come out of the COVID tunnel, give us a sense of your strategic relationship and perhaps how that grows with dealers.

Sam Zales -- President and Chief Operating Officer

Thanks Ralph. Sam Zales here. Yeah, you got it right on. It is strategic not just because it is a platform that is solving the inventory issue better than any other solution out there in the marketplace, but when you think about it, the combination of CarGurus and CarOffer is truly strategic in that you're accessing and leveraging the power of data. So we're providing to those dealers, here is all the consumer transaction capability, the consumer search data, where a consumer is looking, what are they focused on from a geographical perspective, from a make or model perspective, where those search is growing in your local market, and then how do you think about sourcing those vehicles by having the powerful combination of both retail data, our Instant Market Values data, and what I can do with my Matrix bids at the instant market -- instant trading platform at CarOffer. I know what I can do wholesale, what I can do retail. An example of that is us putting the price points now into the dealers' CarGurus dashboard. So we're now opening up capability for dealers to see, I've got this product on the market today. It's at retail, hoping to sell for this price point, $20,000. Holy cow! It's been sitting on the lot for 40 days. If I can get it an instant transaction through CarOffer at $19,500, isn't that great for my business to quickly reap the kind of success that I wanted by looking at the data, seeing it in my dashboard, running both businesses, wholesale and retail, out of one dashboard. It's a phenomenal success story. And I think when you think about that, you take it one step further to the last question Dan asked, which is, how do consumers play in that? Again, consumers are looking to trade in a vehicle. We know that 10 million plus transact consumer to consumer. Here's another great way to say how does the deal or participate and compete with some of those big box retailers or some of the other players in the marketplace to get action and get into the inventory a consumer is willing to sell to them. You put those pieces together, and those are pillars of what digital retail and digital wholesale really becomes.

Ralph Schackart -- William Blair -- Analyst

Great. That's really helpful. Thanks Sam.


Our next question is from Jed Kelly of Oppenheimer. Please state your question.

Jed Kelly -- Oppenheimer -- Analyst

Hey, great. Thanks for taking my question. You had an interesting announcement a couple of weeks ago on CarGurus' conversion. Is this the first step in terms of potentially allowing dealers to operate on a pay-per-lead basis? And then, with CarGurus' conversion, how do you think about getting the larger franchise dealers to sign up? We've heard some skepticism that CarGurus will ultimately try to take some of the back-end money and some of the insurance money. So can you just talk about that opportunity?

Jason Trevisan -- Chief Executive Officer

Sure. Hey, Jed, it's Jason Trevisan. Just confirm you can hear me OK.

Jed Kelly -- Oppenheimer -- Analyst


Jason Trevisan -- Chief Executive Officer

Okay, good. I'm on my cell, and it had some issues. So, yeah, I assume you're talking low CarGurus Convert, which is in fact an expanded program that we're offering to dealers, which allows the consumer to do different aspects of the transaction on our site so that by the time they are in fact interacting with the dealer, they are a much more qualified shopper. And they have done things like trade in value estimation, do some financing and other F&I offered by the dealers, get a penny-perfect set of numbers and economics for the deal and set an appointment. And we've had a ton of interest from dealers on that because, as I said, what it does for the dealer is, it saves them a lot of time. And what we've proven is that by marketing all of their products, they are able to cross-sell as much as they can if the person were in the store, and so they may hold on it. So we have a lot of dealers who are signing up for it. We also have evidence now that consumers really want it because a very good and growing percent of consumers interacting with that dealer's VDPs are going through different aspects of this Convert set of features. We've always said that we do this to make the dealer hold. And so, much like our pre-qual consumer finance product where we make economics from the lenders because we're delivering value to them, I would think of Convert as the same way. We are giving this -- all of this sort of enhanced lead capability to dealers for free and making them hold on it. So it really is a win for them. It's a win for consumers because it lessens -- they're able to do more things earlier on, on our site versus spending several hours in a dealership. And it helps us because it differentiates us from other marketplaces where you can't get some of these features. And as I said in my prepared remarks on digital retail, these are -- Area Boost and pre-qualifications were sort of Phase 1. The CarGurus Convert is Phase 2. And then, we're increasing our investment to bring more of those purchase elements onto our site. And we're having interest -- sorry, one other point. You had said you had maybe heard there was concern among large franchises. We have very large national groups that are eager to get on board with us for this.

Jed Kelly -- Oppenheimer -- Analyst

Great. That's helpful. And then, just one more for me. It looks like the monthly new installed dealers in April were very strong. Is that coming mostly from dealers that were already using CarGurus? Or are these dealers that were new to -- are these just new dealers that didn't have with CarGurus?

Jason Trevisan -- Chief Executive Officer

So, you're talking about installed dealers for CarOffer?

Jed Kelly -- Oppenheimer -- Analyst

CarOffer, yeah. So is it more of a cross-sell? Or is it dealers totally new to your site?

Jason Trevisan -- Chief Executive Officer

It's both. So if you think about the volume of dealers that we have in our installed base, which is well over half, you would imagine that there is a decent chance that if they're signing up for CarOffer that they're also using CarGurus but not necessarily by any means. What we're excited about is that CarOffer is in fact growing the number of dealers that they're installing -- enrolling and installing very quickly. And as Scott said earlier, if you look at just the year-to-date growth, it's pretty astounding how that's been accelerating. And we have only started to -- I mean, if you think about it, we closed January 14 on the deal, and it took us several weeks to get everything in order once the deal closed. And so, we've only really begun passing warm partners of ours, handing them to -- introduce them to CarOffer for really only a couple of months. And so, there is that sales and account management synergy, and then there is the offers in the dashboard. And so, that's also going to be a really big boost to introduce a lot more dealers who are not currently on CarOffer to their product and to the power of their instant trade platform.


[Operator Instructions] Our next question is from Doug Arthur of Huber Research. Please state your question.

Doug Arthur -- Huber Research -- Analyst

Yeah, thanks. Scott, I'm just trying to -- you threw a lot out there about the accounting treatment for CarOffer. I'm trying to reconcile what appears to be pretty strong second quarter revenue guide -- now, granted that includes CarOffer -- and sort of cautious adjusted operating profit guide because it seems to me if you don't -- if the dealers pull in their marketing spend and that impacts you because of tight inventories, you'll have optionality on your sales and marketing spend as well, which we've seen in spades in the past. So I'm just trying to reconcile those two guidance numbers.

Scot Fredo -- Chief Financial Officer

Sure. Thanks, Doug. So yeah, our Q2 guide is really, really strong, coming off of extremely strong Q1. That momentum really came in Q1. We had phenomenal bookings on our core business. And CarOffer's momentum, as you can see, has just been phenomenal through the year with a record month in March, and they expanded on that in April. So really great momentum. The thing that we wanted to caution about that the headwinds sort of turned a little bit in April with the inventory issue is, marketing spend may be reduced at the dealer and OEM level. And to your point, if that happens, not unlike last year where we were able to flex on our marketing spend, we would do the same so that we are providing the right amount of traffic or the right amount of value that our dealers want to receive and pay for. So there is -- we are very conscious of that. We look at that almost weekly as to how much we're spending on traffic acquisition and flexing accordingly to -- relative to what we're seeing in the market.

Doug Arthur -- Huber Research -- Analyst

Okay, got it. Thank you.


We have reached the end of the question-and-answer session. I will now turn the call back over to Jason Trevisan for closing remarks.

Jason Trevisan -- Chief Executive Officer

Thank you, Hilary. Thank you very much, everyone. I'd like to thank again all of those who joined us this evening. I'd also like to thank our employees globally for their hard work under these remote circumstances. I'd like to thank our customers for their business and their partnership. And then last, I'd like to thank our investors for your support and confidence in us. We're incredibly excited about our performance. But more importantly, we're very excited about our strategy and our future. Thank you very much, and have a great evening.


[Operator Closing Remarks]

Duration: 46 minutes

Call participants:

Josh Goldstein -- Corporate Counsel

Jason Trevisan -- Chief Executive Officer

Scot Fredo -- Chief Financial Officer

Sam Zales -- President and Chief Operating Officer

Dan Kurnos -- The Benchmark Company -- Analyst

Ralph Schackart -- William Blair -- Analyst

Jed Kelly -- Oppenheimer -- Analyst

Doug Arthur -- Huber Research -- Analyst

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