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Anheuser-Busch InBev NV (NYSE:BUD)
Q2 2021 Earnings Call
Jul 29, 2021, 9:00 a.m. ET


  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:


Welcome to Anheuser-Busch Inbev second-quarter 2021 earnings conference call and webcast. Hosting the call today from AB InBev are Mr. Michel Doukeris, chief executive officer; and Mr. Fernando Tennenbaum, chief financial officer.

To access the slides accompanying today's call, please visit AB InBev's website at www.ab-inbev.com and click on the investors tab and the reports and results center page. Today's webcast will be available for on-demand playback later today. [Operator instructions] Some of the information provided during the conference call may contain statements of future expectations and other forward-looking statements. These expectations are based on management's current views and assumptions and involve known and unknown risks and uncertainties.

It is possible that AB InBev's actual results and financial condition may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. For a discussion of some of the risks and important factors that could affect AB InBev's future results, see risk factors in the company's latest annual report on Form 20-F filed with the Securities and Exchange Commission on the 19th of March 2021. AB InBev assumes no obligation to update or revise any forward-looking information provided during the conference call and should not be liable for any action taken in reliance upon such information. Now, it is my pleasure to turn the floor over to Mr.

Michel Doukeris. Sir, you may begin.

Michel Doukeris -- Chief Executive Officer

Thank you, Jessie and welcome, everyone, to our second-quarter 2021 earnings call, and my first as CEO of AB InBev. It's a pleasure to be speaking with you all today, and I hope you and your families are always staying well and safe. Before we move through the agenda for the call, I would like to take a moment to acknowledge Brito's accomplishments and to wish him the very best. I know I speak on behalf of my colleagues when I say how we miss working with such a great leader, mentor, partner and friend.

As I reflect upon the last few months, I can best describe this time as a celebration of our culture and a great example of our unique Dream-People-Culture platform working at its best. At AB InBev, we believe that having diverse experiences and perspectives drives growth and value creation. Throughout my 25 years at the company, I've had the privilege to lead our business across different regions of the world, working alongside the industry's most talented and passionate colleagues every step of the way. Stepping into this role, I look forward to working together with the team to collectively drive our business into this next chapter.

As we position the business for the future, I'm focused on the following priorities. First, we will continue to meet the moment and build on our current top-line momentum. Our business and the beer category has been proving resilient and reliable in times of crisis. Despite an ongoing challenging environment, we will continue to lead with our customer and consumer-centric approach.

Secondly, we will continue to invest in and accelerate what's already working. This includes category development, premiumization, health and wellness, beyond beer and our digital transformation initiatives with our BEES platform and direct to consumer. Finally, we are confident in the future growth prospects of our business in the beer category. Our commercial strategy, combined with our fundamental strengths, which include our people, leadership across the world's largest beer profit pools, balanced exposure to both developed and emerging markets, operational excellence and a culture of ownership, provide a unique platform to unlock growth and value creation from our ecosystem.

With that, I would like to spend the rest of our time together today discussing our second-quarter operating performance and commercial and sustainability highlights. I will then hand it over to Fernando to discuss our financials. And after that, we will take your questions. Let me now take you through the operating performance for the quarter.

Our business is delivering growth ahead of prepandemic levels. Compared to the second quarter of 2019, we delivered top-line growth of 3.2%, even in the context of ongoing impacts related to COVID-19. When we compare to the second quarter of 2020, we delivered top-line growth of 27.6%, with volume growth of 20.8%. Our beer volumes grew by 20.5%, while our non-beer volumes grew by 23.2%.

Revenue per hectoliter increased by 5.8% driven by favorable brand mix from the outperformance of our premium portfolio and revenue management initiatives. EBITDA grew by 31%, with an EBITDA margin of 35.8%. Top-line growth, operational leverage and ongoing cost discipline were partially offset by anticipated transactional effects and commodity headwinds. Additionally, our SG&A increased across our markets as a result of higher variable compensation accruals and growth in sales and market investments to support our top-line momentum.

Our normalized EPS increased to $0.95, while underlying EPS increased to $0.75. Our net debt-to-normalized EBITDA decreased from 4.8 times on December 31 to 4.4 times for the 12-month period ending June 30. We reduced total gross debt by $8 billion in the first half of the year. Now, I would like to share some highlights from our key markets.

In the U.S., we delivered top-line growth of 6.8%, driven by the consistent implementation of our commercial strategy. As we remain focused on prioritizing the needs of our customers and consumers, we are absorbing additional cost headwinds related to the tighter supply chain, impacting our bottom line performance. In Mexico, our business continued its momentum, with top-line growth of more than 10% versus 2019 prepandemic levels. We continue to see health growth across all segments of our portfolio.

Our BEES platform now accounts for over 60% of our revenue, with an average NPS score 20 points higher compared to nondigital customers. In Colombia, we grew volume by mid-single digits versus 2019 despite ongoing COVID restrictions. Our business is almost entirely digital, with nearly 80% of our revenue coming through BEES, our digital platform. In Brazil, we grew beer volumes by nearly 13%, once again outperforming the industry according to our estimates.

EBITDA declined as top-line growth was offset by anticipated cost headwinds. The digital transformation of our business in Brazil is progressing rapidly, with BEES covering more than 70% of our active customers and Zé Delivery fulfilling more orders in the first half of this year than all of 2020. Our business in Europe grew revenue by high teens and EBITDA by strong double digits, supported by gradual reopening of the on-premise channel and the continued strength of our premium businesses. In South Africa, we continue to see strong underlying consumer demand for our brands outside of government-mandate alcohol bans.

The most recent ban was instituted on June 29 and lasted until July 25, impacting the last selling week of the quarter and the first month of the third quarter. In China, we estimate our volumes outperforming the industry, led by our premium and super premium brands, which grew by double digits in both volume and revenue. Moving on, let's discuss the key commercial and sustainability highlights for this quarter. We continue to develop a unique and diverse portfolio of brands to reach more consumers on more occasions.

As you can see on Slide 9, we delivered share gains in the mainstream segment globally, with healthy performances in many of our main markets. Our premium portfolio grew by 28%. Our beyond beer brands grew by 45%, and we continue to enhance our portfolio with innovation. Diving a bit deeper into the performance of our global brands, the combined revenues of Budweiser, Stella Artois and Corona grew by 23% globally and by 19.3% outside of the brands' home markets, where they typically command a premium price.

Compared to prepandemic levels of 2019, all three brands delivered growth outside of their respective home markets. Now, let's talk about innovation. Our innovation strategy enables us to deliver a portfolio of differentiated and superior products to address consumer and customer trends. Our see then learn approach gives us critical learnings quickly, which we then use to scale our winning innovations, a process we call prove and move.

Brahma Duplo Malte continues to be a true success story, leading the core pure malt segment in Brazil. It delivers a new experience to consumers by blending two malts to create a superior liquid with a winning flavor profile. Based on the brand's success, we have expanded this concept to markets such as Mexico, Colombia and Peru this year. In the beyond beer space, we quickly leveraged the learnings from the seltzer segment in the U.S.

to adapt and scale Michelob ULTRA Seltzer in Mexico in less than two months. The brand is now the leader in the seltzer segment in Mexico with nearly 50% market share. We are also expanding the Mike's Hard brand family into new markets to further strengthen our global beyond beer portfolio. The Mike's Hard Lemonade and Mike's Hard Seltzer variants will be available in more than 20 markets by the end of the year.

Moving on, let me take a moment to share with you a tension point of mind, our brands and the creative work that brings them to life and connects them with our consumers. At this year's Cannes Lions International Festival of Creativity, our marketing teams achieved their best performance ever, winning 40 Lions, including four won by our internal creative agents, DraftLine. Our winning campaigns expanded across 11 of our brands in 6 of our countries, showcasing our commitment to brand building, smart drinking, diversity and inclusion and transformation through data and technology. Michelob ULTRA was our best-performing brand, winning a total of 16 Lions.

Congratulations to our teams and our partners for that amazing work. Now, I would like to talk about the digital transformation of our business. Our digital platforms are gaining scale, driving value across our ecosystem. Our B2B platform, BEES, is now live in 12 markets, with 1.8 million monthly active users.

It captured over $4.5 billion in GMV this quarter, a greater than 50% increase from the first quarter. This has achieved significant adoption by customers in our 7 focus markets, with 60% to over 90% of our revenue in these initial markets coming now from digital. Our owned DTC e-commerce revenue more than doubled compared to the same period last year. In Brazil, for example, Zé Delivery continued its exponential growth.

We continue to scale the successful model across our footprint, with courier platforms now available in 10 markets, covering more than 220 cities. Now, let's talk about sustainability. Sustainability is core to our strategy and a key driver of innovation. I want to briefly highlight a couple of recent examples of our ongoing commitments.

First, the appointment of Ezgi Barcenas as our dedicated chief sustainability officer, reporting directly to me, builds on a strong track record in the space and further accelerates our ESG agenda. Secondly, I want to share one of our most transformational sustainability programs, the 100+ Accelerator. We have accelerated 36 start-ups across 16 countries since 2019 to further scale sustainability solutions. To support our work around smart agriculture and circular packaging, we are leveraging BanQu, a blockchain-enabled supply chain platform from our first 100+ Accelerator cohort.

BanQu provides farmers and recyclers improved security of deliveries and payments and a digital economic identity to access formal financial services while also providing us with more visibility across our value chain. In the second quarter, we expanded BanQu to Latin America, following its success across several markets in Africa. In Colombia, it is enhancing the traceability of our recycling supply chain and improving the financial inclusion of our recycling collectors. In Ecuador, it is supporting local bottling sourcing for the Nuestra Siembra brand.

With that, I would like to hand it over to Fernando to discuss our financials. Fernando?

Fernando Tennenbaum -- Chief Financial Officer

Thank you, Michel. Good morning, good afternoon, everyone. I hope you are all safe and well. Let me first take you through the drivers of our underlying EPS.

Our underlying EPS increased by $0.35 from $0.40 to $0.75. Normalized EBIT increased by $0.68 per share. Net finance costs, we recorded lower interest expense due to gross debt reduction, offset by other finance costs. We saw higher income tax expense due to increased profitability, country mix and reduced benefits from tax attributes worth $0.26 per share.

We also recorded higher noncontrolling interest worth $0.09 per share, resulting from higher profits of our listed subsidiaries, Budweiser APAC and Ambev, along with the issuance of a 49.9% minority stake in our U.S.-based metal container operations in December 2020. On Slide 17, you'll see that our debt maturity profile is well distributed across the next several years, with no significant maturities over the next five years. In the first half of the year, we redeemed a total of $5.8 billion of bonds. Combined with redemptions of commercial paper, we reduced total gross debt from $98.6 billion at December 31 to $90.6 billion at June 30.

Furthermore, we redeemed an additional $565 million of bonds in July. We continue to reduce debt while maintaining a strong liquidity position of $16.9 billion at the end of the quarter. Let's elaborate further on our debt portfolio on Slide 18. As a reminder, we do not have any financial covenants on our entire debt portfolio, including our sustainability-linked revolving credit facility.

Our bond portfolio remains largely insulated from interest rate volatility as approximately 95% holds a fixed rate. Furthermore, the portfolio is comprised of a variety of currencies, with 51% denominated in U.S. dollars, 36% in Europe and the remainder in currencies such as the Canadian dollar, pound sterling and Korean won, diversifying our FX risk. The weighted average maturity of our debt portfolio is more than 16 years.

Finally, we continue to have a very manageable weighted average coupon rate of approximately 4%. Now, let's talk about capital allocation. Maximizing long-term value creation drives how we balance our capital allocation priorities. The first priority for the use of cash is to invest behind our brands and to take full advantage of the organic growth opportunities in our business.

Second, deleveraging to around a two times net debt-to-EBITDA ratio remains our commitment. Third, with respect to M&A, we will always be ready to look at opportunities when and if they arise, subject to our strict financial discipline and the leveraging commitments. Our fourth priority is returning excess cash to shareholders in the form of dividends and/or share buybacks. And with that, I'll hand it over to Jessie to begin the Q&A session.

Questions & Answers:


[Operator instructions] Our first question is coming from Trevor Stirling with Bernstein. Please proceed with your question.

Trevor Stirling -- Sanford C. Bernstein -- Analyst

Good morning, Michel and Fernando. Just one question from my side is relating to North America, you had very strong price mix in the quarter, over 4%, and yet EBITDA margins compressed 280 basis points. Could you just give us a little bit of color about what drove that and how much of that pressure you expect to persist into the second half of the year?

Michel Doukeris -- Chief Executive Officer

Hi, Trevor. Good morning and thank you for your question. I think that as you said, we delivered top-line growth of 6.8% in the U.S. in this quarter.

It was driven by volume as well as net revenue per hectoliter that came very strong. We made a strategic decision to prioritize service levels to our consumers and customers during the year. And as you know, last year, we had a lot of disruptions in the supply chain. And as you can imagine, when we went last year from full markets to servicing only the off-premise, you'll have like bigger package leading one channel, bigger drop size.

As the market and the economy reopened because of consumer mobility, you can imagine that the channels, they will open gradually, and you go from concentrated volumes in off-premise to then convenience stores in different packages, lower drop size, to a subsequent on-premise reopening, even more packs and even more drops for you to do with your distribution network. And this, of course, is something that you have the shutdown and the reopening almost like a reset. If you get straight, there are like two costs impacting big time the quarter in North America. One is imported cans.

In order to maintain service level, because the can market in the U.S. was very tight last year and first half of this year, we are importing cans from several other markets and as well as, as we described in the press release, the accruals of variable compensation, which I can then hand over to Fernando to talk a little bit more because this is one impact that we'll see across different markets.

Fernando Tennenbaum -- Chief Financial Officer

Fernando here. So building up on what Michel just said, variable compensation is going to come across not only the U.S. but across all zones. As you know, the compensation structure that we have is closely linked to business performance.

And in 2020, most of our people, including the senior leadership team, did not receive a bonus because we had given -- especially what happened in the first half of last year. This quarter, given that we -- the performance was strong, our EBITDA grew 22%. So we had variable compensation accruals, which we recorded quarter by quarter at zone level, and it depends on the operational performance. So if you look at second quarter, we grew even more than we grew in the first quarter.

So that commands some variable compensation accrual. So quarter by quarter, this might change. But it's one number for you to have in mind that whenever we post strong growth, that also commands higher variable compensation accruals.

Michel Doukeris -- Chief Executive Officer

Yes. And bringing this to one point for you to have in mind, the underlying trends in the U.S. reflected in our top line remain very strong.

Trevor Stirling -- Sanford C. Bernstein -- Analyst

Thank you Michel and Fernando. First, if I could just ask a follow-up, particularly one around bonus accruals. Your guidance implies that clearly, the second half EBITDA growth for the group will be significantly less and flat, maybe down, maybe up slightly. Presumably then, the bonus accruals will be much lower in the second half than they'd be in the first half.

Fernando Tennenbaum -- Chief Financial Officer

We are not giving any guidance on how we accrue. But it's fair to say that the growth of our business has an impact, the growth on a given quarter, on how we accrue bonus. So -- and it's also a fair statement, the one that you made. If you look at our guidance of 8% to 12%, that since we grew ahead of that on the first half of the year, our guidance, if you do the math, we are going to grow at a lower pace than we do in the first half.

So that is a component to take into account to a new accrued bonus.


Thank you. Our next question is coming from the line of Simon Hales with Citi. Please proceed with your question.

Simon Hales -- Citi -- Analyst

Thank you. Good morning, Michel. Good morning, Fernando. Can I ask you a little bit about marketing spend, please? You've clearly been upweighting spend again through the period.

Where are we now in terms of the level of support that's going behind the business, especially in key markets like the U.S., compared to where we were prepandemic? And more generally, Michel, when you look forward in your new role, do you see a need to perhaps significantly further upweight over the next two to three years overall levels of marketing investment? Or is it more about maximizing the efficiency on the existing spend that's there?

Michel Doukeris -- Chief Executive Officer

And good morning and thank you for your question. So I think that the first message there is that we continue to be positive and confident on the momentum of our business with our top line growing ahead of prepandemic levels. And we are supporting this growth, investing in both sales and marketing, but also capex, as we continue to drive this growth and this momentum forward. When we think about our ability to continue to drive the business and organic growth, we will continue to invest and accelerate things that are already working for us.

And we see several opportunities in this area, category development, premiumization, beyond beer, our digital transformation and innovation.

Simon Hales -- Citi -- Analyst

Got it. Thank you.


Thank you. Our next question is coming from the line of Pinar Ergun with Morgan Stanley. Please proceed with your question.

Pinar Ergun -- Morgan Stanley -- Analyst

Hi. Thanks for taking my question. How do you expect your commercial strategy in Brazil to evolve over the next year in the context of increasing capacity in the industry? And by that, I would love to hear how much of the market share gains you've had are sustainable, you think. And how would you think about pricing going forward?

Michel Doukeris -- Chief Executive Officer

Good morning, Pinar. So Brazil, as we highlighted in the main highlights, is with very strong momentum. Our volumes grew double digit, outperforming the industry. We have our premium portfolio and our global brands also growing double digits, very strong performance.

Our innovation is leading the way. Brahma Duplo Malte now is the leader in the pure malt segment and continues to grow very strong momentum. And our core brands throughout the pandemic have shown a lot of resilience. So the core segment remains performing very well.

And you know our history and heritage in Brazil. We have good operational performance. We've been proving this and unlocking a lot of opportunities with new technology, so digital transformation in Brazil. With this, the way that we serve our customers and our direct-to-consumer with Zé Delivery, they continue to strengthen the beer business that we have there, giving us opportunities to go beyond beer and have also good performance.

And the power of our brands is responding together with the momentum that we have. So we are closer to consumers. We are closer to customers, and our brands are gaining momentum. So we are very confident and positive on the outlook in Brazil.

Pinar Ergun -- Morgan Stanley -- Analyst

Thank you.


Thank you. Our next question comes from Priya Ohri-Gupta with Barclays. Please proceed with your question.

Priya Ohri-Gupta -- Barclays -- Analyst

Hello. Thank you so much for taking the question. Michel, welcome, and Fernando, I think these questions will be geared a little bit more toward you. First, I was hoping that you could talk a little bit about the leverage.

It showed good progress, improving about 0.4 times over the first half. As we consider the second half given sort of the implicit cadence reduction in EBITDA, I wanted to get your thoughts on whether there's scope to see a similar level of improvement and how we should think about the different pace of recovery that's occurring in various markets as a result of the Delta variant and vaccine rates affecting that.

Fernando Tennenbaum -- Chief Financial Officer

Hi, Priya. Thanks for your question. So you're right with the leverage, like 0.4 turns in the first half of the year. We are not giving any specific guidance on that is going to go moving forward.

But if you look, like we had EBITDA increasing that helped. Net debt was pretty much flat, which is normal. It's part of the seasonality of our business. And normally, we tend to generate a meaningful amount of cash in the second half.

So in the second half, not only we have the EBITDA component, but you also have the debt paydown component. If I could highlight one point was actually the gross debt reduction, which is a very important one, and it talks a little -- it talks somehow to your question about our business. Our business has proven to be very resilient and very reliable. Last year, in the beginning of the year, we decided to increase cash balances, which was important given how uncertain the environment to us, especially in the first two months of the pandemic.

As we keep going and our business has proven over and over again to be resilient, reliable and predictable, we started reducing this cash balance. So a number that I'd like to highlight is the $8 billion reduction in cash balances in gross debt that we have this year. We still have a very healthy liquidity position, but this connects directly to our interest expense, which was reduced by almost like $100 million in the second quarter.

Priya Ohri-Gupta -- Barclays -- Analyst

OK. That's helpful. And just following up on that last point with regards to interest expense. Given the progress that you've made on addressing the debt maturities that you have over the next five years or so and pushing out the maturity profile, how are you thinking about opportunities to further improve your interest expense, particularly with some of the long-dated or higher compound debt that you have outstanding? Thank you.

Fernando Tennenbaum -- Chief Financial Officer

Thanks, Priya. Probably, we are going to continue to generate cash and continue to reduce debt. That is going to be the focus. So the interest expense reduction is likely to come from reducing, paying down debt rather than any other initiative.


Thank you. Our next question is coming from Sanjeet Aujla with Credit Suisse. Please proceed with your question.

Sanjeet Aujla -- Credit Suisse -- Analyst

Hey, Michel and Fernando, three questions from me, please. Firstly, can you just talk a little bit about how the channel and package mix of your portfolio is evolving as the on-premise is reopening across many markets? Are you seeing that channel pack mix quickly go back to kind of prepandemic levels? Or are we still lagging there? And secondly, Fernando, I was just wondering if you'd be able to quantify, of the 18% increase in SG&A in the first half of the year, exactly how much of that was driven by bonus accruals? And then I know it's still -- it's quite early to be talking about 2022, but clearly, with recent commodity cost moves, the industry is likely to face pressure on input costs. Do you have a view on how significant that could be and how you're thinking about pricing across your markets to manage through that? Thanks.

Michel Doukeris -- Chief Executive Officer

Hi, Sanjeet. Good afternoon. Let me take the first one here, and I will hand over to Fernando to talk about the second and maybe come back to talk about the third. I think that I was trying to describe early on the call to Trevor.

As you can imagine, when the markets were locked down, you had this huge migration that was from on-premise, convenience store, all consumers going to the large off-trade. And large off-trade, what we saw was a lot of concentrated volume that was concentrated in large packs. As we reopen, what we've been seeing in majority of markets, OK, not everywhere, but in majority of markets, is that, first, you start with consumer mobility. And then the first channels that are impacted are the small off-trade and convenience stores.

And then the difference when you go to the large big packs, you start having more small, medium packs in a lot of variety, which is the turf in the convenience store. And the last one to pick up is then on-trade, and the on-trade is generally starting with bigger brands and a lot of bottles, but quickly then transitioning to more brands and draft as well. And then you go from very large volumes, concentrated packs to bigger variety packs and then a third wave that brings much more variety and smaller packs as well. Of course, as it was at first, is a onetime setup, right, because things tend to be normal after that.

And we've been seeing markets that are more normalized now. I can use examples that are very close to me in the U.S. If you think about Florida, that was already operating for somehow three months in a more normal. We are back to normal pace.

And overall, you see around 90-plus percent of the on-trade coming back. Convenience stores are fully operating, and the off-premise continues to keep some of the strengths before, which I assume are related to occasions, a lot of in-home locations that came to play. Let me then hand over to Fernando to talk about SG&A.

Fernando Tennenbaum -- Chief Financial Officer

Thanks, Michel. Sanjeet, we're not giving any split guidance or quantifying the bonus accruals. But probably the best way for you to think about it, and I know that sometimes you have some kind of in-quarter volatility or savings. But normally, the best way for you to try to model sales and marketing is always a percentage of revenues, and maybe you can use that as a proxy, with some variability up and down, but it's a good proxy.

And then if I could make a statement, probably the highest increase that we had in our administrative expenses was the variable compensation accrued. So that's probably a good way for you to look at that. With that, I'm going to hand back to Michel so he can comment on the cost pressures for 2022 and beyond.

Michel Doukeris -- Chief Executive Officer

So I think if I got your question right, Sanjeet, you're talking about pricing and costs, how these two things come together, right? I think that I would like to start by thinking about our H1 revenues per hectoliter, we grew 4.7%. While in the quarter 2, we grew 5.8%. And when I think about our price decisions, of course, they take under consideration several elements that include the local market situation, local market competition but also inflation. And because of our hedging policy and our industry-leading profitability, we do have time to react as we plan for what's coming.

And on our long-term strategy for price, there's no change. We continue to look at CPI inflation and how we price. But we do have in-house capabilities, track record and a lot of experience in operating in different inflationary environments. Therefore, we are confident on the way that we look forward and our ability to continue to drive momentum, while we are cautious and looking at the costs so we can further tailor our price movements for next year.


Thank you. Our next question is coming from the line of Mitch Collett with Deutsche Bank. Please proceed with your question.

Mitch Collett -- Deutsche Bank -- Analyst

Thank you. Hi, Fernando. One big picture one for Michel. As a global leader in beer, I'd love to get your perspectives on the health of the category overall and specifically, its competitive position relative to other segments.

It seems, in particular, that your competitors in spirits are investing more. So does that require a competitive response from you? Thanks.

Michel Doukeris -- Chief Executive Officer

Good morning. Good afternoon. Thanks for your question. So I think that if you allow me to step back for a second, and we put this point there several times during the call today and the press release, the beer category globally has proven to be very resilient and our business, very reliable even in the context of the pandemic.

And on top of that, when you look into global beer category, beer is growing. Meaningful markets such as Brazil, China, Mexico, Colombia, South Africa, you name it, beer is gaining share of throat. And our top-line growth that was ahead of prepandemic levels demonstrates not only the resilience but the reliability of our business and our momentum. When you think more mature markets, if that would come as a question to you, like U.S., U.K., Canada, even France, beer is growing in the last few years, and what is driving growth is both premiumization and innovation.

Think, for example, on the beyond beer and the impact that seltzers, for example, had in the U.S. or the ready-to-drink cocktails are having in a very mature market, such as Canada. When we think about the capabilities we have, the brands that we are working with and the innovation that we can drive, we do have an opportunity to increase our addressable market and grow. I can give another example, Cutwater, our ready-to-drink brand in the U.S., is growing triple digits and is growing ahead of a segment now in the industry that is very healthy and growing triple digits as well.

We do have here a big opportunity. We have the right capabilities to win at scale profitably and globally in this beyond beer opportunities, addressing more consumers, more occasions and building on the strength of our route to market and the platform that we built over the years in beer. So we see confident outlook there for the beer industry, which is growing globally, but as well as further opportunities for us to build and unlock value by going beyond beer and taking advantage of what we built over the last several years.

Mitch Collett -- Deutsche Bank -- Analyst

Understood. Thank you.


Thank you. Our next question is coming from Rob Ottenstein with Evercore. Please proceed with your question.

Rob Ottenstein -- Evercore ISI -- Analyst

Congratulations again, Michel. You talked about a number of places in the press release being consumer and customer-centric. I was just wondering what that means to you and how you look at that and whether that is different than how the company operated in the past. Thank you.

Michel Doukeris -- Chief Executive Officer

Thank you, Robert. Very thoughtful question, and I appreciate you giving the chance to talk about that. I will try to be very brief here. But I think that there are three points when you think about customer and consumer-centricity.

The number one is really a mindset change in the company that I can best describe as instead of looking inside out, so what we want to achieve and execute things, you really need to look outside in. And fortunate, I think that over the last few years, this transformation is already taking place in the overall company, while some pockets of our company have been in this journey for a much longer time. Think about China and everything that we built in China. The second one is a very deliberative initiative of investing behind the insights, getting much more data and analytics to work in our favor and with that, reorient the entire company on this outside-in perspective and the company portfolio to be more oriented to where consumers are moving to and where the opportunities of growth for the future will be.

So I know that you are very familiar, and we have shared this in previous investors' meeting, I have twice with you, our 10 YP idea in China, our 10 YP idea in West and understanding very clear growth opportunities for us so we could ruthless and very confident invest in the future not only the portfolio, but also in capabilities that we need to win in the future for the company. Examples of these capabilities are the High End company, our beyond beer company and something that I'm very focused now, our digital transformation. And I would like to expand a little bit on the digital side. The digital transformation that we are going through now has one single-minded objective, is really accelerate our capabilities in terms of how we can grow and expand our top line.

And the way that I like talking about that is really an opportunity for us to leverage the growth of our reach, of our scale and our investment capacity. With more data, with forward route to market in this platform that we have globally, we can quickly expand more best practice. Just think about the 6 million customers that we have and the 10 million transactions that we have each and every week. And all the data that is sitting there on a city-by-city basis, where people are trying on their Excel spreadsheets, taking the best of our analytics capabilities there.

Now through this, we can consolidate all these data in one single database. We can then better understand these data. We can better use these data and create much more value by using this and connecting with our customers, offering different services, offering even different products, which we are doing in some markets, we are expanding our ability to sell other products within this platform and service our customers. When you think about the consumer side of that, with our direct-to-consumer, that delivery is proving that we can get much closer to consumers and consumer occasions and learn much more and use much more one-to-one marketing and then fully leverage and unleash the power that we have with DraftLine.

I can go on and on here and give you much more examples, but maybe you will understand if I just use one metaphoric example, which is think about this concept of stepping stones. Each time that we get one more customer or one more consumer data on our data lake, we learn more, and we start testing more things. And we become much more agile, and we can implement at large scale one-to-one initiatives that before we were not able to do. And we are doing this with BEES as we expand, today, 12 markets, $4.5 billion in GMV.

We are doing this with DTC, doubled net revenues now in this quarter, and we expanded to several other markets. And this journey is just at the beginning and I believe that we can unlock a lot of value and resources for us to fund our growth journey.

Rob Ottenstein -- Evercore ISI -- Analyst

Terrific. Thank you very much.


Thank you. Our next question is coming from Edward Mundy with Jefferies. Please proceed with your question. 

Edward Mundy -- Jefferies -- Analyst

Good morning, Michel. Good morning, fernando, I was interested in your sort of innovation angle and some of the early customer feedback on the rollout of the Duplo Malte segment into Colombia and Mexico and some of the other markets. Sort of how quickly have you moved from inception to launch? I know that you sped up the innovation process in the U.S. And beyond pure malt, do you think there are opportunities to bring a bit more excitement into the beer category is my first question.

My follow-up, one for Fernando. You banked a pretty decent first half from an EBITDA perspective. Are you able to provide a bit more of a framework on how you think about the range of scenarios into H2? Some of the puts and takes to get to that 8% to 12%?

Michel Doukeris -- Chief Executive Officer

Thank you. Thanks for your question. Let me take the first one on innovation, and I will then hand over to Fernando to complement on the H2 EBITDA. So in terms of innovation, we've been investing behind innovation, and we've been delivering on very sustainable and strategic innovations.

And I just mentioned, for example, the innovations and the products that we are creating digital. And just imagine how fast we are able to create a new digital brand, BEES, scale it up to $4.5 billion in one single quarter in GMV and all the opportunities, once we connect this 1.8 million customers that we have, for us to build and unlock and monetize this platform over time. In products, Duplo Malte is a true success story in Brazil. We built this brand in Brazil.

Our team built this brand and delivered an incredible product that is leading the malt segment in Brazil, the pure malt segment and is leading with product quality and with product taste and with product attributes. These travels so prove and move is what we are doing. And in other markets, this classic lager innovation is also proving to be true. So that's why we have now Colombia.

We have now Mexico and other markets, and that was all done in a period of less than one year from the launch in Brazil to this scale-up. But I just mentioned during the webcast that seltzer, Michelob ULTRA Seltzer, for example, in Mexico was less than two months and is now leading the seltzer segment in Mexico and is a meaningful size of the beyond beer in Mexico, more than 10% already is seltzer. And when we think about delivering to consumers, it's all about the quality, the experiences and our ability to continue to innovate and learn again from the good of our scale. And that's why operating in 50 different markets gives us an advantage.

But then we have product innovation that goes straight into beer. We have products and capabilities innovations in beyond beer. And what I'm very excited about are our innovations and products that we are creating now in the digital space. I mentioned here BEES, but Zé Delivery is another brand that was created in a very short period of time and is already massive in Brazil as one of the main apps for people to order and having beverage being delivered at home, a very loyal consumer base and continues to scale up very quick in Brazil.

And now it's coming up in another 12 different countries. So when you think about innovation on our side, think about products in beer, products beyond beer and the capabilities that we have and our ability that's been proven now to create digital products that we will unlock a lot of value for our ecosystem.

Fernando Tennenbaum -- Chief Financial Officer

And on your question on range of scenarios or the guidance, the best way to put it, Ed, is like we gave our guidance on the -- after the first quarter. We continue to stand behind our guidance. The business is very reliable, very predictable. So we knew starting that first half would be stronger just because of -- that's where the kind of the biggest hit of the pandemic last year happened.

So we knew that the first half would be stronger. We also knew, and we talked about that, there will be some headwinds from FX on commodities. That's our hedging policy. But if there is one takeaway that I would have is that we continue to be confident on the business.

Very predictable, very reliable even in the challenging environment that we are in. And the mention that we had that we should have revenue growth ahead of EBITDA because the top line is performing very well and expect to continue to be strong. So very, very happy with the business momentum.


This was the final question. If your question has not been answered, please feel free to contact the investor relations team. I will now turn the floor back over to Michel Doukeris for closing remarks.

Michel Doukeris -- Chief Executive Officer

Thank you, Jess, and thank you all for your questions. To wrap up, I would like to say that we continue to be focused on meeting the moment and deliver in 2021 and building on our current top-line momentum. We will continue to invest in and accelerate what's already working and explore future growth opportunities and further unlock value from our ecosystem. Finally, I would like to express my gratitude to our 164,000 colleagues globally for their continued resilience, passion and ownership.

Thank you all for your time today and your ongoing partnership and support of our business. Please stay safe and well.


[Operator signoff]

Duration: 56 minutes

Call participants:

Michel Doukeris -- Chief Executive Officer

Fernando Tennenbaum -- Chief Financial Officer

Trevor Stirling -- Sanford C. Bernstein -- Analyst

Simon Hales -- Citi -- Analyst

Pinar Ergun -- Morgan Stanley -- Analyst

Priya Ohri-Gupta -- Barclays -- Analyst

Sanjeet Aujla -- Credit Suisse -- Analyst

Mitch Collett -- Deutsche Bank -- Analyst

Rob Ottenstein -- Evercore ISI -- Analyst

Edward Mundy -- Jefferies -- Analyst

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