Dentsply Sirona (XRAY) Q4 2021 Earnings Call Transcript

Dentsply Sirona (XRAY -0.10%)
Q4 2021 Earnings Call
Feb 28, 2022, 8:30 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good day. And thank you for standing by for 2021 Dentsply Sirona earnings conference call. [Operator instructions] I would now like to hand the conference over to your speaker today, Ms. Andrea Daley.

The floor yours.

Andrea Daley -- Vice President, Investor Relations

Thank you, Kris, and good morning, everyone. Welcome to our fourth quarter and full year 2021 earnings call. Joining me for today's call is Don Casey, our chief executive officer; and Jorge Gomez, our chief financial officer. I'd like to remind you that an earnings call press release and slide presentation related to the call are available in the Investors section of our website at www.dentsplysirona.com.

Before we begin, please take a moment to read the forward-looking statements in our earnings press release. During today's call, we make certain predictive statements that reflect our current views about future performance and financial results. We base these statements and certain assumptions and expectations on future events that are subject to risks and uncertainties. Our Form 10-K lists some of the most important risk factors that could cause actual results to differ from our predictions.

In today's conference call, our remarks will be based on non-GAAP financial results. We believe that non-GAAP financial measures provide investors with useful supplemental information about financial performance of our business, enable the comparison of financial results between periods where certain items may vary independently of business performance and allow for greater transparency with respect to key metrics used by management in operating our business. Please refer to our press release for the reconciliation between GAAP and non-GAAP results. And with that, I'd like to turn the call over to Don Casey.

Don Casey -- Chief Executive Officer

Thank you, Andrea, and thank all of you for joining us this morning for the Dentsply Sirona fourth quarter and full year 2021 earnings call. There's a lot to cover today. Before getting into the discussion though, I want to thank our team at Dentsply Sirona. Looking at the challenges through the last two years, there have been a few constants.

The first is that dentists have shown tremendous perseverance and creativity throughout the pandemic, underscoring the resilience of the dental industry. The other is our team at Dentsply Sirona. Every day they continue to demonstrate unwavering commitment to our customers and our mission of transforming dentistry. Across the entire company, our thoughts are also with the people and our colleagues in Ukraine.

We have a great team there, and we will continue to support them however possible. Moving on today. We will cover four items, starting with an overview of 2021, then Jorge will cover our Q4 financials and provide our '22 outlook. I will finish by providing a strategic operating update.

We are proud of our performance in 2021. Dentsply Sirona delivered robust organic sales and EPS growth as well as solid cash generation. There was also significant progress against our critical strategic initiatives. An excellent example of that progress were the two announcements we made last week.

Those included a strategic collaboration with Google Cloud and the launch of a 3D printer later this year. Both of these represent important milestones and highlight our commitment to transforming digital dentistry. Moving now to Slide 6. As I mentioned, our financial performance through 2021 was strong with revenues reaching $4.25 billion.

This represents a robust 24.6% increase on an organic basis versus 2020. That would also represent an organic growth rate of 4.9% versus 2019. Our operating margin was 20.5% with SG&A and R&D investments increasing over the year with the pace of the recovery. Adjusted EPS was $2.87, and on a full year basis, we generated strong operating cash flow of $657 million.

To provide more details on our financial performance, I will now turn the call over to Jorge.

Jorge Gomez -- Chief Financial Officer

Thank you, Don. Good morning and thanks to all of you for joining us. Today, I will cover fourth quarter results, fiscal year '21 performance, our current outlook for '22, and an update on our capital allocation policy. As a reminder, my remarks today will be based on non-GAAP financial results, unless otherwise noted.

Please refer to the reconciliation tables at the back of the press release and slides, both of which are posted in the Investors section of our website. In the fourth quarter, we delivered revenue of $1.088 billion with organic sales growth of 1.8% and reported growth of 0.6%. Our clear aligners, implants and CAD/CAM businesses posted a strong growth in the quarter. In line with our expectations, consumables declined versus last year.

In the quarter, we also experienced more acute supply chain and COVID-related constraints, which we estimate to have suppressed our total company organic growth by approximately 2 to 3 points. We view this as a temporary headwind but anticipate that our supply chain will be -- will remain challenging for at least one or two quarters in 2022. Gross profit was $627 million or 57.7% of sales. Our margin rate increased 100 basis points year over year driven by benefits from portfolio optimization and efficiency improvements offset by inflationary cost pressures.

SG&A expenses were $351 million or 32.3% of sales. SG&A as a percent of sales increased 290 basis points year over year, primarily due to commercial investments in growth areas, including clear aligners, implants and digital capabilities. Additionally, SG&A ran at a lower rate in the prior-year quarter as we were still ramping back up to our normal pace of operations. R&D spend was $59 million, an increase of 32.2% year over year.

This increase reflects our focus on innovation and a $10 million onetime reclass of R&D expenses reflected as SG&A in the first three quarters of the year. The reclass was the result of further centralization of R&D processes and has no impact on our operating profit or net income numbers. Operating income was $217 million, down 13.7% versus last year due to increased investments in R&D and selling and marketing. Operating margin of 20% was below our target exit rate of 21% primarily as a result of weaker volume in the quarter.

EPS was $0.76 versus $0.87 in the prior-year quarter. Turning to segment performance. In Q4, Technologies & Equipment organic sales grew 6.5%, while consumables declined 4.6%. T&E segment organic sales expansion was led by double-digit growth in clear aligners, CAD/CAM and implants.

The T&E segment posted a strong growth despite difficult supply chain conditions. Up until the third quarter, the majority of our supply chain challenges were cost related due to inflationary pressures. In the fourth quarter, we started to face significant component shortages impacting the production of imaging equipment and treatment centers. We estimate this impact to have reduced the T&E segment growth rate by at least 4 points.

We ended the quarter with a higher-than-normal backlog in imaging, and our team will continue to manage the supply chain situation as effectively as possible over the next few quarters. Similar to many other industries, the availability of electronic components in dental is inconsistent at the moment. On the consumables side, organic sales declined primarily due to the strong sales levels seen in Q4 2020 as office capacity and patient traffic were returning to pre-COVID levels. We expect the same difficult year-on-year comparison in Q1 '22.

We also estimate that the price increase we implemented on October 1 pulled a portion of sales forward into Q3. Now, turning to financial performance by region during the fourth quarter. U.S. sales were $385 million.

Organic sales increased slightly year on year. In the U.S., we had growth in implants, aligners and CAD/CAM. Our consumables performance was roughly in line with our expectations. European sales were $437 million with organic growth of 1.8% and product category performance, similar to the U.S.

Rest of the world sales were $266 million, representing organic growth of 4% with growth across consumables and T&E. This region was unfavorably impacted, particularly in APAC, by increased government restrictions associated with COVID variants primarily in China. Now, turning to the full year 2021 performance. In '21, we delivered organic sales growth of 24.6%, near the top of our outlook range.

Reported sales were $4.25 billion. Due to a weaker euro to U.S. dollar exchange rate, reported sales came in at the lower end of our outlook range. Fiscal year 2021 was a year of progress on our key growth vectors.

Digital diagnostic devices such as Primescan, Axeos and Orthophos had a strong year. In three years, we scaled our clear aligners from having no presence in this space to a business that generated $274 million in 2021. In the fourth quarter, SureSmile exceeded our $100 million annual run rate goal. Byte came in short of expectations for the reasons we have indicated before, such as changes in consumer spending patterns and shifts in digital customer engagement tools.

However, we believe Byte will contribute to our growth in aligners in the second half of 2022. Despite the challenges in DTC, we achieved sequential growth in total aligner shipments in Q4. Our implants business finished the year strong, and our intention is to keep improving our platform to achieve market growth rates consistently. Full year gross profit margin of 58.6% represent an expansion of 120 basis points since 2019.

SG&A expenses for the full year were 34% of sales. This ratio remains below pre-COVID 2019 levels, reflecting the benefits from our efficiency improvement initiatives. We finished the year with R&D at 4% of revenue. R&D will continue to be core to our growth strategy.

Turning now to profitability. Operating margin was 20.5%, in line with our expectations to deliver greater than 20% for the full year. Looking back, we have delivered over 200 basis points of operating margin expansion since 2019 and approximately 500 basis points since 2018. The effective tax rate was 23% versus 20.9% in the prior year.

The increase was primarily due to geographic mix of pre-tax income and our continued business recovery from COVID. Turning to full year earnings. We delivered EPS of $2.87 versus $1.79 in the prior year. In 2021, we generated EBITDA of approximately $1 billion.

EBITDA is an objective scorecard to measure improvements in operational execution and cash flow generation. Our operating cash flow was $657 million and free cash flow exceeded $500 million. We returned approximately $300 million in cash to shareholders, including dividends and share repurchases. We also completed acquisitions totaling $248 million and finished the year with cash on hand of $339 million.

Now, let me provide an overview of our financial expectations for fiscal 2022. We expect organic sales to be in the 4% to 5% range. This equates to a net sales range of $4.3 billion to $4.4 billion. Our assumption for our biggest FX exposure is the euro to U.S.

dollar exchange rate of 1.14, which is lower than the FY '21 average of 1.19. From a revenue perspective, market demand remains strong despite COVID variant challenges in certain markets. The R&D pipeline is generating new exciting products to meet the most pressing needs of our end customers and channel partners. We expect strong contributions to growth from clear aligners, CAD/CAM, implants and imaging.

Our expectation is that operating profit margin will be over 21% in the second half of 2022 and exit the year at the 22% target margin rate in the fourth quarter. Our efficiency improvement and portfolio optimization initiatives will continue in 2022 while managing through supply chain challenges. We estimate the effective tax rate to be between 23% and 24%. Our estimate for share count is approximately 219 million.

EPS is expected to be in the range of $3.05 to $3.25. We anticipate growth to be more heavily weighted to the back half of the year. We're projecting organic growth in the low single digits in the first half and mid-single digits or higher in the second half. Due to the revenue cadence, supply chain constraints and inflationary pressures, earnings in the first half are expected to be approximately 40% to 45% of the total annual projection.

As a reminder, Q1 typically has the lowest quarterly sales of the year, and as a result, operating income margin also tends to be lower. This January, we observed slower patient traffic in certain markets due to COVID. During the first half of the year, we will continue to be impacted by the ongoing shortage of electronic components, particularly in the imaging and treatment center businesses. These shortages are now impacting the availability of electronic boards for Primemill as well.

We are allocating the reduced quantity of boards first to fulfill spare parts needs of mills already owned by end customers and secondarily to units in production. The retail demand for Primemill is solid, and our dealer partners in the U.S. have sufficient inventory to meet that demand. In the short term, this trade-off will reduce our wholesale volume of Primemills but is the right thing to do for our customers.

Finally, we are projecting our clear aligner franchise to grow sequentially each quarter in 2022. Byte will likely post a year-on-year decline in the first half but is expected to be a contributor to overall 2022 growth. I want to echo Don's words and express my support and sympathy to my colleagues impacted by the evolving geopolitical events in Eastern Europe. Our teams in the region are doing a terrific job and have grown our commercial presence substantially in the last several years.

Our local sales in Russia and Ukraine represented about 3% of total company revenue in 2021. Given the fluidity of the situation, it is hard to measure the potential impact of the ongoing conflict on our financials. We will continue to monitor and assess options available to minimize the impact to our 2022 outlook. Switching gears to our capital allocation framework for 2022.

First, reinvesting in the business for profitable growth continues to be our No. 1 priority. We plan to invest at least 4% of revenue in R&D and about 4% in capital expenditures. Our cash flow generation also gives us the ability to provide a consistent and meaningful return of cash to our shareholders.

For the next two years, we plan to return at least 50% of our free cash flow through dividends and share repurchases. Similar to last year, today, we are announcing a double-digit increase to our dividend. The remaining balance to reach 50% or more of free cash flow returns will be accomplished through the use of opportunistic share buybacks throughout the year. Overall, we are confident that the progress we are making in key growth areas, combined with the resilience of the dental market, will allow us to continue to expand revenue and earnings over time.

Additionally, the strength of our EBITDA generation enable the funding of our investment priorities and the funding of a very competitive cash flow yield to our shareholders. To close my remarks, I'd like to highlight two important sustainability initiatives we have underway. First, in collaboration with our strategic partners Smile Train and FDI, we are developing the first global standard for cleft treatment protocols that include digital clinical workflows. Second, we're sponsoring the 2022 World Oral Health campaign to promote the importance of oral health for every person's overall well-being.

This awareness is aligned with our mission to empower millions of customers by creating innovative solutions for healthy smiles. With that, I will now turn the call back to Don.

Don Casey -- Chief Executive Officer

Thank you, Jorge. Moving on, I want to provide some perspective on our strategy and priorities going forward. In late 2018, we had outlined a program to accelerate growth, improve margin and to simplify the organization. Despite challenges, we have largely achieved the targets that we had laid out.

Just as important, our team has also sharpened our strategy while improving our innovation capabilities. As Jorge said, going forward, we expect to build on those capabilities to deliver reliable 4% to 5% growth in revenue, continuous improvement in our margins and double-digit earnings growth. We believe our strategy of delivering superior integrated workflows in critical procedures will allow Dentsply Sirona to become the indispensable digital partner to the dentist. On Slide 24, we outlined that strategy, which calls for us to build on our large installed digital base, whether it's Primescan, Orthophos or Axeos.

All of these offer dentists among the best-in-class diagnostic capabilities that are so essential as dentists globally look to enhance their ability to do more dentistry. These diagnostic capabilities feed into our outstanding treatment planning offerings in four of the essential dental workflows. Those areas include implants, clear aligners, restorations and endodontics. All of this helps make Dentsply Sirona a real leader in shaping the future.

I'd like now to outline progress in each of these areas, starting with digital dentistry. There was strong progress within the CEREC franchise during 2021. In addition to a record number of DI cameras sold, we were able to launch major software innovations with CEREC 5.2 and SureSmile 7.6. There is also good progress on Primemill.

Our higher-end CBCT imaging systems also saw robust demand. This stems from dentists looking to add more sophisticated diagnostic tools that will allow them to incorporate more complex procedures like implants and clear aligners to the practices. As Jorge mentioned, there are supply chain constraints impacting imaging. These challenges have slowed our ability to meet customer demand starting late last year, and we are seeing those challenges continuing in 2022.

Another area that is important to accelerating our digital portfolio is in software development. We have spent significant resources over the last 18 months to overhaul our entire approach in this area. Instead of developing individual software for different devices and totally separate initiatives for all the treatment planning offerings, we are building a single platform that will support all of our devices and our extensive treatment planning portfolio. This creates advantages for the customer as we will have a single user interface and a single easy-to-learn operating system.

For Dentsply Sirona, it gives us major cost and speed advantages while also allowing us to create scale around AI and machine learning. Our recently announced collaboration with Google Cloud will accelerate these efforts. Dentsply Sirona will bring its decades of experience in digital dentistry to the collaboration. Google will bring scale and expertise in multiple areas.

The fruits of this partnership will give the dentist opportunity to digitize their entire practice while improving efficiency, cost, security and connectivity. We also announced the introduction of Primeprint last week and look forward to our virtual event this Friday to talk more about this amazing innovation. This medical grade, highly automated 3D printer is a great opportunity for the dentist to improve workflows and practice efficiency. It is very easy to use and lets the dentist delegate many of the tasks around 3D printing to their staff.

Primeprint also offers complete integration with the CEREC system and will allow the dentist to produce things like night guards, surgical guides and full-scale models quickly and inexpensively. This launch will also come with a complete service package that will let the dentist have Dentsply Sirona or one of our many lab partners do the actual design work, saving the dentist time. Moving now to implants. We're really encouraged by the early results of our implant restage which centered around the PrimeTaper introduction.

We are approaching implants as a single Dentsply Sirona brand building off our expertise in digital workflows. The reception of PrimeTaper has been excellent, and we've been happy to see supporting products like the value brand, MIS, OSSIX Biologics and Atlantis custom abutments driving positive growth as well. In the fourth quarter, the implant business grew double digits versus the prior year. As PrimeTaper moves into Europe and the rest of the world in early 2022, we look to see continued improvement performance across our implant franchise.

There was also clear progress on clear aligners in 2021, and we are optimistic that progress will continue in 2022 and beyond. As Jorge mentioned, SureSmile hit its run rate objective of $100 million and grew 60% during the year. The Byte acquisition also provided important scale to our clear aligner business. While that scale has been important in areas like manufacturing and R&D, there have also been significant changes in the last year around the DTC aligner business.

As the pandemic lifted, there have been increased competition for discretionary consumer spending. The iOS privacy change further altered the landscape. As we saw across a range of DTC brands in multiple spaces, this combination negatively impacted sales of many products, including Byte. We continue to believe, though, that Byte is reaching a large underserved population that is not accessing dental care today.

We have a clear plan on how we can build off this need and drive growth going forward. Based on these plans, we expect Byte to grow sequentially across the quarters during the year. Clear aligners are an essential part of our digital strategy and increase our exposure to one of the fastest-growing areas in dentistry. We are committed to this market and believe we are well positioned to compete long term.

Our resto business is also a key pillar to our overall strategy. Virtually every procedure finishes with a restoration, including implants and root canals. Our Class 2 restoration brands like Palodent have shown good momentum. Our new milling material, Tessera, also lets Dentsply Sirona compete more effectively in that space by offering Primemill customers a more competitive product.

While we see good growth in these priority areas, that is offset by corresponding declines in parts of the portfolio like impression material as digital impressions take off. And finally, our endo franchise has a strong position in yet another critical workflow, root canal therapy. Our recent launch of ProTaper Ultimate is off to a solid start. The companion products and operation and sealers that were part of this launch are also making Dentsply Sirona a lot more competitive in important adjacencies.

In order to provide increased investment in areas like R&D and demand generation, while improving margins, the team is committed to driving cost and efficiencies throughout the organization. We're focused on identifying and executing against additional opportunities for centralization and enterprise modernization. A few closing comments. While we report earnings on a quarter-to-quarter basis, our team is focused on creating value for the long term.

Over the past few years, there has been sustained progress against developing a focused strategy that takes advantage of Dentsply Sirona's position in the market. All this has been done against the complexity and uncertainty of the pandemic. We have delivered progress on accelerating growth, driving margin and simplifying our organization. The company has a strong balance sheet and has improved our cash generation capabilities.

There have been significant portfolio moves that have increased our exposure to segments where digital dentistry is critical and that grow faster than other parts of the dental market. There have also been portfolio moves that eliminated business that do not fit our future vision or growth aspirations. We expect that portfolio evolution to continue. We've also improved our innovation pipeline that can be sold across a truly global commercial footprint.

All this will serve us well as we look to become the indispensable digital partner to dentists around the world. Looking over the past three years, the progress we've made is visible and steady. All this makes us confident that despite short-term ups and downs, Dentsply Sirona is well positioned. Indeed, our team is very excited about our mission and our future.

And with that, I will open it up to questions.

Questions & Answers:

Operator

Thank you. [Operator instructions] Our first question comes from [Inaudible] of Evercore. Your line is open.

Unknown speaker -- Evercore ISI -- Analyst

Hi, guys. Thanks so much for the question this morning. I guess, my first question, I just want to make sure I fully understand the omicron impact on fourth quarter results? And then I think you commented qualitatively that they impacted January results. But as we sit here, sort of on the last day of February, it would be helpful if you could just provide any more color around the progression across sort of December, January and February.

Jorge Gomez -- Chief Financial Officer

Good morning, Elizabeth. Yea, the last week or two in December became more complicated for dental practices in many markets primarily as a result of staffing shortages, and as a result, volume tended to go down a little bit again in the last couple of weeks in December in a lot of markets. We had also situations like China where many provinces still have the zero COVID policy and, as a result, are in major lockdowns, which restricts substantially patient traffic. So those are probably the two main constraints we were facing from a volume -- from a demand perspective.

Some of that went over into January. And as we look at volumes in the month of January, we observed a slower-than-normal volume. And that's -- based on what you can see with respect to COVID infection curves, clearly, in the U.S., the situation has improved. I would say Europe is probably a couple of weeks behind.

They -- meaning they picked up later than we did in the U.S. And the situation in Asia Pac, particularly China, is still fluid because a lot of cities remain in lockdown. So we -- I think there is an expectation that over the next few weeks, things will become more normalized. But it's -- as you all know, the volatility has been high with respect to those type of reactions to the spread of omicron.

Unknown speaker -- Evercore ISI -- Analyst

Got it. That's helpful. Thank you. And then you obviously talked about the launch of the new Primeprint product.

I was wondering if you could talk about sort of the commercial launch calendar for the various regions and sort of how you expect sales to contribute to 2022 results there.

Don Casey -- Chief Executive Officer

Yeah, Elizabeth. Let me start, and I'll let Jorge comment specifically on the sales cadence. Our expectation is toward the end of the second quarter, we'll roll print. It will be a global launch, but principally focused in kind of our DACH and North American regions.

It's -- right now, the -- we're very, very excited, and I'd urge everyone to hit our virtual event on Friday. Without things like Chicago mid-winter, you kind of have to create virtual events. But the -- we're really excited about Primeprint. We've had it in alpha and beta testing now for close to a year, and the reaction from the dentists is really positive.

The cadence will literally go North America and mostly Central Europe first. It will be global pretty much by the third quarter. There's a couple of components to it, Elizabeth, that I'd draw your attention to in the prepared remarks. I mean, obviously, there's a lot of follow-on stuff like the printing ink.

And we're also committed to offering a service package, which would let a dentist actually kind of outsource the treatment planning and the design work for using the printer, which we're pretty excited about as well. But Jorge, you may want to comment on the specific revenue.

Jorge Gomez -- Chief Financial Officer

Yeah. Don, I think you explained the cadence from a geographical standpoint. Just to reemphasize, U.S. first and a few selected markets in Europe.

We plan to do that sometime in the third quarter. There are a few things that we still need to finish and to firm up, including, I mentioned in my prepared remarks, there are supply chain constraints with electronic components, that is a consideration for us. And then we have to fine-tune pricing and the overall economics of the printer. So we have incorporated in our financials for '22 some contribution from Primeprint.

We will -- we have a range and it's included in our guidance. we will fine-tune those estimates as we get closer to the summer and as we get closer to the actual launch date for the product.

Unknown speaker -- Evercore ISI -- Analyst

OK. Thanks so much guys.

Jorge Gomez -- Chief Financial Officer

You're welcome.

Operator

Thank you. Our next question comes from the line of Nathan Rich of Goldman Sachs. Your line is open.

Nathan Rich -- Goldman Sachs -- Analyst

Hi. Good morning. Thanks for the questions. Maybe I wanted to start with the supply chain disruption that you mentioned and the impact on imaging and some of the other categories within the equipment portfolio.

I guess Don and Jorge, I'd be curious just to get your sense of how much visibility you have on the -- your ability to kind of get the components that you need and how you're assuming that plays out over the course of the year? And also what impact that might have on the cost of production? And have you seen any indications that those supply constraints have started to ease in the first couple of months of this year?

Jorge Gomez -- Chief Financial Officer

Good morning, Nathan. Let me take that. So the amount of visibility into electronic components shortages, it's complicated not only for us but in all industries. We have compared notes with multiple other companies that actually use the same type of electronic components.

And the supply of those products is very inconsistent. And some people believe that the issues will ease sometime in the first half of the year. Other people believe that the situation could last longer. So it's really hard to predict not only for us, but for many industries.

One thing that we had been experiencing before this quarter, and I mentioned this a couple of times, we were able to have access to all the components we needed albeit at a higher price. So the impact had been only from a cost perspective. That cost impact is reflected in our gross margin and is impacting our gross margin and will continue to impact our gross margin for some time. Our team is doing a terrific job trying to procure these components from multiple sources, and they will continue to do so.

In the fourth quarter, we had issues with, as I said before, especially 3D imaging and treatment centers. And the impact was roughly between $12 million, $14 million, $15 million across all products. And as we go into 2022 and the guidance that we have provided, we are contemplating those challenges to continue for some time. So it is, to a large extent, is captured there.

The only one caveat is we have seen situations where certain components totally dry up in the supply chain for periods of a few days or a few weeks. So managing inventory levels, inventory levels in the network and ensuring that the production lines are balanced is a challenge for the team and will continue to be a challenge for some time. But as I said, a lot of that risk is already captured in our numbers and our projections.

Nathan Rich -- Goldman Sachs -- Analyst

OK. Great. That's helpful. And maybe just to clarify.

So the $12 million to $15 million of impact, that might be the rough ballpark to use for the first couple of quarters of the year, and then hopefully, the supply eases beyond that. And Jorge, just if I could kind of tie in my follow-up to that, just how are you thinking about kind of the cadence of margins over the balance of the year? I understand you're kind of working to get to 22% by the fourth quarter. Can you maybe kind of talk about how that plays out over the balance of the year? And also, if you have any kind of updated thoughts on beyond 2022, what we should expect in terms of annual margin expansion from the business. Thank you.

Jorge Gomez -- Chief Financial Officer

Yeah. Nate, one thing on the $12 million to $15 million in Q4, I would ask you not to extrapolate because those numbers fluctuate all the time. So that was the impact specifically in Q4. The impact in Q1 could be similar, it could be less, it could be more.

So it's always a range. So I would not extrapolate. We -- our projections show our expectations from supply chain is that we should be able to recover in the next couple of quarters, but that situation could change. So that's a fluid situation.

Your second question about cadence of margins, I indicated in my prepared remarks we expect the first half to be lower, and a number of factors come into consideration here. One, as you know, Q1 is always a low quarter from a volume perspective and that results in lower margins. We also have the mathematical effect of Byte. So Byte, we expect to be to -- decline in the first half versus last year.

And so that is a headwind. And then we have some of the supply chain issues that I talk about that. So that's going to depress margins in the first half. As we go into the second half, then there are tailwinds.

For example, Byte, we expect to be a contributor to growth in the second half. We expect the acceleration of product launches to gain traction. We are pretty excited about the progression we are seeing with ProTaper Ultimate, PrimeTaper and CEREC. Those products are reduction, they began in Q4, and they progressed throughout the year.

That is going -- those are going to be important contributors to growth in the second half. Primeprint, although not very significant, is also another improvement in the second half. And the last point I would indicate is pricing. So in Q4, actually on October 1, 2021, as you know, we implemented a price increase that is going to start annualizing now.

So that helps '22 in the first three quarters. And then we have the opportunity and we will monitor the market and we'll potentially do more price increases throughout 2022. The inflationary environment is real. It's happening.

Costs are going up and pricing is also something that we can use to offset some of those incremental costs and hopefully have a net positive impact from pricing. So hopefully, that helps with respect to the cadence for '22. Beyond '22, good question. We talked about this before.

I think we always -- once we are at the level of 22% operating profit margin rate, for us, it's going to be really important to balance growth, top-line growth with further margin expansion. I think a 22% margin rate is reasonable. Can we do more? I think we can do more. But at that point, our biggest priority, our higher priority is going to be making sure that the top-line starts to grow in faster than we have seen so far.

Nathan Rich -- Goldman Sachs -- Analyst

Great. Thanks so much for all the comments. Appreciate it.

Jorge Gomez -- Chief Financial Officer

All right. You're welcome. Next question, please.

Operator

Thank you. And next we have Michael Cherny of Bank of America. Your line is open.

Michael Cherny -- Bank of America Merrill Lynch -- Analyst

Hi. Good morning, and thanks for all the details so far. So I want to get back a little bit to the cadence dynamic over the course of the year and particularly into the second half. As you think about Byte in particular, think about the supply chain shortages, as you target second half growth of mid-single digit organic or better, what are the areas that are potentially the most concern that won't let you get there? And is that -- or better side, what's going better to get you to that more better part?

Jorge Gomez -- Chief Financial Officer

Yeah. I think the things that concern me the most are things that are beyond our control. And so what happens with supply chain throughout the year is an important consideration. And I think we are trying to be conservative and factoring the situation the best we can see it today.

So that's a challenge. In terms of things that can actually provide upside, I think new products is a possibility for upside. I think the traction, the potential acceleration of the traction we have in important businesses like clear aligners and implants is another source of upside. But I think, overall, what we are providing in our guidance reflects a balanced view of both downside and upside.

So we think and that's why we're sharing those numbers. We think those are the likely outcomes. And we are confident about that range at this point.

Michael Cherny -- Bank of America Merrill Lynch -- Analyst

Thanks, Jorge. And then I guess one other question on the mix in the portfolio. You did mention that portfolio evolution is likely expected to continue. Obviously, you've made a lot of changes the last couple of years.

How do you think about identifying specific areas that might make sense within the portfolio, not in the portfolio? And as we go forward, especially given some moving pieces you've had, should we be thinking about anything of scale that is potentially make sense within the go-forward Dentsply?

Don Casey -- Chief Executive Officer

Yeeah. Thanks for the question, Michael. Over the last three years, if you think about it, we got out of analog lab and we got out of traditional ortho, and there's been some dribs and drabs there. We've also added exposure to clear aligners, which we're excited about.

At this point, we don't see any massive needs or any -- tomorrow morning, we're going to get out of preventive. So we continue to look at stuff. And our criteria is, is it growth-accretive, is it margin accretive, is there a place that we can add real value through R&D, and is it essential to our digital -- kind of our digital workflows. And if it meets those criteria, we'll keep and invest them.

And if it doesn't, we'll look to harvest them whether harvesting means look to maximize profit on those businesses or potentially divest them. We'll make those decisions. But I think the scale of the activity you've seen is kind of what we look at going forward.

Michael Cherny -- Bank of America Merrill Lynch -- Analyst

Thanks, Tom.

Don Casey -- Chief Executive Officer

No problem, Michael.

Andrea Daley -- Vice President, Investor Relations

Next question, please.

Operator

Thank you. And next we have Kevin Caliendo of UBS. Your line is open.

Kevin Caliendo -- UBS -- Analyst

Great. Thanks for taking my call. First one is just on Ukraine and Russia and obviously, knowing how sensitive it is. But what have you sort of contemplated for it? How -- where are you in terms of like trying to understand the impact to your business at this point or what it might be? And how did you contemplate it? I know it's low single-digit part of your total revenues but it's still meaningful enough to impact things.

Jorge Gomez -- Chief Financial Officer

Good morning, Kevin. Yeah, it is small, but meaningful as you said. At this point, in our guidance for 2022, we are not contemplating any major disruptions with respect to our commercial cadence in those geographies. And so the reason for that is it's still early on and it is not very clear what is going to happen with the actual markets in the local geographies.

We have no indication yet that, for example, patient traffic has slowed down as a result of this conflict, particularly in Russia. Ukraine is a lot smaller for us. And from a regulatory standpoint, potential sanctions and capital flows, we don't know yet. And we're trying to assess that.

We will all learn more in the next few weeks. But at this point, we have decided not to capture any downside because it is really hard to quantify at this time.

Kevin Caliendo -- UBS -- Analyst

Got it. OK. That's helpful. And just maybe a broader question, strategy question.

A lot of your long-term targets and guidance that you provided sort of culminated in 2022. Is there a plan at some point this year to update sort of long-term margin targets and/or cost saving programs or even the revenue guidance, which I think has been in place for a bit?

Don Casey -- Chief Executive Officer

Yeah, Kevin. The intent right now is to -- we want to get through Q4 and talk about the year and then get through our initial discussion about 2022, but we owe you guys an investor day, which we're planning on doing. And at that point, we'll update where we see long-term revenue and how we're thinking about margin, how we're thinking about earnings per share as well as our capital allocation strategy. So the -- I would tell you one of the interesting things from my perspective is we outlined a four-year plan.

We've been operating against the four-year plan. And there's obviously ups and downs and pandemics and all that kind of fun stuff. But we're pretty happy that we're on path to complete what we said we're going to complete on a timely basis. And we're optimistic that when we do an investor day probably in the middle of the year, we're looking forward to identifying what we think our future targets are.

Kevin Caliendo -- UBS -- Analyst

Great. Thank you so much.

Andrea Daley -- Vice President, Investor Relations

Next question, please.

Operator

Thank you. Our next question comes from Jeff Johnson of Baird. Your line is open.

Jeff Johnson -- Baird -- Analyst

Thank you. Good morning, guys. Hey, Don. Maybe I'll start with a two part on the clear aligner business.

One, you're talking about kind of sequential growth for Byte throughout the year and year-over-year growth in the back half of the year. It looks like to us Byte revenue may be down a couple of million in fourth quarter versus third quarter. So what are you seeing kind of that gives you confidence we might be at that bottom and be able to grow off that? And number two, your SureSmile business, you said, hit that $100 million run rate. It looked like to us, at least by our numbers, that you were over $100 million for the full year as well, so not just a run rate number in SureSmile.

So how are you thinking about the growth outlook for that business in '22? It seems like that 60% growth number, maybe not sustainable, obviously, but very solid outlook in '22. Thanks.

Don Casey -- Chief Executive Officer

Yeah, Jeff, on SureSmile, you got it exactly right. And then on Byte, it did, in fact, decline in Q4. Our sense is -- and literally, we get stuff that we look at on a daily and weekly monthly basis, we're seeing improvements. There are a couple of things going on there.

Obviously, within the DTC category, there were changes on the competitive landscape around some of the other brands, and we're -- we've been kind of sticking to our knitting, focused on how do we build more capabilities around things like search engine optimization, affiliate marketing, insurance things that we think put Byte on a much more stable growth platform. And then we're anxious to implement what we refer to as Byte pro, which is, again, we think we've got this large underserved population that's really not accessing dentists today and how do we use Byte as a potential traffic generator that go into the dental office and whether they -- exactly how we look forward to using Primescan and SureSmile is stuff that we'll talk about in the middle of the year.

Jeff Johnson -- Baird -- Analyst

All right. That's helpful. Thanks. And Jorge, I just want to understand on the operating margin.

You made a comment about 22% and then you'll see from there where it goes. Were you saying you still expect or you would expect to get to that 22% operating margin in '23? Or were you just saying as you get there, then it will be a top-line versus trade-off to margin expansion discussion from there?

Jorge Gomez -- Chief Financial Officer

Yes, Jeff. No, we expect to exit 2022 at the 22% margin rate. And listen, structurally, when we look at the progression over the last several years, despite some quarterly fluctuations, we are operating substantially above the margin rates the company had in the past. So in '21, for example, we indicated at the beginning of the year that we would be over 20% throughout the year, and we did that.

And as we go into '22, we should be above the 21% level structurally and exit at 22%. So through all the changes we are making to our infrastructure, the changes in the mix, new products, we think in '23, we should be operating structurally at a 22% operating profit level. And then beyond that, that was my comment was what happens then? At that point, the trade-off between investments for higher top-line growth versus continuing to expand margins will be a topic of continuous debate internally to make sure that we move levers in the most effective way to create shareholder value.

Jeff Johnson -- Baird -- Analyst

Understood. Thank you.

Jorge Gomez -- Chief Financial Officer

You're welcome.

Operator

Thank you. And next we have John Kreger of Blair. Your line is open.

John Kreger -- William Blair -- Analyst

Hey. Thanks, guys. Appreciate it. Wanted to follow up on the supply chain issue.

Jorge, you've mentioned a couple of brands, but it sounds like are being most impacted. Can you just review that again as you think about the '22 guide, what are the product categories that you think will be most constrained by the supply chain shortages?

Jorge Gomez -- Chief Financial Officer

Yeah, John. Thank you for the question. It is primarily imaging equipment. So one of our best-selling products today is Orthophos.

Axeos has been doing really well in the market. Those products are impacted by the shortages of electronic components. In addition to that, treatment centers, which are not that relevant in the U.S. but there is a big market for treatment centers in Europe and Asia Pac, and we are having challenges with that.

Those are the two main lines. And then there is a number of random components that impact some other categories. But those are the two main ones, electronic components kind of around the high-voltage type of electronic components.

John Kreger -- William Blair -- Analyst

Great. Thanks. And then my follow-up, kind of same topic, what drives the confidence that hopefully, this situation is better in the second half, such as sort of feedback you're getting from suppliers or are you pursuing perhaps other changes in sourcing? Thanks.

Jorge Gomez -- Chief Financial Officer

Yeah, it's all of the above. So we actually, in '21, as we started to face challenges, the procurement team went out and sourced products from places that we had not bought components from in the past, that activity will continue. We are obviously having tons of conversations with our suppliers. We're talking to many other companies.

And -- some people believe that the situation will begin to ease sometime in -- toward the end of the first half. In some areas, I've heard directly from other companies where they actually have experienced in certain components already some sort of improvement, but it's really fluid. So overall, we are not banking on a substantial improvement in the second half. We are -- what we're modeling is a slight improvement, but we are not bank on a complete solution of the supply challenges related to imaging products.

John Kreger -- William Blair -- Analyst

Great. Thank you.

Jorge Gomez -- Chief Financial Officer

You're welcome.

Operator

Thank you. And next we have Jon Block of Stifel. Your line is open.

Jon Block -- Stifel Financial Corp. -- Analyst

Thanks, guys. Good morning. Maybe just a couple of follow-ups on some topics already discussed. But -- just to go back to Byte for a moment, guys.

I believe you said growth for full year '22, I think that was specific to Byte. Maybe what level of growth, modest growth, any color commentary there? And then maybe more importantly, Don, how do you see the long-term outlook for the DTC market? You've had this asset for 12 months. What about also the level of accretion? I think at the time you guys acquired the asset, you talked about ramping accretion into the out years. Maybe if you could just provide some color there, and then I'll just ask a quicker follow-up.

Don Casey -- Chief Executive Officer

Yeah. So Jon, specifically, yeah, we do expect Byte to post growth '22 versus '21. It's driven off the back half. If you look at the revenue cycle of Byte the first two quarters when we were kind of in the pandemic pre-iOS change, they were bigger quarters.

But we expect Byte to grow. That's part one. Part two is what do we expect for the DTC market. I can't answer completely for other competitors in the market.

We've always looked at it as an opportunity to reach kind of this underserved population. And our strategy was to sit there and say, look, the total clear aligner business is absolutely critical to us from a digital dentistry perspective because dentists are making choices about scanners and other things based on their ability to access things like clear aligners or implants or other things. So we felt that being in the clear aligner business is offensive as well as defensive. We thought Byte was going to -- and we have seen it -- Byte's going to give us critical mass in terms of manufacturing, R&D, stuff like treatment planning and whatnot.

The other thing that we really felt that we needed to do is have the ability to create traffic for the dentists. And again, we're tapping into a population that just does not access dental care at the same rate as a traditional population. So the challenge for us and one that we're optimistic, hence, why we talk about Byte growing is that we can, in fact, begin to build Byte's reputation and capabilities so that it does, in fact, increase patient traffic at the dentists. And obviously, those would be dentists that we believe are going to offer a Primescan and SureSmile type solution.

So and then in the out years around accretion, look, we believe our total clear aligner business will be accretive from a growth perspective. We're not going to talk specifically about the individual brands. But we like where we are with clear aligners. We like the profit profile of that business.

We think we're scaled today in a place that will give us an opportunity to be very, very competitive over the long term. And it's important, as we build a digital dentistry ecosystem, that having access to important procedures where we believe our treatment planning, stuff like SureSmiles, stuff like SIMPLANT and other things, really is going to mesh well with what we believe we're creating.

Jon Block -- Stifel Financial Corp. -- Analyst

Got it. That was very helpful. And also a lot of great color on the call and a great slide deck as well. So I shout out to Andrea and the team.

But maybe just a quick second question. Supply chain challenges -- look, I know it's difficult to figure out how long it lasts. But maybe just from our end, most importantly, are you where there's sort of a breaking point where if you're not able to fill that backlog that's building, you start to see any leakage? Is that possible? Is that a late 1H, an early 2H? I'm just curious, like your conviction that it's more, hey, it's in the backlog, and it's just when we're able to service it versus if this drags on, where people might seek an alternative solution? Thanks for your time.

Don Casey -- Chief Executive Officer

Yeah. Thanks, Jon. And Andrea totally is beaming over here. So we're going to have to just try and keep her down for the rest of the day.

But look, on -- back orders are rolling back orders. It's not as if there is no availability, full stop. What Jorge and we've been trying to describe is sometimes, there are components and sometimes, there are not, and they're complex. You might wind up getting the chips you need, but the high-voltage capacitors aren't there.

So our thought -- I would just tell you what we're modeling is that there is movement on the backlog of orders. It's not happening as fast as we would like. If we have a backlog of x number of weeks, it doesn't mean that there's not any imaging. But obviously, look, if something -- if somebody places an order for something and we're going to deliver it 18 months later, that's a problem.

What we have been doing is we go out and if we have an order from Dr. Gomez, and we're out maintaining that relationship. And look, a lot of our imaging business is replacement of our old imaging business who tend to be a very loyal customer base. They've gotten very used to using the treatment planning of stuff like Sidexis, which comes kind of only with our equipment.

So look, would I like to see this situation resolved in the first quarter? Absolutely. What we're telling you to try and be realistic is we think it's going to flow through the year. It does move. There is movement.

It's not as if we have stopped shipping imaging products. And it's really incumbent on us to maintain contact with that customer to reduce the -- some of the friction that might result in them saying, hey, look, I can't wait x number of weeks, I'm going to go to a competitor. Remember, going to that competitor involves learning a whole new software set of things, building a whole new software set of contacts with labs and other things. So we think there's an inherent advantage of our software and other things.

Jorge Gomez -- Chief Financial Officer

Don, the other thing that I would add is our -- the components that we are having challenges with are not unique components or components that we own that are very specific to our devices. I mean these are, to a large extent, generic electronic components and so the shortages are general. This is not just for us.

Jon Block -- Stifel Financial Corp. -- Analyst

Understood. Thanks, guys.

Jorge Gomez -- Chief Financial Officer

Thank you.

Operator

Thank you. And next we have Matt Miksic of Credit Suisse. Your line is open.

Matt Miksic -- Credit Suisse -- Analyst

Great. Thanks so much for the question. So we covered a lot here. I won't go back into supply chain, although I do understand it sounds like, Jorge, from your comments, that if there's an unknown risk to the back half or late in the year, it sounds like that is sort of like a -- it's hard to predict, and so that's sort of out there.

But on pricing, I'd love to understand if you could maybe give an update as to some of the price increases you talked about and began late last year and what -- how we should think about maybe the contribution to this year? And then just one follow-up.

Jorge Gomez -- Chief Financial Officer

Yeah. Thank you for the question, Matt. So on price, I think we are seeing good price realization relative to the October 1 price increase. And it is the first phase of price increases.

I think, at this point, I can tell you, we probably had a benefit that if you annualize it into '22 based on this price increase, we are probably -- we're going to have probably a contribution of $40 million to $50 million in price increases. And then we probably will do something beyond that. So it has happened, price realization is good, and there should be other opportunities in the next few quarters, few months to do more price increases in certain geographies where we haven't rolled those out or on certain products where we haven't increased prices yet.

Matt Miksic -- Credit Suisse -- Analyst

OK. And just to be clear, you haven't -- didn't sound like you've taken any so far this year.

Jorge Gomez -- Chief Financial Officer

Correct.

Matt Miksic -- Credit Suisse -- Analyst

OK. And then if I could -- that's super helpful. And then just on implants. I understand one of the bright spots in the quarter, it sounded like.

Can you talk a little bit about share or opportunity to sort of carve out share or growth or mix maybe around some of the new product launches that you've talked about, PrimeTaper, etc. Just -- I know share is hard to measure in this environment with all the ups and downs regionally, but it would be super helpful to get some color if you could provide it.

Don Casey -- Chief Executive Officer

Yeah. Thanks, Matt. Look, our strategy that we've articulated has been, OK, let's get the business in a position to compete. We feel that we've got a pretty good portfolio of premium brands as well as a value brand.

And then we think we have important supportive businesses, if you look at our biologic and things like custom abutment. Our strategy was like, OK, let's get competitive so that we can grow at the category rate, which we think is kind of mid- to high single digit, which we think we actually gained share a little bit in the fourth quarter. As Jorge said in his prepared remarks, our expectation around implants over the course of 2022 is that we will grow at market rate. Over time, our aspiration is to take share.

And again, we really -- we kind of do implants a little bit differently where, for us, it's about the digital workflows. So given that we just talked about like Orthophos and Axeos and all that stuff, a lot of the treatment planning and software that goes into that imaging equipment and things like we did with Primescan 5.2, which gives us enhanced capabilities of looking at intraoral scanning as another kind of diagnostic viewpoint for the dentist, we feel if we start with our digital base and we create really easy-to-use solutions and then our products built right in, we'd like to be able to take share. Specific bright spots, I would tell you, PrimeTaper, we're very excited about, obviously. But MIS, it's a value business that doesn't get as much recognition because it tends to be a little bit more of an ex U.S.

oriented brand. And when we bought the company, Datum, which is OSSIX, we really felt that we got a best-in-class bone growth factor that we're getting good traction with. So our aspiration is to gain share in our implant business. And the launch of PrimeTaper as well as kind of an aggregate restage of our implant business has a kind of a pull-through effect on the entire business.

So the specific contribution of PrimeTaper is not going to be in 2022 in the tens of millions, but the idea that there is a comprehensive restage that we're actually offering a complete solution is very important because implant dentists tend to pick systems, and they want to know that you're committed and they want to know you offer the full breadth of solutions.

Matt Miksic -- Credit Suisse -- Analyst

Great. Thank you.

Don Casey -- Chief Executive Officer

Thanks, Matt.

Andrea Daley -- Vice President, Investor Relations

We have time to take one last question, please.

Operator

Thank you. Our last question then comes from Erin Wright of Morgan Stanley. Your line is open.

Erin Wright -- Morgan Stanley -- Analyst

Great. Thanks so much for squeezing me in. I had a quick question on Primeprint and 3D printing. And how would you characterize the level of demand that you anticipate across the 3D printing solutions that are out there? And how does it fit into the broader high-tech equipment offering that you have? And what sort of investments maybe that you need to make in and around that initiative with other ancillary products?

Don Casey -- Chief Executive Officer

Yeah, Erin. As Jorge said, we kind of built it in the back half of our projections. But 3D printers are starting to gain traction in the marketplace. Our sense of it is there were some solutions.

There are some good competitors out there. None of them offer the level of automation, the level of ease of use, some safety and some other things. We really feel that we started from, A, what does the dentist need and go there. A lot of this, Erin, is also going to be about getting real estate.

Right now, there's some great apps that you can do on the 3D printer, night guard, surgical guides. A lot of people do 3D modeling, which is important. But ultimately, where this is going to go is we think there's going to be an opportunity as the inks get more sophisticated that you're going to be able to do permanent implants. I think the race is on for the ability to print that first aligner, and digital dentures is clearly something that we believe ultimately will be 3D printed, whether it's done in the office or in the lab.

So in our mind, we think we've got a really good product that gives us a technology base that will allow us to continue to expand applications. We're -- again, the reaction of -- we've kind of had a beta cohort for a while, and they really talk about how transformative this is. In terms of investments, Erin, what we need to do, a lot of this is going to be about developing inks either internally or with partners that give the capabilities in some of kind of the future applications around aligners and permanent implants and dentures as well. So whether those are investments or partnerships, it's not clear right now.

Erin Wright -- Morgan Stanley -- Analyst

OK. Great. And then you mentioned the headwind from preventative products. I guess, can you break out what you're embedding in your guidance for preventative products in 2022 and how we should be thinking about that impacting broader consumables growth?

Don Casey -- Chief Executive Officer

Yeah, Erin. I don't think we've called out preventive specifically. I mean I think the consumable discussion is it was -- you're up against a tough comp as dentistry reopened. And I think I mentioned in my prepared remarks, stuff like our Palodent and other things tend to grow, but there's parts of the portfolio as digital imaging goes up and up and up, stuff like Aquasil is going to go down.

But I don't think we called out specific prevention.

Erin Wright -- Morgan Stanley -- Analyst

OK. All right. Thank you. 

Don Casey -- Chief Executive Officer

All right. Well, thanks, Kris. Let me just close out by saying, again, we appreciate the time you spent with us. I know that we covered a lot of things.

One of the discussions that we've had with a lot of you guys is when are we going to do an investor day. Right now, we're targeting June because there's lots of stuff. And to be honest, we're optimistic to talk about after the restructure where are we going into the future and describe why we're so excited about Dentsply Sirona. So with that, I hope everyone has a great day.

Thank you.

Operator

[Operator signoff]

Duration: 72 minutes

Call participants:

Andrea Daley -- Vice President, Investor Relations

Don Casey -- Chief Executive Officer

Jorge Gomez -- Chief Financial Officer

Unknown speaker -- Evercore ISI -- Analyst

Nathan Rich -- Goldman Sachs -- Analyst

Michael Cherny -- Bank of America Merrill Lynch -- Analyst

Kevin Caliendo -- UBS -- Analyst

Jeff Johnson -- Baird -- Analyst

John Kreger -- William Blair -- Analyst

Jon Block -- Stifel Financial Corp. -- Analyst

Matt Miksic -- Credit Suisse -- Analyst

Erin Wright -- Morgan Stanley -- Analyst

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