Academy Sports And Outdoors (ASO -2.71%)
Q2 2023 Earnings Call
Aug 31, 2023, 10:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, ladies and gentlemen, and welcome to the Academy Sports + Outdoors second quarter fiscal 2023 results conference call. At this time, this call is being recorded, and all participants are in a listen-only mode. Following the prepared remarks, there will be a brief question-and-answer session. Questions will be limited to analysts and investors.
Please limit yourself to one question and one follow-up. [Operator instructions] I will now turn the call over to Matt Hodges, vice president of investor relations for Academy Sports and Outdoors. Matt, please go ahead.
Matt Hodges -- Vice President, Investor Relations
Good morning, everyone, and thank you for joining the Academy Sports and Outdoors second quarter 2023 financial results call. Participating on the call are Steve Lawrence, chief executive officer; Michael Mullican, president; and Carl Ford, chief financial officer. As a reminder, statements in today's earnings release and the comments made by management during this call may be considered forward-looking statements. These statements are subject to risks and uncertainties that could cause our actual results to differ materially from our expectations and projections.
These risks and uncertainties include, but are not limited to, the factors identified in the earnings release and in our SEC filings. The company undertakes no obligation to revise any forward-looking statements. Today's remarks also refer to certain non-GAAP financial measures. Reconciliations to the most comparable GAAP measures are included in today's earnings release, which is available at investors.academy.com.
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I will now turn the call over to Steve Lawrence for his remarks. Steve?
Steve Lawrence -- Chief Executive Officer
Thank you, Matt. Good morning to all, and thank you for joining us for our Q2 earnings call. It's been three months since Michael and I stepped into our new roles. And over the past 90 days, we've worked hard to improve our sales trend, line our expenses and current run rate of the business, and to backfill some key positions on our leadership team.
I'm excited that we're able to fill all of our key roles with internal promotions, which speaks to the work the team has done over the past couple of years on building a strong internal bench and focusing on succession planning. To highlight that, I'm thrilled that Carl Ford, our new CFO, was one of these promotions, and he will be joining us on today's earnings call. Carl has been with Academy for 4.5 years. And during that time, he's played an integral role in helping the company achieve several milestones, including navigating the pandemic, achieving all the objectives in our first long-range strategy, supporting our IPO, and helping shape and create our new long-range plan.
Turning to our Q2 results, for the quarter, we achieved net sales of 1.58 billion for a negative 7.5 comp. While we are not happy with running a decrease, these results were in line with our first quarter trend and are in line with guidance we shared during our last call. What was encouraging was that unlike Q1, we saw the business decelerate as we move through the quarter. In Q2, we saw steady improvements in both sales and margin rates, with each month getting successively better.
Our belief is that we can continue to build on this momentum as we progress through Q3 and into the holiday selling season in Q4. Looking at sales by division, our best-performing business during the quarter was sports and recreation, which ran a 2.7% decrease. Sporting goods equipment, outdoor cooking, and outdoor furniture all performed well during the quarter. However, the fitness equipment and bike business continued to be tough.
Apparel was the second best-performing division with a negative 3.7% decrease. We continue to see solid performance out of the men's and youth businesses, as well as our licensed apparel area. Nike also continues to perform well for us along with our private label business. The women's businesses remain more challenging for us.
As we move forward, we're very focused on getting our women's active business back on track. Footwear during Q2 ran a 4.5% decrease. We continue to see a strength in casual work footwear, driven by national brands such as HEYDUDE, along with our private work boot and apparel brand, Brazos. The cleated business was also strong as we continue to be in a much better inventory position versus where we were a year ago.
Our outdoor trend for Q2 was a 12.2% decrease, which was an improvement versus Q1, down 15%, but it's still well below our expectations. Better-performing categories for the quarter were fishing and camping. Hunting remained the most challenged business with continued softness in both the ammunition and firearms businesses. Both of these categories continue to perform well above 2019 levels but continue to decline from the peaks that we saw during the last couple of years.
As we move forward, we expect to see the declines in these categories moderate as we start to lack softer comparisons from last year. When you look across the various businesses, many of the key themes that we called out in our Q1 call carried forward into the second quarter. Customers continue to gravitate toward value on one end of our assortment, demonstrated by an increase in the penetration of private brand sales. At the same time, customers are also focusing on new and innovative products, such as Bogg Bags or OOFOS recovery slides, which, in many cases, were not value items.
Bigger ticket items with long replacement cycles continue to be challenged, along with many of the surge categories that benefited from increased demand during the pandemic. We've also seen a consistent pattern of the customer aggregating their purchases during the natural shopping time periods, such as Mother's Day, Memorial Day, Father's Day, and the Fourth of July. We are continually adjusting our assortment and future buys, along with our promotional efforts, to align with these trends. Customers will continue to see us lean into our position as the value leader in our space by expanding our everyday value offerings while also leveraging strong promotional efforts during the key shopping moments on the calendar.
In regards to new brands and ideas, I'd like to highlight a couple of new initiatives launching in Q3 that will help us take advantage of the customer's appetite for newness. This past week, we announced a new partnership with L.L.Bean to become one of their key retail partners. We believe their focus on outdoor apparel and footwear with a northern sensibility is the perfect complement for Magellan Outdoors and Columbia businesses, which lean more toward fishing in southern climates. Another new initiative is our partnership with Escalade and American Cornhole League to become the exclusive seller of ACL boards and bags for this fall.
With the strong market share we have in all things tailgating, this partnership is a perfect fit for us. Later in Q3, we'll kick off a new partnership with Fanatics to help expand our online offering in licensed team apparel. This business has been a strong suit for us over the years, but our offering has traditionally been anchored in the leagues and teams that live within our geographic footprint. Our new relationship will allow us to dramatically grow our assortment and to service a greatly expanded number of categories, teams, and leagues moving forward.
Shifting to profitability, we remain focused on proactively managing our business to deliver the best possible results for our shareholders this year, while ensuring we remain on track to achieving our long-term initiatives and goals. Our gross margin for the quarter came in at 35.6, which is a 30 basis-point improvement over last year with a 180 basis-point increase over a Q1 rate. Beneath the surface, our merchandise margins stabilize at down 21 basis points versus last year, which was a market improvement over our Q1 run rate of down 110 basis points versus 2022. Carl will give you more color around our financial performance shortly.
Turning to inventory, at the end of the quarter, our inventory balance was $1.3 billion, which was flat to last year in terms of dollars and down 2% in units in total. On a per-store basis, units declined 5% compared to Q2 of last year. Our team has exhibited a very disciplined inventory management approach through the past couple of years, and we plan to continue to lean into the strength as we move forward. We are confident that our current inventory position is at the right level to support our business and that the content is fresh and forward-facing, which should position us well for the fall and holiday selling seasons.
As we discussed in June on our Q1 call, we're taking aggressive action in proactively addressing the trends that we've seen in the business this year in order to help improve sales and profitability as we move through the remainder of the year. I want to give a quick reminder of the key actions we're taking to drive the business. First, we continue to highlight and focus on our position as a value leader in the space across all customer touchpoints. Second, we're introducing new offerings in our assortment, such as L.L.Bean, Fanatics, and American Cornhole League, to capitalize on the customer's desire for newness.
We're also improving our advertising effectiveness with better-targeted marketing that will be facilitated by our new customer data platform. We're continually enhancing our omnichannel functionality and features to improve the customer experience. And lastly, we also expect a sales boost from the new stores we opened up in 2022 on 11 to 12 new stores opening this fall. Now, I'd like to turn the call over to our new CFO to walk you through the financials.
Carl?
Carl Ford -- Chief Financial Officer
Thank you, Steve. Good morning, everyone. It is an honor to be selected to follow Michael as the chief financial officer of Academy Sports and Outdoors. I am excited about the opportunity to lead our finance organization into what I believe is a very bright future.
I have been with the company since 2019, and I am proud of the work we have done to strengthen our balance sheet and improve our operating model. Academy is not the same company as it was then, and I am excited about our long-term growth initiatives and capital allocation philosophy. I will now walk you through the details of our second quarter results. Net sales were 1.58 billion, a 6.2% decline compared to the second quarter of 2022, with comparable sales of negative 7.5%.
Sales were impacted by an 8.3% decline in transactions, partially offset by a 0.8% increase in ticket size. During the quarter, customers were more active during holiday periods, and we saw an improvement in the comp during each month of the quarter. Gross margin rate was 35.6%, an increase of 180 basis points sequentially and 30 basis points higher than last year. The improvement compared to last year was driven by 88 basis points of lower freight cost, partially offset by a 21 basis-point decline in merchandise margins, and 37 basis points of higher strength.
Our merchandise margins improved sequentially as we benefited from our ongoing efforts to manage inventory through system capabilities, price optimization, and localization. We saw a 42 basis-point sequential improvement in shrink, driven by actions taken to detect and deter losses. We continue to be able to operate at substantially higher gross margin rates even in a challenging environment. During the quarter SG&A expenses were $352.5 million or 22.3% of net sales, an increase of 220 basis points compared to the second quarter of 2022.
This deleverage is primarily driven by investments we are making in our long-range plan. We are investing in new stores, omnichannel, IT, and digital marketing projects that support our growth initiatives. Approximately 80% of this quarter's SG&A dollar increase is related to growth investments. When compared to Q1 of this year, SG&A expenses were 230 basis points lower as a percentage of sales.
As we discussed during our first quarter call, we focused on aligning our expenses with a revised sales guidance, and the sequential improvement of our expenses as a percentage of sales reflects the hard work done across the organization to rightsize our spending. Examples of areas of the business we have focused on rightsizing include flexing store and distribution labor hours based on revised sales and inventory receipt expectations, targeted distribution scheduling during nonpeak times, and scaling back on projects that are not aligned with long-term growth strategies or current-year sales growth. Net income was $157.1 million, or 9.9% of sales, a 130 basis-point decrease from the second quarter of 2022, resulting in GAAP diluted earnings per share of $2.01. Adjusted diluted earnings per share were $2.09.
Moving to the balance sheet, at the end of the quarter, we had 311 million in cash and no outstanding borrowings on our $1 billion credit facility. Academy generated 191 million in net cash from operating activities during the second quarter. This is a 19% increase compared to the second quarter of last year. We deployed this cash to invest in our growth initiatives and to repurchase approximately 2 million shares for $107.3 million and pay out 6.9 million in dividends.
The board has approved a dividend of $0.09 per share payable on October 11, 2023, to stockholders of record as of September 13th, 2023. Capital expenditures were 69.3 million. For the full year, we still expect to spend between 200 million and 250 million. With that, I will turn the call over to Michael to provide an update on some of our key initiatives and our full year guidance.
Michael?
Michael Mullican -- Executive Vice President, Chief Financial Officer
Thanks, Carl. Good morning, everyone. I want to say congratulations to Carl on his promotion to chief financial officer. He has been a core member of Academy's finance organization for the last several years.
During that time, Carl has been a key driver of our financial performance. I know that Carl and his team will continue to be excellent financial stewards of the business as we move forward with our long-range plan. I'd like to take some time to update everyone on the progress of a few key initiatives that will drive the long-range growth plan we described during our investor day this past April. As a reminder, the key components of the growth plan are: first, to open new stores to expand the store base by 50% in existing and new markets; second, to build a more powerful omnichannel business; third, to drive our existing business by improving service and productivity in our stores, strengthening our merchandising, and attracting and engaging customers through communication, content, and experiences; fourth, to leverage and scale our supply chain; and to achieve these objectives by building the best team in retail.
I'll start with our new store initiative, which we expect will be the largest driver of sales and profit growth over the next few years. As a reminder, all of our mature stores are profitable and, collectively, have sector-leading store productivity metrics. We opened nine stores in 2022. And even though they opened in a challenging economic environment, they are, as a group, meeting expectations and already positively contributing to EBITDA.
As I have said in the past, 2022 was a test-and-learn year, and we are in the very early ending to this initiative. While our current new store pro forma assumes approximately 18 million of sales in year one, inclusive of omnichannel sales, we have learned that new market stores need time to build brand awareness and may have longer sales maturity ramps, while stores and existing markets generally come out of the gate faster. Our sample size is limited and the current economic environment is challenging, but we continue to learn and refine our expectations and processes with the goal of making each new store opening better than the last one. So, far, we are pleased with the learnings that we have implemented.
Given the positive preliminary results of the stores we opened in 2022, we are confident that we can take our unique Academy brand, concept, and business model to many new markets with great success. In the second quarter, we opened one store in Peoria, Illinois, which was our second store opening this year. We have six scheduled openings in Q3, including our first store in the Indianapolis, Indiana area, which opened last Friday. We are on track to open another five to six stores in Q4.
Steve and Carl mentioned the challenging economic environment, but I want to emphasize that in spite of these challenges, we are able to fund store growth with our existing strong cash flow. As of today, we are only in 18 states, so we have a large runway for growth in front of us. In addition, with other retailers scaling back their outdoor product offerings, there are many markets that are favorable for market share gains. Our past experience has confirmed that our market research and due diligence identifies locations where stores will be successful for the long term.
We launched our new customer data platform in July to drive further sales growth. This valuable tool will allow us to aggregate customer data from multiple sources within our organization, creating a comprehensive view of our customers. With this new perspective, we will have the ability to create and develop a robust customer portfolio segmented by cohorts, shopping behaviors, outdoor interests, sports fandom, and many other filters. We can use this refined customer data to proactively design highly targeted marketing campaigns tailored to specific customer behaviors and interests.
We anticipate that connecting with our customers on this deeper level will drive an increase in traffic, conversion rates, and loyalty. We look forward to updating you about this exciting new capability as we develop and refine it further. Finally, a brief update on our supply chain initiatives. As we discussed at our investor day in April, part of our long-range plan is to generate 100 basis points of adjusted EBIT margin improvement from our supply chain.
We intend to do this by increasing our unit productivity, leveraging existing distribution capacity, lowering our e-commerce fulfillment costs, decreasing lead times, and leveraging transportation costs. A major component of achieving this goal is the implementation of a new warehouse management system in partnership with Manhattan. We are on track to convert one of our distribution centers to the new system in 2024. We are also taking other steps to improve supply chain logistics and productivity by implementing consistent processes and procedures, increasing cross-stocking and multi-store deliveries, and investing in technology to improve visibility of product flow.
I expect us to achieve our EBIT margin contribution goal by the end of the long-range plan. To sum it all up, based on our results, current trends, and back-up expectations, we are reiterating our full year sales and net income guidance while updating our earnings per share forecast to reflect the share repurchase activity in the second quarter. Net sales are still expected to range from 6.17 billion to 6.36 billion, with comparable sales ranging from negative 7.5% to negative 4.5%; Gross margin rate between 34% and 34.4%; GAAP income before taxes is still expected to range from 675 to 750 million; and GAAP net income between 520 million and 575 million. GAAP diluted earnings per share are now expected to range from $6.65 per share to $7.35 per share.
Adjusted diluted earnings per share are expected to range from $6.95 per share to $7.65 per share. The earnings per share estimates are calculated on a share count of 78.1 million diluted weighted average shares outstanding for the full year and do not include any potential future repurchase activity. Finally, we still expect to generate 400 million to 450 million of adjusted free cash flow. With that, I will now turn the call back over to Steve for his closing remarks.
Steve Lawrence -- Chief Executive Officer
Thanks, Michael. As we move forward, I think it's important to note that despite some short-term headwinds, Academy is a much stronger company than we were before the pandemic. Our sales and gross margin rate remains significantly above 2019 levels, driven by the operational improvements made over the past few years that have structurally enhanced our earnings power. We have a strong and flexible balance sheet, a very productive four-wall operating model that is scalable and transportable, a solid team with a track record of executing and delivering results, and high customer affinity within our core markets.
Longer term, we believe we have a compelling growth strategy with multiple ways to capture market share and drive growth through new store expansion into adjacent new and existing markets. We have an improving dot-com business with significant upside, and we have the ability to continue to refine and drive more productivity out of our existing store base. Most importantly of all, this growth can be funded from the free cash flow generated by the business while also returning value to our shareholders through dividends and strategic share repurchases. In closing, I'd like to thank all of the Academy team members for their dedication and hard work in helping deliver an outstanding experience to our customers.
Now, let's go have fun out there. We'll now open the call up for your questions.
Questions & Answers:
Operator
[Operator instructions] Our first question comes from the line of Daniel Imbro with Stephens. Please proceed with your question.
Daniel Imbro -- Stephens, Inc. -- Analyst
Yup. Hey, good morning, guys. Thanks for checking our question.
Steve Lawrence -- Chief Executive Officer
Good morning, Dan.
Daniel Imbro -- Stephens, Inc. -- Analyst
Michael, I want to start just broadly on the consumer trends that we're seeing. We've talked in the past about Academy benefiting from a more discerning customer, maybe looking for value. Do you see any signs of that this quarter, whether it's new customer shopping the store? Any trade-down within the store? And then, also, within the quarter's kind of improvement, was any of that attributable to the new marketing plan, or is that really going to be on the comp for the back half of the year when you think about the sales cadence?
Steve Lawrence -- Chief Executive Officer
This is Steve. I'll start with the first part. I'm sure Michael will jump in. We definitely see the customer under stress and under pressure.
We see that reflected a couple different ways. We talked about customer gravitating toward value. We see that in terms of growth in private label, which represents kind of the value end of our assortment. We see them also taking a bigger advantage of deals or clearance when we sell that.
So, there definitely is a move toward customers seeking out value. On the flip side, we also see them seeking out newness, right? We see them going after things that are new and innovative to the market like we talked about, Bogg Bags or OOFOS slides. That's why we're excited about some of the new brands that we're launching this fall between L.L.Bean and Fanatics and ACL. So, that's definitely a trend we've seen.
We've also seen the customer shop during kind of a key appointment shopping time periods and aggregate their purchases there. And we've also seen them kind of when we get past those key shopping time periods pull back a little bit, naturally how we planned our marketing our promotions throughout Q2 and all the way through the remainder of the year. In regards to the target market from the CDP, that was really put in place really late in the quarter, so we really get any benefit off of that. We think we'll start seeing some benefit off that in the back half of the year.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Yeah, Daniel, on the CDP, we've been flying a propeller plane in a dogfight holding our own against fighter jets for the past three or four years. And now, we have our own fighter jet, and we're learning to fly it. Most of that benefit will start to come next year. We should see a little bit this year, but it will not be a meaningful driver of comp this year.
The big benefit will come in the out-years.
Daniel Imbro -- Stephens, Inc. -- Analyst
Super helpful. And then, maybe a follow-up on gross margins. Obviously, there's discussion from peers on maybe higher promotions. Your margins held in well.
I'm curious, when you look at your competitive pricing analyses, are the peers coming down to where Academy is priced? Are they actually trying to undercut you on certain items? Is there any granularity on that or changing promotional backdrop? And then, tied into that, you know, the shrink improved, I think, a little bit quarter over quarter. What was the main driver there? Anything worth calling out there for the back half? Thanks.
Steve Lawrence -- Chief Executive Officer
Yeah, I'll start and answer the question on promotions and then will have Carl jump in on shrink. Definitely, it's more promotional out there this year than it was a year ago at this time. We talked about on the past call, we're -- you know, we really started seeing promotions creep into the marketplace in the back half of last year and then carried forward into the first half of this year. You know, that being said, as I just said earlier, you know, we're definitely seeing those promotions most effective during those key shopping moments.
So, we're certainly leaning into that as we move forward. You know, we did have a 20 basis-point erosion in merch margin. That came from some additional promotions. But probably, the best thing that we've done to help manage through that is our inventory management.
You know, when you think about all the strong disciplines we put in place in terms of our planning allocation, assortment planning, all those things have really helped us control inventories and control margins and not see the same erosion that maybe other people seeing.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Let me -- I'll take shrink. It's a real issue. In spite of the headwinds we faced from higher shrink, as Steve said, we were able to meaningfully expand our gross margin rate compared to last year. We sequentially improved our gross margin from last quarter.
We've taken a lot of actions, many of which are confidential and, frankly, clandestine in nature. And we can't talk about many of them, but they're working. One thing that we do from a process standpoint is we count our stores regularly throughout the year. And we take our high-strength store inventories earlier in the year.
That gives us some chance to adjust them and to take some actions and, perhaps, count them again. And so, we have visibility into trends throughout the year. It's a difficult environment. I will tell you that good leaders adjust, and that's what we've done.
I do have to take the time to thank all of the Academy team members in our stores, the folks in the blue shirts that have been so attentive and helping us manage this issues. They want to do what they do best, and that's help customers, have fun. And the best way to prevent shrink is to provide great customer service in the stores. We can do that and provide more labor and more customer service because our stores are significantly more productive than our peers.
So, we can have people in the stores helping customers. Our LP department has worked very hard with law enforcement. We've got great partnerships with law enforcement. And we've been able to, frankly, help intervene and take down some organized crime rings that have helped shrink.
You know, last thing I'll mention here on this issue, because it is a big issue, and we've heard a lot of people talking about it. If you reflect back on many challenges facing retailers over the past few years, we'll start with the COVID pandemic, during the peak of the COVID crisis, I believe we managed that better than anybody else. We got our stores open more quickly. We were able to help the community get back on their feet more quickly.
If you look at ballooning freight costs over the past few years, we've managed that better than most other folks in the space. If you look back to a year ago when many retailers were overbought and didn't manage their inventory well, we did that better than others. We're going to do the same with shrink. We have a great team.
We're nimble, and we're going to manage it. We're not going to use it as an excuse to not hit our gross margin goals.
Daniel Imbro -- Stephens, Inc. -- Analyst
Appreciate all the color and best of luck, guys. Thanks.
Steve Lawrence -- Chief Executive Officer
Thanks, Dan.
Operator
Our next question comes from the line of Greg Melich with Evercore. Please proceed with your question.
Greg Melich -- Evercore ISI -- Analyst
Hi, thanks. First I want to just look at the comp. Were transaction counts getting better sequentially, and did that drive the negative 7.5 comp? Or was it more average ticket?
Steve Lawrence -- Chief Executive Officer
So, for the quarter, transactions, which is also proxy for us for traffic, was down high single digits. AUR, up slightly; and transaction, down slightly. We did talk about how the comps successfully got better as the quarter progressed. You can infer traffic improved steadily as we got less negative as we got through the quarter.
Greg Melich -- Evercore ISI -- Analyst
And it sounds like given the -- I guess the midpoint of the guide now would have you as sort of a negative 4.5, five comp in the back half. Is that where we're running now?
Steve Lawrence -- Chief Executive Officer
You know, so we obviously don't give inter-quarter guidance. But performance of the business continues to be within the guidance range that we've shared.
Greg Melich -- Evercore ISI -- Analyst
Got it. And then, I want to follow up on this -- thanks for the answer on shrink. That was good and pretty holistic. Freight benefits or supply chain was a benefit that helped grow gross margin or stabilize it.
Could you quantify that and maybe sort of give us some ideas to how you're thinking about that into the back half?
Carl Ford -- Chief Financial Officer
Yeah. Greg, this is Carl. So, freight was a tailwind of 88 basis points during the quarter, quarter-over-quarter improvement. So, up 30 basis points in gross margin.
The puts and takes on that were freight was a positive 88, merch was a negative 21, shrink was a negative 37. And we continue within the guidance to see that as a tailwind throughout fall.
Greg Melich -- Evercore ISI -- Analyst
Got it. Thanks, and good luck.
Steve Lawrence -- Chief Executive Officer
Thanks.
Operator
Our next question comes from the line of Christopher Horvers with JPMorgan. Please proceed with your question.
Chris Horvers -- JPMorgan Chase and Company -- Analyst
Thanks. Good morning, guys. Can you talk about what you're seeing in some of the, you know, key COVID winning categories, whether it's hunter, exercise equipment, bike, and so forth? Are you seeing the bottom form in the business such that we can start to look forward to, you know, improvement in comp but then ultimately, you know, positive as you think about the out-year? Or are those like basically relative to 2019? You know, are things stabilizing and we can start to think about the business more seasonally?
Steve Lawrence -- Chief Executive Officer
Yeah, on a y-o-y basis, when you look at just the comparison of those bigger business, big-ticket businesses, some of the surge categories you talked about, they're still challenged, right? I mean, our fitness business continues to be -- fitness equipment in particular continues to be pretty challenged. The hunt business we've talked about, between firearms and animal continues to be challenged. As we get through this year, the comps get a little less daunting the further we get through the year. So, we're counting on some of that improvement as we move through the year.
But going back to the later part of your question, when you look at these businesses versus 2019, they're still all really, really healthy. When you look at like the hunt business, it's still up in the mid-40s versus '19. And you have to take a category beneath the surface or like ammo, it's still up in -- like 96% versus where it was in '19. So, you know, it's certainly falling back a little bit from the activity we've seen the last couple of years but still maintaining a really healthy spread versus pre-pandemic.
And, you know, once we kind of see this business start to stabilize and I think it is going to stabilize at a higher level than where it was in '19, I think that's when we'll start being able to move more toward growth from a total company perspective.
Chris Horvers -- JPMorgan Chase and Company -- Analyst
So, I guess -- just focusing on that. So, in these categories are, you know, broadly in the business, do you feel more confident today than a quarter ago that we are getting to that point of, OK, we're seeing a bottom form and you have better visibility as you look forward?
Steve Lawrence -- Chief Executive Officer
They're becoming more predictable for us. We certainly can -- are getting a lot closer to the pin in terms of forecasting those businesses. They're still running negative, though. I mean, I don't want to not mislead you on that.
They're running negative. But as we get through the year, these headwinds start to diminish a little bit. So, that's what we're counting on as part of our guidance.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Chris, one other thing. I think if we're looking out long term, and again, we're focused on the long term, we're more differentiated in this space than we were a few years ago. I think there's fewer competitors, and some of the largest competitors have really backed away from this space. So, you know, short term, it definitely, as Steve said, we're still running down in some of those categories.
It is stabilizing. I think long term, we've got a great opportunity to pick up meaningful share and new customers as we really support and lean into this category.
Steve Lawrence -- Chief Executive Officer
Yeah, a lot of the categories that you're talking about have major cross-shop across the company. And, you know, ultimately, even though we're fighting through some short-term chop on this, we believe the diversified assortment, the complementary nature of the businesses and how they cross-shop is the right place for us to be. We're a sports and outdoor retailer. And candidly, as more people pull back from the outdoor space, we become, you know, maybe the only player in this space with a large footprint.
Chris Horvers -- JPMorgan Chase and Company -- Analyst
Got it. And then, my final question is any help here on the back half in terms of, you know, cadence from a top line and gross margin perspective as we think about the models? Thanks very much.
Steve Lawrence -- Chief Executive Officer
Yeah, I think from a guidance perspective, you know, we're comfortable with the annual guidance of down 7.5 to down 4.5. The flexibility or the variability, as you think about that, is on consumer health. You know, we're going to continue to lean into value, we're going to continue to lean into newness. It's completely related to consumer health.
And on the margin guide from 34.4 down to 34.0, we feel comfortable with that. We've delivered that consistently over the past two years. It's up 500 basis points since pre-COVID. And all of those business disciplines that Steve kind of walked through of what this leadership team started doing in 2019 is really coming back to, you know, merchandise planning and allocation, the systems enhancements, planning and buy execution, open-to-buy discipline, having that markdown of life cycle management.
We're doing those consistently. That's what we're doing day in and day out is managing the business. And so, we feel comfortable with the margin guide, and we've delivered it for the past two years.
Chris Horvers -- JPMorgan Chase and Company -- Analyst
Thank you.
Operator
Our next question comes from the line of Kate McShane with Goldman Sachs. Please proceed with your question.
Emily Ghosh -- Goldman Sachs -- Analyst
Hi, this is Emily Ghosh on for Kate. We wondered how you were thinking about the overall health of the marketplace currently and into the second half of the year. It sounds like there are some areas where there's heavier inventory and we wondered how that might impact Academy. Thank you.
Steve Lawrence -- Chief Executive Officer
Yeah, I mean certainly, you know, we talked about we're very comfortable with where our inventory position is. We also know that competition sometimes has some issues out there, and those problems can become our problems as they liquidate product. That being said, you know, some of the headwinds you're talking about, there's definitely increased promotions out there, the heavy inventory, as you mentioned. And, you know, customers are under pressure, right? There's the credit card debt's higher than it's been.
Inflation is real. But when you think about some of the other tailwinds we have, you know, we've got this everyday value positioning that is kind of core and fundamental to who we are. And I think customers will continue to gravitate toward value. We've got strong offerings of new brands and a really strong private label business that customers resonate with.
So, we've got some new things coming in. Combination of all those things, we feel like the guidance we gave is thoughtful and encompasses both an upside and a downside scenario. And, you know, we're just going to have to read the situation and react as we go, much like we've done all year.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Yeah, and going back to a year ago, there was, I think, a number of retailers who weren't happy with their inventory positions at that time, and we'd certainly more than -- we're able to hold our own based on the strength of our inventory management. Reiterating what Steve said, we're in an environment where we certainly believe that value will be more important in the future than it is today than it was a year ago, and we think we're in the best position to benefit from that.
Carl Ford -- Chief Financial Officer
At the risk of tripling up, our units are down 5% on a per-store basis. We feel like we've really leaned into this inventory management thing, and we've been doing it consistently.
Steve Lawrence -- Chief Executive Officer
Thank you.
Operator
Our next question comes from the line of Robbie Ohmes with Bank of America. Please proceed with your question.
Alex Perry -- Bank of America Merrill Lynch -- Analyst
Hi, this is Alex Perry on for Robbie. Just first, could you give us some more color on how back-to-school is shaping up? Has the July momentum that you've seen sort of continued? And then, I think the high end implies a same sort of acceleration in the back half. Is that based on the trends you're currently seeing? And then, what are sort of the buckets that would drive an acceleration in the back half? And then, also, I think you're lapping in Astros win as well. Can you just remind us, you know, how much of a headwind, you know, that could be to same-store sales if that's not repeated? Thanks.
Steve Lawrence -- Chief Executive Officer
A lot wrapped up in that question. We'll do our best to tackle it. You know, we -- as we said before, we don't give inter-quarter guidance. That being said, our back-to-school is earlier than a lot of other people.
So, our back-to-school really starts kind of the back half of July. We already told you, July was the best-performing quarter for -- or best month of the quarter for us. A lot of those trends that we saw happen at the end of July carried into August in terms of strength in key back-to-school areas like youth apparel, footwear, backpacks, hydration. All those things were really strong for back-to-school for us.
That being said, we still have a lot of the quarter ahead of us. We talked about how we've seen the customer shop during those key appointment time periods. But once you get past back-to-school, right now, we have kind of a kickoff of tailgating and hunting season. Then we go into a little bit of a lull in the later part of the quarter until we get to the holiday shopping time period.
So, we've certainly got that modeled into our forecast. In terms of the Astros, we are up against an Astros win. I hope you're not counting Astros out yet. We're tied for first place, I think, at this point in time.
And we also, by the way, have the Rangers still in this, as well as the Braves, I think, they're still in the hunt. So, we've got a lot of teams still in the hunt. And that's one of the kind of the fun things about the licensed business is that there's always something that happens, right? And, you know, while we certainly try to take those out of our forecast, we know that if we do get one of those teams to get into the World Series and win the World Series, that would be upside to what we're forecasting.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Yeah, and, Alex, one more thing on the licensed business. We're not odd makers, and we don't take the field and play the game. We like when the local teams win, but we don't really plan for that, no matter how strong we think the seasons that they may have can be. So, anything there that's beneficial to us, it's beneficial to the forecast.
Steve Lawrence -- Chief Executive Officer
And then, back to kind of the remainder of your question, you know, the things we've talked about on the call that we think give us a belief that business is -- you know, our forecast is achievable, the focus on value that we have, leaning into the newness that we have. The new store initiatives where, you know, we've got somewhere between, you know, 14, 15 stores this year, we should have another 11, 12 open up in the back half of the year. That's going to be a tailwind for us. We start to anniversary some of the new store openings from last year.
They start falling into the comps. So, there's a lot of different things that give us a belief that our forecast is pretty solid for the back half of the year.
Carl Ford -- Chief Financial Officer
I just want to say, the forecast that we put out there, although noncomp, it includes 13 to 14 total new stores in this year.
Alex Perry -- Bank of America Merrill Lynch -- Analyst
Perfect, that's all really helpful. And then, just on margins, to follow up there, I think the high end of the guidance implies year-over-year increases in the back half. What would sort of be the buckets of drivers there for 2H gross margin improvement? Maybe just give us some color in terms of, you know, how you're thinking about shrink versus freight versus the promo environment. Thanks.
Carl Ford -- Chief Financial Officer
Yeah, I mean, the 34 to 34.4 annual actually represents a little bit of a give back from what we've had last year. It's still in that same general range. It's up 500 basis points to pre-pandemic. I think the three buckets that you saw this quarter, merch margins, shrink, and freight are going to be the main players.
We're not going to throw anything new at you in the third quarter or the fourth quarter. We started seeing shrinks start to turn last year beginning in the third quarter. We were up 40 basis points in the third quarter of FY '22 to the previous year. So, Michael talking about taking those year-round physical inventories, you know, we kind of got ahead of this a little bit.
I'm not saying the environment is going to change, but we had already baked some of that into our accrual rate. With that being said, you know, the second quarter was up 37, approximately 40 basis points. From a merch margin standpoint, I think it begins and ends with inventory management and just providing the customer with value options on stuff that they really want. And freight, as I previously stated, you know, I think that's going to be a tailwind for fall.
So, that's what's embedded within the guidance.
Steve Lawrence -- Chief Executive Officer
Yeah, I would reiterate that point. We get this question every quarter around margin. And when you look back and you think about where we are as a company, I think a couple of times, we said we're a different company than we were pre-pandemic. We're sustaining right now at about 27% ahead where we were in '19 from a sales perspective.
March is about 500 basis points higher. And that's really built on the back of a lot of really strong, meaningful operational changes that we've made to the business in terms of how we buy and allocate our regular price and markdown optimization work we do, the better size profiling we do, and getting the right goods to the right stores. We also think that mix should benefit us as the soft goods business starts to kind of normalize and become a bigger percentage of the business. That provides a gross margin tailwind.
Private brand becoming a bigger percentage of the business provides margin tailwind. So, we feel like we've made the right moves long term to structurally improve the margin. Promotions are going to be what they're going to be. And we certainly participate in promotions during those time periods.
But, you know, at our core, we're an everyday value retailer. We talked about on a previous call that roughly 75% of our sales come from regular price, which is, you know, driven by our value pricing, right? So, promotions are out there. They're certainly going to be what they're going to be. We feel like we've got them planned appropriately, but we feel like the strength of the margin is structural and foundational, and we're going to hold onto it.
Alex Perry -- Bank of America Merrill Lynch -- Analyst
Perfect. That's really helpful. Best of luck going forward.
Steve Lawrence -- Chief Executive Officer
Thank you.
Carl Ford -- Chief Financial Officer
Thanks, Alex.
Operator
Our next question comes from the line of Anthony Chukumba with Loop Capital. Please proceed with your question.
Anthony Chukumba -- Loop Capital Markets -- Analyst
Good morning, and thanks so much for taking my question. To be respectful to my peers who may also want to ask questions on this call, I will just ask one question. So, you talked about the SG&A expense and leverage drivers, you know, the new store investments omnichannel technology and digital marketing. Obviously, the new store investments will continue, you know, given the fact that you have a very aggressive new store opening plan.
But I guess my question is when do we start to anniversary, I guess, the bulk of the omnichannel technology and digital marketing investments? Thank you.
Michael Mullican -- Executive Vice President, Chief Financial Officer
You say anniversarying the bulk of the -- I'm sorry, Anthony, one more time.
Anthony Chukumba -- Loop Capital Markets -- Analyst
Yeah, when do we start to anniversary the bulk of the omnichannel technology and digital marketing investments?
Carl Ford -- Chief Financial Officer
Hey, Anthony. It's Carl. When we launched our long-range plan back in April, we actually baked in about 100 basis points of expense deleverage into it. And it was really around the things that we viewed as strategic priorities to invest in.
New stores, we think there's a ton of white space there. Omnichannel capabilities, we think we have a lot of upside there. And we're just starting to get into the cockpit of the fighter jet associated with the customer data platform. So, I really think you can expect us to continue to lean into that.
We're going to be responsive from an expense standpoint as we look at a challenged macroeconomic environment and kind of always optimize our expense structure, but you're going to see us consistently leaning into investing in those areas throughout the long-range plan.
Steve Lawrence -- Chief Executive Officer
Yeah, I was going to say, I think particularly in the realm of dot-com, you know, the investment never stops, right? You're continually reinventing your site, adding new capabilities. We're adding some new pay-in-4 capabilities. Currently, we're going to have Sezzle online in the next couple weeks, which is a big win for us. So, I don't think you're going to see us necessarily discontinue those investments or they're going to stop.
They're going to be continual as we evolve the business, but, you know, we're going to be very thoughtful about where and how we invest those dollars and make sure that they really pay for themselves. This new marketing platform, I think, you know, we're really early innings. As a matter of fact, I would say we're at the start of the game on this one. And there's going to be more investment against that.
But I guarantee you that everything we do, we run an ROIC against, and we're going to get paid back in spades for those investments.
Michael Mullican -- Executive Vice President, Chief Financial Officer
And funding those initiatives with existing cash flow, that's one of the more important parts.
Anthony Chukumba -- Loop Capital Markets -- Analyst
That's helpful. Thank you.
Operator
Our next question comes from line of Brian Nagel with Oppenheimer. Please proceed with your question.
Brian Nagel -- Oppenheimer and Company -- Analyst
Hi, good morning.
Steve Lawrence -- Chief Executive Officer
Good morning.
Brian Nagel -- Oppenheimer and Company -- Analyst
So, I'll follow Anthony's lead in the last one question as well, but with multiple parts. First off, congratulations, Carl. We look forward to working with you.
Carl Ford -- Chief Financial Officer
Appreciate it.
Brian Nagel -- Oppenheimer and Company -- Analyst
So, the question I have, you know, look, you're doing, you've done a fantastic job of managing the business, you know, through some, some crosscurrents out there. Comps are still negative, you know, the guidance you provided, the balance sheet would suggest they stay negative through the year. So, I guess the question I have is, how do we think about these negative comps? Is it -- what portion of this is lapping some of these post-pandemic type categories versus an underlying more challenged consumer? And then, really what are the -- as you're looking at the business beyond the current year, what are the building blocks to get back to that, say, steady positive comp for the company where it should be?
Steve Lawrence -- Chief Executive Officer
Yeah, so when we thought about coming out of the pandemic last year in '22, I mean, clearly, during '20 and '21, the business grew to an outsized kind of state of repose, right? It was, you know, inflated by one-time customers coming to our stores when we're the only store open, etc. It's in these surge categories, there's extra stimulus in the economy. We saw last year's kind of that reset year and really intended to move back to growth this year. I think the thing we weren't counting on coming into this year was how much pressure the customer's under.
So, I'd attribute a lot of what we're seeing this year is in negotiating through that short-term kind of chop that's being created by the state of the economy, the inflation we talked about, high credit card debt, etc. So, as we move forward, you know, the thing that we have to keep navigating through is that short-term chop. When we see the customer start to get a little healthier and stabilize, I think that's when we start moving back to growth, and that's when a lot of these initiatives that we're still investing in, right? I mean, that's one of the things we talk a lot about is, you know, these investments we're making in new stores, these investments we're making to our CDP, or to our dot-com site, they're all long-term investments. And that's when they're really going to start paying off, is once we come out of this kind of short-term dislocation we're having in the market, you're going to see those really kick in.
Brian Nagel -- Oppenheimer and Company -- Analyst
Got it. That's really helpful. I appreciate it. Best of luck through the balance of the year here.
Thank you.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Thanks, Brian.
Operator
Our next question comes from the line of Michael Lasser with UBS. Please proceed with your question.
Michael Lasser -- UBS -- Analyst
Good morning. Thanks a lot for taking my question. How much lower can Academy take its operating expenses without having a negative impact on the customer experience, especially if comps remain negative into 2024?
Michael Mullican -- Executive Vice President, Chief Financial Officer
Yeah, I think we've got our expense structure in a pretty good place. We're happy with it. You know, I would reiterate, we are more productive on a sales per square foot basis. We're more productive on a profit per square foot basis.
We're more productive than the competition when you look at productivity for employee. And that's important. I know that others have had some actions with their employees, but we're more productive than our competition in most of the sector when it comes to productivity for employees. So, I think we've got our expense structure in a pretty good place from a store standpoint.
We are looking very diligently, as you know, to improve our expense structure in our supply chain. And we've got a very long-lived initiative that we're undertaking there that really won't start benefiting us since the next year. So, look, we are working hard on the initiatives that Steve talked about to turn the comp trajectory. We do anticipate that that will happen based on the initiatives again, not this year, but hopefully shortly thereafter.
And as the other initiatives that we have on the expense side particularly in the supply chain take hold, we should have some good offsets there.
Steve Lawrence -- Chief Executive Officer
But your question's a great question. I mean, that's something we spend a lot of time talking about, is making sure that as we're managing through this. We're not, you know, doing anything to hurt the customer experience. We're more productive in our stores because we've taken noncustomer-facing tasks off the plate, and that's allowed us to flex our labor down there.
And we'll continue to flex as we need to. But there is a certain tier point base level of service we want to provide to the customer. You know, as business comes down, receipts come down a little bit. And that gives us a little bit of room in terms of how we manage our supply chain.
So, I think we've got some natural flexes still in the business based off of, you know, how receipts come in, how customers are shopping that we can flex up or down. But we also always want to make sure, to your point, we don't want to erode that customer experience.
Michael Lasser -- UBS -- Analyst
Got it. Thank you so much. My follow-up question is, some of your key vendors are going to soon expand the distribution of their products. And the perception is that as there's more expanded distribution, this is going to put pressure on the profit pool that Academy plays in, which, in turn, is lowering the operating profit margins for some of your key competitors.
So, A, how have you factored in this expanded distribution into your outlook? And B, over the next few years, did we see your competitors have their margins drift lower? What is it about Academy's model that would enable you to maintain the margins that Academy has right now?
Steve Lawrence -- Chief Executive Officer
Yeah, I'd start with the distribution question. We got this last quarter because it was right around that time that it was announced that I think Nike was going back into a couple of retailers, apparel in Macy's, and I believe footwear in DSW. And our response then is the same as it is now. A lot of where Macy's is picking up apparel, they're mall-based, we're not mall-based.
We really don't anticipate that impacting us too much. DSW tends to be a little more off-mall-based. So, certainly, that, you could worry about maybe a little bit of traffic from there. But when we look at their assortment and what they traditionally have carried, it's not the same level of assortment that we carry.
So, having more people having access to brands isn't a positive thing for us, but we think we've got it accounted for and appropriately projected in our margin forecast. You know, longer term, I keep coming back to, you know, the margin improvement that we've seen over the past four or five years is foundational, and it's how we manage the business. And I think Carl said it a couple times in this call, it starts with inventory management. That is a key foundational thing.
As a company, we used to carry way too much inventory that created way too many markdowns and inefficiencies in the system. Managing the inventory, managing the receipt flow has so many positive benefits in terms of not creating markdowns on the back end in terms of not creating trapped inventory that the stores have to move around needlessly. So, inventory management is a big one. And then, just how we manage through our pricing and make sure that we present a value price on a day-in, day-out basis and offer great value.
I think the combination of those disciplines we put in place and our everyday value model, I think, are two things that help us believe that our market is going to be sustainable in the long term.
Michael Mullican -- Executive Vice President, Chief Financial Officer
And then, again, back to the other initiatives. We believe very strongly that we've got 100 basis points of benefit coming from the supply chain, more cross-stock, more multi-stop deliveries, better use of variable labor. I mean, our workforce in our DC today is frankly highly fixed. So, we've got opportunities there.
And then, with more effective and efficient marketing, being able to target customers directly, you know, instead of using a blunt instrument using a scalpel will help our margins as well.
Michael Lasser -- UBS -- Analyst
Thank you.
Steve Lawrence -- Chief Executive Officer
Thank you.
Operator
Our next question comes from the line of Seth Basham with Wedbush. Please proceed with your question.
Seth Basham -- Wedbush Securities -- Analyst
Thanks a lot, and good morning. My question is around new store productivity. [Inaudible] population has slipped again this quarter. I'm wondering if there's anything associated with the new store you've opened in terms of location or timing.
That's my first question. Thanks.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Sure. We're pleased with the progress of the new stores. We've opened three stores this year. All three have been out of footprint, all three much more successful than the out of footprint openings we had back in 2018, 2019.
The last store we opened was in the Westfield-Carmel, Indianapolis. And even though, you know, to be quite honest, not an ideal time to open a new store, it's one of the better openings we've had out of market in the past five years. So, we are seeing the 2022 stores a little slower ramp than we had planned. But again, the chain is down.
It's -- they're opening stronger than they did in 2019. The economy is challenging. It takes time to build some brand awareness. And as I said many times, it was a test-and-learn year.
Our 2022 stores were still learning from those. We've got 13 to 14 that will open this year. The analogy that used internally around this initiative is Milton Friedman's fool in the shower. You turn the water hot, it doesn't get hot.
And then, you turn it cold, and when you turn it cold, it finally gets hot. And that's meant to illustrate that. Many times, people fail to account for the lag time when they're studying cause and effect. And so, this initiative, we're going slowly here.
The punchline is when you have these large initiatives, when you can implement them slowly, and not all at once so you can study the impact of those decisions. And that's what we're doing. We're still studying the 2022 vintage. We feel like we've got some good learnings, and we're applying them.
But very, very happy so far. Again, the key thing to keep in mind is that all of our mature stores are profitable. We've got more white space than almost any retailer that I can think of, certainly in our sector, only being in 18 states. And we're funding all of this growth through existing cashflow.
The stores that we opened in 2022 are already creating cashflow. They're accreted to cashflow. So, now we're reinvesting that to open more stores.
Steve Lawrence -- Chief Executive Officer
The other thing I would add to that is as we continue to open stores out of our traditional footprint, that's all market share opportunity for us.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Hundred percent.
Steve Lawrence -- Chief Executive Officer
We need to pick up market share in those markets.
Michael Mullican -- Executive Vice President, Chief Financial Officer
It helps the dot-com business as those customers now have awareness for -- to Academy.
Seth Basham -- Wedbush Securities -- Analyst
That's helpful. Just to follow up. So, the 2022 class, you're still expecting on average 18 million in sales for that -- those stores. And then, the 2023 class, with more of those opening outside your footprint, do you expect that 18 million figure again? Or could it be lower than that?
Michael Mullican -- Executive Vice President, Chief Financial Officer
Yeah, on average, that's how we underwrite the stores, and that's what we expect on average. They may be different depending. Again, we've tried some different things. We've got some smaller-format stores, I would say, that are below the 62,000 prototype.
Those will be smaller. Again, 20% ROIC hurdle for really every store. And they're -- they will achieve that, both vintages, based on what we've seen.
Steve Lawrence -- Chief Executive Officer
They're tracking ahead of that, right?
Michael Mullican -- Executive Vice President, Chief Financial Officer
Tracking ahead of that. That's a pretty attractive growth.
Operator
Thank you, ladies and gentlemen, we have time for one more question, which will come for the line of Simeon Gutman with Morgan Stanley. Please proceed with your question.
Jackie Sussman -- Morgan Stanley -- Analyst
Hey, thanks so much for taking our question. This is Jackie on for Simeon. Just looking forward, what is the right kind of comp level that you would need to drive leverage in the business? Should we expect there to be some degree of deleverage in the model over time as you open new stores and ramp up your growth investments, or how should we think about that? Thanks so much.
Carl Ford -- Chief Financial Officer
Yeah, from a long-range plan standpoint, we modeled in one single digit comps and 100 basis points of expense deleverage. We do have some things that offset that in the supply chain space. And we've seen nothing that says that that's not what we're expecting. You know, if you look at SG&A, for example, in the near term in the current quarter, up $13 million year over year.
That investment is really in those long-range strategic priorities. And our free cash flow, you know, Michael spoke to it, but under $90 million in cash flow from operations during the quarter. That's actually up $30 million year over year compared to last year. I think 19% increase in a tough environment when you got it down 7.5 comp.
We're creating the cash flow that makes us feel like we have permission to continue to invest in these strategic priorities, and that's what we're doing.
Steve Lawrence -- Chief Executive Officer
Great. So -- oh, go ahead.
Jackie Sussman -- Morgan Stanley -- Analyst
Oh, no, you go ahead. I just -- if I can squeeze in a quick follow-up. I know you guys don't guide Q3, Q4 gross margin. But given that Q2 gross margin kind of came in line with normal seasonality versus Q1, should we think about whether Q3 and Q4 from a margin cadence should follow seasonality as well? Thank you.
Carl Ford -- Chief Financial Officer
I'll take it, I'm just going to reiterate the 34 to 34.4. The three things that are going to move it are the three things that you saw move it this quarter, merch margin, shrink, and freight. From a merch margins standpoint, unit is down five. We feel pretty good from a sales to inventory spread standpoint.
We feel like from a promotional standpoint, we're going to do that, but we're going to do it during those key time periods. And that really worked for us in the second quarter. From a shrink perspective, we're beginning to lap some stuff from last year that we saw, but I'm not expecting the environment to change magically. We're doing the things that we think help prevent and deter, and, in some cases, follow up on losses that is having a beneficial sequential impact.
And freight, you know, it's still going to be a tailwind into fall. So, those are the three things. We're not going to give guidance on Q3 and Q4 specifically. But those are the three things that are going to impact it, and we feel like we're managing what we can manage in those spaces.
Jackie Sussman -- Morgan Stanley -- Analyst
Great, thanks so much.
Steve Lawrence -- Chief Executive Officer
Thank you. So, I just want to close and kind of reiterate. We believe that Academy represents a compelling growth opportunity in the retail space for investors. We have one of the most compelling growth opportunities out there.
And want to make sure you guys realize the team is simultaneously focused on two things. We're going to continue to navigate through the short-term headwinds while the customer's under pressure. At the same time, we're going to be working against our long-range plan and make sure we're setting ourselves up for success in the long term to achieve our long-range plan and objectives. So, with that, I want to thank everybody for joining the call out there.
And thanks to all of our Academy associates. And everybody should have a good Labor Day weekend. Thanks.
Michael Mullican -- Executive Vice President, Chief Financial Officer
Thank you.
Operator
Ladies and gentlemen, the call is now concluded. [Operator signoff]
Duration: 0 minutes
Call participants:
Matt Hodges -- Vice President, Investor Relations
Steve Lawrence -- Chief Executive Officer
Carl Ford -- Chief Financial Officer
Michael Mullican -- Executive Vice President, Chief Financial Officer
Daniel Imbro -- Stephens, Inc. -- Analyst
Greg Melich -- Evercore ISI -- Analyst
Chris Horvers -- JPMorgan Chase and Company -- Analyst
Emily Ghosh -- Goldman Sachs -- Analyst
Alex Perry -- Bank of America Merrill Lynch -- Analyst
Anthony Chukumba -- Loop Capital Markets -- Analyst
Brian Nagel -- Oppenheimer and Company -- Analyst
Michael Lasser -- UBS -- Analyst
Seth Basham -- Wedbush Securities -- Analyst
Jackie Sussman -- Morgan Stanley -- Analyst