The video below is part of The Motley Fool's "11 O'Clock Stock" series where we're recommending a new stock every weekday at 11 a.m. ET on Fool.com for 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of FedEx (NYSE: FDX)click here.

Fool co-founder and chief Rule Breaker David Gardner says that while FedEx might look expensive on traditional valuation measures, it should benefit from huge growth in the transportation of hard goods. Click on the video below to see David Gardner's thoughts on the subject, then read on below:

David Gardner owns shares of FedEx. Coca-Cola is a Motley Fool Inside Value pick. FedEx is a Motley Fool Stock Advisor recommendation. Coca-Cola and PepsiCo are Motley Fool Income Investor recommendations. Motley Fool Options has recommended a diagonal call position on PepsiCo. The Fool owns shares of Coca-Cola. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.