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Why Boston Beer Company Inc's Shares Plunged 15% in September

By Travis Hoium – Oct 3, 2016 at 1:42PM

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Competition is hitting the brewer from all sides.

Image source: Getty Images.

What happened

According to data provided by S&P Global Market Intelligence, shares of craft brewer Boston Beer Company Inc (SAM 1.39%) dropped 15% in September as a couple of broad industry trends started to worry investors. 

So what

The other major dynamic is Anheuser-Busch InBev moving ever closer to its takeover of SAB Miller. The deal will give the combined company a nearly 50% market share of U.S. beer sales, and about a quarter of all beers globally will be made by AB InBev. That kind of power will allow the company to push distributors to give them preferential treatment and focus less on Sam Adams. 

Now what

Long term, the biggest threat is that big brewers are consolidating and Boston Beer Company is left on its own. The company has long been a leader in the craft brewing industry, but big beer is fighting back against craft beer's growth. Investors will want to watch how market share changes after the AB InBev-SAB Miller deal closes, because this may be the biggest competition Boston Beer has ever faced. 

Travis Hoium has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Boston Beer. The Motley Fool recommends Anheuser-Busch InBev NV. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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