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Despite Its Challenges, Omnicom Group Continues to Grow

By Steve Symington – Updated Oct 18, 2016 at 6:19PM

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The marketing specialist continues to persevere amid foreign exchange pressures and macroeconomic uncertainty.

IMAGE SOURCE: Getty Images.

Shares of Omnicom Group (OMC -2.51%) fell around 2% Tuesday morning, after the marketing and communications company reported third-quarter 2016 results. But as per usual, Omnicom's top and bottom lines continued to edge higher on a year-over-year basis despite the negative effects of foreign currency and stubborn macroeconomic headwinds.

Omnicom Group results: The raw numbers


Q3 2016 Actuals

Q3 2015 Actuals

Growth (YOY)


$3,791.1 million

$3,706.6 million


Net income (available for common shares)

$252.6 million

$236.8 million


Net income per common share (diluted)





What happened with Omnicom Group this quarter?

  • Revenue growth consisted of 3.2% organic growth -- which excludes currencies, acquisitions, and divestments -- a 0.4% increase in revenue from acquisitions, and a 1.3% decrease from the negative impact of foreign exchange.
  • Within organic revenue, advertising organic revenue grew 3.6%, public relations grew 4.4, specialty communications increased 6.2%, and CRM returned to growth by increasing 1.6%.
  • On a regional basis, organic revenue climbed 1.7% year over year in North America, 5.2% in the U.K., 2% in Euro markets and other Europe, 8% in Asia-Pacific, 11.9% in Latin America, and 15.6% in Africa and the Middle East.
  • Earnings before interest, taxes, and amortization of intangibles (EBITA) grew 6% year over year, to $27.4 million.
  • EBITA margin expanded to 40 basis points year over year, to 12.7%.
  • Net debt at the end of the quarter was $3.06 billion, down $105 million from the same point one year ago.
  • Omnicom generated free cash flow of $1.1 billion through the first nine months of the year.
  • Omnicom continued to maintain its streak of returning more than 100% of net income to shareholders through dividends and repurchases:


What management had to say 

During the subsequent conference call, Omnicom CEO John Wren stated:

[Organic growth] was broad based across our major regions and disciplines. This growth highlights the consistency and diversity of our operations, even in the face of tepid economic conditions and the uncertainty created by events in our two largest markets: the presidential election in the United States and Brexit in the U.K. Our performance underscores the strong competitive position of our agencies across the spectrum of advertising and marketing disciplines and key geographic markets, as well as our digital and analytical expertise.

Later in the call, Omnicom CFO Phil Angelastro also elaborated that volatility in foreign currencies has steadily decreased over the past year, though "the continuing slide of the British pound after the Brexit vote in late June remains a notable exception." More specifically, the foreign exchange impact of the pound's decline alone reduced revenue in the quarter by roughly $60 million.

Looking forward

Omnicom isn't in the habit of offering specific financial guidance. But Angelastro did add that assuming rates remain steady, foreign exchange will likely reduce revenue by around 1% in the current quarter. Of course, management offered similar words of caution last quarter regarding currencies and macro headwinds, and they're right to take a more prudent approach to forecasting expectations for the coming quarters.

In the meantime, I think investors should be pleased with Omnicom for continuing to achieve modest growth in today's tough business environment, even as it insists on sustaining its generous capital-returns initiatives.

Steve Symington has no position in any stocks mentioned. The Motley Fool recommends Omnicom Group. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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