Shares of Harman International Industries (NYSE:HAR) soared on Monday morning. As of shortly after noon EST, Harman shares were trading at $109.82, up 25.3% from Friday's close.
Harman owns several premium consumer and professional audio brands. In recent years, it has build a significant business supplying "infotainment" systems to automakers, becoming a center of expertise on "connected car" technology in the process.
Autos are now the majority of Harman's business: About 65% of its sales are auto-related. Its partners include Fiat Chrysler Automobiles (NYSE:FCAU), BMW (OTC:BAMXF), and several other automakers, including most of the premium European brands.
That's what drew Samsung's interest. Samsung is a huge player in consumer electronics, but until recently it hasn't had a significant presence in autos, where technology is rapidly transforming the products and industry. Acquiring Harman will instantly make Samsung a serious contender for new business from the global automakers.
The deal awaits approval by regulators and Harman shareholders, but at first look it doesn't seem likely to draw significant opposition from either. If all goes smoothly, the parties expect the deal to close in mid-2017.