Image source: Restoration Hardware.

What happened

Shares of furniture retailer Restoration Hardware (NYSE:RH) sank on Friday after the company provided disappointing guidance as part of its third-quarter report. Restoration Hardware beat analyst estimates for the third quarter, but its lackluster outlook sent investors to the exits. At 10:45 a.m. EST, the stock was down about 16.5%.

So what

Total revenue rose 3% year over year to $549.3 million during the third quarter, about $22 million higher than the average analyst estimate. Stores produced 9% revenue growth, with direct sales dropping by 3%. Comparable brand revenue declined by 6%, reflecting continuing challenges facing the company.

Non-GAAP earnings per share came in at $0.20, down from $0.65 during the prior-year period but $0.04 better than analyst expectations. The earnings decline was driven in part by a drop of 3.8 percentage points in gross margin as a result of markdowns aimed at clearing seasonal merchandise and reducing the total number of SKUs. Operating expenses jumped 10% despite the sluggish revenue growth.

Restoration Hardware expects to produce fourth-quarter revenue between $562 million and $592 million, down from $647 million during the fourth quarter of last year. Non-GAAP EPS is expected between $0.60 and $0.70, compared to $0.98 during the prior-year period.

Restoration Hardware CEO Gary Friedman found plenty to blame for the company's weak results and guidance:

These temporal issues include the costs related to the launch of RH Modern; the timing of recognizing membership revenues related to the transition from a promotional to a membership model; efforts to reduce inventories and rationalize our SKU count; and the decision to push our 2016 Source Book mailing from the Spring to the Fall.

Now what

Restoration Hardware expects things to improve in 2017, driven by four new Design Galleries that opened this year, six new Design Galleries slated to open next year, the company's shift to a membership model, and its efforts to reduce inventories and its SKU count. Friedman was optimistic about the future:

As we cycle these investments and changes, we expect sales to reaccelerate, operating margins to expand, and to generate free cash flow in 2017. At RH, we have demonstrated an ability to navigate through challenging periods before, and emerge an even stronger business and brand. We are confident that our choices will prove to be the right ones, driving long-term sustainable growth, improved returns on capital, and shareholder value.

With double-digit revenue growth in the recent past quickly transforming into steep revenue declines and crashing profitability, the stock is taking a beating. Investors don't seem nearly as confident that Restoration Hardware, to be known as RH effective Jan. 1, is capable of turning things around.